Menu

Guide to the J. Walter Thompson Company. London Office. Charles Friend papers, 1982-1988 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Charles Friend was an executive in the JWT London Office and Area Director with JWT's European Division. Collection consists of correspondence, periodical reports and other printed materials documenting the management of various JWT offices in Europe. The bulk of correspondence pertains to JWT offices in Denmark, Portugal and Sweden. Topics of correspondence include coordination of client relations and advertising campaigns, relocation of staff, agency performance. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11594
Title
J. Walter Thompson Company. London Office. Charles Friend papers
Date
1982-1988 and undated
Extent
1.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection consists of correspondence, periodical reports and other printed materials documenting the management of various JWT offices in Europe. The bulk of correspondence pertains to JWT offices in Denmark, Portugal and Sweden. Topics of correspondence include coordination of client relations and advertising campaigns, relocation of staff, agency performance. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. Charles Friend papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Agency Performance Evaluations--Guidelines and Format, 1982
Box 1
Denmark, 1986-1987
(3 folders)
Box 1
European Division booklet notes, 1982-1984
Box 1
European offices client lists, 1984
Box 1
European office top ten client lists, 1988
Box 1
General correspondence, 1988
Box 1
General correspondence, 1988
Box 2
JWT Italia account review, 1984
Box 2
JWT Vienna--Creditanstalt (bank) presentation, 1987-1988
Box 2
Portugal, 1988
(3 folders)
Box 2
Procedures and Organisation for European Strategy Planning, undated
Box 2
Spain, 1988
Box 2
Sweden, 1987
Box 2
Sweden, 1987-1988
(4 folders)
Box 3
Sweden--3 Year Plan, 1987
Box 3
Switzerland, 1988
Box 3
Turkey, 1988
Box 3
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Charles Friend was an executive in the JWT London Office and Area Director with JWT's European Division. Friend came to JWT from Norman Craig & Kummel where he was an international management specialist. At JWT, Friend served as Managing Director and President of JWT Peru before transferring to the London Office as Area Director with JWT Europe.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Harry Clark papers;

J. Walter Thompson Company. International Advertisements;

J. Walter Thompson Company. International Offices;

J. Walter Thompson Company. London Office. David Baker papers;

J. Walter Thompson Company. London Office. Michael Cooper-Evans papers


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. Charles Friend papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Richard Collier, Feb. 2018;

Accessions described in this collection guide: 2008-0270