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Guide to the J. Walter Thompson Company. London Office. Knowledge Centre subject files, 1941-2002

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. The Knowledge Centre was a reference library for staff use. Collection comprises a vertical file of articles, clippings, market research reports, institutional and government publications and other printed material. Topics include advertising industry, alcoholic and non-alcoholic beverages, automobiles, computers and computer software, food, radio and television, tobacco products and travel and tourism industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11467
Title
J. Walter Thompson Company. London Office. Knowledge Centre subject files
Date
1941-2002
Extent
60.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection comprises a vertical file of articles, clippings, market research reports, institutional and government publications and other printed material. Topics include advertising industry, alcoholic and non-alcoholic beverages, automobiles, computers and computer software, food, radio and television, tobacco products and travel and tourism industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged numerically by index code.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. Knowledge Centre subject files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

178.6 Alcohol Use, 1977-1999
(8 folders)
Box 1
178.6 Alcohol Use, 1977-1999
(2 folders)
Box OV1
312.5 Marriage, 1980-2000
(6 folders)
Box 1
323.3 Social Classes, 1963-1999
(4 folders)
Box 1
325.1 Immigration and Immigrants, 1986-2000
(2 folders)
Box 1
325.2 Emigration, 1976-1996
(2 folders)
Box 1
330.941 Recession, 1980-1999
(2 folders)
Box 2
330.943 Economic--General, 1979-1999
(8 folders)
Box 2
330.943 Economic--General, 1979-1999
(4 folders)
Box OV1
330.944 Millennium, 1994-2000
(3 folders)
Box 2
330.944 Millennium, 1994-2000
(2 folders)
Box OV1
331.4 Employment of Women, 1988-2000
(4 folders)
Box 2
331.41 Women--Sex Equality, 1984-1999
(3 folders)
Box 2
339.49 Environment, "Green" concept, 1989-1999
(3 folders)
Box 3
339.491 Conservation, 1992-1999
(2 folders)
Box 3
339.491 Conservation, 1992-1999
Box OV1
380.1622 Nationalized Industries, 1983-1995
Box 3
380.1623 Privatisation and Nationalisation, 1980-2000
(10 folders)
Box 3
383.3 Telecommunications, 1990-2001
(7 folders)
Box 3
383.3 Telecommunications, 1990-2001
(3 folders)
Box OV2
383.4 Telephones, 1991-2001
(6 folders)
Box 4
383.4 Telephones, 1991-2001
Box OV2
383.5 Telephone Selling, 1979-1998
(2 folders)
Box 4
383.5 Telephone Selling, 1979-1998
Box OV2
385 Railways, 1980-1998
(3 folders)
Box 4
385 Railways, 1980-1998
Box OV3
389.1 Weights and Measures, 1962-1969
Box 4
389.2 Metrication (conversion to metric system), 1965-1978
(2 folders)
Box 4
389.2 Metrication (conversion to metric system), 1965-1978
Box OV3
389.3 Decimal Currency Board, 1965-1971
Box 4
610 Medicine--General, 1975-2000
(3 folders)
Box 4
610 Medicine--General, 1975-2000
Box OV3
610.69 Doctors and Nurses, 1963-1996
(3 folders)
