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Guide to the J. Walter Thompson Company. Detroit Office. Ford collateral literature, 1939-2007 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Collection includes catalogs, direct mailings, newsletters and magazines, owner's manuals, posters, sales incentive and sales training materials, service manuals, technical bulletins and other printed materials. Competitor companies documented include American Motors (Jeep), Chrysler (Dodge, Plymouth), Datsun/Nissan, General Motors (Chevrolet, GMC trucks), International Harvester, Lincoln-Mercury, Mazda, Mitsubishi, Subaru, Toyota and White/Freightliner. Materials primarily in English but also Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11679
Title
J. Walter Thompson Company. Detroit Office. Ford collateral literature
Date
1939-2007 and undated
Creator
J. Walter Thompson Company. Detroit Office
Extent
50.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English, Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish.

Collection Overview

Collection includes catalogs, direct mailings, newsletters and magazines, owner's manuals, posters, sales incentive and sales training materials, service manuals, technical bulletins and other printed materials. Competitor companies documented include American Motors (Jeep), Chrysler (Dodge, Plymouth), Datsun/Nissan, General Motors (Chevrolet, GMC trucks), International Harvester, Lincoln-Mercury, Mazda, Mitsubishi, Subaru, Toyota and White/Freightliner. Materials primarily in English but also Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Cars, Police/Emergency Vehicles, Taxicabs; Trucks, Vans, Industrial Vehicles; Competitive Brands; International Materials; Technical Literature.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Detroit Office. Ford collateral literature, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Accessories price lists, 1949
Box GEN1
Advance Product Highlights, 1979
Box GEN1
Announcement Action Plans, 1968
Box GEN1
Antique automobiles--Images with Fords of the 1930s, undated
Box GEN1
Antique automobiles--Materials for Ford Truck Times article (Russ Anthony), 1970-1971
Box GEN1
Armchair Estimator--Price list, 1972
Box GEN6
Articles on exhaust emissions, pollution, unleaded gasoline, 1970-1971
Box OV2
Autolite Merchandising News, 1969-1970
(2 folders)
Box GEN1
Automotive News--Almanac Issues, 1959-1974
Box GEN7
Automotive News--Ford 75th Anniversary Issue, 1978
Box GEN7
Blue Oval Certified "Thumbie Awards", 2001
Box GEN6
Bottling industry, 1958-1963
(3 folders)
Box GEN1
Brochure--Cars and Trucks, 1997
Box GEN1
Calendar--Motorcraft, 1993
Box GEN6
Calendar--Predictions for the Next 1000 Years, 1983
Box GEN6
Champion Spark Plugs, 1973
Box GEN1
Chicago area body builders and equipment companies, 1958
Box GEN1
City congestion (Ford/American Trucking Association advocacy campaign), 1967
Box GEN1
Contests and prizes, 1966-1973
(2 folders)
Box GEN1
Contests and prizes--Including Punt, Pass and Kick, 1965-1973
Box GEN6
Contests and prizes--Including Punt, Pass and Kick, 1969
Box OV3
Contests and prizes--Including Punt, Pass and Kick, 1970-1973
Box OV1
Creating Effective Print Ads, 1995
(2 folders)
Box GEN1
Customer Relations News Bulletin, 1965
Box GEN1
Dealer Parts Salesman Reminder Calendars, 1949
(2 folders)
Box GEN1
Dealer Parts Salesman Reminder Calendars, 1949
Box OV3
Dealer sales promotions, 1947-1949
Box GEN1
Dealer sales promotions, 1954-1989
(3 folders)
Box OV3
Dealer Sales Tips, 1949
Box GEN1
Dealer showroom promotions, 1964-1971
(2 folders)
Box GEN6
Direct mail--Next Generation, undated
Box GEN1
Direct mail designs, 1979
Box GEN1
Driver education, 1967-1969
Box GEN1
Driving Safety Home, undated
Box GEN1
Facts Book--Accessories, 1987
Box GEN1
FDAF (Ford Dealer Advertising Fund) booklet, 1978
Box GEN1
FDAF Chairman's Guide Book, 1999
Box GEN1
Fleet Buyer's Kit, 1970
Box GEN6
Fleet management, 1967-1974
Box GEN1
Fleet Owner Warranty and Policy Review, 1961
Box GEN1
Ford.com (Internet sales), 1998
Box GEN1
Ford Around the World, 1993
Box GEN1
Ford Car and Truck Price Specifications, 1963-1964
Box GEN1
Ford Credit (English and Spanish), 1999
Box GEN1
Ford Dealer Advertising Kit--Official Clearance, 1989
Box GEN6
Ford Dealer Advertising Kit, 1987
Box OV1
Ford Dealer Advertising Planner, 1999
Box GEN1
Ford Dealer field report, 1950
Box GEN1
Ford Dealer Outdoor Poster Designs, 1995-1999
Box GEN1
Ford Dealer Toolbox, 2000
Box GEN1
Ford Dealer's Straight Talk, 1980
Box GEN1
Ford Facts, 1999
Box GEN1
Ford Global Partnership (JWTimes), 1997
Box GEN1
Ford Oval Owner's Manual, 2003
Box GEN1
Ford Owner newsletter, 1963
Box GEN1
Ford Salesman's 1966 Ford Prices, 1966
Box GEN1
Ford/Thompson Times, 2001
Box GEN1
Ford Times, 1954
Box GEN1
Ford Times, 1955-1991
(19 folders)
Box GEN2
Ford World newsletter, 1973-1981
Box OV1
Frontline (sales magazine), 2002-2005
(2 folders)
Box GEN2
Gateway to the American Road of Tomorrow, undated
Box GEN2
Good Bye Edsel!, 1985
Box GEN2
Great Goings On campaign, 1979
Box GEN2
Jennie Nash--A Day with Rosie (tribute to Rosie the Riveter), 2003
Box GEN2
Key Price and Product Comparisons--49-state, 1979
Box GEN2
Leasing, undated
Box GEN2
Merchandising, 1965-1971
Box GEN2
Motor Trend--Car of the Year issue, 1964
Box GEN2
Motor Trend--How Ford Became #1, 1987
Box GEN2
Motorcraft spark plugs, 1978
Box GEN2
Motorsports accessories catalog, 1995
Box GEN2
My Ford, 2003
Box GEN2
NADA (National Automobile Dealers Association) Used Car Guide, 1978-1985
Box GEN5
National Dealer Council, 2004
Box GEN2
New England Journeys #6, 1958
Box GEN2
No Boundaries--Logo guidelines, 2001
Box GEN2
No Boundaries--Welcome to the Ford Family direct mail, 2003
Box GEN2
Parts and accessories, 1949
Box GEN3
Parts and accessories, 1948-1949
Box GEN6
Parts and accessories, 1947-1949
Box OV1
Performance products, 1968-1970
Box GEN3
Personal Portfolio--Cars and Trucks, 1999
Box GEN8
Posters, 1949-1970 and undated

