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Guide to the J. Walter Thompson Company. London Office. Ron de Pear papers, 1986-1997 and undated

Summary

Advertising executive and media specialist with J. Walter Thompson Company's London Office and JWT Europe. Collection includes correspondence, research reports, articles, presentations and other printed materials. Companies represented include CIA Media, De Beers, Nestle, Ogilvy & Mather, Revlon and Rimmel. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11511
Title
J. Walter Thompson Company. London Office. Ron de Pear papers
Date
1986-1997 and undated
Extent
3.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes correspondence, research reports, articles, presentations and other printed materials. Companies represented include CIA Media, De Beers, Nestle, Ogilvy & Mather, Revlon and Rimmel. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. Ron de Pear papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Adfacts--Asia, 1997
(1 folder)
Box 1
Adfacts--Europe, 1997
Box 1
Adfacts--Latin America, 1997
Box 1
Adfacts--North America, 1997
Box 1
Adspend Today, Adspend Tomorrow, 1989
Box 1
Aegis Group plc, 1991
Box 1
Board meeting, 1996
Box 1
Body Language in Business (Wendy Gordon), undated
Box 1
Brand Stewardship Wired (Jane Ostler), undated
Box 1
Brands Across Borders (Judie Lannon), 1990
Box 1
Brands and the Media Future (Mandy Pooler), undated
Box 1
CIA Group plc, 1996-1997
Box 1
Correspondence and miscellaneous, 1990-1997
(2 folders)
Box 1
De Beers/JWT Inter-Country Comparison of Media Performance (Tim Drysdale), 1991
Box 1
Detroit meeting, 1993
Box 1
Differences by Market (Antoine Blouet), undated
Box 2
Disappearing Frontiers? The Changing Media Scene in Europe (D. Byles), 1993
Box 2
Effective frequency, 1986
Box 2
Elizabeth Arden Cosmetics Competitive Media Analysis--Asia/Pacific, 1993
Box 2
The European Consumer in the Year 2000 (Judie Lannon), undated
Box 2
A European Media Perspective, 1989
Box 2
European Media Trends, 1994
Box 2
The Future of Brand Communication, undated
Box 2
A Guide to Media Planning (Tim Drysdale), undated
Box 2
Henley Centre TV93 Report, 1993
Box 2
High Definition Media Planning (Phil Gullen), 1991
Box 2
International Media Division status report, 1989
Box 2
Introduction to the UK media scene, 1989
Box 2
JWT Account Plan, 1989
Box 2
JWT Europe--Client List, 1994
Box 2
JWT Europe--Major Media Issues, 1992
Box 2
JWT Europe--Media 1990 Office Assessment, 1990
Box 2
JWT Europe--Media One Year On, 1990
Box 2
JWT Europe--Media Operational Plans, 1989
Box 2
JWT Europe--Presentation, 1990
Box 2
JWT Europe--Presentation Bank, 1994
Box 3
JWT Europe--Review of Overseas Buying, 1989
Box 3
JWT Media Person's Handbook, 1990
Box 3
JWT Medialink Europe, undated
Box 3
JWT/Ogilvy cooperation, 1995-1996
Box 3
JWT Toronto Office media staff, undated
Box 3
Kellogg UK account plan, 1989
Box 3
Kodak Media, 1996
Box 3
Managing Media, undated
Box 3
Marketing Brands in the Year 2000, undated
Box 3
Media--Country Differences, undated
Box 3
Media Department Germany, undated
Box 3
Media Glossary, undated
Box 3
Media in Europe, 1989
Box 3
Media Inflation, undated
Box 3
Media Insight International, 1997
Box 3
Media Odyssey (Lotus Notes application), 1997
Box 3
Media Overspill in Europe, 1991
Box 4
Media quotes, 1996
Box 4
Media planning presentation, undated
Box 4
Media reports, 1997
Box 4
Media Role in the JWT 3-Year Plan, 1992-1993
(2 folders)
Box 4
Media: The New Creative Frontier? (Burt Manning), 1989
Box 4
Meeting the Challenge of Asia/Pacific Best Media Value, 1993
Box 4
Nestle Eastern Europe Media Presentation, 1989
Box 4
Outlook for Advertising Media Placement, undated
Box 4
Overseas media presentation, undated
Box 4
Perspective for the 1990s (Antony O'Reilly, Heinz), undated
Box 4
Poland--JWT Parintex Warsaw, 1996
Box 4
Preface (Predictive Formula for Audience Coverage Estimation) Plus, 1990
Box 4
A Question of Priorities (Ogilvy & Mather), 1994
Box 4
Review of JWT's Media Buying Position in Europe, 1989
Box 4
Revlon new business opportunity, 1996
Box 4
Rimmel Agency Briefing (Margaret Donnelly, Coty), 1996
Box 4
Rise of Media Independents and Brokers in Europe, 1986
Box 5
Saban, 1996
Box 5
Shell/CIA Media Brief, 1996
Box 5
Some Facts About J. Walter Thompson Europe, 1990
Box 5
Some Facts About JWT in Europe, 1989
Box 5
South Africa, 1997
Box 5
Status of Commercial Television in Europe, 1991
Box 5
Thinking Global, 1994
Box 5
Thompson Total Targeting, 1999
Box 5
Total Branding, 1996
Box 5
Total Branding Insights, 1996
Box 5
Understanding the Basics of Media (Sue Ide-Smith), undated
Box 5
Viewpoint East (Neomedion Ltd), 1991
Box 5
Worldwide Executive Group Meeting (WWEG) reference article packet, 1996
Box 5
Zenith Media reports, 1996
Box 5
 

Historical Note

Advertising executive and media specialist with J. Walter Thompson Company's London Office and JWT Europe.

JWT Sydney 1970-1976; Assistant Media Director, JWT London 1976-1984; Media Director, JWT London 1984; JWT Worldwide Board 1992; Chairman, JWT Worldwide Media Group 1995-1997; Managing Partner, Mindshare Worldwide, 1998-2000; Chairman, CIA International Media Unit, 2000-2002; Global Development Director, ECI Media Management, circa 2013-2015.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Bill Lane papers; J. Walter Thompson Company. Chicago Office. Media Resources and Research Department records; J. Walter Thompson Company. Frankfurt Office. Paul-G. Siebel papers; J. Walter Thompson Company. Ronald B. Kaatz papers


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. Ron de Pear papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Richard Collier, Sept. 2017

Accessions described in this collection guide: 2008-0270