Guide to the Ichthus Limited Records, 1964-1978


Marketing operation, created by David Dole in the 1960s, which sought to increase and improve marketing of religious bodies in the United States. Name later changed to the Inter-religious Media Foundation. Ceased operation in the late 1970s. Accession (2010-0003) (750 items; 1.5 lin. ft.; dated 1964-1978) includes corporate records, by-laws and charters, tax forms and information, board meeting materials, and correspondence from the Ichthus, Ltd. organization. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
Ichthus Limited records
Ichthus Limited
1.5 Linear Feet, 750 Items
David M. Rubenstein Rare Book & Manuscript Library
Material in English

Collection Overview

Collection consisted of binders kept by Dole that included by-laws and founding documents, addresses and tax information, current and future projects, board meeting minutes, and correspondence. These binders have been refoldered to improve researcher access, but their original titles have been retained as folder titles.

More Biographical / Historical Info

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Ichthus Limited Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Contents of the Collection

Corporate records, 1966
Box 1
Acquisition numbers 1-3, 1968-1971
Box 1
Board meetings; by-laws and charters; IRS; and New York taxes, 1969-1976
Box 1
Costs; Lawler, Sterling, and Kent; Names and addresses; publicity and promotions; tax information, 1969-1976
Box 1
Current projects, 1974-1975
Box 1
Futures, 1968-1973
Box 1
Correspondence, 1964-1978
Box 1

Historical Note

Biographical and Historical Note

Ichthus Limited was formed by David Dole in 1966 as a marketing operation aimed at assisting religious groups. The staff consisted of Dole and several other advertising, research, and marketing executives, as well as executives from Protestant, Catholic, and Jewish organizations. Ichthus Ltd. operated by accepting gifts (with approved tax deductions) such as radio, television, and film projects. The gifts would be marketed by Ichthus, with profits then given as gifts to religious bodies. Dole's overall plan was to encourage religious bodies to make greater use of the media in promoting their work in the community.

An IRS regulation affecting the value of artists' estates and other properties led to Ichthus ceasing operations in the late 1970s.

Click to find related materials at Duke University Libraries.


The Ichthus Limited Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2010.

Processing Information

Processed by Meghan Lyon, February 2010

Encoded by Meghan Lyon, February 2010

Accessions(s) described in this finding aid: 2010-0003

Materials may not have been ordered and described beyond their original condition.