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Preliminary Guide to the J. Walter Thompson Company. Detroit Office Records, 1947-1999 and undated

Collection Overview

Collection contains miscellaneous files from the Detroit office; tearsheets, client and competitive advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

More Biographical / Historical Info

Collection Details

Collection Number
RL.00682
Title
J. Walter Thompson Company. Detroit Office records
Date
1947-1999 and undated
Creator
J. Walter Thompson Company. Detroit Office
Extent
50 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Detroit Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1. Accession 93-015

Conditions Governing Access note

Unpublished materials less than 15 years old are closed to non-JWT researchers.

Historical Files. Ford truck components 1960s

Engineering and standards information for axles, engines, misc. other components, and Recreational Vehicles.

Box 5
Competitive Advertisements, Trucks, 1970s-1980s
Box 11
Mack
Box 11
Mazda
Box 11
Peterbuilt
Box 11
Plymouth
Box 11
Toyota
Box 11
Dodge
Box 11
GMC
Box 11
Datsun
Box 11
Miscellaneous
Box 11
Recreational Vehicles, Older Trucks
Box 11
Brockway
Box 11
Chevrolet
Box 11
Freight Linear
Box 11
Jeep
Box 11
Kenworth
Box 11
Competitive Advertisements, Trucks, 1970s-1980s (cont.)
Box 12
White
Box 12
Canadian Advertisements, Ford trucks
Fleet
Box 12
Leasing
Box 12
Motor-Homes
Box 12
Rent-a-Car
Box 12
Campers
Box 12
Maximum Duty Trucks
Box 12
Heavy Duty Trucks
Box 12
Ford historical ads
Box 74
Misc. slides and photographs, 1970s-1980s
Box 74

2. Accession 2002-0202

Some of the materials in this accession are not immediately accessible, because they require further processing before use. Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Conditions Governing Access note

Unpublished materials less than 15 years old are closed to non-JWT researchers.

Contents of Box 5

[Attention: Contains pictorial materials.]

Box 5
 

Historical Note

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Co. Archives: Detroit Office Records was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1989-2002.

Processing Information

Processed by Richard Collier; Rubenstein Library staff

Completed June 25, 2003

Encoded by Ruth E. Bryan; Richard Collier; Fuad Naeem

Materials may not have been ordered and described beyond their original condition.