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Guide to the J. Walter Thompson Company. Hispania Records, 1980-1985 and undated

Summary

Division of the J. Walter Thompson Company, specializing in marketing communications and advertising to the North American Hispanic market. Founded in 1980, its clients and operations were folded into Mendoza Dillon & Associates upon WPP's acquisition of that agency in 1988. Collection spans the years 1980-1985 and includes correspondence, marketing research, advertising strategy reports and other items. Companies represented include Bumble Bee, Burger King, Ford, Kraft, Sears, Ward Candy (Chunky bar) and William Underwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11007
Title
J. Walter Thompson Company. Hispania records
Date
1980-1985 and undated
Extent
3 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection spans the years 1980-1985 and includes correspondence, marketing research, advertising strategy reports and other items. Companies represented include Bumble Bee, Burger King, Ford, Kraft, Sears, Ward Candy (Chunky bar) and William Underwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company Hispania Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Memos to Fermina Platon, 1981
Box 1
Memos to Gerri Polcari, 1981
Box 1
Memos to J. Walter Thompson, 1981
Box 1
Memos to Jack Aquirre, 1981
Box 1
Memos to Kathy Nicolini, 1981
Box 1
Memos to Nancy Tellet, 1981
Box 1
Memos to Raoul Gonzalez, 1981
Box 1
Memos to Tony Ruiz, 1981
Box 1
Brouillard communications, 1981
Box 1
Bumble Bee, 1981
Box 1
Burger King, 1980-1981
(2 folders)
Box 1
Caballero radio, 1981
Box 1
California Milk advisory Board, 1981
(3 folders)
Box 1
Day Cruise Line, 1981
Box 1
De Armas Publications, 1981
Box 1
Ford 1st QTR Buy Sheets, 1985
Box 1
Ford 2nd QTR traffic lists, 1985
Box 1
Ford 4th QTR schedule summaries, 1985
Box 1
Ford Motor Company, 1981
Box 1
Ford Print Activity--Lincoln Mercury, 1985
Box 2
General media, 1981
Box 2
Hispania Media Department Presentation, 1980-1985
(2 folders)
Box 2
internal media procedures, 1981
Box 2
JWT Media Research Dept, 1981
Box 2
Kraft Advertising & Promotion Scheduels, 1981
Box 2
Kraft Advertising Expenditures, 1981
Box 2
Kraft billing, 1981
Box 2
Kraft billing, 1981
Box 3
Kraft Broadcast Schedule 1st qtr, 1981
Box 3
Kraft budget control sheets, 1985
Box 3
Kraft Calle Ocho, 1981
Box 3
Kraft Chicagofest, 1981
Box 3
Kraft Conference Reports, 1981
Box 3
Kraft Coupon Program, 1981
Box 3
Kraft Desfile de la Hispanidad, 1981
Box 3
Kraft Estimate Openers, 1981
(3 folders)
Box 3
Kraft Estimate Openers, 1981
Box 4
Kraft estimate openers 4th Qtr, 1985
Box 4
Kraft Fortunata & Jacinta, 1981
Box 4
Kraft Hispanic Media Advertising Program (Media Recommendation), 1981
Box 4
Kraft Historical Media Overview, Media Recommendation, Misc., 1984
Box 4
Kraft LULAC (magazine), 1984
Box 4
Kraft Make Goods, 1984
Box 4
Kraft Media Estimates, 1984
Box 4
Kraft Media Information, 1984
Box 4
Kraft Media Rate Analysis, 1984
Box 4
Kraft Merchandising, 1984
Box 4
Kraft Misc. Financial (Billing, Budget, Estimates, Etc.), 1984
Box 4
Kraft Misc. Hispanic Events, 1984
Box 4
Kraft Monterey Jack "Mini" Plan, 1984
Box 4
Kraft Multi- Products, 1984
Box 4
Kraft Orange Juice 4th QTR Media Plan, 1984
Box 4
Kraft Outdoor, 1984
Box 4
Kraft Point of Sale, 1984
Box 4
Kraft radio buy sheets 3rd Qtr, 1985
Box 5
Kraft Radio Contracts, 1981
Box 5
Kraft Radio Schedules and Misc., 1981
Box 5
Kraft Reader's Digest, 1981
Box 5
Kraft SIN 1981 Rates, 1981
Box 5
Kraft Spanish advertising, 1981
Box 5
Kraft Television, 1981
Box 5
Kraft TV Productions, 1981
Box 5
Lotus Reps, 1981
Box 5
Market data, 1981
Box 5
Marketron, 1981
Box 5
Misc. Radio representatives, 1981
Box 5
National Hardware Sale Estimates and Specs, 1985
Box 5
National Hardware Sale General, 1985
Box 5
National Hardware Sale Paperwork, 1985
Box 5
New Business, 1981
Box 5
P/W Radio, 1981
Box 5
Print Advertising, undated
Box 5
Questions for Arbitron, 1981
Box 5
Richard Asch (Outdoor), 1980-1981
Box 5
Scrabble, 1981
Box 5
Sears, 1981
Box 5
Sears Big, Bright and White Sale General, 1985
Box 5
Selcom Inc, 1981
Box 5
Selecciones Reader's digest, 1981
Box 5
Shelly's Expense Vouchers, 1981
Box 5
SIN- Spanish Intl Network, 1981
(2 folders)
Box 6
special events and holidays, 1981
Box 6
WADO, 1981
Box 6
Ward Candy Co. (Chunky), 1981
(2 folders)
Box 6
Warner - Lambert Media, 1981
(2 folders)
Box 6
William Underwood - Media Plan, Broken Letters, 1981
Box 7
William Underwood - Memos (general), billing, recipes, 1981
Box 7
William Underwood - Misc. Financial, Estimate Recaps, Budget/ Flowchart, 1981
Box 7
William Underwood - Sas-on contest, General correspondance, 1981
Box 7
WNJU-47, 1981
Box 7
World Wide Agencies (JWT), 1981
Box 7
Yankelovich study, 1981
Box 7
 

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Provenance

The J. Walter Thompson Company. Hispania Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by: Jessica Del Villar, Mar. 2015