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Guide to the J. Walter Thompson Company. Chicago Office. Information Center Records, 1901-2005 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency.

Collection Details

Collection Number
RL.11121
Title
J. Walter Thompson Company. Chicago Office. Information Center Records
Date
1901-2005 and undated
Extent
90.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection and includes memoranda, clippings, research reports and other materials. Subjects addressed include contests, free-standing advertising inserts, coupons and other promotions, marketing of a variety of products including tobacco, hair care and other toiletries, foods including soy protein meat substitutes. Demographic research topics include marketing to children and youth, African Americans, Hispanic Americans, Asian Americans, older consumers, baby boom generation and women. Companies represented include Procter & Gamble, Andrew Jergens, Aunt Jemima and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged into the following series: Administrative Files; Advertising; Research Reports; Special Markets Reports; and Oversize Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Chicago Office. Information Center Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

LTI Clipping Service, 1987-1988
(11 folders)
Box 1
Memos, 1989
(4 folders)
Box 1
Memos, 1989-1990
(19 folders)
Box 2
Memos, 1990
Box 3
Office move to 900 N. Michigan, 1989
Box 3
Contests, 1974-1981
(8 folders)
Box 3
Contests, 1981-1988
(10 folders)
Box 4
Family Circle, 1989
(7 folders)
Box 5
Free-standing inserts, 1985
(10 folders)
Box 6
Free-standing inserts, 1985-1987
(10 folders)
Box 7
Free-standing inserts, 1987-1988
(12 folders)
Box 8
Free-standing inserts, 1988-1989
(10 folders)
Box 9
Free-standing inserts, 1989
(11 folders)
Box 10
Free-standing inserts, 1989-1990
(11 folders)
Box 11
Free-standing inserts, 1990-1991
(13 folders)
Box 12
Free-standing inserts, 1991-1992
(10 folders)
Box 13
Free-standing inserts, 1992
(9 folders)
Box 14
Good Housekeeping, 1989
(2 folders)
Box 14
Miscellaneous, 1987
Box 14
Premiums, 1974-1977
(8 folders)
Box 15
Premiums, 1981-1985
(4 folders)
Box 16
Special offers, 1974-1977
(5 folders)
Box 16
Special offers, 1977-1981
(8 folders)
Box 17
Special offers, 1981
(9 folders)
Box 18
Special offers, 1981-1982
(9 folders)
Box 19
Special offers, 1982
(10 folders)
Box 20
Special offers, 1982-1983
(8 folders)
Box 21
Special offers, 1983
(8 folders)
Box 22
Four Faces of the American Family (Parents Magazine), 1990
Box 25
Media at the Millennium (Turner), 1998
Box 25
Study of Media Involvement 7 (Magazine Publishers Association), 1996
Box 25
Test Marketing Guide Book vol. 1, 1988
Box 26
Test Marketing Guide Book vol. 2, 1988
Box 26
Understanding Buyer Behavior 2: The Role of Information, 1977
Box 26
Understanding Buyer Behavior 3: Brand Loyalty, 1978
Box 26
African Americans--Advertising to the Black Consumers, 1979
Box 26
African Americans--Listerine Antiseptic Black Media Effort, 1984
Box 26
African Americans--Listerine Antiseptic Revised 1984 Black Media Recommendation, 1984
Box 26
African Americans--Radio Usage by Blacks, 1975
Box 26
African Americans--R.T. French: Reaching the Black Consumer, 1984
Box 26
Asian Americans--Reaching the Asian-American Market, 1989
Box 26
Baby Boomers--Baby Boomers in Midpassage, 1987
Box 26
Baby Boomers--Emerging Superclass, 1981
Box 26
Baby Boomers--Esperts' Guide to the Baby Boomers, 1985
Box 26
Baby Boomers--How the Baby Boom Lives, 1984
Box 26
Baby Boomers--Post-Boomers: A New Breed, 1991
Box 26
Baby Boomers--The New Old, 1989
Box 26
Baby Boomers--What Advertisers Are Saying to Reach the Aging Baby Boomers, 1982
Box 26
Children--Advertising to Children: What We Believe Works, 1985
Box 27
Children--Advertising to Children: What We Know and What We Should Know, 1978
Box 27
Children--Children: A Dynamic Media Segment, 1988
Box 27
Children--Children: The Market with the Most Potential, 1991
Box 27
Children--Children as a Special Market, 1976
Box 27
Children--Children as Consumers, 1985
Box 27
Children--Children as Consumers, 1987
Box 27
Children--Children, Mothers and Newspapers, 1978
Box 27
Children--Children's Magazines, 1984
Box 27
Children--Children's Print Media Opportunities, 1988
Box 27
Children--Children's Saturday Morning Activities, 1992
Box 27
Children--Communicating with Children, 1981
Box 27
Children--Communicating with Children: Getting Your Message to Kids, 1992
Box 27
Children--Data from Youth Monitor, 1987
Box 27
Children--Do You Know Where Your Children Are...In the Marketplace?, 1978
Box 27
Children--Effects of Campaign Advertising and Newscasts on Children, circa 1976
Box 27
Children--Fisher-Price: Kids' Television Marketplace, 1986
Box 27
Children--Focus on the Family: A New Way of Looking at Advertising Impact, 1976
Box 27
Children--Kellogg Company: U.S. Child-Directed Media, 1986
Box 27
Children--Kids as Consumers, 1989
Box 27
Children--Kids TV, 1986
Box 27
Children--Marketing to Kids, 1986
Box 27
Children--NAB Children's Television Advertising Guidelines, 1976
Box 27
Children--Nickelodeon Kids Planning Guide, 1998
Box 27
Children--No Lambs, Bears or Talking Down, 1985
Box 28
Children--Scott Paper: Saturday Morning Children's Programming, 1985
Box 28
Children--Self-Regulatory Guidelines for Children's Advertising, 1983
Box 28
Children--Star Power 2: Understanding Kids and Their Stars, 1985
Box 28
Children--Sunday Comics, 1988
Box 28
Children--Television and Children, 1986
Box 28
Children--The Children's Market: Target Selling, 1985
Box 28
Children--Today's Children: The New Consumer, 1989
Box 28
Children--TV Beer Commercials and Children, 1990
Box 28
Children--What Do We Know About the Children's Market?, 1985
Box 28
College Age--Benetton 1987 College Media Opportunities, 1987
Box 28
College Age--Campus Monitor: College Media Usage and Industry Report, 1988
Box 28
College Age--College Market and Media Overview, 1986
Box 28
College Age--College Market Profile of Students as Consumers, 1982
Box 28
College Age--College Youth: A Social Values Perspective, 1980
Box 28
College Age--Executive Summary CollegeTrack, 1988
Box 28
College Age--Kodak Film 1987 College Media Plan, 1986
Box 28
College Age--Miscellaneous ideas and articles, 1991
Box 28
College Age--MTV College Scan, 1988
Box 28
College Age--The College Market (Cosmopolitan), 1987
Box 28
College Age--Warner-Lambert EPT College Media Recommendation, 1984
Box 28
Ethnic miscellaneous--Minority Advertising, 1978
Box 28
Mature/Elderly--Age Differences in Information Processing, 1986
Box 28
Mature/Elderly--Aging and the Problem of Television Clutter, 1994
Box 28
Mature/Elderly--American Maturity, 1993
Box 28
Mature/Elderly--Emotional Truths of the Third Age, 1997
Box 28
Mature/Elderly--Mature American in the 1990s (Modern Maturity), 1995
Box 28
Mature/Elderly--Miscellaneous articles and notes, 1997 and undated
Box 28
Mature/Elderly--Promiscuity of Mature Consumers, 1997
Box 28
Mature/Elderly--Speaking Grey Language, 1997
Box 28
Spanish--Advertising to the Hispanic Consumer, 1980
Box 29
Spanish--Counting on More than Trust, 1988
Box 29
Spanish--Gerber Baby food: Spanish Media Usage Habits, 1987
Box 29
Spanish--Hispanic Consumer Market Report, 1992
Box 29
Spanish--Hispanic Market (Television/Radio Age), 1985
Box 29
Spanish--Hispanic Media Overview (JWT Hispania), 1988
Box 29
Spanish--Hispanic Opportunity, 1983
Box 29
Spanish--Hispanics Are Hot, 1987
Box 29
Spanish--New Data with New Implications for Targeting Hispanic Americans, 1993
Box 29
Spanish--Nosotros...We...è (U.S. Dept. of Commerce), undated
Box 29
Spanish--Radio Today: The Hispanic Listener, 1985
Box 29
Spanish--Reynolds Wrap Hispanic Market Review and Recommendation, 1983
Box 29
Spanish--Spanish USA, 1984
Box 29
Spanish--Spanish USA, 1986
Box 29
Spanish--U.S. Hispanics: A Market Profile, 1980
Box 29
Spanish--What Does "Hispanic" Mean?, 1993
Box 29
Spanish--Yankelovich Update on the Hispanic Market, 1984
Box 29
Women--2001: A Woman's Odyssey, 1993
Box 29
Women--Advertising to Women, 1973
Box 29
Women--Advertising to Women with Different Career Orientations, 1985
Box 29
Women--Ascent of Woman, 1993
Box 30
Women--Chameleon Complex, 1986
Box 30
Women--Empirical Evaluation of the Bartos Model of Wife's Work Involvement, 1993
Box 30
Women--Gerber Baby Food: Daytime Network Television Viewing, 1987
Box 30
Women--Mediastyles I: Demographic Profile of Canadian Women and Their Media Habits, 1979
Box 30
Women--Mediastyles II: Women's Lifestyle and Television Viewing Habits, 1979
Box 30
Women--Moving Target (Rena Bartos), circa 1974
Box 30
Women--Relationships Key in Reaching Women, 1997
Box 30
Women--The Working Woman, 1970
Box 30
Women--True Story Report on the New Collar Woman, 1989
Box 30
Women--Two-Income Families, 1981
Box 30
Women--We, the American Women, 1987
Box 30
Women--What Every Marketer Should Know About Women (Rena Bartos), 1978
Box 30
Women--Women and Work, 1986
Box 30
Women--Women in Transition, 1989
Box 30
Women--Working-Class Women in a Changing World, 1973
Box 30
Women--Working Women: Television and Radio, 1986
Box 30
Women--Working Women: Working Towards a New Balance, 1982
Box 30
Young adults--Kodak Film 1988 Young Parents Effort Media Discussion, 1987
Box 30
Young adults--The Next Generation: Today's Young Adults, 1993
Box 30
Advertisements--Hair care--Alberto-Culver, 1965-1966
Box 31
Advertisements--Hair care--Avon, 1965-1966
Box 31
Advertisements--Hair care--Breck, 1965-1966
Box 31
Advertisements--Hair care--Clairol, 1965-1966
(3 folders)
Box 31
Advertisements--Hair care--Colgate-Palmolive (Lustre-Crème), 1965-1966
Box 32
Advertisements--Hair care--DuBerry (Color Foam), 1965-1966
Box 32
Advertisements--Hair care--Helena Rubinstein, 1965-1966
Box 32
Advertisements--Hair care--Helene Curtis, 1965-1966
Box 32
Advertisements--Hair care--Johnson Johnson (Baby Shampoo), 1965-1966
Box 32
Advertisements--Hair care--L'Oreal, 1965-1966
Box 32
Advertisements--Hair care--Miscellaneous, 1965-1966, 1972
(3 folders)
Box 32
Advertisements--Hair care--Ogilvie, 1965
Box 32
Advertisements--Hair care--Procter Gamble (Head Shoulders), 1965-1966
Box 32
Advertisements--Hair care--Revlon, 1965-1966
Box 32
Advertisements--Hair care--Richard Hudnut (Lilt, Polycolor), 1965-1966
Box 32
Advertisements--Hair care--Roux Labs, 1965-1966
Box 32
Advertisements--Hair care--Shulton (Technique Color Tone), 1965-1966
Box 32
Advertisements--Hair care--Thomas Scalp Specialists, 1972-1973
Box 33
Advertisements--Hair care--Toni, 1965-1966
Box 33
Advertisements--Kitchen cabinets, 1972
Box 33
Advertisements--Miscellaneous, 1973
Box 33
Advertisements--Pain remedies--Mentholatum competitors, 1972-1973
Box 33
Advertisements--Shaving accessories and men's toiletries--Alberto-Culver, 1973
Box 33
Advertisements--Shaving accessories and men's toiletries--Arden, 1972
Box 33
Advertisements--Shaving accessories and men's toiletries--Avon, 1973
Box 33
Advertisements--Shaving accessories and men's toiletries--Gillette, 1972-1973
Box 33
Advertisements--Shaving accessories and men's toiletries--Mem (English Leather, Wind Drift), 1972-1973
Box 33
Advertisements--Shaving accessories and men's toiletries--Miscellaneous, 1972-1973
(2 folders)
Box 33
Advertisements--Shaving accessories and men's toiletries--North (Norelco), 1972-1973
Box 34
Advertisements--Shaving accessories and men's toiletries--Revlon (Pub, Top Brass), 1972-1973
Box 34
Advertisements--Shaving accessories and men's toiletries--Ronson, 1972-1973
Box 34
Advertisements--Shaving accessories and men's toiletries--Schick, 1972-1973
Box 34
Advertisements--Shaving accessories and men's toiletries--Sperry-Rand (Remington), 1972-1973
Box 34
Advertisements--Shaving accessories and men's toiletries--Sunbeam, 1972-1973
Box 34
Advertisements--Shaving accessories and men's toiletries--Swank (Jade East), 1972-1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Dana (Canoe, Pullman), 1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Gillette, 1972
Box 34
Advertisements--Skin care and lotions, cosmetics--Helena Rubinstein, 1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Jergens, 1972-1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Max Factor, 1972-1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Menley James (Loves Fresh), 1972-1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Miscellaneous bath products, 1972-1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Miscellaneous dry Advertisements--Skin creams, 1972-1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Miscellaneous hand lotions, 1972
Box 34
Advertisements--Skin care and lotions, cosmetics--Miscellaneous moisturizers, 1973
Box 34
Advertisements--Skin care and lotions, cosmetics--Miscellaneous Advertisements--Skin cleansers, 1972
Box 34
Advertisements--Skin care and lotions, cosmetics--Noxema, 1972-1973
Box 35
Advertisements--Skin care and lotions, cosmetics--Pfizer (Vick's, Ben-Gay), 1972
Box 35
Advertisements--Skin care and lotions, cosmetics--Pond's, 1972-1973
Box 35
Advertisements--Skin care and lotions, cosmetics--Revlon, 1972-1973
Box 35
Advertisements--Smoking and tobacco products--Cigarettes, 1972-1973
Box 35
Advertisements--Smoking and tobacco products--Gillette (Cricket, Braun), 1972-1973
Box 35
Advertisements--Smoking and tobacco products--Maruman, 1973
Box 35
Advertisements--Smoking and tobacco products--Rogers lighters, 1973
Box 35
Advertisements--Smoking and tobacco products--Ronson lighters, 1972-1973
Box 35
Advertisements--Smoking and tobacco products--Zippo lighters, 1972-1973
Box 35
Advertisements--Soap--Andrew Jergens, 1973
Box 35
Advertisements--Soap--Armour (Dial), 1972-1973
Box 35
Advertisements--Soap--Campagna (Cuticura), 1972-1973
Box 35
Advertisements--Soap--Colgate-Palmolive, 1972-1973
Box 35
Advertisements--Soap--Lever (Dove), 1972-1973
Box 35
Advertisements--Soap--Miscellaneous, 1972-1973
Box 35
Advertisements--Soap--Neutrogena, 1972
Box 35
Advertisements--Soap--Procter Gamble (Camay), 1972
Box 35
Contests, 1967
Box 36
Contests, 1972
Box 37
Premiums, 1971
Box 38
Premiums, 1972
Box 39
Premiums, 1973
Box 40
Special offers, 1967
Box 41
Special offers, 1970
Box 42
Special offers, 1971
Box 43-44
Special offers, 1972
Box 45
Special offers, 1973
Box 46
112 Years of Brand Leadership, 2003
Box 47
133 Years of Advertising Leadership, 1997
Box 47
Adults 55-74, 2002
Box 47
Archetypes, 2000-2003
(2 folders)
Box 47
Baby boomers, 2003-2004
Box 52a
Brand essence, 1995-2004
Box 52a
Brand growth, 2004
Box 47
Consumer buying system, undated
Box 47
Consumer Insight and Day One, 1994
Box 47
Consumer insight: Miracle Whip, 1992
Box 47
Consumer spending, 2003
Box 47
Cool, 2004
Box 47
Cool brands, 2002-2003
Box 47
Coolhunting, 2003
Box 47
Creative brief writing, 2003
Box 47
Day One, undated
Box 47
Day One: Seducing the muse, 1995
Box 47
Day One strategy development and creative briefing process, 1992
Box 47
Families--Families 2000 (Trends and changes), 2001
Box 47
Families--Insight Out: The State of the Family in America, 2000
Box 47
Food--Eating habits, 2002
Box 47
Food--Flavor factor, 2003
Box 47
Food--Indulgent snacks, 2002
Box 48
Food--Seafood Deep Dive, 2006

