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Guide to the J. Walter Thompson Company. George Eversman Papers, 1973-1976 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. George Eversman was an executive with JWT, managing New York Advertising and the Detroit office before finishing his career with N. W. Ayer.

Collection Details

Collection Number
RL.11141
Title
J. Walter Thompson Company. George Eversman papers
Date
1973-1976 and undated
Creator
J. Walter Thompson Company
Extent
0.8 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection spans 1973-1976 and includes memoranda, research and status reports and other printed materials. Materials document Eversman's tenure as Manager of New York Advertising. Subsidiaries represented include JWT Europe as well as the London and Frankfurt offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. George Eversman papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Advertising planning process, 1974
Box 1
"Close-Up" session, 1975
Box 1
Communication plan, 1975
Box 1
Corporate communications planning, 1973-1974
Box 1
Don Johnston, 1974-1975
Box 1
International, 1974-1975
Box 1
JWT Europe--Company charts, 1975-1976
Box 1
JWT Europe--Minutes, 1975
Box 1
JWT Europe--New Business Report, 1975
Box 1
London Office--I-Group Network Charts, 1975
Box 1
London Office--Planning Guide, 1974
Box 1
London Office--Some Observations on Forecasting and Planning, 1973
Box 1
Management Group--World Highlights, 1975
Box 1
Media Department, 1974-1975
Box 1
Memoranda, 1974-1975
Box 1
New business, 1975
Box 1
New York Advertising, 1975
Box 2
New York Advertising--Financial, 1974-1975
(2 folders)
Box 2
New York Management Committee, 1974-1975
Box 2
Operating Committee, 1973-1974
Box 2
Research Department, 1975
Box 2
Some Observations on NYA (New York Advertising), 1975
Box 2
Study of the Reputation J. Walter Thompson (Louis Harris), 1974
Box 2
T-Plan, undated
(2 folders)
Box 2
Target planning/T-Plan, 1975
Box 2
Telecommunications/JWT Dialog, 1975
Box 2
"Undercover Admen: JWT Linked to CIA Front (Advertising Age), 1975
Box 2
Unit System/Frankfurt, 1975
Box 2
 

Historical Note

Born circa 1917. U.S. Marine Corps 1945: two tours, final rank of Colonel in Marine Reserves. BS Purdue University 1954. Career at JWT: Mailroom, Detroit Office 1954; New York Office 1955; Vice President 1965; Senior Vice President 1972; Manager, New York Advertising 1974; Executive Vice President 1975; General Manager, Detroit Office 1975. Left JWT for N.W. Ayer 1977. Died 1999.

Related Material

Related materials may be found in the following J. Walter Thompson Company Archives collections held in the Hartman Center: New York Office Records; International Offices; London Office Records; Frankfurt Office Records.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. George Eversman papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Richard Collier, Feb. 2016