J. Walter Thompson Company. Bill Lane papers, 1967-1978
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. William M. Bill Lane was a Creative Director and Executive at several JWT offices. Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 2 Linear Feet
1,000 Items - Language:
- Material in English
- Collection ID:
- RL.00720
Background
- Scope and content:
-
Collection spans the years 1967-1978 and includes account planning documents, creative briefs, correspondence and printed materials that primarily document the early years of Lane's career at JWT. The bulk of materials relate to Kodak campaigns in print, radio and television media.
- Biographical / historical:
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Chronology List Date Event 1946 Born, San Francisco, Calif.1967 BA, Journalism/Advertising, University of Washington1967-1969 JWT New York Office; copywriter in Forward Planning Creative Group1969-1971 U.S. Army, Public Informationn Specialist1971 Return to JWT1973-1974 JWT New York Office, Copy Group Head, Assistant Creative Director on Kodak account1975 JWT, promoted to Vice President1977 JWT, promoted to Senior Vice President1977 RIAA Gold Record for "Times of Your Life," lyrics by Bill Lane for Kodak campaign, subsequently recorded by Paul Anka1979 JWT Detroit Office, Creative Director on Ford account1982 JWT Detroit Office, Executive Creative Director1983 JWT, promoted to Executive Vice President, named to Board of Directors1984 JWT San Francisco Office, Executive Creative Director1988 JWT New York Office, Co-Executive Creative Director1990 JWT West, Executive Vice President1993 Lane Gottlieb Advertising, partner1997 Lane Gottlieb merged with McCaffery & Ratner to form McCaffery Ratner Gottlieb & Lane; Lane named Creative Director - Acquisition information:
- The J. Walter Thompson Company Bill Lane Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1996.
- Processing information:
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Processed by Richard Collier, October 2013
Encoded by Richard Collier, October 2013
Accession 96-077 is described in this collection guide.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising agencies
Advertising -- United States -- History
Advertising -- United States
Advertising
Radio advertising
Advertising executives
Advertising agencies -- United States -- History
Advertising agencies -- United States
Television advertising
Radio advertising -- 1970-1980 - Names:
- Eastman Kodak Company
J. Walter Thompson Company
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
Lane, William M.
Contents
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Using These Materials
- Restrictions:
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Collection is open for research.
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All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Bill Lane Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.