Box 4
612.39 Nutrition--General, 1982-1998
(3 folders)
Box 5
612.399 Vitamins, 1984-1998
(3 folders)
Box 5
612.65 Height and Weight, 1966-2001
(3 folders)
Box 5
613.24 Slimming Diets, 1991-2000
(3 folders)
Box 5
613.4 Baths and Bathing, 1980-2000
(2 folders)
Box 5
613.78 Sleep, 1962-1999
(2 folders)
Box 5
613.78 Sleep, 1962-1999
Box OV3
614 Public Health, 1963-2000
(4 folders)
Box 5
614 Public Health, 1963-2000
Box OV3
614.05 Health Market, 1980-1998
(2 folders)
Box 5
614.2 National Health Service, 1983-1999
(2 folders)
Box 5
614.2 National Health Service, 1983-1999
Box OV3
614.200 Private Health Insurance, 1980-2000
(8 folders)
Box 6
614.2001 Private Health Insurance, 1980-2000
(3 folders)
Box OV3
614.202 Mental Health, 1975-1999
(2 folders)
Box 6
614.202 Mental Health, 1975-1999
Box OV3
614.3 Food Hygiene and Food Poisoning, 1965-1998
(4 folders)
Box 6
614.3 Food Hygiene and Food Poisoning, 1965-1998
Box OV3
614.7 Pollution, 1987-1997
(5 folders)
Box 6
614.7 Pollution, 1987-1997
Box OV3
615 Drugs (Pharmaceutical), 1988-1996
(3 folders)
Box 6
615 Drugs (Pharmaceutical), 1988-1996
Box OV4
615.1 Over-the-Counter (OTC) Medicines, 1978-1999
Box OV4
615.1 Over-the-Counter (OTC) Medicines, 1978-1999
Box 6
615.783 Aspirin etc., 1986-1998
(2 folders)
Box 6
615.783 Aspirin etc., 1986-1998
Box OV4
621.3841 Radio, 1980-1999
Box 7
621.3841 Radio, 1980-1999
Box OV4
621.3846 BBC, 1984-1999
(5 folders)
Box 7
621.3846 BBC, 1984-1999
Box OV4
621.3847 BBC Attitudes to Advertising, 1985-1995
Box 7
621.3848 Reith Lectures, 1979-1983
Box 7
621.3882 Television Broadcasting, 1988-2001
(4 folders)
Box 7
621.3882 Television Broadcasting, 1988-2001
Box OV4
629.2 Motor Industry, 1959-1999
(6 folders)
Box 7
629.2 Motor Industry, 1959-1999
(3 folders)
Box OV4
629.21 Motor Industry Statistics, 1980-1986
Box 7
629.22 Car Parts, 1987-1998
Box 7
629.22 Car Parts, 1987-1998
Box OV4
629.222 Motor Cars, 1992-1999
(5 folders)
Box 8
629.222 Motor Cars, 1992-1999
(4 folders)
Box OV5
629.2221 Taxicabs, 1987-1993
Box 8
629.2222 Electric Vehicles, 1981-1994
Box 8
629.2222 Electric Vehicles, 1981-1994
Box OV5
629.223 Trucks, 1994-1999
Box 8
629.223 Trucks, 1994-1999
Box OV5
629.2272 Bicycles, Mopeds, etc., 1981-1998
(2 folders)
Box 8
629.2275 Motorcycles, 1982-1999
(2 folders)
Box 8
629.2275 Motorcycles, 1982-1999
Box OV5
629.2486 Tires, 1990-1996
Box 8
629.2486 Tires, 1990-1996
Box OV5
629.25 Internal Combustion Engines, 1993-1994
Box 8
629.25 Internal Combustion Engines, 1993-1994
Box OV5
629.27 Car Accessories, 1983-1996
(2 folders)
Box 8
629.281 Motoring, 1982-1999
(3 folders)
Box 8
629.281 Motoring, 1982-1999
Box OV5
629.282 Motor Racing, 1973-1997
(2 folders)
Box 8
629.282 Motor Racing, 1973-1997
Box OV6
629.283 Car Hire, Fleet Cars, Rentals, Leasing, 1984-1998
Box 8
629.283 Car Hire, Fleet Cars, Rentals, Leasing, 1984-1998
Box OV6
629.285 Garages, 1986-2002
(2 folders)
Box 8
629.285 Garages, 1986-2002
Box OV6
633.34 Soya Beans, 1971-1983
(2 folders)
Box 9
633.36 Peanuts/Nuts, 1961-1997
(3 folders)
Box 9
633.6 Sugar, 1969-1997
(3 folders)
Box 9
633.65 Artificial Sweeteners, 1973-1997
