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Guide to the Margaret Hockaday letter to J'Anne, 1940 Jan. 21

Summary

Copywriter and advertising executive who began one of the first woman-run advertising agencies in the United States, Hockaday Associates, in New York, N.Y. in 1949. Letter appears on Harper's Bazaar stationery and concerns locating photographers for magazine illustration, editorial and publishing concerns, and a research project to survey ideas of beauty among college-age women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11574
Title
Margaret Hockaday letter to J'Anne
Date
1940 Jan. 21
Extent
1 items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Letter appears on Harper's Bazaar stationery and concerns locating photographers for magazine illustration, editorial and publishing concerns, and a research project to survey ideas of beauty among college-age women. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Using These Materials

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warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

Margaret Hockaday letter to J'Anne, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Letter, 1940 Jan. 21
Box Sec. A Box 175
 

Historical Note

Born 1907, Wichita, Kansas; Vassar College 1929 (English and History); Marshall Field 1929-1934; Harper's Bazaar 1936-1940; Montgomery Ward 1941; taught Columbia University Lincoln School during World War II; opened Hockaday Associates agency 1949. Died 1992, New York.


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Provenance

The Margaret Hockaday letter to J'Anne was received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2016.

Processing Information

Processed by Richard Collier, Jan. 2018;

Accessions described in this collection guide: 2016-0074