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Guide to the J. Walter Thompson Company. James Kennedy papers, 1979-1983 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Kennedy was an executive and Director of Human Resources. Collection includes correspondence, brochures, research reports and other printed materials. JWT subsidiaries and other firms represented include Brouillard Communications, Hill & Knowlton, Lansdowne, Lord Geller Federico & Einstein, Soskin/Thompson Associates and Thompson Recruitment Advertising. Materials touch on a variety of topics relating to personnel management, including affirmative action, alcohol counseling, career development, compensation, executive succession, professional development, retirement and training. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11591
Title
J. Walter Thompson Company. James Kennedy papers
Date
1979-1983 and undated
Extent
12.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes correspondence, brochures, research reports and other printed materials. JWT subsidiaries and other firms represented include Brouillard Communications, Hill & Knowlton, Lansdowne, Lord Geller Federico & Einstein, Soskin/Thompson Associates and Thompson Recruitment Advertising. Materials touch on a variety of topics relating to personnel management, including affirmative action, alcohol counseling, career development, compensation, executive succession, professional development, retirement and training. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: Correspondence; Subject Files.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. James Kennedy papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

AAAA, 1981-1982
(2 folders)
Box 1
AAAA--Loaned Executive Assignment Program (LEAP), 1979-1981
Box 1
Alan Katcher (consultant), 1981
Box 1
Alan Middleton, 1982
Box 1
Alida Blanco, 1981
Box 1
Barry Stobbs, 1981
Box 1
Bill Campbell, 1980-1981
Box 1
Bill Seifert, 1982
Box 1
Bill Thompson, 1982
Box 1
Bob Nelson, 1981
Box 1
Brouillard Communications, 1981
Box 1
Burkhard Schwarz (Frankfurt), 1981
Box 1
Burt Manning, 1980-1981
Box 1
Cardio-Fitness Center, 1980-1982
Box 1
Colin Dawkins, 1981
Box 1
Communispond, 1980
Box 1
Connie (Constance) Ivie, 1979-1981
Box 1
Dan Kelly (Tokyo), 1981
Box 1
David Johnston (Singapore), 1981
Box 1
Denis Lanigan, 1980-1982
(2 folders)
Box 1
Dick Pell, 1980
Box 1
Don Deaton (Hill & Knowlton), 1980-1982
Box 1
Don Gilbert (consultant), 1979-1980
Box 1
Don Johnston, 1979-1982
Box 2
Don Robertson, 1981-1982
Box 2
Don Thompson, 1981-1982
Box 2
Drake Beam Morin, 1982
Box 2
Ed Lanzo, 1981
Box 2
Ed McCallin, 1980-1981
Box 2
Edward Keating, 1981
Box 2
Eli Acimen, 1982
Box 2
Euro-Dusseldorf, 1981-1982
(2 folders)
Box 2
Gemini Group, 1981
Box 2
Gen. A.P. (Pat) McMillan, 1980-1982
Box 2
Greg Bathon, 1980-1981
Box 2
Harry Clark, 1979
Box 2
Herbert Eames, 1980-1982
Box 2
Hill & Knowlton, 1981
Box 2
HomEquity (relocation housing service), 1981-1982
Box 2
InSci (data management service), 1981
Box 2
Jack Cronin, 1982
Box 2
Jackie Treacy, 1980-1982
Box 2
James Goble, 1982
Box 2
James Kennedy, 1979
Box 2
Jeffrey von der Schulenberg (Frankfurt), 1980-1982
Box 2
Jim Ahtes, 1982
Box 2
Jim Allman, 1982
Box 2