(3 folders)
Box 9
634 Fruit, 1988-1999
(3 folders)
Box 9
634 Fruit, 1988-1999
Box OV6
634.11 Apples, 1972-1998
Box 9
634.11 Apples, 1972-1998
Box OV6
635 Vegetables, 1983-2001
(2 folders)
Box 9
635 Vegetables, 1983-2001
Box OV6
635.21 Potatoes, 1981-1998
(3 folders)
Box 9
636.4132 Pork, Ham and Bacon, 1986-1999
Box 9
636.4132 Pork, Ham and Bacon, 1986-1999
Box OV6
636.5 Poultry and Poultry Foods, 1986-1997
Box 9
637 Dairy Products, 1987-1995
(2 folders)
Box 10
639.2 Fish and Fishing Industry, 1984-1999
(3 folders)
Box 10
639.2 Fish and Fishing Industry, 1984-1999
Box OV6
641 Cooking, 1971-2000
(2 folders)
Box 10
641.36 Meat, 1979-2000
(5 folders)
Box 10
641.36 Meat, 1979-2000
Box OV6
641.38 Sausages, 1967-1995
(2 folders)
Box 10
641.38 Sausages, 1967-1995
Box OV6
641.83 Salads, 1971-1994
(2 folders)
Box 10
642.11 Breakfasts, 1962-1999
(3 folders)
Box 10
642.11 Breakfasts, 1962-1999
Box OV6
643 Home--Bathroom, 1971-1995
(3 folders)
Box 10
643 Home--Bathroom, 1971-1995
Box OV6
643.2 Domestic Appliances, 1987-1997
Box 10
643.2 Domestic Appliances, 1987-1997
Box OV6
643.24 Electrical Appliances, 1978-1999
(6 folders)
Box 11
643.24 Electrical Appliances, 1978-1999
Box OV6
643.241 White Goods, 1983-2000
Box 11
643.2411 Cookers (including Microwave Ovens), 1980-1996
(3 folders)
Box 11
643.2411 Cookers (including Microwave Ovens), 1980-1996
Box OV6
643.2412 Dishwashers, 1972-1996
Box 11
643.2412 Dishwashers, 1972-1996
Box OV6
643.2413 Refrigerators/Freezers, 1976-1998
(3 folders)
Box 11
643.2414 Vacuum Cleaners, 1967-1997
(2 folders)
Box 11
643.2414 Vacuum Cleaners, 1967-1997
Box OV6
643.242 Small Electrical Appliances, 1976-1997
(3 folders)
Box 11
643.2421 Food Mixers, 1980-1996
(2 folders)
Box 11
643.3 Cookware, 1983-1998
Box 12
643.31 Kitchens and Kitchen Furniture, 1982-1999
Box 12
643.32 Kitchen Utensils, 1973-1999
Box 12
643.33 Kitchen Wraps, 1979-1993
Box 12
644.1 Central/Domestic Heating, 1976-1997
(3 folders)
Box 12
644.1 Central/Domestic Heating, 1976-1997
Box OV7
644.3 Domestic Lighting, 1966-1999
Box 12
644.3 Domestic Lighting, 1966-1999
(2 folders)
Box OV7
647.9 Catering (includes school lunches), 1987-1999
(3 folders)
Box 12
647.9 Catering (includes school lunches), 1987-1999
(2 folders)
Box OV7
647.94 Hotels, 1980-1998
(3 folders)
Box 12
647.94 Hotels, 1980-1998
Box OV7
647.941 Inns and Public Houses, 1986-1996
(2 folders)
Box 12
647.941 Inns and Public Houses, 1986-1996
(2 folders)
Box OV7
647.95 Eating Out, 1965-1999
(2 folders)
Box 12
647.95 Eating Out, 1965-1999
Box OV7
648.1 Washing, 1960-1996
Box 13
648.1 Washing, 1960-1996
(2 folders)
Box OV7
648.18 Launderettes, 1949-1994
Box 13
648.18 Launderettes, 1949-1994
Box OV7
648.24 Washing Machines, 1964-1996
Box 13
658.8 Marketing, 1983-2001
(5 folders)
Box 13
658.8 Marketing, 1983-2001
(2 folders)
Box OV7
658.813 Export Marketing, 1988-1997
(3 folders)
Box 13
658.816 Capital Goods Market, 1969-1996
Box 13
658.816 Capital Goods Market, 1969-1996
Box OV7
658.8177 Luxury Goods Market, 1986-2000
(3 folders)
Box 13
658.8177 Luxury Goods Market, 1986-2000
Box OV7