Restricted until 2021

Box 52a
Food--Trends, 2003-2005
Box 48
Food--What America Eats, 2003
Box 48
Food--Yankelovich food report, 2002-2004
Box 48
Gender, 2003
Box 48
Generations, undated
Box 48
Health and wellness, 2001-2003
Box 48
Icons, 2003
Box 48
Icons and mature brands, 1997-2003
Box 48
Idea generation, undated
Box 48
Indulgence, 2002
Box 48
James Webb Young--Technique for Producing Ideas, 2003
Box 48
JWT Planning Toolkit, 2006

Restricted until 2021

Box 52a
JWT Strategic Plan, 1995-1996
Box 48
Kraft--SAMI (Selling Areas Marketing Information), 1975
Box 48
Mindset, 2004
Box 48
New products, 2000-2004
Box 48
New products--Word of mouth, 2004
Box 48
Paradox of Choice, 2004
Box 48
Persuasion, undated
Box 49
Planning--AAAA Account Planning Conference, 2003
Box 49
Planning boot camp, 2002
Box 49
Play, 2003
Box 49
Power of a Brand Idea: The Philadelphia Story (slides), undated
Box 49
Some World Class Brands Getting to Know Each Other, 2004
Box 52a
Starch INRA Hooper, 1982
Box 49
Storytelling, 2003
Box 49
Stress-driven consumption, 2003
Box 49
Taglines, 1998
Box 49
Thompson Total Branding, 1997 and undated
(2 folders)
Box 49
Thompson Total Branding--Atlanta, 1996
Box 49
Thompson Total Branding--Behind the curtain, 1999
Box 49
Thompson Total Branding--Brand contact planning, 1996
Box 49
Thompson Total Branding--Branding ideas, undated
Box 49
Thompson Total Branding--Explaining the unexplained, 1996
Box 49
Thompson Way handbook, undated
Box 49
Thompson Way of Total Branding, 1996
Box 49
Total branding, 1996
Box 50
Total branding--Chicago, 1996
Box 50
Trends, 2003
(2 folders)
Box 50
Trends--99 Cows, 2003
Box 50
Trends--Friction-free future, 1998
Box 50
Trends--Mega trends, 2003
Box 50
Trends--Times and trends, 2004
Box 50
Using media, 2003
Box 50
Walk the Talk: A Step by Step Approach to Implementing Innovation, 1993
Box 50
Women--21st century women, 2003
Box 50
Women--American Women: Key Trends for the Next Decade, 2001
Box 50
Women--Focus on women, 2001 and undated
(2 folders)
Box 50
Women--Moms, 2003
Box 50
Women--Women: A Transforming Force of the 21st Century, 2001
Box 50
Women--Women: A Transforming Force of the 21st Century, 2001
Box 51
Yin and Yang of Consumer Insight (Malachy Walsh), 2002
Box 51
Youth--17-year old ditz, undated
Box 51
Youth--Advertising to children, 1972
Box 51
Youth--Advertising to children: background, principles, examples, 1993
Box 51
Youth--Age segmentation, 1995
Box 51
Youth--Cassandra Report "Youth Intelligence", 2004
Box 51
Youth--Fads, trends and timeless needs, 2003
Box 51
Youth--Generation X/Y, 2000
Box 51
Youth--Global cool hunt, 2003
Box 51
Youth--Hip Hop, 2004
Box 51
Youth--Hot stuff, 1996
Box 51
Youth--How to Make Successful Advertising to Children, undated
(2 folders)
Box 51
Youth--How to Play the Ideation Game with Children, 2000
Box 51
Youth--How to Win Children and Influence Mother, 1965
Box 51
Youth--Insight Out: Kids, 2000
Box 52
Youth--It's the 90s: Do You Know Where the Kids Are?, 1993
Box 52
Youth--Kid influencers, 2003
Box 52
Youth--Kid Kraft: Advertising to Children, 1990
Box 52
Youth--Moms and kids, 2003-2004
Box 52
Youth--New product development, 1998
Box 52
Youth--Oscar Mayer and the Delights of Childhood, 1996
Box 52
Youth--Rethinking Rebellion, 2004
Box 52
Youth--Selling Food as Fun, 2003
Box 52
Youth--Teenagers, 2000
Box 52
Youth--Tweenagers, 2002
Box 52
Youth--Tweeners, 2003
Box 52
Youth--Youthfluentials, undated
Box 52
FMC Corporation, undated
Box 98
Miles Laboratories, 1962
Box 53
Parker Pen, 1956-1980
Box 53
Schlitz, 1978
Box 53
Seven-Up, 1966-1978
Box 53
Teledyne Water-Pik, 1977-1981
Box 53
Tersa (Ward Foods), 1981
Box 53
Theodore Hamm, 1969-1972
Box 53
ACE Awards, 1986
Box 53
Addy Awards, 1976-1986
(7 folders)
Box 53
Advertising Age Best TV Commercials, 1982-1983
(2 folders)
Box 53
American TV and Radio Commercials Festival, 1966-1970
(2 folders)
Box 54
Andy Awards, 1968-1984
(4 folders)
Box 54
Andy Awards, 1970-1971
Box 98
Art Directors Club, 1979-1981
(2 folders)
Box 54
Atlanta International Film Festival, 1970
Box 54
Award winners summary, 1979-1984
Box 54
Awards competition calendar, 1969
Box 54
CA Magazine Awards, 1967-1970
Box 54
Chicago, 1974-1979
(6 folders)
Box 54
Chicago Addy Awards, 1982-1984
(2 folders)
Box 54
Chicago Advertising Club Hermes Award, 1967-1970
(2 folders)
Box 54
Chicago International Film Festival, 1966-1983
(4 folders)
Box 54
Clio Awards, 1975-1985
(8 folders)
Box 54
Cork (Ireland) Film Festival, 1970
Box 54
Creativity '84, 1984
Box 54
CSCA/STA Exhibition, 1965-1970
(2 folders)

