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Guide to the J. Walter Thompson Company. Broadcast Business Affairs records, 1934-1976 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

Collection Details

Collection Number
RL.11166
Title
J. Walter Thompson Company. Broadcast Business Affairs records
Date
1934-1976 and undated
Extent
4.5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Consists of memoranda, correspondence, legal agreements and other printed materials. Companies represented include American Gas Association, Ford, Kodak, Kraft, Pan Am, and R.T. French. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Broadcast Business Affairs records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

American Gas Association--Various special programs, 1969-1973
(4 folders)
Box 1
BAR (Broadcast Advertisers Report) memos, 1973
Box 1
Eastman Kodak--1972 Summer Olympics, 1972-1973
Box 1
Eastman Kodak--A Man Without a Country, 1972-1973
Box 2
Eastman Kodak--America's Junior Miss Pageant, 1971-1974
(4 folders)
Box 2
Eastman Kodak--America's Junior Miss Pageant, 1975
Box 3
Eastman Kodak--Junior Miss, 1976
Box 3
Eastman Kodak--Stars and Stripes, 1974-1975
(2 folders)
Box 3
Ford--Bob Hope specials/Christmas show, 1972-1973
Box 3
Ford--Bob Hope specials/Desert Classic, 1973-1974
(2 folders)
Box 4
Ford--Going Up of David Lev, 1972-1973
(2 folders)
Box 4
Ford--NFC football, 1973-1975
(2 folders)
Box 4
Ford--Sports Special of the Month, 1976
Box 4
Ford--The Lively Ones, 1963-1964
Box 5
Kraft Foods--Edward J. Herlihy, 1956-1970
(2 folders)
Box 5
Kraft Foods--Kraft Music Hall, 1970
(3 folders)
Box 6
Kraft Foods--Kraft Theater, 1949-1958
(2 folders)
Box 6
Kraft Foods--Legal, 1966
Box 6
Kraft Foods--Perry Como, 1966-1967
Box 6
Kraft Foods--Road West, 1966
Box 6
Kraft Foods--Signed agreement material, 1959-1964
Box 6
Kraft Foods--Special programs, 1972-1973
Box 7
Memoranda, 1973-1974
Box 7
NBC integration, 1977
Box 7
Pan Am--1972 Winter Olympics, 1972
Box 7
R.T. French--Daytime television programming, 1964
Box 7
Speakeasy syndication agreement, undated
Box 7
Talent and miscellaneous agreements, 1974-1975
Box 7
New York Broadcasting Department programs and sponsors, 1934-1959
Box 8
New York Broadcasting Department talent, music and contact cards, 1936-1962
Box 8
 

Related Material

Related materials may be found in the following JWT Archives collections held in the Hartman Center: Account Files; Bill Lane papers; John F. Devine papers; Maury Holland papers; Radio and Television Department records.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Broadcast Business Affairs records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1993.

Processing Information

Processed by Richard Collier, March 2016.

Accessions described in this collection guide: 1993-040