Includes: Demo Paydays sales incentive, with lunar landing tie-in, 1969; Ford Employee Tent Sale Days, 1965; "Ford Feel", 1949; Ford High Performance Parts, 1969; Ford Truck Baja 500, 1970; Free Wheeling/Built Ford Tough, undated; November Car Advertising Schedule, 1968; Used Car Classified Ad Writer promotion, 1949

Oversize-folder 1
Posters and advertising designs, cars and trucks, 1966-1971
Box OV3
Product information kit--Cars and trucks, 1998
Box GEN6
Promotion--CitiBank card, 1993
Box GEN3
Promotion--Gold Digger mail campaign aimed at housewives, 1970
Box OV1
Promotion--Olympic Edition Fords, 1980
Box GEN6
Promotion--Quiet Break Travel Award, 1970
Box GEN3
Promotion, new car introductions, 1951-1991
Box OV1
Road Report: Federal Highway Program (Ford/ATA publication), 1960
Box GEN3
Safety campaigns, 1949, 1966
(2 folders)
Box GEN3
Safety Headquarters sign, undated
Box GEN6
Sales campaigns, 1954-1994
(8 folders)
Box GEN3
Sales programs feature in Detroit Free Press, 1966
Box GEN6
Sales campaigns--Dr. Seuss, 1949
Box GEN3
Sales campaigns--Go 70, 1970
Box GEN3
Sales campaigns--Go with the Going Thing, 1969
Box GEN4
Sales campaigns--Spring Zing, 1949
Box GEN4
Salesman's Guide to Direct Mail, 1969
Box GEN6
Salesmanship--Advertising: The Right Hand of Salesmanship, 1976
Box GEN4
Salesmanship--Double-knit blazers, 1976
Box GEN4
Salesmanship tips posters, 1970
Box OV1
Sarsaparilla song book for NADA convention, 1965
Box GEN4
Selling Plans for Ford Dealers, 1967
Box GEN6
Selling Strategy, 1972
Box GEN4
Selling the Product, undated
Box GEN4
Service Depot directory, 1965
Box GEN4
Service Station and Independent Garage Operators Program, 1964
Box GEN4
Small Business Administration--Operating Hints for the Small Business Man, 1950s
Box GEN4
Sponsorship--Punt, Pass and Kick competition, 1965-1975
(3 folders)
Box GEN4
Stickers, decals, hang tags, etc., undated
Box OV1
Tax Saving Tips for the Independent Businessman, 1958
Box GEN4
The Best of the Times (compilation of Ford Times articles), 1977
Box GEN4
The Collection catalog, 2000
Box GEN4
Trailering with Ford, undated
Box GEN4
Transcribed radio spots, 1971
Box GEN4
Want List for Genuine Ford Parts (images of hoods and grilles 1936-1949), 1949
Box GEN4
Warranty Facts booklet, 1974
Box GEN4
Wasted: $3 Billions Yearly: A Positive Program of Highway Building (Automobile Manufacturers Association), 1953
Box GEN4
Who Cares When the Construction Stops? (Ford/ATA), 1967
Box GEN4
Your Car and Clean Air, 1970
Box GEN4
Accessories catalog, 1955
Box CAR1
Brochures, catalogs, etc., 1941-1969
(9 folders)
Box CAR5
Brochures, catalogs, etc., 1946-1983
(38 folders)
Box CAR1
Brochures, catalogs, etc., 1949-1972
(2 folders)
Box OV3
Brochures, catalogs, etc., 1971-1986
(6 folders)
Box CAR6
Brochures, catalogs, etc., 1984-2007
(24 folders)
Box CAR2
Brochures, catalogs, etc., 1987-1990
(3 folders)
Box CAR7
Brochures, catalogs, etc., 1991-2005
(3 folders)
Box CAR8
Brochures, catalogs, etc.--Anglia, 1960
Box CAR2
Brochures, catalogs, etc.--Cortina, 1969-1971
(4 folders)
Box CAR2
Brochures, catalogs, etc.--Cortina, 1969
Box CAR8
Brochures, catalogs, etc.--Country Squire, 1949
Box CAR8
Brochures, catalogs, etc.--Mustang, 1964-1982
(4 folders)
Box CAR2
Brochures, catalogs, etc.--Mustang, 1964-1991
Box CAR8
Brochures, catalogs, etc.--Mustang, 1983-2006
(3 folders)
Box CAR3
Brochures, catalogs, etc.--Mustang 30th anniversary poster "Time Machine", 1994
Box OV3
Brochures, catalogs, etc.--Mustang first birthday, 1965
Box OV1
Brochures, catalogs, etc.--Parts and accessories, 1949-1950
(2 folders)
Box CAR3
Brochures, catalogs, etc.--Sales, 1970-1974
Box CAR3
Brochures, catalogs, etc.--Spanish language, 1983-1999
(2 folders)
Box CAR3
Brochures, catalogs, etc.--Spanish language, 1986
Box CAR8
Brochures, catalogs, etc.--Thunderbird, 1955-2005
(8 folders)
Box CAR3
Brochures, catalogs, etc.--Thunderbird, 1957-1965
(2 folders)
Box CAR8
Brochures, catalogs, etc.--Thunderbird, 1958
Box OV3
