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Guide to the J. Walter Thompson Company. London Office. David Faulkner papers

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Faulkner was an executive at JWT's London and New York offices. Includes correspondence, status reports, presentations, research reports and other printed materials. Companies represented include British Overseas Trade Board, British Standards Institution, Cancer Relief MacMillan Fund, Elida Gibbs, Scott Paper (Bowater Scott), St. Ivel and Vine Products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11443
Title
J. Walter Thompson Company. London Office. David Faulkner papers
Date
1925-1996 and undated
Extent
6.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes correspondence, status reports, presentations, research reports and other printed materials. Companies represented include British Overseas Trade Board, British Standards Institution, Cancer Relief MacMillan Fund, Elida Gibbs, Scott Paper (Bowater Scott), St. Ivel and Vine Products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into two series: General Files; Account Files.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. David Faulkner papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Account Management Department, 1992
Box 1
Account Representatives Craft Skills, 1981
(2 folders)
Box 1
Craft Skills Seminar, 1992
Box 1
JWT Common Investment Fund, 1995
Box 1
JWT Pension and Life Insurance Scheme, 1991-1995 and undated
(3 folders)
Box 1
JWT Pension Rules, 1991
Box 1
JWT Trustees Limited, 1995
Box 1
New business, 1986-1989
Box 1
Thompson Way of Total Branding, undated
Box 1
Tom Cheney New Yorker cartoon, 1995
Box 1
Training materials, 1946-1994 and undated
(3 folders)
Box 2
Akzo credentials pitch, 1987
Box 2
Amnesty International, 1994
Box 11
Ansells, 1986
Box 2
Batchelor's Food--Project Opus, 1987
Box 2
British Overseas Trade Board (BOTB), 1986-1988
(4 folders)
Box 2
British Standards Institution (BSI)--Advertising, 1995
Box 3
British Standards Institution (BSI)--Future Relevance of the Buyers Guide, 1994
Box 3
British Standards Institution (BSI)--International training, 1995-1996
Box 3
British Standards Institution (BSI)--Jobs in progress, 1995
Box 3
British Standards Institution (BSI)--Kitemark advertising, 1995
Box 3
British Standards Institution (BSI)--Marketing and budgeting, 1995
Box 3
British Standards Institution (BSI)--Newsletters and publications, 1995
Box 3
British Standards Institution (BSI)--Promotional budet 1995-1996, 1995
Box 3
British Standards Institution (BSI)--Strategic planning presentation, 1995
Box 3
Cancer Relief Macmillan Fund (CRMF), 1993-1995
(3 folders)
Box 3
Cancer Relief Macmillan Fund (CRMF)--Annual reviews, 1994
Box 3
Cancer Relief Macmillan Fund (CRMF)--Presentations, 1994
(2 folders)
Box 3
Department of Transport--Road Safety campaign, 1987
Box 4
Development Trust, 1986
Box 4
Elida Gibbs--Progress report, 1990
Box 4
Elida Gibbs--Timotei, 1983-1990
(15 folders)
Box 4
InSitu, undated
Box 4
Kraft--The Big Chill, undated
Box 4
Kraft--Brand Equity Program, 1995
Box 5
Kraft--Brand Plus Strategy, undated
Box 5
Kraft--Dairylea, undated
Box 5
Kraft--Dairylea and Philadelphia advertising, undated
Box 11
Kraft--Kenco coffee, 1993-1996 and undated
(7 folders)
Box 5
Kraft--Kenco coffee, 1996
Box 11
Kraft--Kraft Food Management Group, 1995
Box 5
Kraft--Kraft Jacobs Suchard coffee, 1995-1996 and undated
(5 folders)
Box 5
Kraft--Kraft Jacobs Suchard coffee, 1995
Box 11
Kraft--Kraft Singles, 1995
Box 5
Kraft--Mellow Bird, 1991
Box 5
Kraft--Project BMW (Miracle Whip), 1994
Box 5
Kraft--Project BMW (Miracle Whip), 1994-1995
(4 folders)
Box 6
Kraft--Qualitative Research into Miracle Whip, 1993
Box 6
Kraft--UK Status of Miracle Whip, 1995
Box 6
Kraft--Vintage advertising (prepared for Kraft/JWT 70th anniversary in the UK), 1925-1938
Box 6
Kraft--Worldwide Kraft Products and Consumer Trends, undated
Box 6
Pepsi, 1987
Box 6
Royal Hospital and Home, 1989-1990
Box 6
Royal Hospital and Home, undated
Box 11
Scott Paper, 1986-1993
(4 folders)
Box 6
Scott Paper, 1992-1995
(4 folders)
Box 7
Scott Paper--Andrex: A Look at Velvet and Drixcell, 1988
Box 7
Scott Paper--Andrex Moist Toilet Tissue, 1992
Box 7
Scott Paper--Bowater Scott, 1979-1993
(4 folders)
Box 7
Scott Paper--Bowater Scott, 1986-1987
Box 8
Scott Paper--Brand Book, 1995
Box 8
Scott Paper--Client agency reviews, 1987-1989
Box 8
Scott Paper--Correspondence, 1988
(9 folders)
Box 8
Scott Paper--Correspondence, 1988-1994 and undated
(6 folders)
Box 9
Scott Paper--Correspondence, 1988
Box 11
Scott Paper--Europe/International, 1994-1995
Box 9
Scott Paper--"Green" marketing, 1989-1990
(3 folders)
Box 9
Scott Paper--"Green" marketing, 1989-1990
Box 11
Scott Paper--Media, 1991-1993
Box 9
Scott Paper--Press, 1993
Box 10
Scott Paper--Press, 1994
Box 11
Scott Paper--Worldwide Scott Management Meeting, 1994
Box 10
St. Ivel--Gold strategy, 1984-1991
(2 folders)
Box 10
St. Ivel--Yellow fats marketing, 1991
Box 10
St. Ivel--Yogurt/Desserts, 1991
Box 10
Vine Products--Warninks Advocaat, 1986-1987
(3 folders)
Box 10
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Faulkner was an executive at JWT's London and New York offices.

Biographical: Joined JWT London 1966 as Trainee. 1977 named Associate Director and Senior Account Representative. 1998 relocated to the U.S. as Worldwide Account Director for Kraft. 1999 returned to London as Director-in-Charge.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. London Office records; J. Walter Thompson Company. London Office advertisements; J. Walter Thompson Company International advertisements


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. David Faulkner papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Carmen Pharr, April 2017;

Accessions described in this collection guide: 2008-0270