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Guide to the J. Walter Thompson Company. Brouillard Communications records, 1971-1997 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection includes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.ing and corporate communications. Brouillard closed in 2009. Collection iIncludes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11370
Title
J. Walter Thompson Company. Brouillard Communications records
Date
1971-1997 and undated
Extent
18.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes correspondence and other printed materials, proofs and tear sheets, slides and videocassettes. Companies represented include Eaton, Irving Trust, Mellon Bank, New York Stock Exchange and Transamerica. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged into three series: General Files; Slides; Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Brouillard Communications records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Credentials binder, 1989
(4 folders)
Box 1
Eaton creative, undated
(2 folders)
Box 1
Eaton print advertisements, 1976 and undated
Box 1
Eaton, Irving Trust, Mellon Bank creative, 1985
Box 1
Foster, "Winning II" presentation, 1986-1986
Box 1
Jacques Bouchard, L'Autre Publicite, 1981
Box 1
Mellon Bank transcripts, undated
Box 1
Pittsburgh "Man in the Street" interview project, 1984-1985
Box 2
RCA print advertisements, undated
Box 2
Textron print advertisements, 1971 and undated
Box 2
Transamerica, 1986
Box 2
What is a Company? Philadelphia, 1985
Box 2
Ads with space theme
Box 2
Advertising presentation
Box 2
AGA, Amex
Box 2
Atlantic Mutual
Box 2
Australian Meat
Box 2
Banking and general ads
Box 2
Blue Cross/Blue Shield New York
Box 2
Case histories A-Z
(5 folders)
Box 2
Case histories A-Z
(8 folders)
Box 3
Chemical Bank
Box 3
Chemical, pharmaceutical ads
Box 3
CMA
Box 3
Corporate advertising
(4 folders)
Box 3
Corporate advertising
(3 folders)
Box 4
DDB
Box 4
Eaton
Box 4
FDU corporate advertising overview, Tom Garbett
(2 folders)
Box 4
Financial ads
(2 folders)
Box 4
Foreign ads
(3 folders)
Box 4
Foster, "Winning II" presentation
(2 folders)
Box 4
FSA
Box 5
General ads
(3 folders)
Box 5
General advertising presentations
Box 5
Goodyear
Box 5
Goodyear, Glaxo
Box 5
Goodyear management presentation
Box 5
GTE
Box 5
Insurance
Box 5
Irving Trust
Box 5
Issue
Box 5
Marketing approach to corporate/outdoor advertising
Box 5
Marsh & McLennan
Box 5
MBIA
Box 5
Mellon Bank
Box 5
Midcon
Box 5
Miscellaneous A-Z
(6 folders)
Box 6
Modular slide presentations, Jim Foster
(6 folders)
Box 6
Modular titles
(3 folders)
Box 6
Name change
(4 folders)
Box 7
New York Stock Exchange (NYSE)
Box 7
Original name change
Box 7
Presentations
Box 7
Prince
Box 7
Random ads
(2 folders)
Box 7
Recession
(2 folders)
Box 7
Salvation Army
Box 7
Signal
Box 7
Sonat
Box 7
Standard spare ads
(2 folders)
Box 8
TAB
Box 8
TELCO
Box 8
Telephone compannies
(3 folders)
Box 8
Time Magazine presentation
Box 8
Titles: Cartoons, elephants
Box 8
Tom Garbett
(2 folders)
Box 8
United Way
Box 8
Untitled binder
(2 folders)
Box 8
Untitled binder
(2 folders)
Box 9
Unum
Box 9
World War II, 1930s-1950s
Box 9
Various metal slides (box)
Box 9
BBDO--DuPont Corporate spots, Undated

Bill Demby; Mary Brodie; Hot Work; Applause

Box AV1
Video-cassette RL11370-UMATIC-001
Chiat/Day--Drexel Burhnam spots, 1988

Playground; Vidalia; Kindercare; Sign

Box AV1
Video-cassette RL11370-UMATIC-002
DDB Needham--Corporate Advertising Commercials

Prepared for ANA Corporate Advertising Workshop, Thomas Garbett

Box AV1
Video-cassette RL11370-UMATIC-003
Doyle Dane Bernbach--Corporate Campaigns, 1985

G. Glassman: Champion; Boeing; Johnson Controls

Box AV1
Video-cassette RL11370-UMATIC-004
Doyle Dane Bernbach--Kaleidescope, 1982

ANA Corporate Workshop, Thomas Garbett

Box AV1
Video-cassette RL11370-UMATIC-005
Doyle Dane Bernbach--Overview of Corporate Advertising, 1982

Prepared for ANA, Thomas Garbett

Box AV1
Video-cassette RL11370-UMATIC-006
Doyle Dane Bernbach--TV Commercials, 1983

Thomas Garbett, edited version of Kaleidescope

Box AV1
Video-cassette RL11370-UMATIC-007
Doyle Dane Bernbach--Thomas Garbett Kaleidescope edit TV Commercials, 1983
Box AV1
Video-cassette RL11370-UMATIC-008
Geer, DuBois--BASF "Spirit", 1988
Box AV1
Video-cassette RL11370-UMATIC-009
General Motors, Undated

