Guide to the J. Walter Thompson Company. Dallas Office Records, 1982-1991 and undated


Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

Collection Details

Collection Number
J. Walter Thompson Company. Dallas Office records
1982-1991 and undated
J. Walter Thompson Company
0.4 Linear Feet
David M. Rubenstein Rare Book & Manuscript Library
Materials in English

Collection Overview

Collection includes research and planning reports, clippings and other printed materials, and artifacts. Companies represented include Burger King, Kraft, and Ford. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.


Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Dallas Office records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

All About Radio, 1990
Box 1
Burger King--Clippings, 1987
Box 1
Burger King Post Analysis Report, 1986
Box 1
David Ogilvy interview--Kenneth Jacobsen, 1991
Box 1
Ford sticker: Mama don't let your babies grow up to drive Chevies, 1991
Box 1
Getting Fired from JWT Syndication--Andrew Feinberg, circa 1983
Box 1
Hat--U.S. Dept of Housing and Urban Development (HUD), undated
Box 1
In defense of Mass Media, 1989
Box 1
JWT's Problems Continue After Acquisition by WPP--Joanne Lipman, 1987
Box 1
Kraft Cracker Barrel (AdWeek, Art Direction), 1985
Box 1
Primetime Television Schedule 1985-1986, 1985
Box 1
Restructuring at JWT to Tighten Spot-Buying Process (TV-Radio Age), 1985
Box 1
Scarf: Fascinatin' Syndication, undated
Box 1
Staff photographs, undated
Box 1
The Strange Case of Marie Luisi--Bernice Kanner, 1982
Box 1
Today's Television Environment, 1989
Box 1
Visor: JWT Showdown, 1991
Box 1

Click to find related materials at Duke University Libraries.


The J. Walter Thompson Company. Dallas Office records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1993.

Processing Information

Processed by Richard Collier, February 2016

Accessions described in this collection guide: 1993-0252