Jim Willette (Thompson Recruitment), 1981
Box 2
Joe McMahon (consultant), 1979-1981
Box 2
John Sharman (Sydney), 1982
Box 2
John Willie, 1982
Box 2
Kent Black, 1981-1982
Box 2
Korn/Ferry, 1980
Box 2
Lansdowne, 1980-1982
Box 2
Leanna Cannonero, 1981
Box 2
Lee Preschel, 1982
Box 2
Lord Geller Federico & Einstein, 1980-1982
Box 2
Malcolm Glenn (Hong Kong), 1982
Box 2
Max Gosling, 1982
Box 2
Michael Kennedy, 1981
Box 3
Nelson Rosabel, 1981
Box 3
Peter Dunham (consultant), 1981
Box 3
Peter Rogen, 1981
Box 3
Pierre LeDuc, 1982
Box 3
Price Waterhouse, 1980
Box 3
Ram Ray (Calcutta), 1981
Box 3
Robert Popper, 1981-1982
Box 3
Robert Wilson, 1982
Box 3
Roberta (Bobbie) Howison, 1979-1982
Box 3
Robin Restall, 1980
Box 3
Ron Burns, 1982
Box 3
Ron Kovas (Toronto), 1980
Box 3
Ross Howarth (Sydney), 1982
Box 3
Russ Reynolds Associates (CFO search), 1980
Box 3
Ruth Weir, 1980-1982
Box 3
Sam Meek III, 1982
Box 3
Sanford Kornberg, 1982
Box 3
Selig Danzig (consultant), 1980
Box 3
Shingo Ino (Tokyo), 1982
Box 3
Soskin/Thompson Associates, 1980-1982
Box 3
Terry Coveny, 1980-1981
Box 3
Thompson Recruitment Advertising, 1980
Box 3
Tom Sutton, 1982
Box 3
Vincent Negre, 1981-1982
Box 3
Wally O'Brien, 1982
Box 3
Walter F. Meads (consultant), 1979-1982
Box 3
Wayne Fickinger, 1979-1981
Box 3
Interoffice correspondence, 1980
Box 3
Amsterdam, 1982
Box 3
Athens, 1980
Box 3
Atlanta, 1979-1980
(2 folders)
Box 3
Australia, 1980-1982
Box 4
Barcelona, 1980-1981
Box 4
Bogota, 1982
Box 4
Brazil, 1981
Box 4
Buenos Aires, 1980-1982
(2 folders)
Box 4
Canada, 1980
Box 4
Caracas, 1980-1982
(2 folders)
Box 4
Chicago, 1979-1982
(3 folders)
Box 4
Dallas, 1979
Box 4
Detroit, 1979-1981
(2 folders)
Box 4
Hong Kong, 1981-1982
(2 folders)
Box 5
Japan, 1981-1982
Box 5
Johannesburg, 1981-1982
Box 5
Kuala Lumpur, 1981-1982
(2 folders)
Box 5
London, 1979-1982
(2 folders)
Box 5
Los Angeles, 1980-1982
(3 folders)
Box 5
Madrid, 1980-1982
Box 5
Manila, 1981-1982
(2 folders)
Box 5
Mexico City, 1980-1982
(2 folders)
Box 6
Miami, 1979
(2 folders)
Box 6
Milan, 1981-1982
Box 6
Montreal, 1980-1982
(2 folders)
Box 6
New York (includes office move to 466 Lexington), 1979-1982
(4 folders)
Box 6
Paris, 1981
Box 6
Pittsburgh, 1981
Box 6
San Francisco, 1979-1982
(2 folders)
Box 6
Santiago, 1981
Box 6
Singapore, 1979-1982
(2 folders)
Box 6
Switzerland, 1982
Box 6
Sydney, 1981-1982
Box 6
Tokyo, 1980-1982
(2 folders)
Box 6
Toronto, 1979-1982
(2 folders)
Box 7
U.S. Western Division, 1981
Box 7
Vancouver, 1979-1980
(2 folders)
Box 7
Washington (D.C.), 1979-1981
Box 7
3 Year Marketing Plans binder, 1982
Box 8
Administrative users (data processing), 1981
Box 8
Alcohol counseling program, 1980
Box 8
Asia-Pacific Management Meeting, 1982
Box 8
Asia-Pacific Meeting, 1982
Box 8
Asia-Pacific staffing needs, 1982
Box 8
Backstop profile sheets, 1980
Box 8
Benefits trust (U.S.), 1981-1982
Box 8
Billing, 1981
Box 8
Bonus policy, 1982
Box 8
Bridge loan policy, 1980
Box 8
Budgets, 1982
Box 8
Career management, 1981
Box 8
Career planning, 1980
Box 8
Client conflict policy, 1979
Box 8
Compensation, 1979-1980
Box 8
Compensation, 1980-1982
(3 folders)
Box 9
Compensation--Executive compensation review, 1980-1981
Box 9
Compensation review, 1982
(3 folders)
Box 9