Chicago Society of Communication Arts/Society of Typographical Arts

Box 54
Directory of advertising awards (AAAA), 1970
Box 54
Effie Awards, 1976-1994
(5 folders)
Box 54
Effie Awards, 1984-1995
(25 folders)
Box 55
Effie Awards, 1995-2006
(18 folders)
Box 56
Excellence in Advertising on Television (EAT) Awards, 1987
Box 56
Harry Wayne McMahon 100 Best, 1967-1982
(2 folders)
Box 56
Institute of Outdoor Advertising, 1965-1970
Box 56
International Advertising Festival of New York, 1986-1987
Box 56
International Advertising Film Festival (Cannes), 1968-1972
(4 folders)
Box 56
International Advertising Film Festival (Cannes), 1973-1984
(6 folders)
Box 57
International Broadcasting Awards, 1966-1984
(8 folders)
Box 57
International Film and Television Festival of New York, 1966-1984
(5 folders)
Box 57
Lists of awards won, 1967-1971
Box 57
London International Advertising Awards, 1986
Box 57
MPA Kelly Awards, 1991
Box 57
O&R (Objectives and Results) Awards, 1983
Box 57
One Show, 1981-1986
(4 folders)
Box 57
Stephen E. Kelly Award (MPA), 1982-1986
(4 folders)
Box 57
USTV Commercial Festival, 1982
Box 57
U.S. TV and Radio Commercials Festival, 1984
Box 57
Video Storyboards Awards, 1988-1993
Box 57
Windy Awards, 1982
Box 57
Bringing Day One to Life, 1995
Box 58
Chicago advertising agencies, 2001
Box 58
Chicago Office credentials, undated
Box 58
Chicago Office--IBM computers, 1985
Box 58
Chicago Office--Guide to Written Communications, undated
Box 58
Commodore's Cup, 1993-1995
(2 folders)
Box 58
Consumer in Crisis seminar, 1974
Box 58
Food Facts & Foibles (newsletter drafts), 1933-1939
Box 58
James Webb Young Award, 2000
Box 58
JWT Advertising Planning Methods, 1987
Box 58
JWT Axiom Market Research, 1973-1978
Box 59
JWT case studies binder--Chicago, 2001
(2 folders)
Box 59
JWT case studies binder--Other offices, 2001
(2 folders)
Box 59
JWT Chicago history, undated
Box 59
JWT Communications Program review, 1975-1976
(2 folders)
Box 59
JWT credentials: 133 Years of Advertising Leadership, 1997
Box 60
JWT Guide to Research, 1990
Box 60
JWT history, 1985-1993
Box 60
JWT Internal and External Communications Plan, 1976
Box 60
JWT T-Plan, 1977
Box 60
Look at JWT Chicago, undated
Box 60
Microfilm index, undated
Box 60
"New Work" video index, undated
Box 60
Research and Planning Department Policies and Procedures Manual, 1971-1979
(2 folders)
Box 60
Slides and photographs--JWT Traveling Archives exhibit for Dairy Association pitch, 1993
Box 61
Slides and photographs--Softball games, parties, 1980-1981
Box 61
Slides and photographs--Office spaces, 1969
Box 61
Statements of research philosophy, 1961-1962
Box 61
"Thompson Papers" secretarial manual, 1985
Box 61
VALS (Values and Lifestyles Program) reports, 1980-1983
Box 61
Directories, 1968-1979
(5 folders)
Box 61
Directories, 1976-1996
(4 folders)
Box 62
Employee assistance program, 1985
Box 62
Employee benefits (manuals), 1987-1990
(2 folders)
Box 62
Employee benefits highlights, undated
Box 62
Equal employment/Affirmative action, 1977
Box 62
Managerial feedback program, 1977-1978
Box 63
Memos, 1960-1989
(4 folders)
Box 63
New employee orientation, 1987
(2 folders)
Box 63
Performance appraisal process, 1977
Box 63
Training Program for the JWT Trainee in Creative, 1965
Box 63
100 Books on Advertising, 1976
Box 64
AAAA (American Association of Advertising Agencies)--Advertising Principles of American Business, 1988
Box 64
AAAA--Effectiveness of Web Addresses in Ads, 1998
Box 64
Advertising Agency New Business Planning Guide, 1978
Box 64
Advertising and the Government, 1971
Box 64
Advertising Expenditures--International Comparisons 1960-1975, 1977
Box 64
Advertising Expenditures in Western Europe, 1972-1977
(2 folders)
Box 64
Adweek 20th anniversary issue, 1998
Box 64
Arbitron Radio Multi-Week Cume Rule, 1985
Box 64
ARF (Advertising Research Federation)--Interactive Media Research Summit, 1998
Box 64
ARF--Last Word in Print, 1998
Box 64
ARF--Television Research in Analog, Digital and High Definition, 1998
Box 64
Brouillard study of corporate reputations, 1986
Box 64
Byron Hackett--How to Keep Your Ads Out of Court, 1974
Box 64
Consumers Research--In Praise of Advertising, 1998
Box 64
Coupon Trends and Consumer Usage Patterns, 1995
Box 64
Donnelley Survey of Promotional Practices, 1995
Box 64
Effective reach tables, 1981
Box 64
Household Use of Information Technologies--Australia, 1996
Box 64
Innovation and Brand Choice: The Folger's Invasion, 1963
Box 64
Jacobs Coffee Concept Test in the U.S., 1988
Box 64
JWT--Advertising and Marketing Intelligence brochure, 1980
Box 98
JWT--Advertising during a Recession, 1983
Box 65
JWT Basic Advertising Course (William Sharp), 1969
Box 65
JWT--Humor: Its Serious Side, 1972
Box 65
JWT--Magazine reach curves, 1981
Box 65
JWT--People Meter reach manual, 1987
Box 65
JWT--Role of Account Management at JWT, 1986
Box 65
Thompson Total Branding brochure, 1996
Box 65
JWT-- TV Guide for Media Planning, 1980
Box 65
JWT--TV Reach and Frequency System, 1989
Box 65
Leo Burnett--Reach and Frequency, 1986
Box 65
Louis Harris--Advertising Agency Reputations, 1986
Box 65
Management of an Accounting Practice Survey, 1995
Box 65
Manual of Reach and Frequency, 1985
Box 65
Margaret Henderson Blair--Empirical Investigation into Advertising Wearin and Wearout, 1987
Box 65
Measurements and Determinants of Brand Equity, 1986
Box 65
Microwave Market and Opportunities for Nestle Foods, 1988
Box 65
National Association of Broadcasters--Code News, 1976-1982
(2 folders)
Box 66
NBC Radio Research, 1979
Box 66
Ogilvy--Advertising, Sales Promotion and the Bottom Line, 1989
Box 66
Psychology Today, 1985 Nov.
Box 66
Product Alert (serial), 1996-1997
(16 folders)
Box 67
Product Alert 1996 Round-Up, 1997
Box 67
Radio Advertising Bureau--Instant Background Profiles, 1974
Box 67
Readership Research Symposium Proceedings, 1981
Box 67
Readership Research Symposium Proceedings, 1981-1985
(7 folders)
Box 68
Readership Research Symposium Proceedings, 1985-1991
(8 folders)
Box 69
Review of U.S. Coffee Market, 1987
Box 70
Roper reports, 2000
Box 70
Sears Roebuck Late Night Television 1977-1978, 1977
Box 70
Sports Reach Manual, 1981-1982
Box 70
Starch/Hooper Media Study, 1970
Box 98
Starch Study of Affluence in America, 1997
Box 70
Television reach and frequency, 1974
Box 70
Town and Country--Buying Luxury, 1998
Box 70
Travel Industry Association of America--Crisis Communication Manual, 1990
Box 70
TV Reach & Mixit, 1991
Box 70
Arno Johnson, 1959-1961
(6 folders)
Box 71
Arno Johnson, 1961-1964
(7 folders)
Box 72
Arno Johnson, 1964-1966
(4 folders)
Box 73
Arno Johnson bibliography, 1966
Box 73
Charles Raymond--Story of Early JWT in Chicago, 1956
Box 73
Don Sullivan--Trends in the Last Decade of the 2nd Millennium, 1990
Box 73
Ellen Plusker--Role of Research in an Ad Agency, undated
Box 73
Ellen Plusker--Speaking the Right Language, 1986
Box 73
Harnessing Consumer Choice, 2002
Box 73
Heat is On: Does Advertising Still Work?, undated
Box 73
Infomercials: Transactional Television Programming, 1993
Box 73
Joel Baumwoll--Is Comparative Advertising Really Better?, 1975
Box 73
Malachy Walsh--What Is Strategy?, 2002
Box 73
Malachy Walsh--Yin and Yang of Consumer Insight, undated
Box 73
Mike Kalasunas--The Bottom Line: Achieving Results, 1988
Box 73
Norman Strouse, 1958-1965
(9 folders)
Box 74
Norman Strouse, 1965-1967
(3 folders)
Box 75
Philippine Market, 1961-1967
(3 folders)
Box 75
Simplify Surprise and Sell, 2001
Box 75
Sonia Yuspeh--Product Life Cycle, 1976-1977
Box 76
Ted Wilson talks about advertising and the government, 1971
Box 76
Thought for Food, 1983
(2 folders)
Box 76
Unlocking the Power of Consumer Insight, 1995
Box 76
Speeches and articles chronological file, 1908-1956
(23 folders)
Box 77
Speeches and articles chronological file, 1957-1968
(27 folders)
Box 78
Speeches and articles chronological file, 1969-1976
(25 folders)
Box 79
Speeches and articles chronological file, 1976-1979
(18 folders)
Box 80
Account management assignments, 1966-1978
(3 folders)
Box 81
Advertising--Appeals, 1969-1982
Box 81
Advertising--Appeals--Scent, 1990-1994
Box 81
Advertising--Art, 1958-1961
Box 81
Advertising--As a profession, 1958-1984
(2 folders)
Box 81
Advertising--Children, 1979-1992
Box 81
Advertising--Comparative, 1975
Box 81
Advertising--Cooperative, 1958-1993
Box 81
Advertising--Economic aspects, 1957-1994
Box 82
Advertising--Effectiveness, 1988-1995
Box 82
Advertising--Ethics, 1964-1972
Box 82
Advertising--Ethnic, 1965-1970
Box 82
Advertising--Expenditures, 1977-1994 and undated
(2 folders)
Box 82
Advertising--Exposure, 1909-1995
Box 82
Advertising--Frequency, 1957-1983
Box 82
Advertising--Historical, 1985-1987
Box 82
Advertising--History--Children, 1962-1976 and undated
Box 82
Advertising--Industrial, 1974-1977
Box 82
Advertising--Institutional, 1974-1983
Box 82
Advertising--International, 1964-1991
Box 82
Advertising--Legal aspects, 1960-1974
Box 82
Advertising--Long-lasting campaigns, 1984-1992
Box 82
Advertising--Media models, 1962
Box 82
Advertising--Readership, 1940-1979
(4 folders)
Box 83
Advertising--Sex and gender, 1987-1993
Box 83
Advertising agencies, 1961-1997
Box 83
Advertising agencies--Client relations, 1958-1987
(2 folders)
Box 83
Advertising agencies--Client relations, 1970-1987
(2 folders)
Box 84
Advertising agencies--Compensation, 1956-1983
(2 folders)
Box 84
Advertising agencies--Creativity, 1985-1992
Box 84
Advertising agencies--Finance, 1980
Box 84
Advertising agencies--House agencies, 1939-1979
(2 folders)
Box 84
Advertising agencies--Image and awareness, 1984-1990
Box 84
Advertising agencies--Minorities, 1968-1969
Box 84
Australia, 1954-1978
Box 84
Belgium, 1960-1977
Box 84
Brands, 1975-1997
Box 85
Canada, 1970-1977
(2 folders)
Box 85
Chicago articles distributed by G. Reeves, 1960-1964
Box 85
Chicago Office press clippings, 1929-1980
Box 98
Chicago Office Ralph Rydholm house advertisement, 1981
Box 98
Chicago traffic, 1961
Box 85
Children/Kids in advertising (Jane Matthews, JWT London), 1992-1993
Box 85
Communispond, 1970-1977
Box 85
Computer installations, 1962-1969
Box 85
Computer Panel, 1952-1960
Box 86
Consumer affairs, 1923-1974
Box 86
Consumer behavior, 1991-1998
Box 86
Consumer in Crisis seminar, 1974
(4 folders)
Box 86
Consumer values, 1990-1994
Box 86
Corporate communications, 1975-1979
Box 86
Corporate image, 1993
Box 86
Database marketing, 1984-1992
Box 87
Deltakos, 1968-1975
Box 87
Detroit, 1970-1978
Box 87
Dialog, 1973-1975
Box 87
Diogenes, 1974
Box 87
Direct response marketing, 1973-1975
Box 87
Employment by occupation, 1992
Box 87
Entertainment Group, 1979
Box 87
Family Advisory staff, 1959
Box 87
Financial aspects, 1969-1972
(4 folders)
Box 87
Financial aspects, 1973-1977
(5 folders)
Box 88
Financial aspects, 1969
Box 97
Food, 1987-1999
(2 folders)
Box 88
Food--Bubble gum, 1990-1992
Box 88
Food--Labels, 1992-1993
Box 88
Food--Milk, 1981-1993
(2 folders)
Box 88
Foreign offices--London--EMRB, 1973
Box 88
Foreign offices--Miscellaneous, 1965-1979
Box 88
Frankfurt, 1954-1960
Box 88
History of JWT--Charles Raymond, undated
Box 88
History of JWT--Policy, philosophy, etc., 1956-1971
(2 folders)
Box 89
Home Economics Center, 1958-1979
Box 89
Home Economics Center, undated
Box 98
Household appliances, 1985-1988
Box 89
India, 1972-1978
Box 89
International information services, 1968-1971
Box 89
Italy, 1978
Box 97
Joseph Wood campaign research, 1970
Box 89
Joseph Wood campaign research, 1968-1970
Box 97
Junior Forum, 1951-1952
(2 folders)
Box 89
JWT Worldwide Research Directory, 1976-1977
Box 89
London Office, 1964-1979
Box 89
London Office, 1968-1978
(2 folders)
Box 97
London Office--BMRB, 1966
Box 89
London Office--Research reports, 1968-1969
Box 89
London Office--Times Supplement, 1962
Box 98
Marketing--Database, 1991-1992
Box 89
Marketing--Integrated, 1987-1993
Box 89
Marketing--Sales promotion--Popai, 1995-1996
Box 90
Media, 1986-1998
(2 folders)
Box 90
Media--Communications Review, 1982
Box 90
Media Department, 1977-1978
Box 90
National co-op surveys, 1976-1977
Box 90
New business, 1968-1979
Box 90
New products evaluation, 1971-1972
Box 90
New York Office, 1958-1970
Box 90
New York Office--Magazine Notes, 1970-1973
Box 90
New York Office--Personnel memos and lists, 1964-1975
Box 91
New York Office--Research Department, 1960-1982
(2 folders)
Box 91
New York Office--War Room, 1980
Box 91
Plan and Data Outlines, 1924-1960
(2 folders)
Box 91
Pricing, 1987-1994
Box 91
Public relations, 1976
Box 91
Public relations activities, 1970-1971
Box 91
Public relations activities, 1972
Box 92
Public Relations Department slides, 1963-1978
Box 92
Public service activities, 1976
Box 92
Publications--Media Memo, 1969-1973
Box 92
Publications--Media Memo, 1970
Box 97
Publications--Memo from Media Research, 1982-1987
(3 folders)
Box 92
Publications--Memo from Media Research, 1982-1987
Box 93
Publications--PR Department Magazine Reading Reports, 1969
Box 93
Radio commercials, 1972
Box 93
Real estate, 1996-1998
Box 93
Research and Development activities, 1976-1992
Box 93
Research Department, 1963-1976
Box 93
Research Department--Floor plan, John Hancock Building, 1968
Box 98
Research Department--Marketing Man of the Year dinner, 1964
Box 93
Research Department--Policies, 1969-1971
Box 93
Research Department--Seminars and meetings, 1968-1969
(2 folders)
Box 93
Retail, 1988-1993
Box 93
Review Board, 1963-1971
Box 94
San Francisco Office, 1920-1977
Box 94
Seminars, 1978
Box 94
Services Department, 1977-1978
Box 94
Soskin-Thompson, undated
Box 94
South Africa, 1974-1979
(2 folders)
Box 94
Sporting goods, 1984
Box 94
Target Group Index #1, 1972-1976
(4 folders)
Box 94
Target Group Index #1, 1972-1976
Box 95
Target Group Index #1, 1972-1976
(2 folders)
Box 97
Target Group Index #2, 1972-1977
(2 folders)
Box 95
Target Group Index Creative News survey, 1971-1978
Box 95
Telecommunications, 1973-1979
Box 95
Television--Reach and frequency, 1970-1971
Box 95
Television--Violence and boycotts, 1977-1980
Box 96
Television--Workshop, 1958-1961
Box 96
Women--Car buyers, 1991
Box 96
Women--Health and fitness, 1993
Box 96
A-Cook Chemical, undated
Box CF1
Coors-G. McKlosky & Co./Theodore Hamm, undated
Box CF2
McCollum/Spielman: Abbott Labs-Quaker Oats Dog Food, undated
Box CF3
Quaker Oats Dog Food-Sears Roebuck, undated
Box CF4
Sears Roebuck-Vopan Marketing Research/S.C. Johnson, undated
Box CF5
Uncle Ben's-Zenith Radio, undated
Box CF6
Misc. reports: X1 Advertising Agencies, undated
Box CF6
X2 Advertising Research, undated
Box CF6
X3 Advertising Media, undated
Box CF6
X4 Sales Promotion, undated
Box CF6
X6 Markets and Marketing, undated
Box CF6
X7.1 Foods, undated
Box CF6
X8 JWT, undated
Box CF6
X9 New Business, undated
Box CF6
Staff Profiles (Name, office, start date?), undated
Box CF7
T66-C-20.5-A. Kellogg Triple Crisps, 1985
(3 folders)
Box R1
T66-C-22-A. Kellogg Brown Rice Crunch, 1986
(2 folders)
Box R1
T66-C-24-A. Kellogg Calcium Crisp, 1986
Box R1
T66.35-C-7-ABC. Study of 6 Concepts for Puss 'n Boots New Shark Meat Cat Food, 1969
Box R2
T66.35-H-1-A. Puss 'n Boots Case Study, 1966
Box R2
T66.35-H-1-A. Puss 'n Boots Fact Book, 1968
Box R2
T66.35-M-1-A. Puss 'n Boots Marketing Plan, 1965
Box R2
T66.35-M-1-A. Quaker Oats Summary of Dry Cat Food Market, 1968
Box R2
T66.35-M-2-ABC. The Cat Food Market, 1971
Box R2
T66.35-M-10-A. Summary of Available Information on the Cat Food Market, 1965
Box R2
T66.37-C-10-A. Aunt Jemima Syrup New Product Quantitative Concept Test, 1987
Box R2
T66.37-C-10.1-A. Quaker Oats--Consumer Reaction to Alternative Concepts for Aunt Jemima Syrup, 1987
Box R2
T66.37-C-10.2. Aunt Jemima Syrup New Product Quantitative Concept Test, 1987
Box R2
T66.37-C-10.3-A. Aunt Jemima Lite Syrups ARS Test of "Mom and Dad", 1987
Box R2
T66.37-C-11-A. Aunt Jemima Syrup Line Extensions Concept Test, 1987
