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Guide to the J. Walter Thompson Company. Detroit Office. Blaise Newman papers, 1946-2002 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Blaise Newman was an executive with the JWT Detroit Office, Director of Corporate Communications and Special Projects. Collection includes account files, correspondence, memorabilia, newsletters, print advertisements, research reports, scripts and drafts of speeches and presentations, slides and photographs, videocassettes, and other printed materials. Companies represented include Champion Spark Plug, Ford, Health Alliance Plan, Holley, Red Cross and United Way. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11676
Title
J. Walter Thompson Company. Detroit Office. Blaise Newman papers
Date
1946-2002 and undated
Extent
14.0 linear feet Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes account files, correspondence, memorabilia, newsletters, print advertisements, research reports, scripts and drafts of speeches and presentations, slides and photographs, videocassettes, and other printed materials. Companies represented include Champion Spark Plug, Ford, Health Alliance Plan, Holley, Red Cross and United Way. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: Client Files; Correspondence; Events; General Office Files; Printed Material; Public Relations; Memorabilia; and Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

However, original audiovisual materials are closed until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Detroit Office. Blaise Newman papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

AAA Michigan, 1985
Box 1
Ames Department Stores, 1990
Box 1
ANCO, 1981-1982 and undated
(2 folders)
Box 1
Burger King--Photograph of presentation participants, undated
Box 1
Carhartt, 1983
Box 1
Champion Spark Plug, 1981- 1984 and undated
(5 folders)
Box 1
Champion Spark Plug--Couponing exploration, 1981- 1984 and undated
(5 folders)
Box 1
Chatham Store, 1979
Box 1
Colorado Lottery (JWT Denver), 1982
Box 1
Detroit Police Officers Association Safety Vest Fund, 1987
Box 1
First Michigan Bank, 1986
Box 1
Ford, 1970-1995
(11 folders)
Box 1
Ford Detroit International Jazz Festival, 2000-2001
Box 11
Health Alliance Plan, 1985-1991
(3 folders)
Box 1
Holley, 1983-1984
(3 folders)
Box 1
International Federation of Multiple Schlerosis pamphlet, 1998
Box 1
Kellogg, 1989
Box 1
Kohl's, 1996
Box 1
Michigan Consolidated Gas, 1976-1987
Box 2
Monroe, 1986
Box 2
New York State Lottery, 1987
Box 2
North American Clients, 2000
Box 2
Red Cross, 1988-1995
(2 folders)
Box 2
Shopko, 1985
Box 2
Six Flags, 1983
Box 2
United Way, 1986-1987, 1997
(4 folders)
Box 2
U.S. Clients, 1999
Box 2
Hartman Center, 1997
Box 2
Internal memos, 1981-1996
(15 folders)
Box 2
JWT external memos, 1989-1992
(4 folders)
Box 2
JWT external memos, 1993
Box 3
Reader files, 1973-1984
(24 folders)
Box 3
Reader files, 1984-1987
(19 folders)
Box 4
Reader files, 1987-1995
(21 folders)
Box 5
Reader files, 1995-1999
(15 folders)
Box 6
Advertising student campaign contest (University of Detroit), 1988
Box 6
Automotive Aftermarket Seminar, 1983
Box 6
Awards, 1990, 1998

Includes nomination forms for 1990 Adcraft PM Award of Excellence (Joya Harris); 1998 Effie Awards (Ford Expedition, Monroe)

