Menu

Guide to the J. Walter Thompson Company. John J. Hamilton papers, 1976-1982

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. John J. Hamilton was an executive with the agency during the 1970s and 1980s. Collection iIncludes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11329
Title
J. Walter Thompson Company. John J. Hamilton papers
Date
1976-1982
Extent
1.5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. John J. Hamilton papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Account gains and losses, 1980-1982
(2 folders)
Box 1
Board of Directors meetings, 1980
Box 1
CBS presentation, 1980
Box 1
Client retention program, 1980
(2 folders)
Box 1
Consumer Reaction to Jewel Generic Products Wave II, 1979
Box 1
Food sales trends, 1980
Box 1
Gerd Elias, Deutsch Bank, 1980
Box 1
Hindustan Thompson Associates, Tea project, 1980
Box 1
Hispania, 1980-1981
(2 folders)
Box 2
Home Video Information and Entertainment (HVIE), 1981
(2 folders)
Box 2
JWT Group: A Company of Companies, 1980
Box 2
JWT San Francisco: One Approach to New Business, 1981
Box 2
JWT share of 1980 ad expenditures in 6 media, 1981
Box 3
JWT staffing system, 1982
Box 2
JWT USA print seminar, 1981
Box 2
Lufthansa information for JWT Hong Kong, 1976-1980
Box 3
Managers' Monthly Assessments, 1980-1981
(2 folders)
Box 2
Managers' Monthly Assessments, 1981-1982
Box 3
Memoranda, 1980-1981
Box 3
New business status reports, 1981-1982
(3 folders)
Box 3
President's Forum, 1981
Box 3
Professional Development Handbook questionnaire, 1981
Box 3
Survey of creative workload by agency, 1981
Box 3
T-Plan (How it is used in U.S. offices, request from JWT London), 1981
Box 3
T-Plan Jeremy Bullmore questionnaire, approximately 1981
Box 3
Video Central/Creative Library, 1980
Box 3
 

Related Material

Related materials may be found in the following J. Walter Thompson Company Archives collections held in the Hartman Center:

JWT Frankfurt Office papers of Wilfried Henkel, Herbert Brungs, George Black; JWT San Francisco Office records.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. John J. Hamilton papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Carmen Pharr, October 2016

Accessions described in this collection guide: 2003-0221