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Guide to the J. Walter Thompson Company. Euro-Advertising Holding B.V. Records, 1979-1985

Summary

Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Euro-Advertising Holding was formed as an independent subsidiary in 1980 to manage relations among JWT offices in Europe. It was dissolved in 1985.

Collection Details

Collection Number
RL.11123
Title
J. Walter Thompson Company. Euro-Advertising Holding B.V. records
Date
1979-1985
Creator
J. Walter Thompson Company. Euro-Advertising Holding B.V.
Extent
2.4 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection spans 1979-1985 and includes clippings, correspondence, administrative and financial reports, minutes of Board of Director meetings, publications and other printed materials. Countries represented include the Benelux countries, France, Germany, Great Britain, Greece, Italy and Switzerland. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Euro-Advertising Holdings B.V. records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Athens, 1981-1984
Box 1
Board of Directors Meeting, 1980
Box 1
Clippings, 1980-1985
Box 1
Correspondence, 1980-1983
(4 folders)
Box 1
Dusseldorf, 1982
Box 1
EA Update, 1983
Box 1
Financial reports, 1981
Box 1
International financial review, 1983
Box 1
Investment planning report 1981-1985, 1980
Box 1
London, 1981-1983
(2 folders)
Box 1
Lyon, 1981-1982
Box 1
Lyon, 1981-1982
(2 folders)
Box 2
Management assessment, 1980-1981
(2 folders)
Box 2
Miscellaneous, 1980
Box 2
Paris, 1980-1985
(5 folders)
Box 2
Profile publications, 1981-1982
Box 2
Publications, 1980-1982
Box 2
Planning documents, 1981-1982
Box 3
Share Acquisition--EA Italy and Greece, 1979
Box 4
Share Acquisition--EA London and Dusseldorf, 1979
Box 4
Share Acquisition--EA Lyon and Elan, ARC, 1980
Box 4
Share Acquisition--EA Paris Tying Agreement, 1979
Box 4
Share Acquisition--EA Switzerland and Benelux, 1979
Box 4
Share Acquisition--Recla-Janssens Advertising BV, 1981
Box 4
 

Historical Note

Euro Advertising Holding formed in 1980 as Euro Advertising International (EAI). In 1982 EAI London merged with Landsdowne and joins JWT Group. In 1983 Recla-Jenssen was sold back to management. In 1984 EA Lyon joined JWT France. EAI's remaining assets were sold in 1985 and the firm was dissolved.

Related Material

For related materials see the J. Walter Thompson Company London and Frankfurt Office records.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Euro-Advertising Holdings B.V. records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Richard Collier, February, 2016.