Box 6
Central America press reception, 1996
Box 6
Certificate of Appreciation from Detroit Mayor Dennis Archer to Blaise Newman/JWT, 1996
Box 11
Conferences, 1989
Box 6
Detroit 300 (tricentennial), 2001
Box 6
Detroit Historical Museum Motor City Exhibition, 1996
Box 6
Detroit International Croquet Tournament (benefit for Boy Scouts), 1994
Box 6
Detroit Office Christmas party, 1992
Box 6
Drug Enforcement Agency benefit, 2001
(3 folders)
Box 6
Drug Enforcement Agency benefit (disk with Survivors Logo), 2001
Box AV1
FDAF (Ford Dealer Advertising Fund) Critics Award to Blaise Newman, 1965
Box 6
JWT 125th anniversary, 1989
(2 folders)
Box 7
JWT client Christmas party, 1989
Box 7
JWT Detroit Employees Anniversary Recognition Awards, 1988, 1990
(2 folders)
Box 7
Montreux Detroit Jazz Festival, 1997
Box 7
Phantom of the Opera, 1992
Box 7
Presentations, 1976-1991
Box 7
Seville European Managers Meeting, 1995
Box 7
Slides from presentation on Ford in Europe, undated
Box 7
Speeches by Peter Schweitzer, 1986-1991
(2 folders)
Box 7
Ted Gushee retirement, 1993
Box 7
Thompson Nights, 1987
Box 7
WPP Atticus Awards, 1996
Box 7
Administrative documents, 1989 and undated
Box 7
Blaise Newman biographical, obituaries, 1958-2002
(2 folders)
Box 7
Budget, 1983
Box 7
Check Requests, 1999-2001
(4 folders)
Box 7
Clipping file--Interactive, 1995
Box 7
Clipping file--International advertising, 1988-1990
Box 7
Comparision Revenue/Direct Margins, 1982-1983
Box 7
Credentials, 1993
Box 7
Detroit office building, 1973-1974
Box 7
Employee benefits, 1990
Box 7
"Fieldmen" (account representatives), 1975
(2 folders)
Box 7
J. Walter Online, 1991
Box 8
JWT Chicago 1994 Strategic Plan, 1993
Box 8
JWT company history, 1946-1995
(2 folders)
Box 8
JWT company history--Detroit Office, 1987
Box 8
JWT company history--A Short History of the J. Walter Thompson Company Detroit Office, 2001
Box 8
JWT Detroit phone directory, 1995
Box 8
JWT direct mail program, 1985
Box 8
JWT employee survey, 1994
(2 folders)
Box 8
Move to 1 Detroit Center Building, 1983
Box 8
New Business Marketing/Communication Action Plan, 1976
Box 8
Professional Development, 1971-1990 and undated
(4 folders)
Box 8
Retail case histories, undated
Box 8
Roderick v. Ford Motor Company deposition documents, 1989
Box 8
Speech (Blaise Newman)--Michigan Organization of Private Schools, 1987
Box 8
Strategic planning, 1978-1990 and undated
Box 8
Sue Savage--Guiding Organizational Change, 1984
Box 8
Thank Yous, 1968-2001
(3 folders)
Box 8
The Golden Age of Radio, undated
Box 8
Writings and speeches by JWT staff, 1960-1990
Box 8
Worldwide Home Address List, 1999
Box 8
Worldwide Office Address List, 1999
Box 8
Yearbook, 1996
Box 8
128 Years of Advertising Leadership, 1992
Box 8
Ad Day, 1988
Box 8
Adcrafter, 2001
Box 8
Advertising Age--JWT Centennial issue, 1964
Box 11
