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Guide to the J. Walter Thompson Company. Chicago Office. Print proof books, 1930-2007 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891. Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11602
Title
J. Walter Thompson Company. Chicago Office. Print proof books
Date
1930-2007 and undated
Extent
12.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into two series: Proof books; Proof book slides.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Chicago Office. Print proof books, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Bandai, 1996-1998
Box 1
Blockbuster, 1998-2004
(2 folders)
Box 1
Brookfield Zoo, 1998-2002
Box 1
Dell Computer, 1998
Box 1
Heinz, 1995-2001
Box 2
IT Beat, 2000
Box 2
JWT house ads, 1967-1992
(4 folders)
Box 2
Kimberly-Clark, 2006-2007
Box 3
Kraft, 1989-1995
(3 folders)
Box 3
Kraft, 1996-2002
(6 folders)
Box 4
Kraft, 2003-2007
(5 folders)
Box 5
Louis Rich, 1994-2000
Box 6
Melitta, 2003
Box 6
Miller Genuine Draft, 1999-2000
Box 6
Motorola, 1997
Box 6
Nabisco, 1999-2002
(2 folders)
Box 6
Nestle, 1999-2007
(6 folders)
Box 7
Northwestern Mutual Life Insurance, 1999-2004
(4 folders)
Box 8
Oscar Mayer, 1989-1992
(2 folders)
Box 8
Oscar Mayer, 1994-2001
(6 folders)
Box 9
Oscar Mayer, 2001-2007
(6 folders)
Box 10
Pagenet, 1997
Box 11
Princess Cruises, 1996-2000
(2 folders)
Box 11
Public service advertisements, 1988-1990

Includes American Library Association; Catholic Charities; Executive Service Corps; Metro Achievement Center; Salvation Army

Box 11
Quaker Oats, 1985-1991

Includes Gaines, Ken-L Ration pet foods

Box 12
Sherwin Williams, 1991-1992
Box 12
SpencerStuart.com, 2000-2001
Box 12
Unilever (Salon Selectives), 2000-2001
Box 12
Western Union, 2002-2003
(2 folders)
Box 12
Ballard's Ovenready Biscuits, Kraft, 1932
Box 13
Cloverleaf, Kraft, 1932
(2 folders)
Box 13
Easton's French Dressing, Gelfand's Mayonnaise, Kraft, 1930 and undated
Box 13
Gelfand's Mayonnaise, Kraft, 1930
Box 13
Hyatt Hotels, 1980s
Box 13
Kraft, 1930-1938
(24 folders)
Box 13
Kraft, 1937-1943 and undated
(17 folders)
Box 14
Kraft (English and French), 1932
Box 14
Kraft, Ballard Ovenready Biscuits, 1933
Box 14
Kraft, flower arrangements, 1934-1935
Box 14
Kraft, Henard's Mayonnaise, undated
Box 14
Kraft, Kraco Poultry Feed, 1930-1931
(2 folders)
Box 14
Kraft, Meyer's Drug Store, Cloverleaf Ice Cream, 1933
Box 14
McDonnell-Douglas, 1940s-1950s and undated
(3 folders)
Box 14
People (men and women), 1940s-1950s and undated
(2 folders)
Box 14
Transmittal to storage records, 1984-1987
(2 folders)
Box 15
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. 35mm Microfilm proofs;

J. Walter Thompson Company. Account Files;

J. Walter Thompson Company. Chicago Office. Information Center records;

J. Walter Thompson Company. Competitive Advertisements;

J. Walter Thompson Company. Domestic Advertisements


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Chicago Office. Print proof books were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2009.

Processing Information

Processed by Richard Collier, Feb. 2018;

Accessions described in this collection guide: 2009-0188