Guide to the J. Walter Thompson Company. Donald B. Armstrong Papers, 1966-1973


Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Donald Armstrong was an advertising executive with J. Walter Thompson Company (JWT), Young & Rubicam, and McCann-Erickson/Interpublic agencies.

Collection Details

Collection Number
J. Walter Thompson Company. Donald B. Armstrong papers
J. Walter Thompson Company
0.4 Linear Feet
David M. Rubenstein Rare Book & Manuscript Library
Materials in English

Collection Overview

Collection spans 1966-1972 and includes correspondence, research reports and other printed matter. Companies represented include Ford and Congoleum. Report topics include Puerto Rico, South Africa and the JWT Chicago Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info


Arranged alphabetically.

Using These Materials

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More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Donald B. Armstrong papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Detroit Office--1972 Review of JWT-Ford Division Advertising Research, 1972
Box 1
Detroit Office--A Proposal for a More Effective Marriage of Marketing Research to Marketing Planning, 1972
Box 1
Detroit Office--Research from Yankelovich re Ford Torino and Pinto consumer information, 1971-1972
Box 1
Detroit Office--The Role of Market Communications in Selling Automobiles, 1971
Box 1
New Business--Puerto Rico, 1969
Box 1
New York Office--Draft of an open letter to David Ogilvy, 1972
Box 1
New York Office--Executive Dining Room, 1972
Box 1
New York Office--Media Department, 1972
Box 1
New York Office--Review of Print Advertising Campaigns of Congoleum-Nairn and Key Competitors, 1966
Box 1
South Africa Office--Circle newsletter and organizational chart, 1972-1973
Box 1
Southern California Gas Company/Southern Counties Gas Company, 1967
Box 1
Target Group Index (AMRB), 1972
Box 1
Testing Advertising (Draft), 1971
Box 1
The Anatomy of a Commercial, 1969
Box 1
Use of Television for Corporate Advertisers (draft), 1972
Box 1
Women and Consumer Initiatives, 1972
Box 1

Historical Note

Harvard class of 1937; Lehn & Fink 1937-1939; Young & Rubicam 1937-1945; McCann-Erickson (Interpublic)1946-1963; joined JWT 1963; Co-Director of JWT Review Board 1966; Executive Vice President, JWT 1971; retired 1977. Died 1990.

Related Material

Related materials may be found in the following J. Walter Thompson Company Archives collections held in the Hartman Center:

Account Files; Detroit Office. Goldfarb Consultants Ford Research Reports; International Offices; New Business Records; New York Office Records; Wallace Elton Papers.

Click to find related materials at Duke University Libraries.


The J. Walter Thompson Company. Donald B. Armstrong papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a [gift/purchase/transfer] in [year].

Processing Information

Processed by Richard Collier, Feb. 2016