Advertising Production Club of Detroit--Galley Proof newsletter, 1983, 1990
Box 8
American Red Cross--Rhapsody in Red book, 1994
Box 8
Arthur White (Yankelovich)--The Charitable Behavior of Americans, undated
Box 8
Champion Spark Plug--Making Champions, 1949
Box 8
Communications Forum paper 6--Public Relations: What It Isn't and Is (Wallace Clayton), undated
Box 8
Crain's Detroit Business--Book of Lists, 2002
Box 11
Crain's Detroit Business--Detroit at 300, 2001
Box 11
Detroit College of Business Alumni Association quarterly report, 1989
Box 8
Detroit Country Day School newsletter, 1989
Box 8
Detroit Empowerment Zone pamphlets, approximately 1994
Box 8
Detroit News--Article on tree planting, 1995
Box 8
Detroit Police Officers Association--Tuebor newsletter with safety vest drive feature, 1987
Box 11
Detroit Thompson Times, 1979-1986
Box 8
Donovan Data Systems--DDS News, 1989
Box 11
Flippers: Changes in the Way Americans Watch TV, approximately 1986
Box 8
FOB Detroit, 1967-1973
Box 8
Ford World, 1988
Box 11
Greater Detroit Chamber of Commerce--Guide to Metro Detroit, 1982
Box 8
Henry Ford: We Had to Race commemorative edition 1897-1997, 1997
Box 8
J. Walter Merchandise catalogs, 1994-1997
Box 8
James B. Carl--Fish (for Epilepsy Foundation of Michigan), 1998
Box 8
JWT 125th Anniversary book, 1989
Box 9
JWT Advertising Leadership 1864-1989, 1989
Box 11
JWT Christmas songbook, undated
Box 9
JWT Media Negotiating: The Rites of March, 1989
Box 9
JWTimes, 1997-1998
Box 9
Michigan Opera Theatre special 1998 commemorative issue, 1998
Box 11
News from JWT Detroit, 1988-1993
(2 folders)
Box 9
Recruitment book, 1992
(3 folders)
Box 9
The Big Idea/Diary of a Concept--Iceland: It's Not Just for Bjork Anymore (Laura Monahan), 1998
Box 11
This Week in Detroit, 1956-1962
(3 folders)
Box 9
United Foundation--Torchlighter newsletter, 1987
Box 11
White Paper v1 no. 2: Does Advertising Work? A Review of the Evidence, 1990
Box 9
Young & Rubicam Detroit--Window Ledge newsletter, 1990
Box 9
1989-90 Program Schedule, 1989
Box 9
Barter Syndication, 1989
Box 9
In Defense of Mass Media, 1989
Box 9
Magazine Inserts, 1989
Box 9
Media Systems Catalogue, 1989
Box 9
Out of Home TV Viewing, 1989
Box 9
Predicting the "Useful" Future, 1989
Box 9
Quarterly television analyses, 1989
Box 9
The Impact of Network Revenues on TV Advertising, undated
Box 9
The World of Local Cable, 1989
Box 9
Top Executive Study, 1988
Box 9
Update on the Fox Network, 1989
Box 9
Update on the Viewership of Cable Networks, 1989
Box 9
VCRs Then and Now, 1989
Box 9
Year One of the People Meter, 1988
Box 9
Clippings, 1980-1999
(5 folders)
Box 9
How to Deal with Broadcast and Print Interviews, 1990
Box 9
JWT News Releases, 1993-1996
(4 folders)
Box 9
PR Council, 1995-1998
(2 folders)
Box 10
Press releases, 1991-1999
(5 folders)
Box 10
Van Patrick Memorial Invitational golf tournament, 1989