Box R2
T66.39-C-2-A. Dipps Restage Attitude, Awareness and Usage Study, 1987
Box R2
T72.1-A-10-A. Northern Telecom Campaign Review, 1988
Box R3
T72.1-C-1-A. Reputation of Northern Telecom among Four Key Groups, 1981
Box R3
T72.1-C-1-C. Reputation of Northern Telecom among Four Key Groups, 1981
(2 folders)
Box R3
T72.1-C-10.1-A. Northern Telecom Starch Scores, 1984
Box R3
T72.1-C-13.05-A . Awareness and Attitudes Toward Northern Telecom's Meridian Line, 1985
(3 folders)
Box R3
T72.1-C-13.11-A. Assessment of Northern Telecom Building Blocks Campaign, 1985
(3 folders)
Box R3
T72.1-C-14-AB. Northern Telecom Image Measurement Program, 1986
Box R3
T72.1-C-17-AB. Research Study on Northern Telecom Image, 1986
Box R4
T72.1-C-18-AB. Research Study on Northern Telecom Image, 1986
Box R4
T72.1-C-19-AB. Research Study on Northern Telecom Image, 1986
Box R4
T72.1-C-21-A. Northern Telecom Tracking Study, 1987
Box R4
T72.1-C-27-A. Study of Top Level Executive Media Habits for Northern Telecom, 1987
Box R4
T72.1-C-28-A. Northern Telecom Image, 1987
(2 folders)
Box R4
T72.1-D-1-A. Northern Telecom--Northeast Electronics Division Qualitative Attitudinal Research, 1984
Box R4
T72.1-D-2-A. Central Digital Equipment Supplier Attitudinal Study, 1985
Box R4
T72.1-D-3-A. Central Digital Equipment Supplier Attitudinal Study, 1985
Box R4
T72.1-D-4-A. Central Digital Equipment Supplier Attitudinal Study, 1985
Box R4
T72.1-D-7-A. Northern Telecom Readership Study, 1988
Box R5
T72.1-D-8-B. Northern Telecom Campaign Review, 1988
Box R5
T72.1-M-1-A. Northern Telecom Competitive Advertising Review 1982-1984, 1985
Box R5
T75.1-A-1-A. Ameritech Revised 1983-1984 Communications Objectives, 1983
Box R5
T75.1-C-0.01-A. Highlights of a Focus Group Among Institutional Investors and Retail Brokers, 1983
Box R5
T75.1-C-0.02-A. Ameritech Summary of Results--Qualitative Communication Check of 1983 Print Advertising, 1983
Box R5
T75.1-C-1-A. Ameritech National Ad Tracking Study, 1983
Box R5
T75.1-C-2-A. Ameritech Proposal for Research: Qualitative Communication Check of 1984 Regional Television Advertising, 1983
Box R5
T75.1-C-3-A. Ameritech National Ad Tracking Study, 1983
Box R5
T75.1-C-3.1-A. Ameritech Regional Awareness and Tracking Study, 1984
Box R5
T75.1-C-4-A. Ameritech Name Study, 1985
Box R5
T75.1-C-4.1-A. Ameritech Regional Awareness and Attitude Tracking Study, 1985
Box R5
T75.1-C-5-AB. Ameritech Regional Awareness and Attitude Tracking Study, 1986
Box R5
X1-2. Making Advertising Pay During the Depression, 1932
Box R6
X1-4. Training for JWT Service, 1919
Box R6
X1-11-ABC. JWT Chicago Advertising Agency Profile, 1979
Box R6
X1-12-AB. Corporate Image: Corporate vs. Brand, 1984
Box R6
X1-13-A. Economics clipping file, 1984
Box R6
X1-14-A. Advertising agencies clipping file, 1984
(2 folders)
Box R6
X1.5-1-A. Marketing clipping file, 1984
Box R6
X1.5-2-A. Advertising agency trends, 1984
Box R6
X1.6-2. Report on Investigation Among Chicago Grocers, undated
Box R6
X1.6-6-A. Using Means-End analysis of Consumer Motivation to Develop Effective Advertising Strategies, 1986
Box R6
X2-5. Copy Is Our Product, 1960
Box R6a
X2-40-A. Advertising Research (AMA short course), 1976
Box R6a
X2-40.1-A. Fundamentals and Applications of Marketing Research, 1977
(2 folders)
Box R6a
X2-40.2-A. Analysis of Television and Consumer Promotion Tests, undated
(2 folders)
Box R7
X2-40.3-A. MSA Diary Panel Seminar, 1979
(4 folders)
Box R7
X2-40.31-A. Practical Use of Research in Marketing, 1978
Box R7
X2-40.4-ABC. JWT Research: Philosophy, Systems and Case Histories, 1979
Box R8
X2-41-ABC. JWT Approach to Advertising Research, 1979
Box R8
X2-42-ABC. Advertising Research, 1979
Box R8
X2-43-ABC. JWT Research, undated
Box R8
X2-44-ABC. JWT Approach to Advertising Research, 1979
Box R8
X2-45-ABC. Guide to Research Alternative Creative Strategies, 1979
Box R8
X2-45.1-AB. Advertising Research, 1980
Box R8
X2-45.2-A. A Systematic Approach to More Effective Advertising Pre-Testing Research, 1980
Box R8
X2-46-A. Advertising Agency Group Research: Applications and Philosophies, 1980
Box R8
X2-47-AB. Diffusion of Innovation, 1982
Box R8
X2-48-A. Discussion of Advertising Wearout, 1985
Box R8
X2.1-.01-ABC. Researching Advertising Audiences, 1959
Box R8
X2.2-2.1-A. Marlboro Print Ad, 1964
Box R8
X2.2-3-ABC. Copy Evaluation As We See It, 1957
Box R8
X2.2-4-A. Measuring the Effects of JWT Advertising Campaigns, 1962
Box R9
X2.2-5-ABC. Proposal for Post Measurement of Advertising in a Normal Reading Situation, 1962
Box R9
X2.2-6-ABC. Brand Image Case Histories, 1966
Box R9
X2.2-6.1-A. Evaluation of Television Commercials, 1966
Box R9
X2.2-7-A. JWT Magazine Pre-Testing System, 1969
Box R9
X2.2-8-AB. Quickie Fact Sheets, 1969
Box R9
X2.2-9-A. JWT Viewpoint on Pre-Testing, 1972
Box R9
X2.2-10-AB. JWT Point of View on Copy Testing, 1973
Box R9
X2.2-11-AB. Review of Techniques and Methods for Testing Advertising Executions, 1978
Box R9
X2.2-12-AB. On-Air: Are We Testing the Message or the Medium?, 1977
Box R9
X2.2-13-ABC. Review of Advertising Copy Testing Techniques and Services, 1983
Box R9
X2.2-14-A. Rough vs. Finished Testing, 1983
Box R9
X2.2-15-A. Reliability: ARS Persuasion and Recall Measures, 1987
Box R9
X2.3-4-A. Validity of Current Methods Used for Measuring the Reading of Magazine Advertising, 1944
Box R9
X2.3-5-A. Analysis of a Study of Printed Advertising Rating Methods, 1956
Box R10
X2.3-5.1. Study of Printed Advertising Rating Methods, 1957
Box R10
X2.3-5.2-A. Analysis of Printed Advertising Rating Methods, 1958
Box R10
X2.3-6-A. Study of Readership of Bleed vs. Non-bleed Advertisements, 1956
Box R10
X2.3-6.1. Is There a Case for Bleed?, 1956
Box R10
X2.3-7-A. Study of Food Advertising Readership, 1956
Box R10
X2.3-8. Mock Readership Survey, 1956
Box R10
X2.3-9-A. Starch Magazine Advertisement Readership Service, 1960
Box R10
X2.3-10. MRCA Media Service, 1960
Box R10
X2.3-11-AB. Review of Magazine Audience Measurement Services, 1963
Box R10
X2.3-11.3-A. Analysis of Starch Readership Data--Automobile Advertising, 1968
Box R10
X2.3-12-A. Overview of Campbell-Mithun Food Service Readership Study, 1976
Box R10
X2.4-1-A. Effectiveness of Repeated Advertisements, 1956
Box R10
X2.4-2-ABC. Studies and Material Relating to Advertising Continuity and Frequency, 1959
Box R10
X2.4-3-A. Flighting vs. Continuity in Television Scheduling, undated
Box R10
X2.6-1-A. Television and Radio Evaluation Through Group Interaction, 1958
Box R10
X2.6-2. Leading Television Commercial Evaluating Services, 1959
Box R10
X2.6-3. Audience Size Comparison Between TV Diary and Nielsen Ratings, 1960
Box R10
X2.6-4-A. Measuring the Advertising Impact of a Television Program, 1960
Box R10
X2.6-5. OATS: On-Air System for Testing Commercial Effectiveness, 1962
Box R10
X2.6-6-A. Medium vs. the Message, 1979
Box R11
X2.6-7-A. People Meter Preliminary Tracking, 1987
Box R11
X2.6-8-A. People Meters: Where Do We Stand?, 1987
Box R11
X2.7-1. Color Influence in Advertising, 1961
Box R11
X2.7-2-ABC. Pre-Teens Reactions to Project Straight Dope (anti-drug PSA), 1970
Box R11
X3-3-A. Report on Growth in Advertising Competition, 1958
Box R11
X3-4. Audience Behavior and Advertising, 1957
Box R11
X3-5. Audience Behavior and the Advertising Medium, 1957
Box R11
X3-6-AB. Television and Magazines as Complementary Advertising Media, 1959
Box R11
X3-6.1. Brand Share Requirements, 1960
Box R11
X3-7. Significant New Developments in Media, 1962
Box R11
X3-8-AB. Simmons/TGI, 1973
Box R11
X3-9-AB. Impact of New Media Developments Within a Changing Market Environment, 1981
Box R11
X3.2-28. General Review of the Magazine Medium, 1954
Box R11
X3.2-29. General Review of Sunday Newspaper Sections, 1954
Box R11
X3.2-30-A. Unduplicated Audience of Combinations of Magazines, undated
Box R11
X3.2-31. Analysis of Sunday Newspaper Comic Section, undated
Box R11
X3.2-32-A. Report on Sunday Supplements, 1957
Box R11
X3.2-33. Report on Magazines, 1957
Box R11
X3.2-34. Report on Sunday Supplements, 1957
Box R12
X3.2-34.1-A. Grocery Store Magazines, 1958
Box R12
X3.2-35-A. Evaluation of Two Types of Consumer Studies Conducted by Print Media, 1960
Box R12
X3.2-36. Report on Magazines as an Advertising Medium, 1959
Box R12
X3.2-37. Report on Sunday Comics and Magazine Supplements as an Advertising Medium, 1959
Box R12
X3.2-38. Analysis of Store-Distributed Magazines, 1957
Box R12
X3.2-38.1-A. Test on the Influence of a Vehicle on the Perception of an Advertisement, undated
Box R12
X3.2-38.2-A. Women's Service Magazines, 1962
Box R12
X3.2-39-ABC. Analysis of Life-Nowland Study, 1963
Box R12
X3.2-40-ABC. Attitudes of Agency Media Planners Toward Magazines and Magazine Representatives, 1974
Box R12
X3.2-41-A. Magazine Merchandising Opportunities, 1987
Box R12
X3.3-3-A. Extent of Reading of Retail Grocery Advertising, 1935
Box R12
X3.3-4. Report on Newspapers as an Advertising Medium, 1959
Box R12
X3.3-5-ABC. Size of a Newspaper Ad, 1965
Box R12
X3.4-1-AB. Description of Three Poster Rating Services, 1957
Box R12
X3.4-2. Report on Outdoor as an Advertising Medium, 1959
Box R13
X3.4-3-A. Visibility Achieved by Outdoor Advertising, 1983
Box R13
X3.5-4.4. Evaluation of Network Television Rating Services, 1958
Box R13
X3.5-4.5-ABC. Television Programs and Their Advertising Value, 1959
Box R13
X3.5-4.51. Pond's Television Commercial Test, 1958
Box R13
X3.5-4.52. Scotties Television Advertising Test, 1958
Box R13
X3.5-4.6. Report on Television as an Advertising Medium, 1959
Box R13
X3.5-5-ABC. How Some Food Advertisers Schedule Commercials on Network Television, 1959
Box R13
X3.5-6. Television Ratings and the Audiences for Television Commercials, 1963
(2 folders)
Box R13
X3.5-6.1. Study of the Attention Paid to Television Commercials, 1960
Box R13
X3.5-7. Measuring the Advertising Impact of a Television Program, 1960
Box R14
X3.5-8-ABC. Study of Six Daytime Television Programs as Commercial Vehicles, 1961
Box R14
X3.5-9-ABC. Effectiveness of Television Commercials, 1961
Box R14
X3.5-10. New Method of Classifying Television Programs, 1961
Box R14
X3.5-11. Performer Popularity Analysis, 1961
Box R14
X3.5-12. Recent Pioneering Research, 1961
Box R14
X3.5-12.1. Evaluation of Adult Daytime Television, 1961
Box R14
X3.5-13. Lever Television Commercial Testing, 1961
Box R14
X3.5-14. Television Program Image Study, 1961
Box R14
X3.5-15. Manual of Television Basics, 1958
(3 folders)
Box R14
X3.5-16. Factors Related to Commercial Effect, 1961
Box R14
X3.5-16.1. JWT Chicago Policy on Evaluation of Television Commercials, 1964
Box R14
X3.5-17. Instant Chase & Sanborn On-Air Test, 1964
Box R15
X3.5-18-ABC. Review of Available Published Data on Color Television, 1966
Box R15
X3.5-19-ABC. Television Commercial Longevity, 1968
Box R15
X3.5-20. Determining the Effective Life of Television Commercials, 1968
Box R15
X3.5-21-AB. JWT CATV Commercial Testing System, 1969
Box R15
X3.5-22-A. Look at Network Television Specials 1964-1969, 1969
Box R15
X3.5-23-A. Television Commercial Testing at JWT, 1969
Box R15
X3.5-23.1-AB. Quickie Fact Sheets--Television Commercial Testing Services, 1969
Box R15
X3.5-24-ABCDEFGHI. Discussion of the Wearout of Television Commercials, 1970
Box R15
X3.5-25-ABC. Report on AMA Commercial Testing Conference, 1970
Box R15
X3.5-26-AB. Brief Fact Sheets--Television Commercial Testing Services, 1970
Box R15
X3.5-27-A. Evaluation of ARB and NSI Local Market Reports, 1970
Box R15
X3.5-28-ABCD. Television Commercial Evaluation at JWT: The CATV System, 1970
Box R15
X3.5-29-A. Television Commercial Testing at JWT, undated
(2 folders)
Box R15
X3.5-29.1-A. RCA-CSD--Why Television is Recommended as a Supplementary Medium for the Computer Division, 1970
Box R16
X3.5-30-AB. Review of Research on Television Communication Effectiveness, 1970
Box R16
X3.5-31-A. JWT Commercial Testing System, undated
Box R16
X3.5-32-ABC. Exploration of Consumer Preferences for Commercial Break Scheduling in Televised Movies, 1980
Box R16
X3.5-33-ABC. Shogun Viewership Study, 1980
Box R16
X3.5-33.1-A. 10-Sec. Commercials Perspective, 1983
Box R16
X3.5-34-ABC. Split :30s: The Long and Short of It, 1984
Box R16
X3.5-34.1-AB. 15-Sec. Commercials: The Simple Truth, 1984
Box R16
X3.5-34.2-AB. Clutter and the Television Environment, 1984
Box R16
X3.5-35-AB. Super Bowl XIX Study, 1985
Box R16
X3.5-36-AB. 15-Sec. Commercials, 1985
Box R16
X3.5-37-A. Flippers: Changes in the Way that Americans Watch Television, 1986
Box R16
X3.5-38-AB. How Much Do Remote Control Devices Increase Flipping?, 1987
Box R16
X3.6-1. Drive-In Theaters as an Advertising Medium and Market, 1955
Box R16
X3.6-2. Report on Theater Advertising, 1959
Box R16
X3.7-1-ABC. Word-of-Mouth Communication, 1971
Box R16
X3.8-1.1. Report on Radio as an Advertising Medium, 1957
Box R16
X3.8-2-ABC. Radio Listening Habits and the Attitude of the U.S. Housewife, 1958
Box R17
X3.8-3-AB. Report on the Role of Radio in the Lives of U.S. Housewives, 1959
Box R17
X3.8-4. Radio Today, 1959
Box R17
X3.8-5. Report on Radio as an Advertising Medium, 1959
Box R17
X4-3-ABC. Consumer Incentives Study, undated
Box R17
X4-4-AB. Promotional Merchandising 1959-1965, 1965
Box R17
X4-5-ABC. Behavioral Study of Consumer Incentives, 1969
Box R17
X4-6-ABC. Behavioral Study of Consumer Incentives, 1969
Box R17
X4-7-ABC. Incentive Study, 1969
Box R17
X4-8-A. Manufacturer's Price-Off Labels, 1978
Box R17
X4-9-AB. Tools in the Marketing Mix, 1978
Box R17
X4-10-A. How Grocery Stores Use Promotions, 1978
Box R17
X4.1-4-AB. Consumer Incentives, 1969
Box R17
X4.7-.1-A. Couponing Confidential, 1962
Box R18
X4.7-1. Couponing, 1965
Box R18
X4.7-1.1. Couponing, 1967
Box R18
X4.8-3-ABC. Packaging and Labeling, 1971
Box R18
X6-1. Evaluation of Product Acceptance, 1960
Box R18
X6-2. Practicum of Marketing Research, 1961
(3 folders)
Box R18
X6-4-ABC. Eldridge Marketing Plan, 1964
Box R18
X6-5-ABC. The 70s: A Marketing View, 1971
Box R18
X6-6-ABC. Developing Marketing/Advertising Approaches that Sell, 1975
Box R19
X6-7-A. Some Common Techniques in Marketing Research, 1975
(3 folders)
Box R19
X6-8-ABC. Demographic, Psychographics and Market Research, 1976
Box R19
X6-9-ABC. Getting Inside the Consumer's Head, 1976
Box R19
X6-10-AB. Project 118 (Consumers 1957-1977), 1977
Box R19
X6-11-ABC. In Pursuit of Happiness--The American Consumer Past, Present and Future, 1978
Box R19
X6-12-AB. Health Care and Leisure, 1977
Box R19
X6-13. Understanding Buyer Behavior, 1977-1978
(3 folders)
Box R20
X6-13.1-A. In Pursuit of Happiness, 1978
Box R20
X6-14-A. Demographics Study, 1979
Box R20
X6-15-ABC. Lifestyle Profile (U.S.), 1981
Box R20
X6-16-A. Consumer Financial Behavior, 1984
Box R20
X6-16-V1-V7. Shape '83--Impact of Health, Appearance and Fitness Concerns on Consumer Behavior, 1983
(2 folders)
Box R20
X6-16-V1-V7. Shape '83--Impact of Health, Appearance and Fitness Concerns on Consumer Behavior, 1983
(5 folders)
Box R21
X6.2-1-AB. Estimates and Projection of the U.S. Population, 1969
Box R21
X6.2-2-ABC. Middle America in the 80s, 1979
Box R21
X6.3-1. Attitudes Toward Canada in the U.S., 1964
Box R21
X6.3-2-A. The Philippine Market in 1970, 1970
Box R21
X6.3-2-A. The Philippine Market in 1970, 1970
Box R22
X6.3-3-A. Dew Toilet Soap--Karachi, 1964
Box R22
X6.3-4-A. Cosmetic Market--West Pakistan, 1964
Box R22
X6.3-5-A. Chesebrough Pond's Pakistan Advertising Recommendations, 1969-1970
Box R22
X6.3-6-A. Review of Color Television Ownership and Intention to Purchase (Canada), 1970
Box R22
X6.3-7-A. China 85 (removed to JWT Chicago Office Information Center Audiovisual Materials series), 1985
Box R22
X6.4-1-A. Evaluation of the Brass Rail Automatic Restaurant, 1963
Box R22
X6.4-2. Food Service Industry, 1966
Box R22
X6.4-3. Restaurant Study, 1972
(2 folders)
Box R22
X6.4-4-ABC. Trends in the Food Service Industry, 1977
