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Guide to the J. Walter Thompson Company. London Office. Print Advertisements, 1900-1999 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899, and was JWT's first international office as well as the first international office of any American advertising agency.

Collection Details

Collection Number
RL.11000
Title
J. Walter Thompson Company. London Office. Print advertisements
Date
1900-1999
Creator
J. Walter Thompson Company. London Office
Extent
15 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library

Collection Overview

Collection spans 1900-1999 and includes proofs, storyboards, tear sheets, clippings and some documentation concerning print advertisements produced by JWT's London Office, primarily for clients in the United Kingdom, including Ireland, but also for some campaigns in continental Europe. A small portion of the collection represent advertisements produced or co-produced by the JWT Manchester Office. Clients represented include Addis, the Cheese Bureau, Chesebrough-Pond's, Compari, Elida Gibbs (Unilever), Gallaher, Gramco, ITV, Kellogg's, Rowntree Mackintosh (Nestle), Royal Baking Powder, the Royal Air Force, Trustees' Savings Bank (TSB), and Vaseline. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged into four series: London Office; Manchester Office; Large-format London; and Large-format Manchester.

Using These Materials

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warning Access to the Collection

Collection is open for research.

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Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office Print Advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

ABPI (British pharmaceutical industry association) heart disease campaign, 1987
Box 1
Addis: Baby powder, 1966-1968
Box 1
Addis: Bride's Guide to Addis, undated
Box 1
Addis: Labels and point-of-purchase, undated
Box 1
Addis: Miscellaneous, 1964-1977 and undated
(5 folders)
Box 1
Addis: Radio scripts and storyboards, 1967 and undated
Box 1
Addis: Rave-Sale portfolio, undated
Box 1
Addis: Salesman book, 1971
(2 folders)
Box 1
Addis: Salesman book, undated
Box 2
Addis: Wisdom toothbrush, 1949, 1966-1971 and undated
(6 folders)
Box 2
Air-Wick, 1954
Box 2
Alcan, 1968
Box 2
Allied Lyons: Skol lager, Hagar the Horrible campaign, 1986-1987
Box 2
Allied Lyons: Skol lager, Long Life beer, undated
Box 2
Andrex, Puppy Love, 1994
Box 2
Barclay's Bank, undated
Box 2
British Airports Authority (BAA), 1987
Box 2
British Fur Trade Association, 1968
Box 2
British Railways Board, 1985
Box 2
British Telecom, 1985
Box 2
Burroughs adding machine, 1954
Box 2
Butter Information Council, 1968-1969
Box 2
Campari (Beecham), 1969
Box 2
Campari (Beecham), 1962-1979
Box 3
Campbell's, 1968-1969
Box 4
Chesebrough-Pond's: Creams, 1923-1937, 1954
(7 folders)
Box 4
Chesebrough-Pond's: Creams, Angel Face, 1962-1963
Box 4
Chesebrough-Pond's: Testimonial campaign [U.S., Newfoundland, South Africa, New Zealand), 1928
Box 5
Chesebrough-Pond's: Two Creams campaign, 1936
Box 5