Brochures, catalogs, etc.--Thunderbird, 1958-1973
Box OV1
Brochures, catalogs, etc.--Thunderbird, 1966-1991
(5 folders)
Box CAR9
Buyer's Digest of New Car Facts, 1959-1979
(4 folders)
Box CAR3
Car Buying Made Easier, 1979
Box CAR3
Car Facts Sheet, 1975
Box CAR9
Connecta (electric concept car), undated
Box CAR3
Connecta/Ecostar electric vehicles, undated
Box CAR3
Contour media launch plan, 1995
Box CAR3
Direct mail, 1966-1969
(5 folders)
Box CAR3
Fashion Academy award, 1949
Box CAR3
Fleet Guide Preview, 2005
Box CAR3
Fleet Owner Handbook, 1962
Box CAR3
Flex Fuel Taurus, 1993-1994
(2 folders)
Box CAR3
Focus "Fanfare" binder, 1999
Box CAR3
Futura announcement, 1977
Box CAR9
Hot New Dishes on Ford's Giant Menu, 1963
Box CAR3
Lease, rental programs, 1965-1968
Box CAR9
Motor Trend Car of the Year, 1964
Box CAR3
Mustanger newsletter, 1967-1969
Box CAR3
Owner's manual, 1956-1957
(2 folders)
Box CAR3
Parts, accessories, service, 1949
Box CAR3
Performance Corner, 1970
Box CAR9
Performance Days mail campaign, undated
Box CAR3
Peanuts campaign, 1960
Box CAR3
Police, emergency packages, 1949-1998
(6 folders)
Box CAR3
Police, emergency packages, 1957-1996
Box CAR9
Price lists, 1960-1961
Box CAR3
Promotions, 1966-1978
(2 folders)
Box CAR3
Promotions--Contests, 1964-1969
(2 folders)
Box CAR3
Promotions--Diamond Jubilee, 1978
Box CAR3
Promotions--Ford Sports Club (Cortina), 1968
Box CAR3
Promotions--Four Seasons Outdoor Association, 1970
Box CAR3
Promotions--Topps trading card booklet, 1998
Box CAR3
Promotions--Wild Wild Coloring Book, 1979
Box CAR3
Quick Facts, 1947-1949
Box CAR4
Radio spot scripts, 1949
Box CAR4
Road and Track Enthusiasts' Guide, 1999
Box CAR4
Safety campaigns, 1949
Box CAR4
Sales literature--Using Your Ford Mileage-Maker Six Demonstration Kit, 1958
Box CAR4
Sales promotion--Going Thing Fling, 1969
Box CAR9
Sales promotion--New Car Introduction, 1979
Box CAR9
Salesmanship--Get a Corner on Performance, 1969
Box CAR4
Taxi service packages, 1949-1974
(4 folders)
Box CAR4
Taxi service packages, 1957-1969
Box CAR9
Trustmark postcard, undated
Box CAR4
Value Book, 1969
Box CAR4
World Car program, 1981
Box CAR4
58 Ford Truck Product Knowledge quiz contest promotion, 1958
Box T1
Accessories catalog, 1964-1978
(3 folders)
Box T1
Advertising, dealer promotions, 1962-1971
Box OV2
Advertising proof binder, 1975
Box T1
Ambulance, 1969
Box T1
Big Fleets Keep Buying Ford Tractors, 1964
Box T1
Big Rigs Rolling, 1960
Box T1
Bottling industry, 1946-1967
(2 folders)
Box T1
Brochures, catalogs, etc., 1945-1967
(29 folders)
Box T1
Brochures, catalogs, etc., 1951-1958
(2 folders)
Box OV3
Brochures, catalogs, etc. (some Spanish in 1985 folder), 1953-1985
(8 folders)
Box T11
Brochures, catalogs, etc., 1967-1979
(30 folders)
Box T2
Brochures, catalogs, etc., 1980-1995
(27 folders)
Box T3
Brochures, catalogs, etc., 1985-1989
(5 folders)
Box T12
Brochures, catalogs, etc., 1990-2004
(3 folders)
Box T13
Brochures, catalogs, etc., 1995-2007
(22 folders)
Box T4
Brochures, catalogs, etc.--Engines, 1965
Box T4
Brochures, catalogs, etc.--Escape, 2001
Box T4
Brochures, catalogs, etc.--Harley Davidson edition, 2004
Box T13
Brochures, catalogs, etc.--Spanish language, 1983-1992
(2 folders)
Box T4
Brochures, catalogs, etc.--Tractors and industrial, 1980s
Box T4
Brochures, catalogs, etc.--"Triple Economy" campaign, 1955
Box OV2
Building Truck Sales Through Advertising and Sales Promotion, undated
Box T4
Building Truck Service Volume and Profit, undated
Box T4
Careers in Trucking Companies, 1973-1974
Box T4
Clues (To Successful Truck Operations), 1952-1954
(3 folders)
Box T4
Clues (To Successful Truck Operations), 1954-1966
(15 folders)
Box T5
Comparison guides, 1961
Box T5
Competitive Selling Assistant, 2000
Box T5
Concrete Mixer Application Data Books (truck selection guides), 1959-1960
Box T5
Confidential Pocket Facts, 1957
Box T5
Construction--Tractors, 1968
Box T5
Courier dealer advertising material, 1972
Box T13
Daily Expense and Record Books (truck driver logs), 1959-1965
