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Guide to the J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, 1986-2002 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11479
Title
J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers
Date
1986-2002 and undated
Extent
2.5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Account Files; Artifacts; Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

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Collection is open for research.

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All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

9/11 public relations campaigns (includes NYC & Company), 2001-2002
(1 folder)
Box 1
Correspondence and photograph, 1989-1991
Box 1
J. Walter Thompson Advertising Planning Methods, undated
Box 1
J. Walter Thompson Yearbook, 1986
Box 1
Bear Stearns--Corporate Media Presentation, 1999
Box 1
Bear Stearns--Creative, 1999-2000
Box 1
Bear Stearns--Media Plan, 1999
Box 1
Bear Stearns--Positioning Research, 1999
Box 1
Bell Atlantic--Data services mailers, undated
Box 1
Bell Atlantic--Defense Telecommunications Service-Washington (DTS-W), 1992
Box 1
Bell Atlantic--DRTV Test Results Topline, 1995
Box 1
Bell Atlantic--Guardian DRTV analysis, 1991
Box 1
Bell Atlantic--ISDN Product Launch, 1994
Box 1
Bell Atlantic--Meeting Future Challenges Together, 1995
Box 2
Bell Atlantic--Print advertisement, 1993
Box 2
Bell Atlantic--Print advertisements and miscellaneous, 1994-1996
Box 6
Bell Atlantic--Regional Bell mailers, 1991-1992
Box 2
Bell Atlantic--Small Business Communications guide, 1993
Box 2
Bell Atlantic--Thinx mailers, 1990
Box 2
Bell Atlantic--Thinx kaleidescope mailer, 1990
Box 6
Bell Atlantic--Video services mailers, 1992-1993
Box 2
Citibank--Where Do We Go From Here? presentation, 1997
Box 2
Ford--Direct Marketing Update for JWT International Offices, circa 1989
Box 2
Ford--Festiva direct marketing, 1988
Box 2
Ford--Simulator, 1990-1992
Box 3
Ford--Simulator, 1991
Box 6
Ford--Taurus direct marketing, 1989
Box 3
H.J. Heinz new business presentation, 1996
Box 3
IBM sales support brochures, 1987-1988
Box 3
IBM sales support brochures, 1988
Box 6
NYC & Company--New York Tourism, 2001-2002
Box 6
Sprint--Dimes N Destinations advertisement, 1996
Box 6
J. Walter USA/Miller High Life mug, undated
Box 4
JWT Linden desk clock, undated
Box 4
J. Walter Thompson 125th anniversary medal, 1989
Box 4
Wolf Group; NYC & Company: Paint the Town Red White and Blue. Whoopi Says, 2001
Box 5
Video-cassette RL11479-VHS-001
Wolf Group--NY State Tourism: Whoopi Says, 2001
Box 5
Video-cassette RL11479-VHS-002
Nancy Richard Group: Come Back to New York Campaign. I Love New York, undated
Box 5
Optical-disc RL11479-OP-001
Wolf Group/Steel Rose--NYC & Company; Paul Says :60, undated
Box 5
Optical-disc RL11479-OP-002
Ford Simulator computer disks, 1990-1992
Box 5
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Del Grosso: BA, English Literature, SUNY Binghamton; MBA, New York University; Senior Account Executive, Benton & Bowles 1984-1985; Account Supervisor, Senior Vice President, J. Walter Thompson and JWT Direct, 1985-1997; Managing Director, Bear, Stearns, 1997-2000; Marketing Consultant, NYC & Company, 2001-2002; Senior Vice President, JP Morgan Chase 2002-2011

Related Material

Related materials may be found in the following Hartman Center collections: J. Walter Thompson Company Account Files; J. Walter Thompson Company Brouillard Communications vertical files; Ralph Rydholm papers; Wunderman Archives.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2017.

Processing Information

Processed by Richard Collier, May 2017

Accessions described in this collection guide: 2017-0079