Chesebrough-Pond's: Vaseline (includes copy plans and point-of-sale), 1926-1929
(4 folders)
Box 5
Chesebrough-Pond's: Vaseline (includes copy plans and point-of-sale), 1930-1932
(5 folders)
Box 6
Chesebrough-Pond's: Vaseline (includes copy plans and point-of-sale), 1932-1937
Box 6
Chesebrough-Pond's: Vaseline hair tonic, 1933-1937
Box 6
Chesebrough-Pond's: Vaseline point-of-purchase, 1920s
Box 7
Chesebrough-Pond's: Vaseline soapless shampoo, 1936-1937
Box 7
Cuticura Laboratories, Ayds Trimwheel exercise equipment, 1970
Box 7
Daily Express, 1971
Box 7
DeBeers, 1969-1997
Box 7
DeVere Hotels, 1987
Box 7
Eastman Kodak, 1971
Box 7
Elida Gibbs (Unilever): All Clear shampoo, 1985
Box 7
Elida Gibbs (Unilever): Harmony hair color, 1984-1985
Box 7
Elida Gibbs (Unilever): Sun Silk, 1985
Box 7
Elida Gibbs (Unilever): Timotei shampoo, 1984-1985
Box 7
Elida Gibbs (Unilever): Wood Nymph Blonde, 1984
Box 7
Europa (furniture), 1968
Box 7
Europa (furniture), point of sale, 1969-1970
(2 folders)
Box 7
Findus (frozen foods), 1968
Box 7
Ford, Escort and Orion, 1984
Box 7
Gallaher: Amber Leaf, Berkeley Superkings, 1991 and undated
Box 8
Gallaher: Kensitas Club, 1985-1986 and undated
(2 folders)
Box 8
Gallaher: Old Holborn, 1985
Box 8
Gallaher: Rolled Gold, 1985
Box 8
Gallaher: Sullivan Powell, undated
Box 8
General Motors, Cadillac/Chevrolet, 1920s
Box 8
Gillette: International, including Bright Promise Cream, Gillette Club Cricket, 1969-1971
(2 folders)
Box 8
Gillette: Newsprint, 1969-1970
Box 8
Gillette: Storyboards and printed material, 1969
Box 8
Golden Wonder Crisps, undated
Box 8
Gramco (investments), 1970
(2 folders)
Box 8
Guardian (newspaper), tube and bus posters, 1981 and undated
Box 8
Guinness, 1969, 1976
(2 folders)
Box 8
Hoechst, Taravio, 1992
Box 8
Horlick's, including Nulacin, 1932, 1968
Box 8
Insuramatic, 1984
Box 8
ITV, 1989 and undated
(2 folders)
Box 8
J. Walter Thompson, 1957-1990
Box 9
Kellogg's: All-Bran, Bran Buds, Corn Flakes, Special K, 1954-1988
Box 9
Kellogg's: Frosties, Richard Purdum Productions transparencies, undated
Box 9
Kellogg's: Frosties, Tony the Tiger sketches, 1986
Box 9
Kellogg's: Packaging: Crunchy Nut Corn Flakes, Golden Crackles, 1991-1992
Box 9
Kraft: Cheddar cheese, 1929
Box 9
Kraft: Ranch dressing, 1998
Box 9
Lever Brothers (Unilever), Lux Flakes, 1900
Box 9
Mackeson's Milk Stout, 1937-1957
Box 9
Muscular Dystrophy, 1984
Box 9
Natwest (National Westminster Bank), London and Manchester Office, 1969-1989
Box 9
Pan American World Airways, 1954
Box 9
Parker Pen, 1954-1969
Box 9
Pfizer, Feldene, 1980s
Box 9
Rhone-Poulenc Rorer, Oruvail, 1993
Box 9
Quilted Fiesta, 1984
Box 9
Reckitt-Colman, Colman's Mustard, Sanpic disinfectant, 1954, 1970
Box 9
Rolex, 1979-1988
Box 9
Rowntree Mackintosh: Black Magic, Kit Kat, Pan Yan, After Eight, Polo, 1933-1989
Box 9
Rowntree Mackintosh: Smarties, Kit Kat, 1991
Box 9
Royal Air Force, circa 1988
Box 9
Royal Baking Powder, 1931-1936
(5 folders)
Box 10
Scott Paper, includes Scotties tissues, 1980-1981
Box 11
Silhouette (lingerie), 1970
Box 11
Smith and Nephew, Elastoplast bandages, 1969
