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Guide to the J. Walter Thompson Company. Detroit Office. Kinder Essington Papers, 1985-2015 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Essington was an executive with JWT's Detroit Office.

Collection Details

Collection Number
RL.11060
Title
J. Walter Thompson Company. Detroit Office. Kinder Essington Papers, 1985-2015 and undated
Date
1985-2015 and undated
Creator
J. Walter Thompson Company. Detroit Office
Extent
2.0 Linear Feet, 4 boxes
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection spans 1985-2015 and includes correspondence, research and planning reports and photographs that primarily document Essington's career as a specialist in marketing and advertising planning on the Ford account for JWT's Detroit office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research; however, unpublished materials remain closed for 15 years from the date of creation.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Detroit Office. Kinder Essington Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

24th Wing Pursuit Group (humor), 1989
Box 1
Folder 1
Auto show--Autostadt, undated
Box 1
Folder 2
Auto show--Detroit, 1995-1999
(4 folders)
Box 1
Folder 3-6
Auto show--Frankfurt, 1991-2001
(3 folders)
Box 1
Folder 7-9
Auto show--Frankfurt, 2001
Box 2
Folder 1
Auto show--Geneva, 1996-2005
(4 folders)
Box 2
Folder 2-5
Auto show--Paris, 1996
Box 2
Folder 6
Auto show--Tokyo, 1993-1997
(5 folders)
Box 2
Folder 7-11
Auto show reports, 1989-1995
Box 3
Folder 1
Automotive Definition of Quality of Life, undated
Box 3
Folder 2
Babes in Banzailand, 1993
Box 3
Folder 3
Bootleg research reports--"Best Built" Research, 1989
Box 3
Folder 4
Bootleg research reports--EN-53 at the Odeum (Crown Victoria/Grand Marquis), 1988
Box 3
Folder 5
Bootleg research reports--ST44 (Probe) Meets California, 1989
Box 3
Folder 6
Bootleg research reports--UN46 (Explorer) and 4WD Aerostar, 1989
Box 3
Folder 7
Bootleg research reports--What 23 Car Owners Had to Say, undated
Box 3
Folder 8
Bootleg research reports--WIN38: Car? Truck? What?, 1989
Box 3
Folder 9
Consumer Based View of the Future Light Vehicle Market, 1991
Box 3
Folder 10
Consumer Based View of the Future Light Vehicle Market 1995-2000, undated
Box 3
Folder 11
Consumers' Take on the 90s, 1993
Box 3
Folder 12
Emotional Component of Value (CT20), 1989
Box 3
Folder 13
Essington resume, 2015
Box 3
Folder 14
Fore Aerostar image research, 1989
Box 3
Folder 15
Ford "Best Built" claim, 1988
Box 3
Folder 16
Ford China presentation, 1995
Box 3
Folder 17
Ford creative guidelines, undated
Box 3
Folder 18
Ford Escort, 1989
Box 3
Folder 19
Ford Festiva, 1988
Box 3
Folder 20
Ford Probe launch, 1987-1989
Box 3
Folder 21
Ford Quality Story, circa 1989
Box 3
Folder 22
Ford Taurus (DN101) craftsmanship concept documents, circa 1992
Box 4
Folder 1
Ford Taurus SHO, 1989
Box 4
Folder 2
Ford/Thompson Times (issues moved to JWT Newsletter Collection), 1994-2007
Box 4
Folder 3
Ford Thunderbird (DEW98), 1993
Box 4
Folder 4
Ford Today proposal, undated
Box 4
Folder 5
Ford vehicle coding, undated
Box 4
Folder 6
JWT Board meeting video script, 1988
Box 4
Folder 7
JWT Buying System, undated
Box 4
Folder 8
JWT MAP Group, undated
Box 4
Folder 9
JWT T-Plan, undated
Box 4
Folder 10
Ka launch presentation (Argentina, Brazil), circa 1996
Box 4
Folder 11
Music pitch, 1989
Box 4
Folder 12
Overseas offices status reports (Mexico, Puerto Rico), 2002-2004
Box 4
Folder 12a
Peter Bonita speech--Fee vs. commission, undated
Box 4
Folder 13
Putting People in the Boxes, plus A Projection of Attitudes 1995 and Beyond, undated
Box 4
Folder 14
Report on Mexico, 1985
Box 4
Folder 15
Segmentation analysis of Germany, 1989
Box 4
Folder 16
Segmentation analysis of the new car market, undated
Box 4
Folder 17
Storyfinder--Consumer based vehicle segments, circa 1989
Box 4
Folder 18
Thomas Wagner (Ford), 1989
Box 4
Folder 19
Trends and Opportunities, 1989
Box 4
Folder 20
Truck leasing, 1989
Box 4
Folder 21
Who's Got the Agenda?, 1989
Box 4
Folder 22
Why Is a Ford Client the Way a Ford Client Is? Undated
Box 4
Folder 23
 

Historical Note

1963 mail room, copywriter, Maxon Advertising

1964 writer/trainee, Campbell-Ewald

1968 W.B. Doner

1969 Young & Rubicam Detroit

1971 Creative Group Supervisor, Campbell-Ewald

1973 Creative Director, Grey Advertising Detroit

1975 Senior writer, JWT Detroit

1981 Creative Director for Ford account, JWT Detroit

1986 Marketing and Advertising Planning (MAP), JWT Detroit

1989 Director, MAP, JWT

1991 Director of Planning, Ford Global Business Unit (GBU), JWT

2007 left JWT to become a consultant

Related Material


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Detroit Office. Kinder Essington Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2015 [gift/purchase/transfer] in [year].

Processing Information

Processed by Richard Collier, October 2015

Accessions described in this collection guide: 2015-0147