J. Walter Thompson Company. Information Center Vertical Files, 1916-1999

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
79 Linear Feet
56,000 Items
Language:
Material in English
Collection ID:
RL.00714

Background

Scope and content:

Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office.

Acquisition information:
The J. Walter Thompson Company. Information Center Vertical Files were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1996 and 2008.
Processing information:

Processed by Richard Collier, August 2013

Encoded by Richard Collier, October 2013

Materials may not have been ordered and described beyond their original condition.

Arrangement:

Arranged into three series: Internal Documentation; Subject Files; and Justin White Files. The Internal Documentation series contains materials relevant to the history and operations of the agency. It includes files on domestic and foreign offices, company organization, and background information on company departments, subsidiaries and parent companies. The Subject Files is a large alphabetical file covering a wide range of topics, from types of advertising to product categories and market demographics. The Justin White Files contain a smaller subject file from the New York Office.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. Information Center Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.