Box T5
Dealer advertising materials, 1974
Box T5
Designed for the Construction Industry, 1970
Box T5
Detailed Component Descriptions: W-WT-9000 Diesels, 1973
Box T5
Diesel Engine Operating and Maintenance Instructions, 1963
Box T5
Diesel models, 1961-1962
Box T5
Direct mail, 1951-1963
(4 folders)
Box T13
Direct mail, 1952-1963
(15 folders)
Box T5
Direct mail, 1964-1974
(2 folders)
Box T14
Direct mail, 1964-2000
(29 folders)
Box T6
Direct Route to Double Savings coupon book, 1970
Box T6
Dump Body Specification Guide, 1970
Box T6
Eaton--Fuller transmission parts, undated
Box T6
Eaton--Truck Topics newsletter, 1976-1977
Box T6
Econoline (includes testimonial mailings), 1960-1967
(2 folders)
Box T6
Engines, 1959-1979
(2 folders)
Box T6
Experimental gas turbine truck (Big Red), 1964-1965
Box T6
F-150 campaign clipping, 2003
Box T6
Farm, ranch use, tractors, 1958-1994
(5 folders)
Box T6
Fashions for Women campaign, 1966
Box T6
Federal Highway Program (Ford/ATA advocacy campaign), 1970
Box T6
Final Results 50- Million Mile Ford Truck Economy Run, 1951
Box OV2
Fire and rescue--Blitz Buggy, 1958
Box T6
Fire and rescue--Boardman, 1965
Box T6
Fire and rescue--Darley, 1965
Box T6
Fire and rescue--Gerstenslager, 1965
Box T7
Fire and rescue--Hahn Motors, 1966
Box T7
Fire and rescue--Howe, 1965
Box T7
Fire and rescue--John Bean, 1965
Box T7
Fire and rescue--Miscellaneous (includes Ford publications), 1953-1975
(3 folders)
Box T7
Fire and rescue--Peter Pirsch and Sons, 1965
Box T7
Fire and rescue--Pierce, 1963
Box T7
Fire and rescue--Seagrave, 1965
Box T7
Fire and rescue--Snorkel/Pitman, 1965
Box T7
Fire and rescue--Ward/La France, 1966
Box T7
Fire and rescue--Young, 1965
Box T7
Fleet management, 1965-1970
Box T14
Fleet management, 1968-1971
(2 folders)
Box T7
Fleet Owner Handbook, 1961
Box T14
Fleet truck finance plan, 1962
Box T7
Ford/ATA advertising campaign, 1966
Box OV2
Ford Dealer Newspaper Advertising Ideas, 1969-1974
(2 folders)
Box T7
Ford Explorer Owner's Club, 1998
Box T14
Ford F-100 Built Like the Big Ones, 1963
Box T7
Ford Heavy Truck Advisory Committee, 1968
Box T7
Ford Spring Tandem Sales Contest, 1960
Box T7
Ford Tandem Trucks, 1963
Box T7
Ford Truck 100,000 Mile Reliability Run, 1963
Box T7
Ford Truck Product Improvements, 1970-1971
Box T7
Ford Truck Times, 1948-1975
(16 folders)
Box T7
Ford Trucks for the Construction Industry, 1961-1968
(2 folders)
Box T7
Four Seasons Trails, 1970-1971
Box T7
Guide to Cutting Truck Costs, 1962
Box T7
Guides to truck selection for the construction industry, 1956-1961
Box T7
Handy Guide for the One-Truck Fleet Owner, 1972
Box T7
Hard Runners: On the Road with America's Long-Haul Truckers (Bryan Di Salvatore, Elma Garcia), 1988
Box T14
Heavy-duty trucks, 1962-1966
Box T7
Heavy-duty testimonials, 1962
Box T7
Heavy truck press information, 1966
Box T7
Hi-Lo newsletter, 1952
Box T7
Horses to Horsepower, 1948
Box T7
Hot Tips for Selling Ford Tandems, 1960
Box T7
Hybrid Escape, 2005
Box T7
Industrial/Agricultural Tractors and Equipment, 1968
Box T7
Kentucky Truck Plant, 1992
Box T14
Leasing, 1995
Box T7
Lifelines: How Trucks Serve America (Automobile Manufacturers Association), 1965
Box T7
Light-duty trucks, 1964-1971
Box T7
Light Truck Pocket Facts, 1979
Box T8
Light Truck Selling Manual, 1982
Box T8
Louisville Story, 1965
Box T14
Louisville Truck Plant, 1996
Box T8
Merchandising--Built Ford Tough Insider, 2000
Box T8
More Truck for the Money, 1954
Box T8
No Boundaries campaign, 2000
Box T8
Operator's manuals, 1958-1974
(10 folders)
Box T8
Owner's guides, 1980
Box T8
Owner's manual, 1957-1977
(5 folders)
Box T8
Owner's manual--Bronco, 1968
Box T8
Parcel delivery trucks, 1958
Box T8
Parts, accessories, service, 1949
Box T8
Paying Your Truck Sales Manpower, 1957
Box T8
Price list, 1980
Box T8
Production schedules, literature, etc., 1967
Box T8
Profitable Used Truck Merchandising, 1958
Box T8
Promotion--Island Takeover, 1969
Box T8
Promotion--Snowplow attachments, 1968-1969
