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Guide to the J. Walter Thompson Company. Corporate Anniversaries, 1945-2014 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection contains clippings, correspondence, published commemorations, videotapes, memorabilia and other materials produced or collected relating to key JWT anniversaries. Includes materials relating to anniversaries of the JWT London Office and also JWT's client relationship with Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Collection Details

Collection Number
RL.11170
Title
J. Walter Thompson Company. Corporate Anniversaries
Date
1945-2015 and undated
Extent
5.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Contains clippings, correspondence, published commemorations, videotapes, memorabilia and other materials produced or collected relating to key JWT anniversaries. Includes materials relating to anniversaries of the JWT London Office and also JWT's client relationship with Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Arrangement

Arranged chronologically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

However, original audiovisual materials are closed until use copies can be produced. Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Corporate Anniversaries, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

125th anniversary lapel pin, 1989
Box 1
1945 Credentials Book, 1945
Box 1
Campaign, 100 Years of JWT and Unilever 1902-2002, 2002
Box 7
Fortune profile, 1947
Box 1
Fortune profile, 1947
Box 7
London Office: JWT at 70--What Next?, 1996
Box 7
London Office: Times Supplement, 1962
Box 7
Acknowledgements, 1964-1965
Box 2
Advertising Age, 1964
(2 folders)
Box 2
Correspondence, 1963-1965
(3 folders)
Box 2
Historical advertisements, undated
Box 2
Letters, 1964-1965
Box 2
Materials for anniversary celebration, 1963-1964
Box 2
Office chronologies, undated
Box 2
RL-11170-3/4-001. 100 Years of Making Ads and Making History. Umatic., 1991
Box 3
RL-11170-3/4-002. 100th Anniversary Celebration Part 1 of 2. Umatic, 1991
Box 3
RL-11170-3/4-003. 100th Anniversary Celebration Part 2 of 2. Umatic, 1991
Box 3
Advertising Age feature issue (multiple copies), 1964
Box 4
Advertising Age, JWT at 125, 1989
Box 7
Advertising Leadership 1864-1989, 1989
Box 1
Advertising Leadership 1864-1989, 1989
Box 7
Backstage Spotlight, 1989
Box 7
Marketing Magazine: JWT 125th Supplement, 1989
Box 7
150th anniversary website correspondence, 2014
Box 5
Advertising Age, 2014
Box 5
Binder: Assets received from Duke University Archives, 2013
Box 5
CBS Sunday Morning talking points, 2014
Box 5
J. Walter Thompson Company 150 Years (multiple copies), 2014
Box 5
Lions Daily News (multiple copies), 2014
Box 5
Various artifacts: notebooks, mug, pin, 2014
Box 5
Banners, circa 2014
Box 6
 


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Provenance

The J. Walter Thompson Company. Corporate Anniversaries were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987-2015. Collection was assembled initially by JWT Archives staff and later Hartman Center staff from materials originally present in other JWT collections in order to facilitate routine reference inquiries.

Processing Information

Processed by Richard Collier, July 2016