Box R22
X6.5-2-ABC. Population and Retail Sales Estimates, 1956
Box R22
X6.5-3. Review of Available Information on 20 U.S. Metropolitan Markets, 1961
Box R22
X6.5-3.1. Changing Consumer in Our Emerging Society, 1960
Box R23
X6.6-.2. Report on Food Stores, Private Brands and Cooperative Advertising, 1954
Box R23
X6.6-1-V1-V3. National and Regional Corporate Chains, undated
(3 folders)
Box R23
X6.6-2-V4. National and Regional Corporate Chains, undated
(2 folders)
Box R23
X6.6-3.1. Future Patterns in Food Retailing, 1956
Box R23
X6.6-4-ABC. How to Compute Rent on a Square Foot of Shelf Space, 1957
Box R23
X6.6-5-ABC. Retail Grocery Chain Buying Committee Deliberations, 1957
Box R23
X6.6-6-ABC. Deliberations of a Chain Grocery Buying Committee, 1957
Box R24
X6.6-6.1. Analysis of the Vending Industry, 1964
Box R24
X6.6-7-A. Top 90 U.S. Markets Study of Food Stores, 1958
Box R24
X6.6-8. Rockville Center Shopping Survey, 1958
Box R24
X6.6-8.1-ABC. The Public and the Drug Store, 1958
Box R24
X6.6-8.2. Nonfoods in Supermarkets, 1964
Box R24
X6.6-8.3. New Era in Food Retailing, 1965
Box R24
X6.6-9. The Smaller Retailer and His Suppliers, 1959
Box R24
X6.6-10-ABC. Consumers' Mart of America, 1959
Box R24
X6.6-11. New Revolution in Distribution, 1961
Box R24
X6.6-12-ABC. Grocery Store Buyers and Advertising, 1959
Box R24
X6.6-13. Discount Centers, 1962
Box R24
X6.6-14-A. Some Determinants of Helping Behavior in a Field Setting, 1970
Box R24
X6.6-15-A. Lodging Industry Competitive Advertising Report, 1975
Box R24
X6.6-15-A. Lodging Industry Competitive Advertising Report, 1975
Box R25
X6.6-16-A. Today's New Shoppers: Men and Working Women, 1984
Box R25
X6.6-17-A. Overview of Scanner Services, 1986
Box R25
X6.7-2-A. American Soup Industry, 1955
Box R25
X6.7-3. Study of Innovators, 1960
Box R25
X6.7-4-ABC. Study of Innovation: Knorr Soups, 1961
Box R25
X6.7-5-ABC. Proposed JWT New Products Monitoring Service, 1969
Box R25
X6.7-7-AB. Researching New Products, 1974
Box R25
X6.7-8-A. New Product Model, 1978
Box R25
X6.8-1-A. Marketing to the DIY Consumer in the 1980s, 1984
Box R25
X6.81-1-ABC. The Negro American Market (includes sample of ads), 1956-1963
Box R25
X6.81-1.1-A. Negro Population, 1956
Box R25
X6.81-2-ABC. Negro Market Presentation, 1956
Box R25
X6.81-2.1. Negro Immigrant and Business Enterprise, 1957
Box R25
X6.81-3. Brief Summary of Negro Market and Media Data, 1960
Box R25
X6.81-4-ABC. A Look at the Negro Market, 1960
Box R25
X6.81-5-ABC. Negro Market I: Negro Lifestyle, 1962
Box R25
X6.81-5.1. Urban Negro Market, 1965
Box R25
X6.81-6-ABC. Negro Market II: Negroes and Media, 1962
Box R25
X6.81-7-ABC. Negro Market III: Negro Attitudes Toward Food, 1963
Box R26
X6.81-8-ABC. Proposal for a JWT Chicago Seminar on Advertising to the Black Consumer, 1970
Box R26
X6.81-9-ABC. Advertising and Black America, 1973
Box R26
X6.81-11-AB. Qualitative Exploration of Black Female Consumer Attitudes, 1981
Box R26
X6.82-3-ABC. The Teenage Market, 1956
Box R26
X6.82-3.1-A. Influences of Children's Advertising on Brand Preferences, 1960
Box R26
X6.82-4. How to Win Children and Influence Mother, 1965
Box R26
X6.82-5-AB. Researching Children, 1969
Box R26
X6.82-6-A. Research Study: Flintstones Chewable Vitamins, 1970
Box R26
X6.82-7-A. Use of Individual Interview Techniques on Young Children, 1970
Box R26
X6.82-8-A. Chocks and Flintstones Television Commercial Testing, 1970
Box R26
X6.82-9-A. Purposes, Patterns and Protection in a Campus Drug-Using Community, 1970
Box R26
X6.82-9.2-ABC. Children's Television Programming and Advertising, 1972
Box R26
X6.82-10-ABC. Advertising to Children, 1972
Box R27
X6.82-11-A. Today's Child, 1976
Box R27
X6.82-12-ABC. Communicating with Children, 1981
Box R27
X6.82-13-AB. Seminar on Marketing to Children and Their Parents, 1982
Box R27
X6.82-14-AB. Researching Children, 1983
Box R27
X6.82-15-A. Advertising to Children, undated
Box R27
X6.82-16-ABCD. U.S. Teenage Market, 1983
Box R27
X6.82-16.1-A. U.S. Teenage Market, 1983
(2 folders)
Box R27
X6.82-16.1-A. U.S. Teenage Market, 1983
(2 folders)
Box R28
X6.82-16.2-A. Youth Attitude Tracking Study, 1983
Box R28
X6.82-16.3-A. Youth Attitude Tracking Study, 1984
(2 folders)
Box R28
X6.82-17-AB. U.S. Teenage Market, 1984
Box R28
X6.82-17.1-A. U.S. Teenage Market, 1984
Box R28
X6.82-17.2-AB. U.S. Teenage Market, 1984
Box R28
X6.82-17.3-A. U.S. Teenage Market, 1984
(3 folders)
Box R29
X6.82-18-A. Teenage Economic Power 1983, 1984
Box R29
X6.82-19-A. Marketing Characteristics of Young Singles in the U.S. (20-35 year-olds), 1985
Box R29
X6.82-20-ABC. U.S. Teenage Market, 1985
Box R29
X6.82-21-A. U.S. Teenage Market, 1985
Box R29
X6.82-21.1-A. U.S. Teenage Market, 1985
Box R30
X6.82-21.2-A. Child Care Factbook, 1986
Box R30
X6.82-21.3-A. Children's Research Suppliers and Methods, 1986
Box R30
X6.82-22-A. U.S. Teenage Market, 1986
(2 folders)
Box R30
X6.82-23-A. Teenage Economic Power, 1984
Box R30
X6.82-24-A. Teenage Economic Power, 1985
Box R30
X6.83-4-ABC. Marketing Profile of the Senior Citizen Group, 1957
Box R30
X6.83-5-A. Old Age Market with Special Reference to the Restaurant Business, 1978
Box R30
X6.83-6-A. Retirement Living Factbook, 1986
Box R30
X6.84-1-Part 1. On Setting Up a Home: Memorandum on Newlyweds, 1959
Box R30
X6.84-1-Part 2. Setting Up Housekeeping: Study of Newly Married Young Women, 1959
Box R30
X6.84-2-A. Setting Up Housekeeping, 1959
Box R30
X6.84-3-ABC. The Seventies: Decade of the Young Marrieds, 1969
Box R31
X6.84-4. Socio-Economic/Psychographical/Lifestyle Profile of Men 18-34, 1983
Box R31
X6.84-5. The Singles Market, 1986
Box R31
X6.85-1-ABC. Marketing to Men: Personal Care, 1963
Box R31
X6.85-2-ABC. Marketing for Men: Food, 1964
Box R31
X6.85-3-ABC. Marketing for Men: Food, 1964
Box R31
X6.85-4. Marketing Foods to Men, 1965
Box R31
X6.85-5-A. Mrs. Middle Majority, 1965
Box R31
X6.85-6-ABC. The Housewife I: Young Mothers (18-34, not employed), 1965
Box R31
X6.85-7-ABC. The Housewife II: The Working Housewife, 1965
Box R31
X6.85-7.1-ABC. The Housewife III: Mothers (35-44), 1966
Box R31
X6.85-7.2-ABC. The Housewife IV: Mature Housewives (45-60), 1966
Box R31
X6.85-7.3-ABC. The Housewife V: Young Women (16-20, prior to marriage), 1966
Box R31
X6.85-8. Housewife Study: Young Mothers, 1965
Box R31
X6.86-1. The Spanish Speaking Market in the U.S., 1968
Box R31
X6.86-2-ABC. Advertising to the Hispanic Consumer, 1980
Box R32
X6.86-3-A. Analysis of Hispanic Data, 1980
Box R32
X6.87-1-A. Proposal to "Publish" a Test Market Fact Book, 1969
Box R32
X6.87-2-A. 61 Test Markets, 1970
Box R32
X6.87-3-A. Test Market Evaluation Bulletin, 1970
Box R32
X6.87-4-A. Is Test Marketing the Best Sales Prediction Tool?, 1973
Box R32
X6.87-5-B. Test Marketing, 1974
Box R32
X6.87-6-A. Test Marketing, 1974
Box R32
X6.87-7-ABCD. Estimating Sales for New Product Introduction, 1978
Box R32
X6.87-8-A. Test Marketing, 1979
Box R32
X6.87-9-A. Laboratory Test Market Methodologies, 1980
Box R32
X6.87-10-ABC. New Product Information, 1980
Box R32
X6.87-11-A. Test Marketing Guide Book, 1988
(2 folders)
Box R32
X6.88-1-A. Military Market Data Book, 1976
Box R33
X6.88-2-A. Military Market Data Book, 1979
Box R33
X7-1-A. Guidelines for the Use of the 1968 MRCA Menu Census Data, 1969
Box R33
X7-2. Final Report on Video Publishing, 1979
Box R33
X7.1-3. Status Report on Prepared Frozen Foods, 1957
Box R33
X7.1-4-ABC. Estimated Consumption of Food in the U.S. 1960-1965, 1956
Box R33
X7.1-5-ABC. The Confections Industry, 1958
Box R33
X7.1-6-ABC. General Memorandum on Spices, Condiments and Seasonings, 1960
Box R33
X7.1-7-ABC. Attitudes Toward Lunch, 1960
Box R33
X7.1-8-AB. Brand Image Concepts Evaluation Program, 1961
Box R33
X7.1-8.1. Consumption of Shellfish-Shrimp Among Restaurants and Hotels in the U.S., 1961
Box R33
X7.1-9-A. Comparison of Four Questioning Techniques: Brand Preferences and Evaluation, 1961
Box R33
X7.1-10. Cooking Attitudes and Behaviour (U.K.), 1961
Box R33
X7.1-11-ABC. Instant Tea: Its Image and Uses, 1963
Box R33
X7.1-12-ABC. Notes on Tape-Recorded Interviews About Instant Tea, 1963
Box R33
X7.1-13-A. A Qualitative Study of Attitudes Toward Instant Tea, 1963
Box R33
X7.1-14-A. Attitudes Toward Instant Tea, 1963
Box R33
X7.1-15-ABC. A Study on Consumer Acceptance of Canned Meat, 1964
Box R33
X7.1-16-ABC. The Outlook of Mrs. M.M. Cook in Feeding Her Family 1950-1955, 1965
Box R34
X7.1-17. Consumer Expenditures for Grocery Items and Selected Household Products, 1965
Box R34
X7.1-18-A. Making Aunt Jemima Pancakes, 1966
Box R34
X7.1-19-A. Buying and Using Like, 1966
Box R34
X7.1-20-A. Makin' Bacon, 1968
Box R34
X7.1-20.1-A. Consumer Response to the "Tastes Like Daddy Food" Strategy for Beech Nut Baby Foods, 1968
Box R34
X7.1-20.2-A. An Exploration of Consumer Response to "Daddy Food" Creative Strategy, 1968
Box R34
X7.1-21-A. Sour Dextrose Candy Study, 1969
Box R34
X7.1-22-ABC. The Bottled Water Market: An Overview, 1969
Box R34
X7.1-23-A. Everything You Always Wanted to Know About Breakfast, 1970
Box R34
X7.1-23.1-A. The U.K. Market for Shandy (JWT London), 1970
Box R34
X7.1-24-A. Commentary on the Dairy Products Market, 1970
Box R34
X7.1-25-A. U.S. Market for Dehydrated Potatoes and Dried Vegetables, 1970
Box R34
X7.1-26-C. Mealtime and the Consumer, 1971
Box R34
X7.1-27-A. Pineapple Growers Association Advertising and Promotion Test, 1971
Box R34
X7.1-30-B. JWT Creative Research Report #1: Nutrition and Family, 1973
Box R35
X7.1-30.1-A. The Current Status of the Soy Protein Market in the U.S., 1974
Box R35
X7.1-31-A. The Textured Vegetable Protein Market, 1975
Box R35
X7.1-31.1-A. Tea Industry Briefing Report, 1977
Box R35
X7.1-31.2-AB. Private Label Trends, 1977
Box R35
X7.1-32-ABC. Proposed Jewel Generic Study, 1978
Box R35
X7.1-33-ABC. The Moveable Feast: America's Evolving Concepts of Food 1950-1980, 1978
(4 folders)
Box R35
X7.1-33.1-A. Private Label Trend Report, 1978
Box R36
X7.1-33.2-A. Private Label Study, 1978
Box R36
X7.1-33.3-A. Unbranded Food Product Study, 1978
(2 folders)
Box R36
X7.1-33.4-A. Consumer Reaction to Jewel (Food Stores) Generic Products, 1978
(2 folders)
Box R36
X7.1-34-ABC. The Flour Market, 1978
Box R36
X7.1-34.1-A. German Market for Alcoholic Beverages, 1978
Box R36
X7.1-35-ABC. Consumer Reaction to Jewel (Food Stores) Generic Products, 1978
Box R36
X7.1-36-A. U.S. Soup Market, 1979
Box R36
X7.1-37-A. U.S. Coffee Market, 1978
Box R36
X7.1-38-A. U.S. Tea Market, 1978
Box R37
X7.1-39-AB. Consumer Reaction to Jewel (Food Stores) Generic Products, 1978
(2 folders)
Box R37
X7.1-40-A. Unbranded Food Product Study, 1979
(4 folders)
Box R37
X7.1-41-A. History of Michelob, 1978
Box R38
X7.1-41.1-ABC. Consumer Reaction to Jewel (Food Stores) Generic Products, undated
Box R38
X7.1-42-ABC. Consumer Reaction to Jewel (Food Stores) Generic Products, undated
Box R38
X7.1-44-A. U.S. Coffee Market, 1980
(3 folders)
Box R38
X7.1-45-A. Brand Utility Yardstick, 1979
(2 folders)
Box R38
X7.1-46-AB. Changing Environment for Food Marketing in the 1980s, 1980
Box R39
X7.1-47-ABC. Consumer Reaction to Jewel (Food Stores) Generic Products, 1981
Box R39
X7.1-47.01-A. What We Know About Breakfast, 1981
Box R39
X7.1-47.1-A. BUY (Brand Utility Yardstick) Study, 1981
Box R39
X7.1-48-A. U.S. Coffee Market, 1981
Box R39
X7.1-48.1-AB. Retailing Trends in Product Marketing, 1981
Box R39
X7.1-48.11-A. Overview of the Service Deli Market, 1981
Box R39
X7.1-49-A. U.S. Distilled Spirits Market, 1981
Box R39
X7.1-50-A. U.S. Wine Market, 1981
Box R40
X7.1-50.1-A. U.S. Beer Market, 1981
(2 folders)
Box R40
X7.1-52-A. Generics, undated
Box R40
X7.1-53-ABC. The Salad Bar, 1982
Box R40
X7.1-54-A. Brand Utility Yardstick, 1982
Box R40
X7.1-55-ABC. Brand Utility Yardstick, 1982
Box R40
X7.1-57-ABC. Investigation of "Light" Products, 1983
Box R40
X7.1-57.1-A. The Breakfast Experience, 1983
Box R40
X7.1-57.2-A. Hendry Analysis of the Fast Food Industry, 1983
Box R40
X7.1-58-A. Attitudes and Behaviors Toward Salt and Sugar, 1983
Box R40
X7.1-59-A Vol. 1. Consumer Trends Affecting the Future of Food Marketing, 1983
Box R40
X7.1-59-A Vol. 2. Thought for Food, 1983
Box R40
X7.1-60-A. EBD (pesticide) Contamination, 1984
Box R41
X7.1-61-AB. U.S. Frozen Food Industry, undated
Box R41
X7.1-62-A. Bread Category Analysis, 1985
Box R41
X7.1-63-AB. Beverage Industry Factbook, 1986
Box R41
X7.1-64-AB. Life's Little Luxuries: The Gourmetization of Everyday Products, 1985
Box R41
X7.1-65-A. U.S. Beer Market, 1985
(2 folders)
Box R41
X7.2-1-ABC. Bird Food Market, 1960
Box R41
X7.2-2-A. Pet Food Market in the U.S., 1984
(2 folders)
Box R41
X7.3-.1-A. New Product Recommendation in the Proprietary Drug Field, 1965
Box R41
X7.3-.2-A. New Product Proposal: Proprietary Multiple Vitamin, 1960
Box R41
X7.3-.3-A. Hair Preparation Market in the U. S., 1966
Box R42
X7.3-1-A. Effervescent Analgesics, 1970
Box R42
X7.3-1.1-A. Dentifrice Market, 1972
Box R42
X7.3-1.2-A. Deodorant Market, 1972
Box R42
X7.3-2-A. Study of the Dentifrice Market, 1973
Box R42
X7.3-3-A. Cosmetics and Toiletries, 1982
(4 folders)
Box R42
X7.3-3-A. Cosmetics and Toiletries, 1982
Box R43
X7.4-.1-A. Questionnaire Summary, 1970
Box R43
X7.4-1-ABC. Toy Industry Summary, 1970
Box R43
X7.5-.1-A. Lawn and Garden Products Market, 1963
Box R43
X7.5-.2-A. Consumer Reaction to "Omnibus" Advertisement Describing Charcoal Filtration of the "Gas Phase" (Lark Cigarettes), 1968
Box R43
X7.5-.3-A. Women's Reactions to Three Lark Advertisements, 1968
Box R43
X7.5-.4-A. Consumer Response to Lark Print Advertisements, 1968
Box R43
X7.5-.5-A. Consumer Response to Lark Advertisements, 1968
Box R43
X7.5-.6-A. Consumer Response to Lark Print Advertisements, 1968
Box R43
X7.5-.7-A. Color Television Purchase Decision Study, 1969
Box R43
X7.5-.8-A. Automatic Toilet Bowl Cleaner Product Test, 1969
Box R43
X7.5-1-ABC. Discussion of Fashion and Color Relative to Major Appliances and Housewares, 1971
Box R43
X7.5-2-ABC. Consumer Response to Advertisements for Gas Heating and Air Conditioning, 1971
Box R43
X7.5-2.1-A. Lux Dishwashing Detergent Telephone Survey, 1971
Box R43
X7.5-2.2-A. Lux Presentation, 1971
Box R43
X7.5-3-ABC. Cellulosics, 1971
Box R44
X7.5-4-A. Effect of Ecological Considerations on Attitudes Toward Fur Types, 1973
Box R44
X7.5-4.2-A. Questionnaire: Contact Lenses, 1980
Box R44
X7.5-5-A. U.S. Jeans Market, 1981
Box R44
X7.5-6-A. White Goods Industry, 1981
Box R44
X7.5-7-A. Vacuum Cleaner Industry, 1982
Box R44
X7.5-7.1-A. Better Sleep Council Consumer Studies, 1983
Box R44
X7.5-8-ABC. Consumer Attitudes Toward Lawns and Lawn Mowers, 1983
Box R44
X8-8. A Few Basic Facts About JWT, 1945
Box R44
X8-8.1-ABC. Manual of Style, 1956
Box R44
X8-9-A. Manual of Style, 1959
Box R44
X8-10. Consumer Panel, undated
Box R44
X8-11-AB. Analysis of Consumer Purchase Panel, 1955
Box R45
X8-12-ABC. The Research Function, 1959
Box R45
X8-13-A. Statements of Research Philosophy, 1961
Box R45
X8-14. Traffic Procedures, 1961
Box R45
X8-14.1-ABC. Policy Statement Prepared for JWT Chicago Research Staff, 1961
Box R45
X8-15-ABC. Memo to Account Service Personnel, 1961
Box R45
X8-16-ABC. History of JWT Chicago, 1963
Box R45
X8-17-AB. Introduction to Marketing Research, 1963
Box R45
X8-18-ABC. Standards for Report Writing, 1963
(2 folders)
Box R45
X8-19-ABC. Group Interviewing at JWT Chicago, 1964
Box R45
X8-19.1. Account Research Manager, 1965
Box R45
X8-20. Programmed Advertising, 1965
Box R45
X8-20.1-A. JWT Creative Development Program, 1966
Box R45
X8-21-ABC. JWT Chicago Image Study, 1968
Box R45
X8-22-A. 1974 Managers Meeting, 1969
Box R45
X8-23-ABC. Employee Attitude Survey, 1969
Box R46
X8-23.1-ABC. Employee Attitude Survey, 1969
Box R46
X8-25-A. Computerization at JWT, 1970
(2 folders)
Box R46
X8-26-A. Development of an Industrial/Business Marketing Division for JWT, 1970
