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Guide to the J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records, 1970-1975 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Diners/Fugazy Travel and Incentive was a short-lived (1970-1976) joint venture between JWT and General Leisure, Inc. offering a range of travel, merchandising and sales incentive programs. It was sold to Thomas Cook in 1976.

Collection Details

Collection Number
RL.11154
Title
J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records
Date
1970-1975 and undated
Creator
J. Walter Thompson Company
Extent
3.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection spans 1970-1975 and includes legal and financial papers, correspondence and memoranda, meeting minutes, clippings, reports and other materials relating to the establishment and operation of the enterprise. Companies represented include Austin Travel, Brasch Associates, Ford, Montgomery Ward, Phillips Petroleum, Reader's Digest, Sunsweet and Travelco, as well as materials relating to William (Bill) Denis Fugazy. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Administrative study, Detroit office, 1971
(2 folders)
Box 1
Alden Press v. Diners/Fugazy Travel, 1971
Box 1
Annual Report, 1970
Box 1
Austin Travel, 1970-1973
(3 folders)
Box 1
Bob Hope Desert Classic, 1973
Box 1
Brasch Associates, 1971-1972
Box 1
Clippings and press, 1970-1975
Box 1
Company overview, undated
Box 1
Concept paper, circa 1970
Box 1
Consumer Sales Motivation for Atlantic Richfield's Credit Card Customers, 1971
Box 1
Controller job description, undated
Box 1
Correspondence and memoranda, 1970-1971
(2 folders)
Box 1
Correspondence and memoranda, 1971-1973
(6 folders)
Box 2
Data processing proposal, 1970
Box 2
Department store program, 1971
Box 2
Diners Club London Directory 1971-1972, 1971
Box 2
Direct mail, circa 1970
Box 2
Direct mail proposal for Phillips Petroleum, 1970
Box 2
Family Fair/Con Edison, 1970
Box 2
Finance (budgets, forecasts, financial reports), 1970-1973
(4 folders)
Box 3
Ford, 1970-1972
(4 folders)
Box 3
Ford Autolite, 1970
Box 3
Franchise agreement (generic), undated
Box 3
Fugazy Continental, 1973
Box 3
General Leisure, Inc., 1970-1973
(3 folders)
Box 4
Gold Bond stamps, 1971
Box 4
Incentive Time, undated
Box 4
Interim Report, 1970
Box 4
Joint venture agreement, 1970
Box 4
Meetings (agendas, minutes), 1970-1973
(6 folders)
Box 4
Montgomery Ward, 1971
Box 4
Newsletters, 1973
Box 4
Operational/Procedural and Administrative Analysis, 1972
Box 5
Participating department stores, 1970
Box 5
Proposal for Sunsweet Growers, 1970
Box 5
Proposal to RCA, 1971
Box 5
Reader's Digest, 1971
Box 5
Swans Tours (U.K.), 1971
Box 5
Travelco, 1972
Box 5
United Kingdom/Europe, 1972
Box 5
Catalog, undated
Box 6
Civil Aeronautics Board filings, 1972
Box 6
Elegant Collection catalog, 1972
Box 6
Executive Incentive Division brochure, undated
Box 6
Finance (budgets, forecasts, financial reports), 1970-1971
Box 6
Fugazy Continental franchise agreement, undated
Box 6
Printed material (brochures, etc.), 1971
Box 6
 

Historical Note

The Fugazy Travel Bureau was a family travel agency established in New York in 1869. William Denis Fugazy became President in 1947 and sold the agency to Diners Club in 1967. Fugazy formed General Leisure, Inc. and bought back part of the Fugazy busines in 1970 and entered into a 50/50 partnership with J. Walter Thompson the same year. The joint venture had two divisions: Executive Incentive, which produced sales incentive programs; and Executive Travel that offered a range of travel services. JWT president Dan Seymour sat on the Board and JWT executive John Devine served as manager.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company Dan Seymour papers; J. Walter Thompson Company John Devine papers; Anspach Travel Bureau Collection of Tourism Literature.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Diners/Fugazy Travel and Incentive Company records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Richard Collier, March 2016