Compensation study, 1980
Box 9
Compensation study--Towers Perrin Forster & Crosby, 1979
Box 9
Computers, 1980
Box 9
Conflicts within offices, undated
Box 10
Congratulations, 1981
Box 10
Corporate culture project, 1981-1982
Box 10
Corporate orientation, 1979-1981
Box 10
Creative, 1979-1982
Box 10
Creative film library, 1980
Box 10
Educational reimbursement, 1982
Box 10
EEO affirmative action, 1982
Box 10
EEO affirmative action plan, 1979
Box 10
Employee Personnel Data System, 1979
Box 10
Employee recognition, 1982
Box 10
Employee satisfaction survey (Roy W. Walters), undated
Box 10
Employment applications forms, 1980
Box 10
Equal opportunity employment, 1980
Box 10
Evaluation forms, 1982
Box 10
Executive education programs, 1981
Box 10
Executive management, 1979
Box 10
Executive search firms, 1980-1982
Box 10
Exempt employees classification, 1980
Box 10
Field force, 1980
Box 10
Finance and Administrative Committee, 1980
Box 10
Financial, 1980-1982
Box 10
Fortune 500, 1980
Box 10
Freelance work policy, 1981
Box 10
Government contracts compliance, 1982
Box 11
Green file--International transfer candidates, 1981
Box 11
Hold file, 1981-1982
Box 11
Human Resources, 1979-1981
(2 folders)
Box 11
Human Resources--Business development opportunities, 1982
Box 11
Human Resources--Management, 1982-1983
Box 11
Human Resources--Management meetings, 1980
Box 11
Human Resources meetings, 1979-1980
(2 folders)
Box 11
Human Resources planning meeting, 1979
Box 12
Human Resources systems analysis, 1979
Box 12
Identification cards, 1980
Box 12
International personnel, 1979-1981
Box 12
International staffing principles, 1981
Box 12
International visitors lists, 1981-1982
Box 12
Internships, 1980
Box 12
James Kennedy biographical, 1980-1982
Box 12
James Kennedy speeches, 1980-1982
(2 folders)
Box 12
Job descriptions, 1979-1982
Box 12
JWT code of ethics, 1982
Box 12
JWT Fund, 1980-1982
(2 folders)
Box 12
JWT General Development Handbook, 1980
Box 12
JWT General Managers Handbook, 1981
(2 folders)
Box 12
JWT General Managers Handbook, 1981
Box 13
JWT Group Board Review, 1982
Box 13
JWT philosophy, 1979
Box 13
JWT retirement plan, 1981
Box 13
JWT Staffing System, 1980-1982
Box 13
JWT Staffing System--International, 1981
Box 13
JWT T-Plan, circa 1960
Box 13
JWT "The Meeting" social club, 1982
Box 13
JWT training program, 1979
Box 13
JWT--United Way, 1979
Box 13
Key job candidate summary sheet, 1981
Box 13
Legal Department, 1980
Box 13
Lever conference, 1981
Box 13
Management Incentive Program (MIP), 1980-1982
(3 folders)
Box 13
Management training (Troutbeck), 1981
Box 13
Managing human resources, 1980
Box 13
Marketing plan, 1981
Box 13
Media, 1980
Box 13
Nepotism policy, 1979
Box 13
New business, 1979-1980
Box 13
North American Operations meeting, 1979
Box 14
Office succession plans, 1982
Box 14
Officer nominations, 1980-1981
Box 14
Operations meeting, 1981
Box 14
Originals for new managers (handouts), 1981
Box 14
Overtime policy, 1980
Box 14
Performance appraisal, 1980
Box 14
Personal Development Handbook, 1981
Box 14
Personal Development Plan, 1980-1982
(4 folders)
Box 14
Personal T-Planning, 1980
Box 15
Personnel anniversaries, 1979-1981
Box 15
Personnel Department memos, 1979-1982
Box 15