Box R46
X8-27-ABCD. Study of the Reputation of JWT, 1969
Box R46
X8-28-ABC. Research and Planning Department Description, undated
Box R46
X8-28.1-A. JWT Profit Planning Guide, 1969
Box R46
X8-28.2-ABC. Competitive Advertising, 1971
Box R46
X8-29-ABC. On Preparing a Research Proposal, 1971
Box R46
X8-30-ABC. Proposal to Market the Consumer Research Center, 1971
Box R46
X8-31-ABC. Research Guidelines, 1971
Box R46
X8-31.1-A. Testing Advertising, 1971
Box R47
X8-32-ABC. Proposal to Market the Information Center Service "Source", 1972
Box R47
X8-33-ABC. Review of JWT Custom Advertising Research System, 1974
Box R47
X8-33.1-A. Harris Advertising Agency Study, 1976
Box R47
X8-34-A. JWT Research Conference, 1975
(2 folders)
Box R47
X8-35-ABC. JWTrend Internal Evaluation Study, 1976
Box R47
X8-36-AB. JWT Western Division Managerial Feedback and Career Development Program, undated
Box R47
X8-36.5-AB. JWT Research Conference, 1977
(2 folders)
Box R47
X8-37-ABC. Annual Personnel Report, 1977
Box R47
X8-38-A. Practical Use of Research in Marketing, 1978
Box R47
X8-40-AB. Annual Personnel Report, 1978
Box R47
X8-40.1-A. Communicating Leadership, 1979
Box R47
X8-41-A. Three Year Personnel Review (1976-1979), 1980
Box R48
X8-42-AB. Assessment of Account Structure, 1980
Box R48
X8-43-ABC. Guide to Research Methods and Terminology, 1980
Box R48
X8-44-ABC. Information Resources Inventory, 1980
Box R48
X8-45-A. Professional Development Handbook, undated
(2 folders)
Box R48
X8-46-A. Chicago AMA Advanced Statistics Course, 1981
Box R48
X8-47-A. JWT Western Division Managerial Feedback and Career Development Program, undated
Box R48
X8-48-ABC. Factbook on the Need for Child Care in the 1980s, 1982
Box R48
X8-49-ABC. Advertising Agency Attitude Study, 1982
Box R48
X8-50-A. Colin Dawkins, Ain't It Hell on a Windy Day, undated
(3 folders)
Box R49
X8-50.1-A. Cableshop Research Program, undated
Box R49
X8-51-AB. Overview of the Research and Planning Department, 1982
Box R49
X8-52-A. "Response", 1982
Box R49
X8-52.1-A. Cableshop Monthly Tracking Research, 1982
Box R49
X8-52.2-A. Cableshop Pilot Test Review, 1982
Box R49
X8-52.3-A. Cableshop Monthly Tracking Research, 1982
Box R49
X8-53-A. JWT Chicago Growth Force, 1982
Box R49
X8-53.1-A. Cableshop Monthly Tracking Research, 1982
Box R49
X8-54-ABC. Guide to Written Communications, 1982
Box R50
X8-55-A. Cableshop Pilot Test Review, 1983
Box R50
X8-58-A. JWT Share of Market, 1984
Box R50
X8-59-A. JWT Office Plan, 1985
Box R50
X8-60-A. JWT Office Plan, 1986
Box R50
X8.1-1-10. Application of Operations Research Solutions to Advertising Agency Problems, 1963
Box R50
X8.1-2-ABC. Possible Applications of Family Status/Income Group Concept in Advertising Planning for Consumer Products, 1963
Box R50
X8.1-3. Possible Applications of 9-Cell Concept in Advertising Planning for Consumer Products, 1964
Box R50
X8.1-4-ABC. Search for the Best Prospects, 1964
Box R50
X8.1-5-ABC. Mechanized Media Analysis, 1965
Box R50
X8.1-6-ABC. System for Finding Out Quickly Who's Watching and Who's Buying, 1967
Box R50
X8.2-1-ABC. Public Reaction to Illinois Department of Mental Health Advertisements, 1968
Box R50
X8.2-2-AB. Communications Plan for Monitor Research and Recovery Foundation, 1975
Box R51
X8.2-3-ABC. Red Cross Blood Donor Survey, 1978
Box R51
X8.2-4-ABC. Red Cross Blood Donor Inquiry, 1978
Box R51
X8.2-5-ABC. Communications Test: Crusade of Mercy Film "79 Seconds", 1979
Box R51
X8.2-6-ABC. Alexian Brothers Alcoholic Treatment Program, 1978
Box R51
X8.2-7-ABC. Crusade of Mercy Commercial Test, 1979
Box R51
X8.2-8-ABC. Crusade of Mercy Film Study, 1979
Box R51
X8.2-10-A. Crusade of Mercy Study, 1980
Box R51
X8.21-1-ABC. Logo for Chicago Boy Scouts, 1973
Box R51
X8.3-1. Improvement in the Use of Audiovisual Aids, 1968
Box R51
X8.4-1-ABC. Stimulator Presentations, 1973
Box R51
X8.4-2-A. How to Make Client Presentations More Effective [VHS] (removed to JWT Chicago Office Information Center Audiovisual Materials series), 1984
Box R51
X8.4-3-AB. Judging Creative Effectively [VHS and Umatic] (removed to JWT Chicago Office Information Center Audiovisual Materials series), 1984
(3 folders)
Box R51
X8.4-4-A. International Advertising Reel [Umatic] (removed to JWT Chicago Office Information Center Audiovisual Materials series), 1984
Box R51
X8.5-1-ABC. JWT Chicago Approach to Planning Effective Advertising, 1975
Box R51
X8.5-1.1-A. JWT T-Plan, 1975
Box R51
X8.5-2-ABC. JWT T-Plan, 1975
Box R51
X8.5-3-A. JWT Planning Record, undated
Box R52
X8.5-4-ABC. Management Review System and T-Plan, 1976
Box R52
X8.5-4.1-A. Industrial T-Plan, 1975
Box R52
X8.5-5-ABC. JWT T-Plan, 1976
Box R52
X8.5-6-ABC. JWT T-Plan, 1977
Box R52
X8.5-7. JWT T-Plan, 1980
Box R52
X8.5-8-ABC/A. JWT T-Plan, 1980
Box R52
X8.5-9-AB. JWT T-Plan, 1980
(2 folders)
Box R52
X9-2. Women and Published Cooking Materials, 1956
Box R52
X9-3-A. American Bankers Association Motivation Study, 1957
Box R52
X9-4-ABC. 1964 World's Fair, 1960
Box R52
X9-6-A. Mass Housing in the U.S., 1960
Box R52
X9-9-A. Overseas Airlines Awareness and Image Study, 1966
Box R52
X9-15.1-A. Greyhound Corporation, 1969
Box R52
X9-15.2-A. McDonald's Marketing Analysis, 1969
Box R53
X9-15.3-A. Safeway Stores, 1970
Box R53
X9-16-A. Bank Questionnaire Results, 1972
Box R53
X9-17-A. Primetime Soap Trends 1980-1984, 1985
Box R53
X9-18-A. Diet Center, 1983
Box R53
X9-19-A. Fitness Factbook, 1986
Box R53
X9.5-15.1. American Road Builders Association, 1960
Box R53
X9.5-16-ABC. Study of Whirlpool Brand Image, 1960
Box R53
X9.5-16.1-ABC. Interviews with Appliance Dealers, 1960
Box R53
X9.5-16.2-ABC. Whirlpool Principle, 1962
Box R53
X9.5-16.3. Analysis of Midwest Major Appliance Manufacturers, 1961
Box R53
X9.5-17. Presentation to Sunkist Growers, 1960
Box R53
X9.5-18. Consumer Electronics Factbook, 1959
Box R53
X9.5-19. Wilson Sporting Goods, 1960
(2 folders)
Box R54
X9.5-19.1-ABC. Current Attitudes Toward Pens, 1960
Box R54
X9.5-20-ABC. New Era Potato Chips, 1961
Box R54
X9.5-20.1-ABC. New Era Potato Chips, 1961
Box R54
X9.5-20.2. Snack Market Fact Book, undated
Box R54
X9.5-20.3-ABC. Survey of Potato Chip Brand Positions, 1963
Box R54
X9.5-21-ABC. Attitudes Toward Moving Van Lines, 1961
Box R54
X9.5-22. Discussion on Long Distance Moving, 1961
Box R54
X9.5-23. Allied Van Lines Fact Book, 1961
(2 folders)
Box R54
X9.5-24. Shaeffer Pen Presentation, 1966
Box R54
X9.5-25. General Mills Fact Book, 1962
Box R54
X9.5-25. General Mills Fact Book, 1962
Box R55
X9.5-26-ABC. Water and Water Softeners, 1962
Box R55
X9.5-27-ABC. Water and Water Softeners, 1962
Box R55
X9.5-28. Container Corporation Fact Book, 1962
Box R55
X9.5-29-A. Illinois Bell Telephone, 1962
Box R55
X9.5-29.1-ABC. Illinois Bell Telephone, 1962
Box R55
X9.5-30-ABC. Attitudes Toward Food Vending, 1962
Box R55
X9.5-30.1. Automatic Canteen Company Fact Book, 1963
Box R55
X9.5-31-ABC. Regional Brewers, 1962
Box R55
X9.5-32. Sunbeam (appliance) Fact Book, 1963
Box R55
X9.5-33. Illinois Bell Telephone, 1961
Box R55
X9.5-34-ABC. Attitudes of Users and Non-Users of Evaporated Milk, 1963
Box R55
X9.5-34.1-ABC. Study on the Use of Evaporated Milk, 1963
Box R55
X9.5-34.2-ABC. Canned Evaporated Milk, 1963
Box R55
X9.5-35. Westclox Fact Book, undated
Box R56
X9.5-36-ABC. Supreme "Kitchen Rich" Cookies, 1963
Box R56
X9.5-37. Biscuit Industry Fact book, 1962
Box R56
X9.5-38-AB. Concepts of Wrist Watches, 1964
Box R56
X9.5-38.01-ABC. Encyclopedia Britannica, 1964
Box R56
X9.5-38.1-AB. Encyclopedia Britannica, 1964
Box R56
X9.5-38.2-A. Pizza Hut, 1976
(2 folders)
Box R56
X9.5-39-ABC. Research on Encyclopedias, 1964
Box R56
X9.5-40-ABC. Encyclopedia Britannica, 1964
Box R56
X9.5-40.1. Encyclopedia Study, undated
Box R56
X9.5-41-C. Encyclopedia Britannica, 1964
Box R56
X9.5-41.1-AB. Lewis-Howe (Tums) Antacid Market Report, undated
Box R56
X9.5-41.1-AB. Lewis-Howe (Tums) Antacid Market Report, undated
Box R57
X9.5-42-ABC. Lawn Boy Power Mowers Marketing Plan, undated
Box R57
X9.5-43. Characteristics of Toy Advertising, 1965
Box R57
X9.5-44-ABC. Whitman Company (Toys) Marketing Plan, 1965
Box R57
X9.5-45-ABC. Interstate Moving Industry and North American Van Lines, 1965
Box R57
X9.5-46-ABC. Concepts About and Attitudes Toward Orange Juice, 1965
Box R57
X9.5-46.1. Market and Consumer Data: Citrus Products, 1966
Box R57
X9.5-47-ABC. Consumer Concept of Frozen Orange Juice Concentrate Prices in Chicago, 1965
Box R57
X9.5-50-ABC. Dr. Scholl's Products and Advertising, 1966
Box R57
X9.5-51-ABC. The Writing Instrument Industry, 1966
Box R57
X9.5-51.1. Presentation for W.A. Shaeffer Pen Company, 1966
Box R57
X9.5-52-ABCDE. Advertising and Marketing Plan--Cook Chemical Company, 1966
Box R57
X9.5-52.1. Cook Chemical: Pesticide Industry Study, 1967
Box R57
X9.5-53-ABC. Background and Data on Selected Brewers, 1966
Box R57
X9.5-53.1. Chicago Daily News: New Business, 1966
Box R57
X9.5-56-ABC. Current Pen Advertising, 1967
Box R58
X9.5-57-ABC. Compilation of Data on the Writing Instrument Industry, 1967
Box R58
X9.5-58-ABC. Trade Attitudes Toward the Writing Instrument Industry (for Parker Pen), 1967
Box R58
X9.5-61-ABC. Businessmen's Attitudes Toward Motels, 1967
Box R58
X9.5-62-ABC. Dr. Scholl's: Data Concerning the Foot Care Market, 1967
Box R58
X9.5-63-ABC. Midwest Bank Cards, 1967
Box R58
X9.5-64. Presentation for First Card of First National Bank of Chicago, 1967
Box R58
X9.5-65-ABC. Sears Merchandise Evaluation, 1967
Box R58
X9.5-65.1-A. Presentation for Scholl Manufacturing, 1967
Box R58
X9.5-66. Soup Fact Book, 1968
(2 folders)
Box R58
X9.5-66.1-ABC. Summary of Expansion Markets for Campbell's V-8, 1968
Box R58
X9.5-67-A. Kentucky Fried Chicken, 1968
Box R58
X9.5-68. Kentucky Fried Chicken Image and Use Patterns, 1968
Box R58
X9.5-69-A. Kentucky Fried Chicken, 1968
Box R59
X9.5-70-ABC. Coleman Company: Camping Attitudes and Practices, 1969
Box R59
X9.5-72-B. Presentation for Blue Cross & Blue Shield, 1969
Box R59
X9.5-72.1-A. Royalcote Attitudinal Research, 1970
Box R59
X9.5-73-ABC. Corporate Communications, 1971
Box R59
X9.5-74-A. The Toy Industry, 1970
(2 folders)
Box R59
X9.5-75-ABC. Toy Summary, 1970
Box R59
X9.5-75.1-A. Masonite Corporation: National Study on Wall Paneling, 1971
Box R59
X9.5-76-ABC. Corporate Communications, 1971
Box R59
X9.5-77-ABC. Frozen Foods: Italian, 1971
Box R60
X9.5-78-ABC. Margarine and Butter Markets in the U.S., 1971
Box R60
X9.5-79-ABC. Corporate Communications, 1971
Box R60
X9.5-79.1-A. Lux Presentation, 1971
Box R60
X9.5-80-ABC. Kemper Insurance, 1971
Box R60
X9.5-81-ABC. Masonite: Review of Hardboard Industry, 1971
Box R60
X9.5-82-B. Household Finance Corporation and the Personal Finance Industry, 1972
Box R60
X9.5-83-A. Masonite Presentation, 1972
Box R60
X9.5-84-AB. Domestic Tire Industry, undated
(2 folders)
Box R60
X9.5-85-AB. Wilson Sporting Goods, 1972
(2 folders)
Box R61
X9.5-85.1-A. Abbott Laboratories Presentation, 1972
Box R61
X9.5-86-A. Wilson Sporting Goods, 1972
Box R61
X9.5-87-A. Booth Fisheries Presentation, 1973
Box R61
X9.5-87.01-A. Hunt-Wesson Foods: Response to Questionnaire, 1974
Box R61
X9.5-87.1-A. Miles Laboratories (SOS soap pads) Presentation, 1974
Box R61
X9.5-87.2-AB. Background on the Lottery Business, 1974
Box R61
X9.5-88-A. Airline Industry, 1974
(2 folders)
Box R61
X9.5-88-extra. Major Advertisers Reported by JWT Eastern and Western Divisions, 1976
Box R61
X9.5-88.1-AB. Pizza Hut, 1975
Box R61
X9.5-88.4-A. JWT and the U.S. Marine Corps, 1976
Box R62
X9.5-88.5. U.S. Marine Corps Proposal, 1976
(3 folders)
Box R62
X9.5-89-ABC. Major Advertisers Reported by JWT Eastern and Western Divisions, 1976
Box R62
X9.5-90-A. Hunt-Wesson Foods: Response to Questionnaire, 1976
Box R62
X9.5-90.1. Hunt-Wesson Foods, 1974
(2 folders)
Box R62
X9.5-90.1. Hunt-Wesson Foods, 1974
Box R63
X9.5-90.2-A. Skillet Dinners Fact Book, undated
Box R63
X9.5-91-A. Bekins Company, 1976
Box R63
X9.5-92-ABC. A Look at JWT Chicago, 1976
Box R63
X9.5-93-A. Hardee's: Response to Questionnaire, 1975
Box R63
X9.5-94-A. U.S. New Business Prospect Book, 1977
Box R63
X9.5-95-ABC. Quasar Strategic Research, 1977
Box R63
X9.5-95.1-A. Television Dealer Research, 1977
Box R63
X9.5-96-A. Quasar Presentation, 1977
Box R63
X9.5-97-A. Quasar Presentation, undated
Box R63
X9.5-98-ABC. Baxter Travenol Laboratories, 1977
Box R64
X9.5-99-ABC. M&M Mars New Product Development, 1977
Box R64
X9.5-100-AB. Sara Lee Briefing, 1977
Box R64
X9.5-101-ABC. Selected Food Companies as Potential New Business Prospects, 1977
Box R64
X9.5-102-AB. M&M Mars New Product Development, 1977
Box R64
X9.5-103-ABC. M&M Mars New Product Overview, 1977
Box R64
X9.5-104-ABC. Colgate-Palmolive, 1977
Box R64
X9.5-105-A. American Dairy Association 1978 Food Service Marketing Plan, 1977
Box R64
X9.5-106-AB. A Look at JWT Chicago, 1977
Box R64
X9.5-107-ABC. Pabst Brewing Research, 1977
Box R64
X9.5-108-ABC. Premium Beer Brand Definition Study, 1977
Box R64
X9.5-109-A. Anheuser-Busch Presentation Planning, 1978
Box R64
X9.5-110-ABC. Royal Crown Companies, 1978
Box R64
X9.5-111-A. U.S. Marine Corps Recruitment Advertising Plan, 1978
Box R64
X9.5-111-A. U.S. Marine Corps Recruitment Advertising Plan, 1978
Box R65
X9.5-112-ABC. U.S. Marine Corps Strategic Research Review, 1978
(2 folders)
Box R65
X9.5-113-ABC. U.S. Marine Corps Key Target Market Motivations, 1978
Box R65
X9.5-114-A. Libby McNeil & Libby Briefing, 1978
Box R65
X9.5-115-ABC. Frito-Lay Snack Food Overview, 1978
Box R65
X9.5-116-A. U.S. Marine Corps, 1978
Box R65
X9.5-117-ABC. USDA FNS Proposal, 1978
Box R65
X9.5-117.1-A. Chevron Public Relations Proposal, 1978
Box R65
X9.5-118-ABC. Frito-Lay Program Environment Presentation, 1979
Box R65
X9.5-119-ABC. Wilson Sporting Goods, 1979
Box R65
X9.5-119.1-AB. Sporting Goods/Leisure Industry Market Review, 1979
Box R65
X9.5-120-ABC. United Airlines, 1979
Box R66
X9.5-121-ABC. Amana Refrigeration, 1979
Box R66
X9.5-121.1-A. Bahlsen of America, 1979
Box R66
X9.5-122-ABC. Hallmark Greeting Cards, 1979
Box R66
X9.5-123-ABC. Mars Inc. Focus Group, 1979
Box R66
X9.5-124-ABC. JWT Chicago Profile, undated
Box R66
X9.5-125-ABC. Sheffield's O2 Proposal, 1979
Box R66
X9.5-126-ABC. Schwinn Bicycle Company, 1980
Box R66
X9.5-127-ABC. Overview of Retail Shoe Industry, 1980
Box R66
X9.5-128-ABC. ON TV: Awareness and Attitude Study, 1980
Box R66
X9.5-129-ABC. ON TV: Awareness and Attitude Study, 1980
Box R66
X9.5-130-ABC. ON TV Research, 1980
Box R66
X9.5-130.01-A. Nabisco Snack Foods Segmentation Study, 1981
Box R66
X9.5-130.1-AB. Pearle Vision Centers, 1981
(2 folders)
Box R66
X9.5-130.2-A. Payless Shoesource, 1981
Box R67
X9.5-130.3-A. 7-Eleven (Southland Corporation) National Penetration, 1981
Box R67
X9.5-130.5-AB. Pearle Vision Center Strategic Study, 1981
Box R67
X9.5-130.6-A. Pearle Vision Center Presentation, 1981
Box R67
X9.5-131-AB. Hallmark Greeting Cards, 1981
Box R67
X9.5-131.1-A. Steak & Ale Restaurants, 1981
(2 folders)
Box R67
X9.5-131.2-A. Home Electronics Video Market, undated
Box R67
X9.5-131.3-A. Zenith Electronics, undated
Box R67
X9.5-131.5-A. Color Television Attitude Study, undated
(2 folders)
Box R67
X9.5-132-ABC. Consumer Attitudes and Behavior Toward Video Cassette Recorders, 1982
Box R68
X9.5-132.1-A. Bedding Industry Opportunities for JWT Chicago, 1982
Box R68
X9.5-134-A. J. Walter Cooks, 1983
Box R68
X9.5-134.1-A. Michigan Lottery Study, 1983
Box R68
X9.5-137-A. Project Simon, 1984
Box R68
X9.5-138-A. Control Data Institute (CDI), 1984
Box R68
X9.5-139-A. Miller High Life and the U.S. Beer Industry, 1984
(2 folders)
Box R68
X9.5-140-A. Miller High Life Marketing Review, 1984
Box R68
X9.5-141-AB. Crackers Fact Sheet, 1984
Box R68
X9.5-142-A. California State Lottery Briefing, 1984
Box R68
AD1. Earliest Ads; Alberto-Culver through Bauer & Black. 35mm microfilm, 1901-1968