Box 11
Squibb, Granuflex, 1988
Box 11
Standard Brands, African campaigns in Kenya, Uganda, Tanzania, 1954
Box 11
Strongbow ale, 1997
Box 11
Stock Exchange, 1969-1976
(4 folders)
Box 11
Swaddlers' Togs (children's clothes), 1989
Box 11
Swakara (furs), 1969-1976
(2 folders)
Box 11
Taunton cider, 1972-1977
Box 11
Taylor Woodrow, Anderson Cross Center, undated
Box 11
Thomson Holidays, 1984
Box 12
TSB (Trustees' Savings Bank), includes TSB Group and Trustcard, 1985-1989 and undated
(8 folders)
Box 12
TSB (Trustees' Savings Bank) transit cards, circa 1989
Box 19
Tycom, 1982
Box 12
Unigate, St. Ivel Gold lowfat spread, 1989
Box 12
Unilever: Brooke Bond Oxo, Fray Bentos, Sun Witch, Timotei, Harmony, 1968-1989
Box 12
Unilever: Lux, Persil, 1932-1991
Box 12
Unilever: Oxo, Daily Mirror souvenir edition, 1960 Sept. 2
Box 12
Unilever: Persil, 1952-1956
Box 12
Unilever: Persil posters, undated
(2 folders)
Box 12
Unilever: Rinso, 1931-1937
Box 12
Warner-Lambert--Clorets, Listerine, Mentholatease, 1981-1990
Box 12
Warner-Wellcome, Anusol Plus, 1995
Box 12
Wine and Spirit Association of Great Britain, 1953-1961
Box 12
ASDA supermarkets, circa 1984
Box 13
Baxi (boilers), 1987-1990
Box 13
Co-Operative Retail Services/Leo's Supermarkets, 1987-1989
Box 13
Greenall Whitley Group (Greenall's Original bitter), 1989
Box 13
Guardian and Manchester Evening News, 1981, 1990,
Box 13
Hanson, New Era (homeopathic preparations), 1990
Box 13
Holt Lloyd International, Redex (automotive engine detergent), 1989
Box 13
Magnet and Southerns (kitchens), 1984
Box 13
Norcros, Cristal (ceramic tile), 1987-1988
Box 13
Northern Electric/Northern Telecom, 1988-1990
Box 13
Pilkington Brothers (eyeglasses), 1985-1990
Box 13
Sharp electronics, 1987-1990
Box 13
Swinton Insurance Group, 1988-1989
Box 13
Thorn EMI/Focus (home entertainment centers), 1985
Box 13
Warrington-Buncorn (The Development Corporation), 1988
Box 13
Yorkshire Building Society, 1988
Box 13
Addis, 1965-1971 and undated
(2 folders)
Box 14
Alcan, 1968
Box 14
Allied Lyons: Cockburn's Reserve Port, 1988
Box 14
Allied Lyons: Skol lager, Hagar the Horrible campaign, 1986
Box 14
Barclay's Bank, undated
Box 14
British Airports Authority (BAA), 1987
Box 14
British Airways, Enterprise Holidays, newsprint, 1974
Box 14
British Telecom, 1985-1988
Box 14
Butter Information Council, 1969-1970
Box 14
Canary Wharf, undated
Box 14
Cheese Bureau, 1970s
Box 14
Chesebrough-Pond's, Eastmam Kodak newsprint, 1960s
Box 14
Children's Foundation, undated
Box 14
DeBeers, 1987, 1999
Box 14
E. Gomme Ltd, G-Plan furniture, circa 1960
Box 14
Elida Gibbs (Unilever)--All-Clear, Harmony, 1984-1985
Box 14
Europa (furniture), 1969 and undated
Box 14
Findus (frozen foods), 1970
Box 14
Findus (frozen foods), newsprint, 1970
Box 14
Ford, 1977
Box 14
Furniture Circle, undated
Box 14
Gallaher: Kensitas Club, 1985 and undated
(2 folders)
Box 15
Gallaher: Niemeyer, Samson tobacco, undated
Box 15
Gillette, international, 1969-1970
Box 15
Golden Wonder Crisps, 1977
Box 15
Gramco (investments), 1970
(3 folders)
Box 15
Guinness, 1976 and undated