Box T8
Ranchero mounted advertisement, 1966
Box T14
Quick Facts, 1958-1968
(3 folders)
Box T8
Recreational vehicles, campers, 1962-1971
(5 folders)
Box T8
Recreational vehicles, campers, 1965-1973
(4 folders)
Box T9
Recreational vehicles, campers, 1973
Box T14
Safety campaigns--Motor Carrier Safety Regulations (Interstate Commerce Commission), 1941
Box T9
Safety campaigns--Safe Winter Driving Facts, 1953
Box T9
Safety campaigns--Vehicle manual, 1966
Box T9
Sales and service directories, 1958-1965
(3 folders)
Box T9
Sales campaigns, 1965-1973
(2 folders)
Box T9
Sales literature--Presenting the Product, 1961
Box T9
Sales Training Newsflash, 1976
Box T9
Salesman flip book--Get Set to Blast Off Into 1961, 1961
Box T9
Sport Trac Guide to Life, 2007
Box T10
Suggested retail prices, 1978
Box T10
Suspension photographs, 1960
Box T10
Tandem trucks, 1964
Box T10
Tax Saving Tips for the Independent Businessman, 1958
Box T10
The ABC of Ford Truck Selling, 1946
Box T14
The Big Ones with Better Ideas, 1969
Box T10
Tilt Cab Tandem Series, 1960
Box T10
Tractor selection guides, 1962-1967
Box T10
Truck sales recognition programs, 1968-1971
Box T10
Trucks for the Bell System, 1954
Box T10
W-Series Salesman Guide, 1966
(2 folders)
Box T10
Why '62 Ford Trucks Are More Service-Free, 1962
Box T10
Acura, 1986
Box COM1
American Motors--American Motors News Illustrated, 1964-1965
Box COM8
American Motors--Americana Magazine, 1965-1967
Box COM1
American Motors--Eagle, 1993
Box COM1
American Motors--Jeep, 1959-1987
(6 folders)
Box COM1
American Motors--Jeep, 1967-1986
(4 folders)
Box COM8
American Motors--Jeep direct mail, 1966-1975
(3 folders)
Box COM1
American Motors--Jeep print advertising and miscellaneous, 1962-1980
Box COM1
American Motors--Jeep product information and data book, 1985
Box COM1
American Motors--Jeep/Renault, 1981-1985
(3 folders)
Box COM1
Austin (trucks, U.K.), 1950s
Box COM1
Autocar (White), 1955-1974
(3 folders)
Box COM1
BMW motorcycles, 1998
Box COM1
Brockway (Mack), 1968-1975
(2 folders)
Box COM1
Buick, 1964, 1995
Box COM1
Buick, 1973, 2004
(2 folders)
Box COM8
Bus bodies--Americoach, 1950s
Box COM1
Bus bodies--Blue Bird, 1961-1962
Box COM1
Bus bodies--Carpenter, 1954-1962
Box COM1
Bus bodies--Highliner (Coach and Equipment Sales Corporation), 1969-1972
Box COM1
Bus bodies--Oneida, 1961
Box COM1
Bus bodies--Superior, 1961
Box OV2
Bus bodies--Thomas, 1963
Box COM1
Bus bodies--Ward, 1961
Box COM1
Bus bodies--Wayne, 1958
Box COM1
Cadillac, 1993-2000
Box COM1
Cadillac, 1990-1998
Box COM8
Chevrolet, 1954-1981
(21 folders)
Box COM1
Chevrolet, 1962-1971
(4 folders)
Box COM8
Chevrolet, 1965-1966
Box OV2
Chevrolet, 1972-1987
(6 folders)
Box COM9
Chevrolet, 1982-2000
(9 folders)
Box COM2
Chevrolet--Chevy Camper magazine, 1972
Box COM2
Chevrolet--Corvette 40th anniversary book, 1993
Box COM9
Chevrolet--Direct mail, 1963-1972
Box COM9
Chevrolet--Direct mail, 1963-1976
(10 folders)
Box COM2
Chevrolet--Engineering Features of Chevrolet Trucks, 1966
Box COM2
Chevrolet--Payload magazine, 1974-1975
Box COM2
Chevrolet--S-10 pickup, 2000
Box COM9
Chrysler, 1964-1965
Box OV2
Chrysler, 1984-1997
(3 folders)
Box COM2
Chrysler Canada, 1983
Box COM2
Chrysler direct mail, 1964-1965
Box COM10
Chrysler Imperial, 1974
Box OV2
Chrysler/Imperial/Plymouth direct mail, 1964-1965
Box COM2
Chrysler-Plymouth minivans, 1998
Box COM10
Competitive comparisons, 1952-1971
(7 folders)
Box COM2
Dodge, 1962-1966
(5 folders)
Box COM2
Dodge, 1967-1999
(21 folders)
Box COM3
Dodge, 1968-1986
(5 folders)
Box COM10
Dodge, 1987
(2 folders)
Box COM11
Dodge Body Builder's Book, 1966, 1970
Box COM11
Dodge Viper, 1996
Box COM11
Dodge direct mail, 1962-1976
(4 folders)
Box COM3
Dodge truck operator's manual, 1963
Box COM3
Engine comparisons, 1957-1964
(2 folders)
Box COM3
Fact Favor Ford (comparisons), 1980
Box COM3
Federal, 1951-1953
Box COM3
Fiber Glass Bodies, 1960-1969
Box COM3
Ford-Chevrolet comparisons, 1964
Box COM3
Ford Summary Performance Test Report, 1976