Includes Alberto-Culver (1963-1968); American Bakeries (1964-1966); American Trucking Association (1952-1954); Appliance Corporation of America (1947); Arnold Schwinn (1948-1953); Bauer & Black (1901-1917)

Box AV15
AD2. Bauer & Black through Better Homes & Gardens. 35mm microfilm, 1901-1961

Includes Bauer & Black (1901-1943); Better Homes & Gardens (1956-1961)

Box AV15
AD3. Better Homes & Gardens through Blue Cross & Blue Shield. 35mm microfilm, 1920-1968

Includes Better Homes & Gardens (1962-1968); Bishop & Babcock (1920-1923); Blue Cross & Blue Shield (1954-1956)

Box AV15
AD4. Blue Cross & Blue Shield through Bowman Dairy. 35mm microfilm, 1943-1965

Includes Blue Cross & Blue Shield (1957-1965); Borg-Warner (1943-1959); Bowman Dairy (1934-1937)

Box AV15
AD5. Bowman Dairy. 35mm microfilm, 1938-1951
Box AV15
AD6. Bowman Dairy through Campbell-Taggart Bakeries. 35mm microfilm, 1926-1968

Includes Bowman Dairies (1952-1962); A.S. Boyle (1916-1921); E.J. Brach (1949-1950); Brunswick (1940); Buckeye (1926); Burrus Mills (1937); William Campbell (1927-1928); Campbell-Taggart (1968)

Box AV15
AD7. Celotex Insulation through Chicago Milwaukee Railroad. 35mm microfilm, 1924-1962

Includes Celotex (1924-1925); Central Manufacturing District (1959-1961; see also AD47); Central Public Service (1931); Central Wholesale Grocery (1934); Cheek-Neal Coffee (1927); Chicago Association of Commerce and Industry (1959-1962; see also AD47); Chicago Burlington & Quincy Railroad (1925-1929); Chicago Community Fund (1933-1937; see also AD47); Chicago Evening American (1933); Chicago Herald Examiner (1929); Chicago Milwaukee Railroad (1959-1960)

Box AV15
AD8. Chicago Milwaukee Railroad. 35mm microfilm, 1961-1966
Box AV15
AD9. Chicago Milwaukee Railroad through Cole Milling. 35mm microfilm, 1937-1968

Includes Chicago Milwaukee Railroad (1967-1968); Chicago Tribune (1937-1948); Chun King (1954-1968); Chrysler (1943-1944); Clinton Corn (1959-1960); Cole Milling (1940-1947)

Box AV15
AD10. Continental Airlines. 35mm microfilm, 1958-1960
Box AV15
AD11. Continental Airlines through Coopers. 35mm microfilm, 1916-1963

Includes Continental Airlines (1961-1963); Continental Motors (1916); Coopers (1939-1940)

Box AV15
AD12. Cream of Wheat. 35mm microfilm, 1922-1933
Box AV15
AD13. Cream of Wheat through Davey Tree Expert. 35mm microfilm, 1914-1957

Includes Cream of Wheat (1934-1938); Credit Union (1952-1957); Crosley Radio (1929-1930); Crowell Publishing (1920-1927); Crown Jewel Ware (1948-1949); Curity & Castex (1939-1940); Curtiss Candy (1929); Danderine (1915-1932); Davey Tree Expert (1914-1919)

Box AV15
AD14. Davey Tree Expert through Elgin National Watch. 35mm microfilm, 1920-1968

Includes Davey Tree Expert (1920-1936); Detroit Brewing (1937); Eisendrath Glove (1922-1923); Ekco Housewares (1967-1968); Elgin (1933-1943)

Box AV15
AD15. Elgin National Watch through Employers Mutuals of Wausau. 35mm microfilm, 1929-1965

Includes Elgin (1944-1961); Emery Candles (1929); Employers Mutuals of Wausau (1953-1965)

