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Guide to the International Advertising Association. International Advertising Exposition exhibitor handouts, 1925-1928 and undated

Summary

Advertising trade organization founded in 1905 as Associated Advertising Clubs of America, changing its name in 1926 to International Advertising Association and in 1929 to Advertising Federation of America; the first international exposition was held in July 1928 in Detroit, Mich. Collection includes reprints, print advertisements, brochures, booklets and other printed materials handed out by participant exhibitors representing a variety of fields in the advertising and marketing industry, including apparel, direct mail, electric and neon signs, graphic art, gravure, newspapers, outdoor advertising, photolithography, telephotography, trade and women's clubs, and window show displays. Companies represented include firms from the U.S., Canada and Great Britain, including the Advertising Club of New York, AT&T, Aronsson Printing, Art Gravure, Bausch & Lomb, Capitol Machine, Chicago Daily News, Consolidated Press, Detroit Free Press, Dictaphone, Fairchild Publications, General Outdoor, Jam Handy, Mulford, National Printing & Engraving, and R.F. Heinrich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11668
Title
International Advertising Association. International Advertising Exposition exhibitor handouts
Date
1925-1928 and undated
Extent
0.4 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes reprints, print advertisements, brochures, booklets and other printed materials handed out by participant exhibitors representing a variety of fields in the advertising and marketing industry, including apparel, direct mail, electric and neon signs, graphic art, gravure, newspapers, outdoor advertising, photolithography, telephotography, trade and women's clubs, and window show displays. Companies represented include firms from the U.S., Canada and Great Britain, including the Advertising Club of New York, AT&T, Aronsson Printing, Art Gravure, Bausch & Lomb, Capitol Machine, Chicago Daily News, Consolidated Press, Detroit Free Press, Dictaphone, Fairchild Publications, General Outdoor, Jam Handy, Mulford, National Printing & Engraving, and R.F. Heinrich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

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Collection is open for research.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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How to Cite

Identification of item], International Advertising Association. International Advertising Exposition exhibitor handouts, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Advertising Club of Montreal (Canada)--Canada As Your Market, 1928
Box 1
Advertising Club of New York--Advertising Club News v. xiii no. 28, 1928
Box 1
American Telephone & Telegraph (AT&T)--Telephotographs: Some of Their Commercial Uses, undated
Box 1
Angus Company--The Spur (magazine) promotional brochure, undated
Box 1
Aronsson Printing Company--Expansion-Achievement-Progress, undated
Box 1
Art Gravure Corporation--Artgravure Compels Attention, Gets Results, undated
Box 1
Associated Newspapers (Great Britain)--The Golden Scales of Advertising Value: Daily Mail Net Sales, 1928
Box 1
Bausch & Lomb--The Sales Projector: The Modern Lamp of Aladdin, undated
Box 1
Bellows-Claude Neon Co.--Claude-Neon: The First Real Innovation in Electric Sign Advertising, undated
Box 1
Booth Publishing--The Booth Newspaper Area: The Michigan Market, undated
Box 1
Bourges Service Inc.--Illustrating Simplicity: Bourges Improved Artist Shading Sheets for Color, undated
Box 1
Brownell Photo-Lithograph Co.--Advertising Waste Spaces Reclaimed, undated
Box 1
Capitol Machine--Capitol-Ized Advertising That Really Sells, undated
Box 1
Chicago Daily News--Accurate-Timely-Complete, 1928
Box 1
Chicago Daily News--Chicago's Two Billion Dollar Retail Market, 1928
Box 1
Consolidated Press (Canada)--Keeping Pace with Canada's Growth, 1928
Box 1
Detroit Free Press--Promotional booket, 1928
Box 1
Dictaphone Sales Corporation--Secretaries Say-, 1927
Box 1
E.J. Costello/The Poster--If Standardized Outdoor Advertising Did Not Exist, 1928
Box 1
E.W. Husen Co.--Are Letters Advertising?, undated
Box 1
Einson-Freeman Co. Lithographers--F.D. (Francis D.) Gonda articles from Printer's Ink, 1925-1927

Includes: Demonstration: The "Open Sesame" to the Dealer's Window; Dramatizing the Window Display; Light vs. Motion in Window Display; Putting a Selling Plan Back of the Display; Putting More Sales-Power in Jewelry Windows; The Co-operative Idea in Window Display

Box 1
Einson-Freeman Co. Lithographers--Print advertisements run in Printer's Ink, 1925-1928
Box 1
Fairchild News Service--Textile/Apparel data folder, 1928
Box 1
Fairchild Publications--Pointing the Way to Achievement, undated
Box 1
Federation of Women's Advertising Clubs of the World--12th Annual Meeting program, 1928
Box 1
General Outdoor Advertising Company--"Highspots" All that the Name Implies (illuminated painted bulletins), undated
Box 1
International Advertising Association--Directory of Exhibitors, 1928
Box 1
Jam Handy Picture Service--The SVE Jam Handy Pocket Explainer, undated
Box 1
John Borman & Son--The Battle of the Giants-And You, 1928
Box 1
Max Lau Colortype Co.--Marketing with Intelligence!, undated
Box 1
Mulford Company--Blow Bugle Blow: The Inside Story of the Mulford Company, 1928
Box 1
National Printing & Engraving Co.--Mailer with sample prints, undated

Includes portraits of President Herbert Hoover and Vice President Charles Dawes

Box 1
R.F. Heinrich--Exhibit of Pen Drawings brochure, 1928
Box 1
Saturday Night Press (Canada)--This, Sir, Is What We Mean by "The Complete Service", undated
Box 1
 

Historical Note

Advertising trade organization founded in 1905 as Associated Advertising Clubs of America, changing its name in 1926 to International Advertising Association and in 1929 to Advertising Federation of America; the first international exposition was held in July 1928 in Detroit, Mich. In 1967 a merger of Advertising Federation of America and Advertising Association of the West formed the American Advertising Federation.

Related Material

Related materials may be found in the following Hartman Center collections:

Burr L. Robbins papers;

J. Walter Thompson Company. Competitive Advertisements;

J. Walter Thompson Company. Corporation Vertical Files;

John Paver papers;

Outdoor Advertising Association of America Archives;

Roy Lightner Collection of Antique Advertisements;

Wunderman Archives


Click to find related materials at Duke University Libraries.

Provenance

The International Advertising Association. International Advertising Exposition exhibitor handouts were received by the David M. Rubenstein Rare Book & Manuscript Library as a purchase in 2007.

Processing Information

Processed by Richard Collier, Sept. 2018;

Accessions described in this collection guide: 2007-0152, 2007-0153, 2007-0154