J. Walter Thompson Company. Victor Gutierrez papers, 1970-1987

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Victor Gutierrez served as Executive Vice President of the Finance division, and as Chief Financial Officer, at JWT. The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.5 Linear Feet
1875 Items
Language:
Material in English, Turkish
Collection ID:
RL.00706

Background

Scope and content:

The Victor Gutierrez Papers cover the years 1970-1987, with the bulk of materials dating from the 1980s. The collection primarily consists of employee manuals, company policy information, marketing plans, operations reviews and financial reports relating to JWT domestic and international offices.

Biographical / historical:

Victor Gutierrez received a B.S. in Business Administration and Accounting from St. Peter's College in New Jersey. He worked at J. Walter Thompson (JWT) during the 1970s and 80s. In 1976, he was elected Executive Vice President of the Finance division, and in 1986, he became Chief Financial Officer. During a hostile take-over attempt at JWT in 1987, Gutierrez resigned and was replaced by Terence Martin.

Following his tenure at JWT, Gutierrez owned several fast food franchises and private retail outlets before joining the staff of Young & Rubicam. There, he served in various capacities for the Latin American division, including as Vice President of Business Affairs, Worldwide Financial Director for the Colgate-Palmolive account, and as Vice Chairman. He eventually managed over 23 advertising agencies across Latin America. In 1999, Gutierrez began working as Senior Vice President for Yupi Internet, Inc., a family-owned business in Miami, Florida.

Acquisition information:
The Victor Gutierrez Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993.
Processing information:

Processed by Jessica Wood, December 2009

Encoded by Jessica Wood, December 2009

Accession 93-008 is described in this finding aid.

Arrangement:

The collection is arranged into two series: the Domestic Offices Series and the International Offices Series. The Domestic Offices Series contains employee manuals, information on company policies, marketing plans, operations reviews and financial reports. Also includes memoranda and reports related to the Operations Management Group (OMG) and Thompson Recruitment Advertising (TRA), including audits. The International Offices Series contains primarily office agreements and reports related to the business, including financial gains and losses, of JWT international offices.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Victor Gutierrez Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.