Box AV15
AD16. Employers Mutual of Wausau through Ford Motor Company. 35mm microfilm, 1917-1968

Includes Employers Mutual of Wausau (1965-1968); Felt & Tarrant (1917-1931); Ferro-Concrete (see AD17); First Federal Savings (1965-1968); Fleischmann (1924); Fleischmann Malting (1959-1965); Ford (1944-1946)

Box AV15
AD17. Ford Dealers Advertising Fund through Griesedieck Brewing. 35mm microfilm, 1914-1968

Includes FDAF (1946-1968); Ferro-Concrete (1915-1916); Freeman Shoe (1961-1962); Geier (1921-1923); General Shoe (1939-1940); Gill Brothers (1914); Graham-Paige (1937-1939); Griesedieck Brewing (1936-1938)

Box AV15
AD18. Griesedieck Brewing through Hammond Organ. 35mm microfilm, 1917-1940

Includes Griesedieck (1939-1940); Gruen Watch (1917-1932; see also AD19); Gulbransen Piano (1926-1927); Hammond Organ (1936-1937)

Box AV15
AD19. Hammond Organ through Illinois Power. 35mm microfilm, 1914-1968

Includes Hammond (1938-1968); Harvey Federal Savings (1934); Hassler Manufacturing (1927-1929); Gruen Watch (1930-1932); Heisey's Glassware (1914-1920); Hellmann's Mayonnaise (1927-1929); Histon Products (1938); Hixson Products (1947); H.H. Hixson (1954-1956); Hoosier Manufacturing (1923-1927); Hooven & Allison (1920-1926); Horlick's Malted Milk (1915-1929); Illinois Power (1939-1940)

Box AV15
AD20. Illinois Power through Indiana Bell. 35mm microfilm, 1941-1961

Includes Illinois Power (1941-1949); Indiana Bell (1948-1961)

Box AV15
AD21. Indiana Bell through Johnson Motors. 35mm microfilm, 1921-1968

Includes Indiana Bell (1962-1968); Indiana Motor Truck Association (1953-1954); International Mineral & Chemical (1948-1950); International Packers (1961-1967); Iron Mountain (1927); Jackson Piano (1921-1922); Japan Tea Growers (1926-1929); Johnson Motors (1956-1964)

Box AV15
AD22. Johnson Motors through Kellogg. 35mm microfilm, 1915-1966

Includes Johnson Motors (1965-1966); Outboard Marine International/Johnson-Evinrude (1964-1966); Robert A. Johnston (1956-1957); Julius Kayser (1915); Kellogg (1938-1941)

Box AV15
AD23. Kellogg through Kraft. 35mm microfilm, 1922-1946

Includes Kellogg (1942-1943); Kent Products (1946); Klearflax (1922-1925); Kraft (1930-1931)

Box AV15
AD24. Kraft. 35mm microfilm, 1931-1934
Box AV15
AD25. Kraft. 35mm microfilm, 1935-1944
Box AV15
AD26. Kraft. 35mm microfilm, 1944-1949
Box AV15
AD27. Kraft. 35mm microfilm, 1949-1952
Box AV15
AD28. Kraft. 35mm microfilm, 1952-1956
Box AV15
AD29. Kraft Foods. 35mm microfilm, 1956-1959
Box AV13
AD30. Kraft Foods. 35mm microfilm, 1959-1963
Box AV13
AD31. Kraft Foods. 35mm microfilm, 1963-1966
Box AV13
AD32. Kraft Foods through Lewis-Howe. 35mm microfilm, 1916-1968

Includes Kraft (1966-1968); Lever Brothers (1916-1950); Lewis-Howe (1941)

Box AV13
AD33. Libby McNeil & Libby. 35mm microfilm, 1912-1922
Box AV13
AD34. Libby McNeil & Libby. 35mm microfilm, 1922-1926
Box AV13
AD35. Libby McNeil & Libby. 35mm microfilm, 1927-1930
Box AV13
AD36. Libby McNeil & Libby. 35mm microfilm, 1931-1936
Box AV13
AD37. Libby McNeil & Libby. 35mm microfilm, 1937-1942
Box AV13
AD38. Libby McNeil & Libby. 35mm microfilm, 1943-1948
Box AV13
AD39. Libby McNeil & Libby. 35mm microfilm, 1948-1953
Box AV13
AD40. Libby McNeil & Libby. 35mm microfilm, 1953-1960
Box AV13
AD41. Libby McNeil & Libby through Lowrey Organ. 35mm microfilm, 1922-1968

Includes Libby (1961-1968); Log Cabin (1922-1925); Lowrey (1959-1963)

Box AV13
AD42. Madison-Kipp through Oscar Mayer. 35mm microfilm, 1911-1968

Includes Madison-Kipp (1921-1922); Maish, Chas. (1911); Marsh & McLennan (1968); Maxwell House (1925-1928); Oscar Mayer (1960-1962)

Box AV13
AD43. Oscar Mayer through Mobile Homes. 35mm microfilm, 1934-1968

Includes Oscar Mayer (1963-1968); Mayonnaise Institute (1934); McGraw-Edison (1960-1963); Milk Mineral Co. (1937); Miller's National Federation (1947-1950); Mobile Homes (TCMA; 1950-1965)

Box AV13
AD44. Mobile Homes through Nash Motor. 35mm microfilm, 1915-1968

Includes Mobile Homes (1966-1968); Moorman (1928-1930); Morris, Mann & Reilly (1922); Morten Milling (1936-1937); Morton International (1968); Morton's Salt (1940-1943); Mullens (1915); Murine (1956-1968); Mystic Adhesive (1953); Nash (1934-1935)

Box AV13
AD45. Nash Motor through Northern Trust. 35mm microfilm, 1927-1963

Includes Nash (1936-1937); National Broadcasting Company (1944-1945); National Car Rental (1961-1963); National Dairy Products (1946-1948); Norge (1950-1954); Northern Pacific (1927); Northern Trust (1929-1933)

Box AV13
AD46. Northern Trust through Northwestern Mutual Life. 35mm microfilm, 1934-1955

Includes Northern Trust (1934-1953); Northwestern Mutual (1948-1955)

Box AV13
AD47. Northwestern Mutual through Parker Pen. 35mm microfilm, 1913-1968

Includes Northwestern Mutual (1956-1968); Odorono (1913-1925); Omar Bakeries (1937); Omar Mills (1937); Orange Crush (1933-1937); Chicago Community Fund (1933); Central Manufacturing District (1959-1961); Chicago Association for Commerce and Industry (1959-1961); Parker Pen (1942-1945)

Box AV13
AD48. Parker Pen through Pennsylvania Railroad. 35mm microfilm, 1924-1955

Includes Parker Pen (1946-1955); Penick & Ford (1924); Pennsylvania Railroad (1926-1929)

Box AV13
AD49. Pennsylvania Railroad through Portland Cement. 35mm microfilm, 1914-1967

Includes Pennsylvania Railroad (1930-1934); Perkins-Campbell (1914-1917); Pfeiffer Brewing (1965-1967); Pharma-Craft (1956-1959); Phoenix Hosiery (1922-1936); Pineapple Producers Association (1932-1934); Portland Cement (1957)

Box AV13
AD50. Portland Cement. 35mm microfilm, 1958-1960
Box AV13
AD51. Portland Cement. 35mm microfilm, 1960-1964
Box AV13
AD52. Portland Cement through Quaker Oats. 35mm microfilm, 1910-1968

Includes Portland Cement (1965-1968); Postum Cereal (1924); Ferry Process Screws (1920); Printz Biederman (1921-1922); Procter & Gamble (1910-1911); Public Health Institute (1942-1946); Quaker Oats/Aunt Jemima (1917-1919)

Box AV13
AD53. Quaker Oats/Aunt Jemima. 35mm microfilm, 1919-1934
Box AV13
AD54. Quaker Oats. 35mm microfilm, 1953-1963
Box AV13
AD55. Quaker Oats through Rice Council. 35mm microfilm, 1914-1968

Includes Quaker Oats (1963-1968); Lewis Manufacturing (1920); Rand McNally (1926-1934); Real Silk Hosiery (1928-1931); Realty Guarantee Trust (1914); Red Cross (1920-1921); Rice Industry (1959-1960); Rice Council (1961)

Box AV13
AD56. Rice Council through Schlitz. 35mm microfilm, 1915-1968

Includes Rice Council (1962-1968); Richardson Roofing (1923-1926); Roddis Plywood (1957-1961); Quaker Oats/Muffets (1927-1928); Ronald Press (1915-1916); Savage Arms (1924); Schlitz (1956)

Box AV13
AD57. Schlitz through Schmidt. 35mm microfilm, 1957-1968

Includes Schlitz (1957-1961); Schmidt Brewing (1966-1968)

Box AV13
AD58. Dr. Scholl's through Seven-Up. 35mm microfilm, 1911-1968

Includes Dr. Scholl (1919-1924); Sealy (1958-1961); Sears Roebuck (1967-1968); Sechler (1916); Sentanel Remedies (1911); Seven-Up (1942-1944)

Box AV13
AD59. Seven-Up. 35mm microfilm, 1945-1955
Box AV13
AD60. Seven-Up through Shaw-Walker. 35mm microfilm, 1954-1968

Includes Seven-Up (1956-1968); Shaw-Walker (1954-1964)

Box AV13
AD61. Shaw-Walker through Swift & Co.. 35mm microfilm, 1914-1968

Includes Shaw-Walker (1965-1968); Shell Petroleum (1931); Shellmar Production (1949-1951); Simoniz (1967-1968); Sophie Mae Candy (1952-1958); Sta-Nu (1953-1954); Sterling Brewers (1962-1968); Storkline Furniture (1945-1950); S.W. Straus (1930); Successful Farming (1968); Superior Paper (1959-1960); Superior Underwear (1914-1915); Supervised Investors Service; Seven-Up (1968); Swift & Co. (1916-1922)

Box AV13
AD62. Swift & Co.. 35mm microfilm, 1922-1931
Box AV13
AD63. Swift & Co.. 35mm microfilm, 1931-1937
Box AV13
AD64. Swift & Co.. 35mm microfilm, 1937-1940
Box AV13
AD65. Swift & Co.. 35mm microfilm, 1933-1944
Box AV13
AD66. Swift & Co.. 35mm microfilm, 1944-1947
Box AV13
AD67. Swift & Co.. 35mm microfilm, 1948-1950
Box AV13
AD68. Swift & Co.. 35mm microfilm, 1951-1953
Box AV13
AD69. Swift & Co. through J. Walter Thompson. 35mm microfilm, 1943-1958

Includes Swift (1954-1958); J. Walter Thompson (1943-1947)

Box AV13
AD70. J. Walter Thompson through Union Central Life Insurance. 35mm microfilm, 1911-1968

Includes J. Walter Thompson (1948-1967); Toni (1945-1946); Trailways (1951-1967); Tromite (1924); Trus-Con Laboratory (pre-1916); Uncle Ben (1968); Union Central Life (1911-1934)

Box AV13
AD71. Union Central Life through Wadsworth Watch Case. 35mm microfilm, 1918-1960

Includes Union Central Life (1935-1945); Union National Bank (1918); United Airlines (1934-1938); U.S. Yards and Transit (1959-1960); Vauv (1924); Wadsworth Watch Case (1919-1921)

Box AV13
AD72. Wadsworth Watch Case through Weco Products. 35mm microfilm, 1921-1955

Includes Wadsworth Watch Case (1923-1934); War Savings Staff (1942-1943); Ward-Stillson (1921); Washington State Apples (1936); WBBM (1933); Webster Loose Leaf Filing (1922); Wells Organization (1954-1955); Weco (1926-1933)

Box AV13
AD73. Weco Products. 35mm microfilm, 1928-1937
Box AV13
AD74. Weco Products. 35mm microfilm, 1938-1959
Box AV13
AD75. Weco Products through Webb Young. 35mm microfilm, 1914-1967

Includes Weco (1960-1962); Western Stationery (1922-1923); Weyerhaeuser (1930-1932); Wheatley Pottery (1914); Window Shade Institute (1942-1949); Wohl Shoe (1936); Woodbury/Andrew Jergens (1921-1929); Worcester Salt (1943); Wrigley (1931-1934); YMCA (1967); Yuban Coffee (1914-1921); Webb Young (1941)

Box AV13
AD76. Alberto Culver through Kraft. 35mm microfilm, 1960-1969

Includes Alberto Culver (1969); Better Homes & Gardens (1969); Campbell Taggart Bakery (1969); Chicago Milwaukee Railroad (1969); Chicago Tribune (1969); Employers Insurance of Wausau (1969); Ford Dealers (1969); Hamm's Beer (1969); Hammond Organ (1969); Kraft Foods (1969); Kraft International (1960-1967)

Box AV13
AD77. Kraft International. 35mm microfilm, 1959-1968
Box AV13
AD78. Libby McNeil & Libby through YMCA. 35mm microfilm, 1962-1969

Includes Libby (1969); March & McLennan (1969); Oscar Mayer (1969); Morton International (1969); Murine (1969); Northwestern Mutual (1969); Parker Pen (1969); Quaker Oats (1969); Rand-McNally (1962); Sears Roebuck (1969); Seven-Up (1969); Shaw-Walker (1969); Simoniz (1969); Successful Farming (1969); J. Walter Thompson (1969); Uncle Ben (1969); YMCA (1969)

Box AV13
RE1. T11.12-A11 through T21.4-C4.5 . 16mm microfilm, undated

Includes reports on Swift

Box AV14
RE2. T21.4-C5 through T35.5-C2.3-vol.2. 16mm microfilm, undated

Includes reports on Borg-Warner, Weco, Pharmacraft

Box AV14
RE3. T35.5-C2.3-vol. 3 through T36.3-C39. 16mm microfilm, undated

Includes reports on Pharmacraft, Helene Curtis, Parker Pen

Box AV14
RE4. T36.3-C39.1 through T38.4-C11.1. 16mm microfilm, undated

Includes reports on Parker Pen, P. Ballantine and Sons, Schlitz

Box AV14
RE5. T38.4-C11.2 through T38.4-M4.1. 16mm microfilm, undated

Includes reports on Schlitz

Box AV14
RE6. T38.4-M8 through T38.8-C4. 16mm microfilm, undated

Includes reports on Schlitz, Sterling Co., Associated Brewing

Box AV14
RE7. T38.8 through T52.2-C2.1. 16mm microfilm, undated

Includes reports on Schmidt, Sears, Sealy Mattress, Lowrey Organ, Ekco, Johnson Co.

Box AV14
RE8. T52.2-C3 through T58.1-A.1. 16mm microfilm, undated

Includes reports on Northwestern Mutual, First Federal, Credit Union National Association, Blue Cross-Blue Shield

Box AV14
RE9. T58.1-A1 through T63-A10.4. 16mm microfilm, undated

Includes reports on Roddis Plywood, Portland Cement, Bowman, Kraft

Box AV14
RE10. T63-A11 through T63.1-M18.1. 16mm microfilm, undated

Includes reports on Kraft

Box AV14
RE11. T63.11-A1 through T63.3-A2.1. 16mm microfilm, undated

Includes reports on Kraft

Box AV14
RE13. T63.5-A.1 through T63.94-C4. 16mm microfilm, undated

Includes reports on Kraft

Box AV14
RE14. T63.94-C5 through T64-C25. 16mm microfilm, undated

Includes reports on Kraft, Libby

Box AV14
RE15. T64-C27 through T64.5-C10. 16mm microfilm, undated

Includes reports on Libby

Box AV14
RE16. T64.5-M4 through T65.44-A24. 16mm microfilm, undated

Includes reports on Libby, Swift

Box AV14
RE17. T65.44-A25 through T66-M1. 16mm microfilm