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Guide to the J. Walter Thompson Company. London Office. David Baker papers, 1980-1998 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Baker was an executive with JWT London and JWT Europe 1968-2001. Collection includes correspondence, market research reports, advertising campaign planning and strategy documents, print advertisements and other printed materials. Companies represented include Elizabeth Arden, Heineken, J&B Scotch, Jaguar, Kraft, Scott Paper, Unilever and Warner-Lambert. Materials in English, German and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11463
Title
J. Walter Thompson Company. London Office. David Baker papers
Date
1980-1998 and undated
Extent
4.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes correspondence, market research reports, advertising campaign planning and strategy documents, print advertisements and other printed materials. Companies represented include Elizabeth Arden, Heineken, J&B Scotch, Jaguar, Kraft, Scott Paper, Unilever and Warner-Lambert. Materials in English, German and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into two series: General Files; Account Files.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

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Collection is open for research.

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All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. David Baker papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Advertising research, 1990
Box 1
Asia Pacific planning file, 1995
Box 1
Between a Rock and a Hard Place, 1993
Box 1
BMW, Mercedes ads (in German), 1993
Box 1
Brand Architects (slide presentation), undated
Box 1
Brand Building, 1994
Box 1
Brand strategies, 1995
Box 1
Branding articles (English and German), 1994
Box 1
Brands as Services, undated
Box 1
Chesebrough-Pond's Advertising Course (CPAP), undated
Box 1
Correspondence, 1994
Box 1
Death of Added Value, 1993
Box 1
Henley Centre research reports, 1992-1993
Box 1
How Long Has This Been Going On? Transnational Advertising: A Flexible View, undated
Box 1
Integrated Communications, undated
Box 1
Integrated Marketing Communications, 1991-1992
(2 folders)
Box 1
International Brand Equity Management, 1995
Box 1
ISL Marketing, undated
Box 2
JWT Chicago: Day One, 1992
Box 2
JWT Consumer Insight Training, 1993
Box 2
JWT Group Annual Report, 1984
Box 2
JWT List of Accounts, 1985
Box 2
JWT National Creative Awards, 1980-1985
Box 2
JWT Strategy, undated
Box 2
JWT Worldwide Brand Audit, 1994
Box 2
Leading Change: Why Transformation Efforts Fail (John Kotter), 1995
Box 2
Manor Bakeries Workshop, 1992
Box 2
Market Modeling: An Introduction, undated
Box 2
Market Sector: Food--Whisky, 1997
Box 2
Marketing Target Group, undated
Box 2
"Old Reliable" JWT New York Is Now a "Hot" Creative Shop, 1984
Box 2
The Planning Cycle, 1987
Box 2
Planning in the European Context, undated
Box 2
Presentation Bank, 1993-1994
Box 2
Pricing for Profit, 1993
Box 2
Recruitment Goes Critical, undated
Box 2
Relevant material from David Clifford, undated
Box 2
Revitalizing Mature Brands, 1992
Box 2
Strategies: Who Needs 'Em?, undated
Box 3
Thompson Total Branding, 1994-1995
Box 3
Thompson Way, 1989 and undated
(4 folders)
Box 3
Thompson Way, undated
Box 8
Training, 1993-1994
Box 3
Why Account Planning?, 1995
Box 3
WPP Atticus Awards, 1993-1996
(6 folders)
Box 3
Babies R Us (Spanish), 1997
Box 4
Belling & Co., 1990-1994
Box 4
Black and Decker, 1984
Box 4
Diageo, 1998
Box 4
Elida Gibbs--Mentadent, 1993-1994
Box 4
Elizabeth Arden, 1996
Box 4
Elizabeth Arden--5th Avenue, 1995
Box 4
Elizabeth Arden--Strategy meeting, 1996
Box 4
Elizabeth Arden--What Women Want, 1995
Box 4
Heineken, 1996
Box 4
Heineken--Amstel, 1994
Box 4
Heineken--Brand Dynamics, 1995
Box 4
Heineken--Communication Strategy, 1996
Box 4
Heineken--Myth Project, 1996
Box 4
Heineken--Presentation, 1996
Box 4
Heineken--Strategic Planning, 1989
Box 4
Heineken--Strategic Planning, 1995
Box 5
J&B--Information Dossier, 1996
Box 5
J&B--J&B in Portugal, 1997
Box 5
J&B--JWT Briefing, undated
Box 5
J&B--Questions and Answers: Scotch Whisky, 1997
Box 5
Jaguar, 1993-1994
Box 8
Jaguar--Blueprint for Brand Renewal and Growth (Ogilvy & Mather), 1993
Box 5
Jaguar--Creative, undated
Box 5
Jaguar--X300 Communications Strategy Development, 1993
Box 5
Jaguar--X300 Planning, 1993
Box 5
Jaguar--X300/XJ launch, 1994
Box 5
Kellogg's, 1996
Box 5
Kellogg's--European Planning, 1996
Box 5
Kraft Jacobs Suchard, 1994
Box 5
Kraft Jacobs Suchard--Grill + Gull creative strategy document (German), 1996
Box 5
Kraft Jacobs Suchard--Uses and Abuses of Research, 1993
Box 5
Nestle, 1993-1995
Box 6
Scott Paper, 1994
Box 6
Scott Paper--Andrex, 1994
Box 6
Scott Paper--Andrex Moist Tissues, 1993
Box 6
Scott Paper--Andrex report, 1994
Box 6
Scott Paper--Andrex/Scottex, 1993
Box 6
Scott Paper--Andrex--Sold on a Pup, 1992
Box 6
Scott Paper--European Management Review, 1995
Box 6
Scott Paper--JWT Advertising Meeting, 1995
Box 6
Scott Paper--Scottex, 1994-1996
(2 folders)
Box 6
Scott Paper--Scottex/Andrex Creative Brief Summary, 1993
Box 6
Scott Paper--Worldwide Scott Management Meeting, 1994
Box 6
TNT Mailfast, 1994-1995
(2 folders)
Box 7
TNT Mailfast--Market Potential for a New European Parcel Service, 1993
Box 7
Unilever, 1995-1996
Box 7
Unilever--Food Industry Facing 1994-2004, 1994
Box 7
Unilever--Good Advertising Practice, undated
Box 7
Unilever--New Worldwide Brand Development, 1996
Box 7
Unilever--Oxo, 1995
Box 7
Unilever--Plan for Great Advertisingk, undated
Box 7
Unilever--Sponsorship: A Valuable Brand Marketing Tool, 1994-1995
(2 folders)
Box 7
Warner-Lambert, 1994-1995
Box 7
Warner-Lambert--Clorets, 1995
Box 7
Warner-Lambert--Trident, 1994
Box 7
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Baker was an executive with JWT London and JWT Europe 1968-2001. Reading University 1968 (Mathematics); JWT London: Media Department Trainee 1968; Account Planning 1970; Associate Director 1975; Account Representative(Persil) 1976; Director in Charge of Accounts 1980; Head of Planning, JWT Europe, Worldwide Director for Thompson Total Branding 1997; retired 2001.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. London Office records; J. Walter Thompson Company. Account files; J. Walter Thompson Company. International Offices records; J. Walter Thompson Company. Thompson Way/Thompson Total Branding records


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. David Baker papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Carmen Pharr, May 2017.

Accessions described in this collection guide: 2008-0270