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Guide to the Clarence L. Holte Market Study of Nigeria, West Africa, 1962 March

Summary

Collection comprises a 69-page report on "the potential which Nigeria offers for consumption of medicinal and pharmaceutical products" (Foreword) that Clarence L. Holte prepared for John Bowles, President of Rexall Drug & Chemical Co. Topics addressed include location, geographic divisions, climate, population, age, occupations, literacy, ethnic groups, income, consumer and government expenditures, distribution of companies by taxable profits, health and health facilities, government revenue and expenditures, balance of trade, political parties, transportation, telecommunications, periodicals, and cinemas. Includes an appendix, maps, and tables.

Collection Details

Collection Number
RL.11207
Title
Clarence L. Holte Market Study of Nigeria, West Africa
Date
1962 March
Creator
Holte, Clarence L., 1909-1993
Extent
0.1 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection comprises a 69-page report on "the potential which Nigeria offers for consumption of medicinal and pharmaceutical products" (Foreword) that Clarence L. Holte prepared for John Bowles, President of Rexall Drug & Chemical Co. Topics addressed include location, geographic divisions, climate, population, age, occupations, literacy, ethnic groups, income, consumer and government expenditures, distribution of companies by taxable profits, health and health facilities, government revenue and expenditures, balance of trade, political parties, transportation, telecommunications, periodicals, and cinemas. Includes an appendix, maps, and tables. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the John Hope Franklin Research Center for African and African American History and Culture.

More Biographical / Historical Info

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More copyright and citation information

How to Cite

[Identification of item], Clarence L. Holte Market Study of Nigeria, West Africa, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Market study
Folder 1
 

Historical Note

Clarence L. Holte was a resident of Harlem, N.Y, an advertising executive, and a bibliofile. At the time this report was written, he was Marketing Supervisor, Ethnic Groups, at Batten, Barton, Durstine & Osborn, Inc. (BBDO).


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Provenance

The Clarence L. Holte Market Study of Nigeria, West Africa were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2016.

Processing Information

Processed by Alice Poffinberger, May, 2016