Comparisons between Ford Pinto, Datsun B-210, Toyota Corolla, Chevrolet Chevette

Box COM3
Ford v. Chevy Truck Price Comparison Guides, 1966-1967
Box COM3
General Motors--American Youth magazine, 1964
Box COM3
General Motors--Electric Vehicle project, approximately 1990
Box COM3
Geo, 1993
Box COM3
GMC, 1962-1978
(18 folders)
Box COM3
GMC, 1963-1984
(5 folders)
Box COM12
GMC, 1964-1965
Box OV2
GMC, 1979-1987
(11 folders)
Box COM4
GMC--Direct mail, 1963-1974
(3 folders)
Box COM4
Hind, 1973
Box COM4
Honda comparisons, 1994
Box COM4
Hummer, 1994-1995
Box COM4
Infiniti, 2000
Box COM4
International Harvester, 1959-1983
(15 folders)
Box COM4
International Harvester, 1968-1970
Box COM12
Isuzu, 1982-1987
Box COM4
Jaguar, 1995-1997
Box COM12
Jaguar, 1999
Box COM4
Kenworth, 1965-1976
Box COM4
Land Rover, 1970
Box COM4
Lexus, 1994-1997
Box COM12
Lexus, 1994-2000
Box COM4
Lincoln-Mercury, 1964-1993
(2 folders)
Box COM12
Lincoln-Mercury, 1977-2000
(5 folders)
Box COM4
Lincoln-Mercury (includes direct mail), 1994-1998
(3 folders)
Box COM13
Lincoln-Mercury (includes direct mail), 1995-1998
Box OV2
Lincoln-Mercury, 1997-2001
(2 folders)
Box COM5
Lincoln-Mercury, 1999-2001
(2 folders)
Box COM14
Lincoln-Mercury--Accessories catalogs, 1977-1992
(3 folders)
Box COM5
Lincoln-Mercury--Continental magazine, 1965-1967
Box COM5
Lincoln-Mercury--Direct mail, 1964-1973
(2 folders)
Box COM5
Mack, 1959-1978
Box COM5
Mack, 1964
Box COM14
Mazda, 1982
Box COM14
Mazda, 1982-1999
(6 folders)
Box COM5
Mazda (English and Japanese), 1989
Box COM5
Medium truck comparisons, 1964
Box COM5
Mercedes-Benz, 1960-1997
Box COM5
Mercury, 1980-1995
(2 folders)
Box COM14
Mercury, 1997-1998
(2 folders)
Box COM15
Mini Cooper, 2004
Box COM5
Miscellaneous print advertisements, 1977-1978
Box COM5
Mitsubishi, 1983-1984
(2 folders)
Box COM15
Mitsubishi, 1984-1997
(4 folders)
Box COM5
Nissan/Datsun, 1961-1993
(5 folders)
Box COM5
Nissan/Datsun, 1980-1984
(5 folders)
Box COM15
Nissan/Datsun, 1985-1987
(3 folders)
Box COM16
Nissan/Datsun--Cima (Japanese), 1993
Box OV2
Oldsmobile, 1965-1998
Box COM5
Oldsmobile, 1997
Box COM16
Oshkosh, 1958-1976
Box COM5
Page and Page, 1960
Box COM5
Peterbilt, 1965-1976
(2 folders)
Box COM5
Plymouth, 1964-1996
(5 folders)
Box COM5
Plymouth, 1969-1987
Box COM16
Pontiac, 1999-2001
Box COM5
Price lists--Jeep, Chevrolet, Dodge, Plymouth, 1978-1979
(3 folders)
Box COM5
Ranchero v. El Camino, 1970
Box COM5
Recreational vehicles, 1965-1968
Box COM5
Rectrans/Discoverer 27, 1971
Box COM5
Reference Guides to Competitive Trucks, 1958-1969, 1984
(2 folders)
Box COM6
Reference Guides to Mack, Diamond Reo, White trucks, 1968
Box COM6
Renault vans, 1960
Box COM6
Reo trucks, 1960-1965
Box COM6
Rootes/Karrier trucks (U.K.), 1948
Box COM6
Rosenbauer (airplane crash tender; text in English and German), 1992
Box COM6
Roustabout/Trivan, 1963
Box COM6
Since You Bought Your Chevrolet--, 1963
Box COM6
Subaru, 1983-1990
(3 folders)
Box COM6
Subaru (English and Japanese), 1984-1989
(2 folders)
Box COM16
T.L. Smith--Smith-Mobile, 1966
Box COM6
Toyota, 1971-1983
(4 folders)
Box COM17
Toyota, 1971-1987
(5 folders)
Box COM6
Toyota, 1984-1994
(4 folders)
Box COM18
Troyler, 1960
Box COM6
Truck and van comparisons, 1967-1969
Box COM6
U.S. Steel, 1967
Box COM6
Utilimaster, 1981
Box COM6
Volkswagen direct mail, 1964-1976
Box COM6
Volvo, Freightliner, 1960-1980
Box COM7
White, 1959-1982
(3 folders)
Box COM7
White--Alley Cat (city service truck), 1969-1971
Box COM7
White--Engines, 1957-1966
Box COM7
White--Freightliner, 1961-1983
