Menu

Guide to the J. Walter Thompson Company. Creative Department Commercial Scripts, 1954-1982

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection consists of scripts to television commercials for sponsored television programming.

Collection Details

Collection Number
RL.11167
Title
J. Walter Thompson Company. Creative Department Commercial Scripts
Date
1955-1982
Extent
7.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Consists of scripts to television commercials for sponsored television programming. Companies represented include Aluminum Limited and Kodak. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged alphabetically. Collection is minimally processed; original folders and titles were retained.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Creative Department Commercial Scripts, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

TV commercials, 1954-1964
Box 1
Academy Awards, 1966-1969
Box 1
Academy Awards, 1970
Box 2
Ed Sullivan Show, 1957-1958
Box 2
Ed Sullivan Show, 1959-1960
Box 3
Ed Sullivan Show, 1961-1962
Box 4
Ed Sullivan Show, 1963
Box 5
Norby 1955; Screen Directors' Playhouse 1955; Ozzie Harriett 1956, 1955-1956
Box 5
Ozzie Harriett, 1957-1960
Box 6
Scripts, 1964-1965
Box 7
Scripts, 1966
Box 8
Scripts, 1967-1968
Box 9
Scripts, 1969-1971
Box 10
Scripts, 1972-1975
Box 11
Scripts, 1976-1982
Box 12
 

Related Material

Related materials may be found in the following J. Walter Thompson Company Archives collections held in the Hartman Center: Account Files; Granger Tripp papers; Radio and Television Department records.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Creative Department Commercial Scripts were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1990.

Processing Information

Processed by Richard Collier, March 2016.

Accessions described in this collection guide: 1990-035