(2 folders)
Box 15
H.P. Bulmer, Strongbow, undated
Box 15
Hi-Tec (footwear), 1990
Box 15
Inchape, 1970
Box 15
ITV, 1989-1990
Box 15
J&B scotch, circa 1999
Box 15
Jaguar, circa 1999
Box 15
J. Walter Thompson: Agency of the Year, 1991
Box 15
J. Walter Thompson: Jeremy Bullmore poster, 1980
Box 15
J. Walter Thompson: Losing Guinness, 1982
Box 15
J. Walter Thompson: Recruitment, 1991
Box 15
J. Walter Thompson: Silver Jubilee, 1977
Box 15
Kellogg's--All-Bran psa, Crunchy Nut Corn Flakes, 1987 and undated
Box 15
Kit-Kat (Nestle, Rowntree Mackintosh), circa 1999
Box 15
Madame Toussaud's, circa 1999
Box 15
Muscular Dystrophy, 1984
Box 15
National Lottery, undated
Box 16
Natwest (National Westminster Bank), 1984-1989 and undated
Box 16
Observer, 1987
Box 16
Parker Pen, 1969
Box 16
Pfizer, Feldene, 1980s
Box 16
Procter & Gamble, Tog's Nappies (diapers), undated
Box 16
Professional and Executive Recruitment (PER), 1973
Box 16
Reader's Digest, 1991
Box 16
Rowntree Mackintosh: After Eight, Dairy Box, Polo, 1984-1990 and undated
(2 folders)
Box 16
Royal Air Force, 1984
Box 16
Silhouette (lingerie), 1970
Box 16
SmithKline Beecham, Hepatitis B psa, undated
Box 16
Swakara (furs), undated
Box 16
Teacher's scotch, undated
Box 16
TSB (Trustees' Savings Bank), includes TSB Group and Trustcard, 1980s and undated
(3 folders)
Box 16
Tycom, 1982
Box 16
Unilever: Lux, Shield, KC, Lifebuoy bar soaps, 1988 and undated
Box 16
Unilever: Oxo, 1984-1988
Box 16
Unilever: Persil, 1984-1988 and undated
(4 folders)
Box 16
ASDA supermarkets, circa 1984
Box 16
British Gas, Northeastern, 1989
Box 16
Co-Operative Retail Services/Leo's Supermarkets, 1989
Box 16
Greenall Whitley Group (Greenall's Original bitter), 1984-1985
Box 16
Guardian and Manchester Evening News, 1989
Box 16
Natwest (National Westminster Bank), 1987
Box 16
Norcros, Cristal (ceramic tile), 1989
Box 16
Piccadilly Radio, circa 1984
Box 16
Sharp electronics, 1989-1991
Box 16
Guinness: Gilroy poster transparencies, undated
Box 17
Guiness: Promotional calendars, 1970-1980
Box 17
Addis, undated
Box 18
Allied Lyons--Skol lager, Hagar the Horrible campaign, 1986
Box 18
British Airways, Enterprise Holidays, 1974
(2 folders)
Box 18
Butter Information Council, Homepride, undated
Box 18
Canary Wharf, undated
Box 18
Cheese Bureau, 1970 and undated
Box 18
Europa (furniture), 1969-1970
Box 18
Father Thames (restaurant), undated
Box 18
Gallaher: Kensitas Club, undated
(2 folders)
Box 18
Gallaher: Lloyd's Old Holborn, undated
Box 18
J. Walter Thompson, Agency of the Year, 1991
Box 18
Rowntree Mackintosh--Dairy Box, Kit-Kat, Lion, Polo, undated
Box 18
Royal Air Force, undated
Box 18
Royal Mail Parcel Force, undated
Box 18
Teacher's scotch, undated
Box 18
TSB Group, undated
Box 18
Unilever--Persil, undated
Box 18
 

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Provenance

The J. Walter Thompson Company. London Office Print Advertisements were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1989-2009

Processing Information

Processed by: Richard Collier, July 2014

Accessions described in this finding aid: 2008-0270