J. Walter Thompson Company. Brouillard Communications records, 1971-1997 and undated
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Summary
- Creator:
- J. Walter Thompson Company, J. Walter Thompson Company. Brouillard Communications, and John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection includes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.ing and corporate communications. Brouillard closed in 2009. Collection iIncludes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 18.2 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11370
Background
- Scope and content:
-
Includes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Acquisition information:
- The J. Walter Thompson Company. Brouillard Communications records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004.
- Processing information:
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Processed by Carmen Pharr, Richard Collier, March 2017
Accessions described in this collection guide: 2004-0065
- Arrangement:
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Arranged into three series: General Files; Slides; Audiovisual Materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Brouillard Communications records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1wk87