Includes press release, photograph and biography of Miss America Gretchen Carlson

Box 10
Desk thermometer, undated
Box 12
Diamond Crystal cuff link and tie pin set in box, undated
Box 12
Ford Global Business Unit coffee mug, undated
Box 12
Ford/JWT 50th anniversary paperweight, 1994
Box 12
JWT 125th anniversary license plate, 1989
Box 12
JWT baseball cap, undated
Box 12
JWT belt buckle, undated
Box 12
JWT dashlight, undated
Box 12
JWT key fobs, undated
Box 12
JWT owl bookmark and 125th anniversary tie pin (6 pieces), 1989
Box 12
JWT mission statement medal, 1989
Box 12
JWT plastic paper clip, undated
Box 12
JWT tie pin, undated
Box 12
Necktie, undated
Box 12
Thunderbird bookends, 2002
Box 12
Toy car, undated
Box 12
Ad Industry, Self Regulation, undated
Box AV1
Video-cassette RL11676-VHS-001
Advertising Comments by Smithsonian, undated
Box AV1
Video-cassette RL11676-VHS-002
Behind the Scenes, undated
Box AV1
Video-cassette RL11676-VHS-003
Behind the Scenes (Campaign Development), undated
Box AV1
Video-cassette RL11676-VHS-004
Cannes worldwide commercials, undated
Box AV1
Video-cassette RL11676-VHS-005
Finding Solutions, undated
Box AV1
Video-cassette RL11676-VHS-006
Finding Solutions (Campaign Development), undated
Box AV1
Video-cassette RL11676-VHS-007
Research, undated
Box AV1
Video-cassette RL11676-VHS-008
Cannes Awards: Worldwide Commercials, 1999
Box AV1
Video-cassette RL11676-VHS-009
Client [see notes for contents], undated
Box AV1
Video-cassette RL11676-VHS-010
Dallas Event: Goodyear Rolling Thunder Motorsports Marketing Program, 1999
Box AV1
Video-cassette RL11676-VHS-011
Goodyear/JWT: "Jump" and "Serious Freedom", undated
Box AV1
Video-cassette RL11676-VHS-012
JWT Heartboeat Logo, undated
Box AV1
Video-cassette RL11676-Bcam-001
JWT Detroit--Advertising: A Commentary by the Smithsonian, undated
Box AV1
Video-cassette RL11676-VHS-014
JWT Detroit--Funny Stuff - Dealer Bull, undated
Box AV1
Video-cassette RL11676-VHS-015
JWT Detroit--Millennium, undated
Box AV1
Video-cassette RL11676-VHS-016
JWT Detroit--Millennium, undated
Box AV1
Video-cassette RL11676-VHS-017
JWT Detroit--Millennium, undated
Box AV1
Video-cassette RL11676-VHS-018
JWT Detroit "Excellent Spots", undated

Includes Sprint "Mothers and Sons"; Weather Channel "Evolution"; Miller Anthem; Ken-L Ration "Party Animal"; "Space Hyatt"; Marines "Swords"; Secretaries "Emery"; Chunky "Chunky's Back"; Vic Tanny/Cher; Smarties Candy (London); Ford Topaz (Mexico)

Box AV1
Video-cassette RL11676-Umatic-001
JWT New York Media Center Transfer Reel, 2002
Box AV1
Video-cassette RL11676-VHS-019
Peter Schweitzer "Eyes on Thompson", 1988

Includes Germany "Billboard"; U.S. Mustang "Time To", "Tough Trucks"; Europe Escort "Humps"; Brazil Salvation Army; Argentina "Air Drop", "Pianista", "Only You"; Venezuela "Sierra 280", "Best Thompson Yet"; Mexico "Cougar", "Palenque"; Australia Philishave "Bathroom Sink"; JWT/Ford "Winning"

Box AV1
Video-cassette RL11676-Umatic-002
Time Machine "Sell & Spin: A History of Advertising" Part 1, undated
Box AV1
Video-cassette RL11676-Umatic-003
Time Machine "Sell & Spin: A History of Advertising" Part 2, undated
Box AV1
Video-cassette RL11676-Umatic-004
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Blaise Newman was an executive with the JWT Detroit Office, Director of Corporate Communications and Special Projects. Born 1932, Iowa. U.S. Army 1952-1954; graduated Wayne State University 1955; Engineering Sales Representative, Ford Motor Company 1955-1958; Account Representative, JWT Detroit 1958-1964; Manager, JWT New Orleans 1964; Instructor, Loyola University Department of Communications 1967-1968; Manager and Account Supervisor, JWT Kansas City 1972-1973; JWT Chicago 1973-1974; JWT Detroit 1974-2001; faculty, Davenport University, Detroit College of Business; died 2002, Michigan.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Account Files;

J. Walter Thompson Company. Corporate Anniversaries;

J. Walter Thompson Company. Domestic Advertisements;

J. Walter Thompson Company. Writings and Speeches


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Detroit Office. Blaise Newman papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1993-2002.

Processing Information

Processed by Daniel Anderson, Dec. 2018;

Accessions described in this collection guide: 93-028, 93-033, 98-362, 2002-0227