Box COM7
White--Specifications, 1964
Box COM7
Yamaha (snowmobiles), undated
Box COM7
Argentina (Spanish), 1996-1998
Box INT1
Australia, 1996-2001
(4 folders)
Box INT1
Australia, 1995-1999
Box INT2
Australia--History of the Ford Falcon 1960-1994, 1994
Box INT1
Austria (German), 1969
Box INT2
Canada, 2000
Box INT1
Canada--Truck owner report, 1964
Box INT1
China (Chinese), 1995
Box INT1
China (Chinese), 1995
Box INT2
Europe--Czech, 1998
Box INT1
Europe--Danish, 1998
Box INT1
Europe--English, 1995-2000 and undated
(4 folders)
Box INT1
Europe--Flemish (Belgium), 1996-1997
Box INT1
Europe--French, 1997-1999
Box INT1
Europe--Hungarian, 1997
Box INT1
Europe--Italian, 1996-1997
Box INT1
Europe--Multi-lingual, 2000-2001
Box INT1
Europe--Norwegian, 1997
Box INT1
Europe--Russian, 1998
Box INT1
Europe--Product Training Kits, 1997
Box INT1
Germany/Austria (German), 1996-2001
Box INT1
Germany/Austria--Callaway Cars (GT versions of Chevrolet Corvette), undated
Box INT1
Great Britain, 1992-2002
(5 folders)
Box INT1
Great Britain--How the Diesel Engine Works and Servicing the Diesel Fuel System, 1960
Box INT1
Great Britain--Renault commercial vehicle data, 1959
Box INT1
Great Britain--Thecar2wait4 direct mail, 2000
Box INT2
Great Britain--Trucks, 1969-1976
Box INT1
Ireland, 2001-2002
Box INT1
Japan (Japanese), 1994
Box INT2
Middle East (Arabic), 1995-1999
(2 folders)
Box INT1
Middle East (Arabic), 1990
Box INT2
Middle East (Arabic)--Lincoln-Mercury, 1991-1996
(2 folders)
Box INT1
Middle East (Arabic)--Lincoln-Mercury, 1990-1995
Box INT2
Netherlands (Dutch), 1996-2001
Box INT1
Peru (Spanish), undated
Box INT1
Portugal (Portuguese), 1997-1999
Box INT1
Switzerland (Italian), 1996
Box INT1
168 Shop Kink Ideas from Fleet Owner, 1959
Box TEC1
Automatic Transmission Diagnosis, 1970
Box TEC1
Automobile Facts and Figures, 1939-1961
(4 folders)
Box TEC1
Automotive Service Digest--Crankcase Ventilation, 1956
Box TEC1
Bigger Choice in the Big Fords, 1964
Box TEC1
Bronco Training Handbook, 1966
Box TEC1
Courier Shop Manual, 1973-1974
(2 folders)
Box TEC1
Courier technical press information, 1972
Box TEC1
Crown Steel Products--Crew Cabs for Ford Trucks, 1965
Box TEC1
Diesel Engines, 1967-1968
Box TEC1
Driveline Selection and Performance Guide, 1968
Box TEC1
Driver's Handbook and Digest of ICC Driver Regulations (Private Truck Council), 1957
Box TEC1
Eaton axles, 1968-1970
(2 folders)
Box TEC1
Eaton--Primer on Tandem/Dual-Axle Drive Trucks, 1955
Box TEC1
Engine Equipment Installation Manual, 1960-1961
(2 folders)
Box TEC1
Ford Axle, Engine and Transmission Guide, 1964, 1968
(2 folders)
Box TEC1
Ford Mechanic--Four-Barrel Carburetor Service Tips, 1957
Box TEC1
Ford Mechanic--Servicing Ford Carburetors, 1955
Box TEC1
Ford Mechanic--Servicing the Single-Barrel Carburetor, 1956
Box TEC1
Ford Mechanic--Transmatic Operation and Adjustments, 1957
Box TEC1
Ford Mechanic--Truck Service Features, 1956
Box TEC1
Ford Report--Alternative Fuels, 1991
Box TEC1
Ford Service Manager--8 and 10-Speed Fuller Transmission Service, 1961
Box TEC1
Ford Service Technician--1960 Truck Carburetor Service, 1960
Box TEC1
Ford Service Technician--1961 Econoline Body Service, 1961
Box TEC1
Ford Service Technician--8 and 10-Speed Fuller Transmission Service, 1961
Box TEC1
Ford Service Technician--Servicing the 1961 Econoline Chassis, 1961
Box TEC1
Ford Service Technician--Servicing the 262 Ford Truck Engine, 1961
Box TEC1
Ford Transmatic, 1957-1958
(2 folders)
Box TEC1
Ford Truck Detailed Component Descriptions, 1972
