J. Walter Thompson Company. Advertising Vertical Files, 1950-1994

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Summary

Creator:
J. Walter Thompson Company
Extent:
54 Linear Feet
32,400 Items
Language:
English.
Collection ID:
RL.00660

Background

Scope and content:

The Advertising Vertical File contains subject files on a wide range of advertising topics, and is primarily comprised of news clippings, articles, and pamphlets. Topics range from financial information, legal aspects of marketing, employment trends, awards, information on individuals in the industry, media, packaging, trademarks, and marketing research. The file was created and maintained as an internal reference file by the Information Center in JWT's New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

The J. Walter Thompson Company was founded in New York in 1864. The advertising agency's archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms.

Acquisition information:
The Advertising Vertical File was transferred to the David M. Rubenstein Rare Book Manuscript Library in September 1999.
Processing information:

Materials may not have been ordered and described beyond their original condition.

Encoded by Lisa Stark and Richard Collier

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising agencies -- History
Advertising -- History
Advertising -- Research
Format:
Vertical files
Pamphlets
Names:
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company

Contents

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Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company Advertising Vertical File, David M. Rubenstein Rare Book & Manuscript Library, Duke University.