Guide to the J. Walter Thompson Company. Frank Johnson commercials, 1973 and undated


Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Franklin C. Johnson served as Art Director and Creative Director for JWT and a number of other agencies.

Collection Details

Collection Number
J. Walter Thompson Company. Frank Johnson commercials
1973 and undated
J. Walter Thompson Company
0.5 Linear Feet
David M. Rubenstein Rare Book & Manuscript Library
Materials in English

Collection Overview

Consists of five reels of television commercials. Companies represented include Campbell Taggart Bakeries, Employers Mutual of Wausau, Kraft cheeses and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info


Arranged numerically.

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How to Cite

[Identification of item], J. Walter Thompson Company. Frank Johnson commercials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

RL11158-16mm-001: Frank Johnson Reel, 16mm film about 400-500 feet, undated: Wausau "Safety"; Wausau "Swordfight"; Wausau "Voyage"; Wausau "Men"; 6 -- Philly's "Wakeup"; Amer. Singles "Fashion Show"; Squeez-A-Snak "Cabbie"; Squeez-A-Snak "Nite Raid"; Parm "Doorway"; Parm "Smorg"; Velveeta "Little Girl"; Velveeta "Little Boy"; Amer. Singles "Sliding Sand."; Amer. Singles "Boyfriends"; Natural Slices "Clock"; Sears "Mark Twain"; Sears "Nathan Hale"; 6 --Philly's Puerto Rico; Natural Slices "Sherlock Holmes"; Sears "Longwood"; Sears "Betsy Ross"; Sears "House of Mercy"; 5 Philly's Crush Proof; Wausau "Ghost"; Wausau "Physical Exam"; Wausau "Bomber"; 6 Philly's White on White; Sears "Sagamore Hill"; Sears "Hancock-Clarke"; Sears "Buffalo Bill Cody"; Velveeta "V"; Natural Slices Symbolic"; 7 Kilpatrick bread
Box 1
RL11158-16mm-002: JWT/Frank Johnson Group Reel, 16mm about 300 feet, 1973: Kraft Cheese: JL Kraft :90; Kraft Cheese: Wake up; Kraft Cheese: Morning; Kraft Cheese: Not skinny; Kraft Cheese: Card party; Kraft Cheese: Philly's been whipped; Kraft Cheese: Good for kids; Kraft Cheese: Son of decisions; Kraft Cheese: Joe's sandwich stand; Kraft Cheese: Sandwich shop; Kraft Cheese: Kids; Kraft Cheese: Spice trade; Kraft Cheese: Our fame is spreading; Kraft Cheese: Cheese nut :60; Kraft Cheese: Back pack; Kraft Cheese: Apple wrap; Kraft Cheese: Oak tree; Campbell Taggart: Just walking kilpatricks bread; Campbell Taggart: birthday party kilpatricks bread; Campbell Taggart: band concert kilpatricks bread; Campbell Taggart: car wash kilpatricks bread; Campbell Taggart: :10 rainbo; Campbell Taggart: clock rainbo bread; Campbell Taggart: tortoise rainbo bread; Sears Paint: john paul jones :60; Sears Paint: sam houston :60; Sears Paint: booker t. washington :60; Sears Paint: helen keller :60, 1973
Box 1
RL11158-16mm-003: EUE screen gems, 16mm film, around 200 feet, undated: 1715 Little old lady; 1853 once upon a time; 1719 embassy gambit; 1730 kindergarden; 1857 italian people; 1713 no pretention; 1858 never left italy; 1859 pure italian; 1861 never left italy; 1862 italian people; 1273 shish kebob; 1721 can can
Box 1
RL11158-16mm-004: JWT: Sears--great american homes paint commercials, 16mm film about 200 feet, undated: mark twain, exterior paint; nathan hale, exterior paint; betsy ross, interior paint; longwood, interior paint; house of mercy, interior paint; buffalo bill cody, exterior paint; hancock-clarke, exterior paint; sagamore hill, exterior paint; john adams, exterior paint; hammock house, exterior paint; pgt beauregard, interior paint; leland stanford, interior paint
Box 1
RL11158-16mm-005: Frank Johnson 29: 16mm film about 200 feet, undated: Casino "Pre Party"; Casino "Cheese-Nut"; Casino "NoGap"; Squeeze-a-snak "Drive In"; Grated "Couple"; Squeeze-a-snak "music to squeeze by"; Philly "taste"; Pro Slices "Long Loaf"; Velveeta "Tuna Casserole"; Velveeta "Some People"; Snaks "family reunion"; Pro.slices "refrigerator"; Pro.slices "decisions"; Velveeta "sloppy joe"; ":20 billboard; "Paper boy" :20 colonial; "West side tigers" :30 rainbo; "Groovy"; "Leisurely home" :30 colonial; "Bakery tour" :30 colonial; "Feud" :30 rainbo; "Mountain Lion" :30 kilpatricks; "Yahoo" :30 manor
Box 1

Historical Note

Born July 11, 1918; attended Mizen Academy of Art 1938-1939; U.S. Army during World War II, rank of Sargeant; Art Director, Foote Cone & Belding 1946-1955; Art Director, Campbell-Mithun 1955-1956; Art Director, Maxon 1956; Art Director, Needham Louis & Borey 1956-1962. JWT Chicago: Art Director 1962; Vice President 1964; Creative Director 1967; resigned 1973.

Related Material

Related materials may be found in the following JWT collections: Account Files, Domestic Advertisements.

Click to find related materials at Duke University Libraries.


The J. Walter Thompson Company. Frank Johnson commercials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1997.

Processing Information

Processed by Richard Collier, Mar. 2016

Accessions described in this collection guide: 1997-0240