Box TEC1
Ford Truck Gradeability, 1970
Box TEC1
Ford Truck Operation Analysis Forms, 1961
Box TEC1
Ford Truck shop manuals, 1958-1962
Box TEC1
Ford/Caterpillar vs. Cummins Diesel Engine Analysis, 1968
Box TEC1
Ford/Caterpillar vs. International Harvester Diesel Engine Analysis, 1968
Box TEC1
Ford-Aire suspension shop manual, 1958
Box TEC1
Fordomatic shop manual, 1956
Box TEC1
Gas and diesel engine ratings, 1966
Box TEC1
General Motors Stirling Engine, 1969
Box TEC1
Glass regulator and sash channel list for 1937-1939 cars and trucks, 1949
Box TEC1
Hildy's Blue Book (special equipment for Ford Trucks), 1949-1959
Box TEC1
Hildy's Blue Book (special equipment for Ford Trucks), 1959-1983
Box TEC2
How the Fuel System Operates, 1966
Box TEC2
Industrial engines, 1959-1969
Box TEC2
Kysor Heating Company brochure, undated
Box TEC2
Louisville Heavy Truck Modification Center, 1968
Box TEC2
Memco Mobile Cranes, 1955
Box TEC2
Motor Truck Facts, 1953-1973
(3 folders)
Box TEC2
Mustang comparisons, 1979
Box TEC2
Passsenger Car Data, 1949-1951
(3 folders)
Box TEC2
Pre-Delivery Service Sequence Guide, 1965
Box TEC3
Reference Manual--Cars and Trucks, 1942
Box TEC3
Roadranger Transmission Service Manual, 1957
Box TEC3
Rockwell axles, 1960-1969
(2 folders)
Box TEC3
Rockwell--Standard axles for Ford Trucks, 1967
Box TEC3
Safety--Design Factors in Automotive Safety (A.L. Haynes), 1955
Box TEC3
Safety--Human and Environmental Factors in Automobile Safety (Ross McFarland), 1955
Box TEC3
Safety--Motor Vehicle and Highway Safety Acts of 1966, 1966
Box TEC3
Safety--Motor Vehicle Safety Defect Recall Campaigns (U.S. Department of Transportation), 1967
Box TEC3
Safety--Motor Vehicular Safety Standards Guide (Truck Body and Equipment Association), 1968
Box TEC3
Safety--Safety Equipment Required and Permitted, 1953
Box TEC3
Safety--Stewart-Warner Safety Panels, 1955
Box TEC3
Safety--Traffic safety features in cars, 1955-1966
Box TEC3
Service Specifications for Trucks, 1966
Box TEC3
Shop Talk newsletter, 1958
Box TEC3
Shop Talk newsletter--1960 preview, 1959
Box TEC3
Shop Tips from Ford, 1966
(2 folders)
Box TEC3
Transistorized Ignition, 1964
Box TEC3
Truck cab dimension comparison, 1967
Box TEC4
Truck shop manual supplement, 1975
Box TEC4
Twin-I Beam front suspension, 1963-1971
Box TEC4
Twin-I Beam SAE report, 1965
Box TEC4
V-8 engine power curve comparisons, 1958
Box TEC4
V-Series diesel application slide rule, 1968
Box TEC4
Vehicle NVH (Noise, Vibration, Harshness) (R.W. Alexander), 1966
Box TEC4
Westran/Austin Wedge-Lok fifth wheel, 1965-1969
Box TEC4
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Account files;

J. Walter Thompson Company. Domestic advertisements collection;

J. Walter Thompson Company. Detroit Office. Goldfarb Consultants Ford research reports;

J. Walter Thompson Company. Detroit Office. Wallace W. Elton papers;

J. Walter Thompson Company. International advertisements;

J. Walter Thompson Company. Norman H. Strouse papers;

Team Detroit Office records;


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Detroit Office. Ford collateral literature was received by the David M. Rubenstein Rare Book & Manuscript Library as gifts in 1991-2008.

Processing Information

Processed by Richard Collier, [month, year]

Accessions described in this collection guide: 1991-0097, 1993-0015, 1993-0033, 1993-0069, 1995-0129, 1996-0089, 1997-0109, 1998-0195, 1998-0383, 2002-0139, 2002-0202, 2004-0028, 2004-0064, 2005-0096, 2006-0088, 2007-0040, 2007-0101, 2007-0102, 2007-0106, 2008-0148