Guide to the J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records, 1970-1975 and undated
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Diners/Fugazy Travel and Incentive was a short-lived (1970-1976) joint venture between JWT and General Leisure, Inc. offering a range of travel, merchandising and sales incentive programs. It was sold to Thomas Cook in 1976.
- Collection Number
- J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records
- 1970-1975 and undated
- J. Walter Thompson Company
- 3.0 Linear Feet
- David M. Rubenstein Rare Book & Manuscript Library
- Materials in English
Collection spans 1970-1975 and includes legal and financial papers, correspondence and memoranda, meeting minutes, clippings, reports and other materials relating to the establishment and operation of the enterprise. Companies represented include Austin Travel, Brasch Associates, Ford, Montgomery Ward, Phillips Petroleum, Reader's Digest, Sunsweet and Travelco, as well as materials relating to William (Bill) Denis Fugazy. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Access to the Collection
Collection is open for research.
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All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The Fugazy Travel Bureau was a family travel agency established in New York in 1869. William Denis Fugazy became President in 1947 and sold the agency to Diners Club in 1967. Fugazy formed General Leisure, Inc. and bought back part of the Fugazy busines in 1970 and entered into a 50/50 partnership with J. Walter Thompson the same year. The joint venture had two divisions: Executive Incentive, which produced sales incentive programs; and Executive Travel that offered a range of travel services. JWT president Dan Seymour sat on the Board and JWT executive John Devine served as manager.
Related materials may be found in the following Hartman Center collections:
J. Walter Thompson Company Dan Seymour papers; J. Walter Thompson Company John Devine papers; Anspach Travel Bureau Collection of Tourism Literature.
Click to find related materials at Duke University Libraries.
The J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.
Processed by Richard Collier, March 2016