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Guide to the J. Walter Thompson Company. Brouillard Communications Print Advertisements, 1991-2005

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection spans the years 1995-2005 and contains primarily proofs of print advertising campaigns, along with some tear sheets and printouts of PDF files. Some brochures, printed materials and direct mailing items are also present in the collection. Companies represented include American Gas Association, American Physical Therapy Association, Barclays, Bell Atlantic, CITCO, Dassault, Dow Jones, Johns Manville, Maserati, Morgan Stanley and United Technologies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.10999
Title
J. Walter Thompson Company. Brouillard Communications print advertisements
Date
1991-2005
Extent
6 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English, Spanish, French, German, Greek, Russian and Chinese

Collection Overview

Collection spans the years 1995-2005 and contains primarily proofs of print advertising campaigns, along with some tear sheets and printouts of PDF files. Some brochures, printed materials and direct mailing items are also present in the collection. Companies represented include American Gas Association, American Physical Therapy Association, Barclays, Bell Atlantic, CITCO, Dassault, Dow Jones, Johns Manville, Maserati, Morgan Stanley and United Technologies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged alphabetically.

Using These Materials

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warning Access to the Collection

Collection is open for research.

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Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Brouillard Communications Print Advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Adweek (UK), Best Spots mailer and application,, 2003
Box 1
Atlantic Mutual Insurance,, 1997
Box 1
Bear Stearns,, 2003-2004
Box 1
Big Bear grocery stores,, circa 2002
Box 1
Dassault Falcon airplanes (English and Spanish),, 2002-2004
Box 1
Greenpoint Bank,, 1996-1997
Box 1
Kimberly-Clark, press kit label,, 2004
Box 1
LAIcompass.com,, 1999
Box 1
Lincoln Financial Group,, 2003-2004
Box 1
Maserati,, 2003-2004
Box 1
Prebone Yamane,, 1997-1999
Box 1
Salvation Army, annual reports,, 1997-2003
Box 1
Security Capital,, circa 1997
Box 1
America's Community Bankers,, circa 1996
Box 2
American Gas Association,, 1998-1999
(2 folders, 2 folders)
Box 2
American Physical Therapy Association,, 1996-1999
(3 folders, 3 folders)
Box 2
American Re (American Reinsurance, Zurich Re),, 1996-1997 and undated
(3 folders, 3 folders)
Box 2
American Society of Travel Agents (ASTA),, 1997
Box 2
Astoria Federal Savings (English, Spanish, Greek, Russian),, 1999-2002
(2 folders, 2 folders)
Box 2
Atlantic Mutual Insurance,, 1991
Box 2
Barclay's Capital,, 1998-1999
(3 folders, 3 folders)
Box 2
Bell Atlantic (English and Spanish),, 1996-1999
Box 2
Brouillard Communications,, 1997-1998
Box 2
Chicago Board Brokerage/Market Power,, 1998
Box 2
CIBC,, 1997-1999
Box 2
CITCO Group (English, German and Spanish),, 1997-1999
(3 folders, 3 folders)
Box 2
Dassault Falcon airplanes,, 2002
Box 2
Dow Jones,, 1997-1999
(2 folders, 2 folders)
Box 2
First Union,, 1999
Box 2
Fresh Australian Range Lamb,, 1997
Box 2
Greenpoint Bank,, 1995-1998
Box 2
Instinet (UK),, 1999
(2 folders, 2 folders)
Box 3
Johns Manville,, 1997-1998
(2 folders, 2 folders)
Box 3
Maserati,, 2002 and undated
Box 3
Morgan Stanley Dean Witter (English, German, Japanese, Italian),, 1996-1999
(6 folders, 6 folders)
Box 3
New York Mercantile Exchange,, 1996
Box 3
Praxair,, 1997
(2 folders, 2 folders)
Box 3
Prologis,, 1998
Box 3
UNC Hospitals,, 1999
Box 3
United States Tobacco Company,, 1997-1998
(2 folders, 2 folders)
Box 3
United Technologies (English, Chinese),, 1996-1999
(2 folders, 2 folders)
Box 3
UST,, 1997-1999
Box 3
Wagner Stott Bear Specialists,, 2002
Box 3
Wheat First Securities,, 1999
Box 3
American Gas Association,, 1997-1998
Box 4
American Re (American Reinsurance, Zurich Re),, 1997-1998 and undated
(2 folders, 2 folders)
Box 4
American Society of Travel Agents (ASTA),, 1997
Box 4
Bell Atlantic,, 1997-1999
(2 folders, 2 folders)
Box 4
CIBC,, 1997-2002
(3 folders, 3 folders)
Box 4
Dassault Falcon airplanes,, 2002
Box 4
Dow Jones (English, German, French),, 1997-1998
(3 folders, 3 folders)
Box 4
Dynergy,, 1998
Box 4
First Union,, 1999
Box 4
Johns Manville,, 1997-1998
Box 5
Maserati,, 2002
Box 5
Morgan Stanley Dean Witter,, 1997-1999
(4 folders, 4 folders)
Box 5
Praxair,, 1997
(2 folders, 2 folders)
Box 5
Tenneco,, 1996
Box 5
United States Tobacco Company,, 1997-1998
(3 folders, 3 folders)
Box 5
United Technologies (English, Chinese),, 1996-1999
(4 folders, 4 folders)
Box 5
UST,, 1997
Box 5
Visa,, 1997
(2 folders, 2 folders)
Box 5
York,, 1996-1997
(2 folders, 2 folders)
Box 5
American Physical Therapy Association,, 1997-1998
Box 6
American Re (American Reinsurance, Zurich Re),, 1997
Box 6
Bell Atlantic (English and Spanish),, 1997
Box 6
CIBC,, 1998
Box 6
Dow Jones,, 1998
Box 6
Johns Manville,, 1997
Box 6
Morgan Stanley Dean Witter,, 1997-1999
Box 6
United Technologies,, 1997-1999
Box 6
 

Related Material


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Provenance

The J. Walter Thompson Company. Brouillard Communications. Print Advertisements were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2004-2006

Processing Information

Processed by: Richard Collier, December 2014

Accessions described in this finding aid: 2004-0072, 2006-0042