Personnel meetings, agenda and correspondence, 1980
Box 15
Personnel Policies and Procedures Manual, 1980
Box 15
Personnel Policy Book, 1980-1981
Box 15
Personnel relocation, 1980
Box 15
Professional Development, 1980
Box 15
Professional Development--Learning Curve (firm), 1981
Box 15
Professional Development Plan (Mesico City Office), 1981
Box 15
Recruiting, 1979-1981
Box 16
Regional Directors--Staffing meetings, 1980-1982
(2 folders)
Box 16
Regional Directors--"Stars and Keepers" program, 1981
Box 16
Regional Directors--Succession planning, 1981-1982
(2 folders)
Box 16
Report--Human Resources Management, 1981
Box 16
Report--Marketing Revolution, 1981
Box 16
Secretarial, 1981
Box 16
Seminars, 1981
Box 16
Seminars, 1980-1982
Box 17
Seminars--Delavan, 1980-1982
(2 folders)
Box 17
Seminars--International Seminar Lima, 1980
Box 17
Seminars--Interview skills, 1982
Box 17
Seminars--James Webb Young, 1980
Box 17
Seminars--James Webb Young, Delavan, 1981
(2 folders)
Box 17
Seminars--James Webb Young, Lima, 1981
Box 17
Seminars--James Webb Young, Manila, 1981
Box 17
Seminars--James Webb Young, Segovia, 1981-1982
Box 17
Seminars--James Webb Young, Segovia, 1982
Box 18
Seminars--James Webb Young, Stressa, 1980
Box 18
Seminars--Noorowijk, 1980
Box 18
Seminars--Outplacement, 1981
Box 18
Seminars--Princeton, 1982
Box 18
Seminars--Sam Meek, Sao Paulo, 1982
Box 18
Seminars--Sam Meek, Stressa, 1981
Box 18
Solicitations, 1979-1981
Box 18
Stimulus and Response, 1979
Box 18
Stock options, 1982
Box 18
Strategic Organizational Effectiveness (Franck A. De Chambeau, AMA), 1982
Box 18
Succession Plan follow-up, 1982
Box 18
Succession Planning, 1981-1982
Box 18
Succession Planning II, 1982
(2 folders)
Box 18
Succession Planning Fact Book, 1981
(2 folders)
Box 19
Succession plans, 1981-1982
Box 19
Taxes, 1981
Box 19
Terminations correspondence, 1979-1981
Box 19
Training, 1982
Box 19
Transfer agreements (international), 1982
Box 19
Transfer agreements (U.S.), 1982
Box 19
Transfer issues, 1980
Box 19
Travel policy, 1980
Box 19
Turnover, 1980
Box 19
Union organizing--International examples, 1980
Box 19
U.S. Personnel meeting, 1980
Box 19
Vacation extension, 1979
Box 19
Visas--Correspondence, 1982
Box 19
William D. Laurie Scholarship, 1980
Box 19
Worldwide Agency, undated
Box 19
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Kennedy was an executive and Director of Human Resources.

BA, Stanford University, 1959; Account Management, Foote Cone Belding, 1960; Personnel, General Foods, 1966; joined JWT 1979, Director of Human Resources 1980

Related Material

Related materials may be found in the following Hartman Center collections:

Arthur Einstein papers;

Gene Federico papers;

J. Walter Thompson Company. Alun Jones papers;

J. Walter Thompson Company. Don Robertson papers;

J. Walter Thompson Company. Herbert Eames papers;

J. Walter Thompson Company. Jack Peters papers;

J. Walter Thompson Company. Jack Stevens papers;

J. Walter Thompson Company. Joseph O'Donnell papers;

J. Walter Thompson Company. Peter A. Schweitzer papers;

Thomas F. Garbett papers


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. James Kennedy papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Richard Collier, Jan. 2018