Prologue; Quality of Worklife; New Engine; Auburn Hills; 10 Cars; Safety; New Methods; Epilogue; Kennedy Center Closing Billboards

Box AV1
Video-cassette RL11370-UMATIC-010
J. Walter Thompson--Assorted Commercials, Undated
Box AV1
Video-cassette RL11370-UMATIC-011
J. Walter Thompson--British Airways, Undated
Box AV1
Video-cassette RL11370-UMATIC-012
J. Walter Thompson--Corporate Advertising, Undated

Coca-Cola; General Electric; IBM; Dow; DuPont; Xerox

Box AV1
Video-cassette RL11370-UMATIC-013
J. Walter Thompson--Corporate Spots, Undated

NEC; DuPont; General Electric; BASF; Chevron; ADM; PM; IBM; Xerox; Dow

Box AV1
Video-cassette RL11370-UMATIC-014
J. Walter Thompson--Drexel Burnham, Undated
Box AV1
Video-cassette RL11370-UMATIC-015
J. Walter Thompson--Long Running Campaigns I, Undated
Box AV2
Video-cassette RL11370-UMATIC-016
J. Walter Thompson--Reference Reel, Corporate Advertising, 1994

ADM; International Paper; TRW; Microsoft

Box AV2
Video-cassette RL11370-UMATIC-017
Mellon/Westinghouse/Heinz/PPG, 1985
Box AV2
Video-cassette RL11370-UMATIC-018
Original spots, Undated
Box AV2
Video-cassette RL11370-UMATIC-019
Pittsburgh interviews edit 2, 1985
Box AV2
Video-cassette RL11370-UMATIC-020
Public Service Announcements (J. Walter Thompson Company), 1992
Box AV2
Video-cassette RL11370-UMATIC-021
Radio TV Reports--Arthur Anderson; Drexel Burhnam, 1988
Box AV2
Video-cassette RL11370-UMATIC-022
Southwestern Bell "Together" spots, 1984
Box AV2
Video-cassette RL11370-UMATIC-023
Wall Street Journal Perspectives on Corporate Advertising: Thomas Garbett, Doyle Dane Bernbach, 1982
Box AV2
Video-cassette RL11370-UMATIC-024
Who's a Company?--3M; General Electric II, 1988
Box AV2
Video-cassette RL11370-UMATIC-025
Who's a Company?--Allied Signal; ARCO; Bank of New York; Chase Manhattan; NCR; Ryder; Union Carbide, 1988
Box AV2
Video-cassette RL11370-UMATIC-026
Who's a Company?--Bay Bank, Malcolm intro and ending, 1993
Box AV2
Video-cassette RL11370-UMATIC-027
Who's a Company?--Campbell Soup; Westinghouse; Exxon; Avon; Kellogg's, 1996
Box AV2
Video-cassette RL11370-UMATIC-028
Who's a Company?--Kodak; Xerox; 3M I, 1988
Box AV2
Video-cassette RL11370-UMATIC-029
Who's a Company?--Kodak; Xerox; 3M; General Electric, 1988
Box AV2
Video-cassette RL11370-UMATIC-030
Who's a Company?--Kodak; Xerox; 3M; General Electric, 1988
Box AV2
Video-cassette RL11370-UMATIC-031
Who's a Company?--Kodak; Xerox; 3M; General Electric, 1988
Box AV3
Video-cassette RL11370-UMATIC-032
Who's a Company?--Pittsburgh 1, 1984
Box AV3
Video-cassette RL11370-UMATIC-033
Who's a Company?--Pittsburgh 2, 1984
Box AV3
Video-cassette RL11370-UMATIC-034
Who's a Company?--Pittsburgh 3, 1984
Box AV3
Video-cassette RL11370-UMATIC-035
Who's a Company?--Philadelphia, 1985
Box AV4
Video-cassette RL11370-UMATIC-036
BBDO South--American Forest Council: Bear; Woodpecker, 1991
Box AV4
Video-cassette RL11370-VHS-001
DMB&B--Dow Chemical 14 spots, 1989
Box AV4
Video-cassette RL11370-VHS-002
Farley Industries spots, 1987
Box AV4
Video-cassette RL11370-VHS-003
Michael Beckman Associates--Storm over the Seas, 1992
Box AV4
Video-cassette RL11370-VHS-004
Who's a Company?--AMEX, 1997
Box AV4
Video-cassette RL11370-VHS-005
 

Related Material

Related materials may be found in the following Hartman Center Collections:

J. Walter Thompson Company Account Files; J. Walter Thompson Company Corporate Documentation; J. Walter Thompson Company Domestic Advertisements; J. Walter Thompson Company Iconographic Collection; J. Walter Thompson Company New Business records.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Brouillard Communications records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2004.

Processing Information

Processed by Carmen Pharr, Richard Collier, March 2017

Accessions described in this collection guide: 2004-0065