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Guide to the J. Walter Thompson Company. Kennett Webb Hinks papers, 1953-1963 and undated

Summary

Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963. The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Title
J. Walter Thompson Company. Kennett Webb Hinks papers
Date
1953-1963 and undated
Creator
J. Walter Thompson Company
Extent
2.4 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English.

Collection Overview

The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Using These Materials

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warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Kennett Webb Hinks papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Chronological files, 1955-1957
(7 folders)
Box 1
Chronological files, 1957-1959
(6 folders)
Box 2
Chronological files, 1959-1962
(9 folders)
Box 3
Chronological files, 1962-1963 and undated
(3 folders)
Box 4
Commercials, 1954
Box 4
John Platt sales managers meeting speech, 1953
Box 4
Networks: CBS, NBC, 1954
Box 4
One-hour show--Availability of properties, 1954
Box 4
One-hour show--Facilities, 1954
Box 4
One-hour show--Format, 1954
(2 folders)
Box 4
One-hour show--Framework proposal, 1954
Box 4
One-hour show--Meeting agenda, 1954
Box 4
One-hour show--Planning, 1953
Box 4
One-hour show--Plans, 1954
Box 4
One-hour show--Publicity plan, 1954
Box 4
Plans--Fall, 1954
Box 4
Properties, 1954
(2 folders)
Box 4
Properties--Air Force, 1954
Box 5
Properties--By show, 1954
Box 5
Properties--Columbia, 1954
Box 5
Properties--J. Arthur Rank/United Artists, 1954
Box 5
Properties--MGM, 1954
Box 5
Properties--Paramount, 1954
Box 5
Properties--Warner, 1954
Box 5
Properties and stars, 1954
Box 5
Publicity, 1954
(3 folders)
Box 5
Publicity--Plans, 1954
Box 5
Publicity--Print advertisements, 1954
Box 5
Ratings, 1954
Box 5
Ratings--Television, 1954
Box 5
Report on ratings drop, 1954
Box 5
Research--Ratings data, 1953
Box 5
Research--Ratings of Motion Pictures 110 and Over, 1954
Box 5
Research--Where the TV Sets Are, 1954
Box 5
Shows--A Place in the Sun, 1953-1954
(4 folders)
Box 5
Shows--A Place in the Sun--Script, 1953
Box 6
Shows--Blind Fury, 1954
Box 6
Shows--Chair for a Lady, 1954
Box 6
Shows--Christmas in July, 1954
Box 6
Shows--Gavin's Darling, 1954
Box 6
Shows--I'll Never Love Again, 1954
Box 6
Shows--Miracle at the Waldorf, 1954
Box 6
Shows--Pick of the Litter, 1954
Box 6
Shows--The Girl Who Couldn't Cry, 1954
Box 6
Shows--The Outside Witness, 1954
Box 6
Shows--The Perished Leaves, 1954
Box 6
Shows--The Pretext, 1954
Box 6
Shows--The Queen's English, 1954
Box 6
Shows--The Way I Feel, 1954
Box 6
Shows--Two Dozen Roses, 1954
Box 6
Shows--Waiting for Onorio, 1954
Box 6
Shows--Welcome Stranger, 1954
Box 6
Status report, 1954
Box 6
Talent--Contracts, etc., 1954
(2 folders)
Box 6
Talent--Directors, etc., 1954
Box 6
Teletypes, 1954
(2 folders)
Box 6
Television, 1954
Box 6
Television--General data, 1953
Box 6
Television--Grosse-Krasne (producers), 1954
Box 6
Television--Studies, 1954
Box 6
TVR process (television recording for commercials), 1954
Box 6
 

Historical Note

Missing Title

Date Event(s)
1897 Sept. 3 Born in Mineapolis, Minnesota
1920 Earned Bachelor of Arts degree from the University of Minnesota
1920-1921 Studied law and taught economics at the University of Minnesota
1921-1924 Joined J. Walter Thompson's Chicago Office and served as Director of Research
1925-1929 Appointed Pacific Coast Manager based at JWT's San Francisco Office
1929-1932 Manager of JWT's Berlin Office and supervised Vienna and Warsaw offices
1932-1936 Returned to JWT Chicago as Account Representative for Swift, Elgin and Northern Trust Co. accounts
1936-1942 Elected Vice President of JWT
1942-1945 Served as Lt. Commander, a Member of the Office of Strategic Services Planning Group
1946 Joined JWT's New York Office as an Account Representative
1949 Elected Director of JWT
1952 Elected Director of J. Walter Thompson Ltd. (Canada)
1955 Elected to JWT's Board of Directors Executive Committee
1961 Became a Senior Vice President of JWT
1964 Jan. Retired from JWT
1982 July 22 Died in Baltimore, Maryland

Active in advertising trade association work at his retirement, Hinks was a Director of The Advertising Council. He was a director of the Youth Consultation Service and the Manhattan-Westchester Division of the National Council of Christians and Jews, and a Director and Council Member of the Association for the Aid of Crippled Children.


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Provenance

The Kennett Webb Hinks papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company (JWT) in 1987.

Processing Information

Processed by: Katherine Rose

Completed April 1997

Encoded by Stephen Douglas Miller

Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

Reprocessed in 2018 incorporating additions. New container list encoded by Richard Collier