658.82 Sales Management, 1969-1999
(3 folders)
Box 13
658.82 Sales Management, 1969-1999
Box OV7
658.8713 Furniture Retailing, 1979-1998
(2 folders)
Box 13
658.8713 Furniture Retailing, 1979-1998
(2 folders)
Box OV8
658.872 Department Stores, 1980-2000
(2 folders)
Box 13
658.872 Department Stores, 1980-2000
(2 folders)
Box OV8
658.873 Co-Operative Societies, 1964-1997
Box 14
658.873 Co-Operative Societies, 1964-1997
(2 folders)
Box OV8
658.874 Chain Stores, 1982-1997
Box 14
658.874 Chain Stores, 1982-1997
(2 folders)
Box OV8
658.875 Independent Retailers, 1987-1998
Box 14
658.875 Independent Retailers, 1987-1998
Box OV8
658.8751 Grocery Trade, 1987-2000
(3 folders)
Box 14
658.8751 Grocery Trade, 1987-2000
(2 folders)
Box OV8
658.8756 Chemists (Pharmacists), 1972-1999
Box 14
658.8756 Chemists (Pharmacists), 1972-1999
Box OV8
658.8765 Self-Service, 1991-2000
(2 folders)
Box 14
658.8765 Self-Service, 1991-2000
(2 folders)
Box OV8
658.8766 Discount Stores, 1975-2000
(2 folders)
Box 14
658.8766 Discount Stores, 1975-2000
(2 folders)
Box OV8
658.877 Automatic Vending Machines, 1962-1997
(2 folders)
Box 14
658.877 Automatic Vending Machines, 1962-1997
Box OV8
658.878 Mobile Shops and Street Markets, 1967-1997
Box 14
658.878 Mobile Shops and Street Markets, 1967-1997
Box OV8
658.879 Shopping Centers, 1989-2000
Box 14
658.879 Shopping Centers, 1989-2000
(2 folders)
Box OV8
658.883 Hire Purchase, 1979-1987
(2 folders)
Box 14
658.884 Mail Order, 1979-1997
(2 folders)
Box 14
658.884 Mail Order, 1979-1997
(2 folders)
Box OV8
659 Advertising--General, 1963-2001
(5 folders)
Box 15
659 Advertising--General, 1963-2001
(2 folders)
Box OV8
659.00037 Advertising Law, 1963-2000
(5 folders)
Box 15
659.00037 Advertising Law, 1963-2000
(2 folders)
Box OV9
659.002 Advertising Expenditure, 1960-1999
(6 folders)
Box 15
659.002 Advertising Expenditure, 1960-1999
(2 folders)
Box OV9
659.003 Economic Effects of Advertising, 1976-1999
(2 folders)
Box 15
659.003 Economic Effects of Advertising, 1976-1999
Box OV9
659.013 Criticism of Advertising, 1961-2000
(4 folders)
Box 16
659.013 Criticism of Advertising, 1961-2000
(2 folders)
Box OV9
659.015 Psychology of Advertising, 1958-1995
Box 16
659.015 Psychology of Advertising, 1958-1995
Box OV9
659.0157 Subliminal Advertising, 1958-1997
Box 16
659.0157 Subliminal Advertising, 1958-1997
Box OV9
659.062 Advertising Associations and Clubs, 1982-1997
(2 folders)
Box 16
659.062 Advertising Associations and Clubs, 1982-1997
Box OV9
659.068 Advertising Ethics, 1989-1999
(2 folders)
Box 16
659.068 Advertising Ethics, 1989-1999
(2 folders)
Box OV9
659.068 Advertising Standard Authority (ASA), 1980-1999
Box 16
659.068 Advertising Standard Authority (ASA), 1980-1999
Box OV9
659.0682 Codes of Advertising Practice, 1980-2000
(3 folders)
Box 16
659.0682 Codes of Advertising Practice, 1980-2000
Box OV9
659.069 Advertising Careers, 1985-1997
Box 16
659.069 Advertising Careers, 1985-1997
(2 folders)
Box OV9
659.07 Advertising Education, 1966-1997
(2 folders)
Box 16
659.07 Advertising Education, 1966-1997
Box OV9
659.11 Public Relations, 1994-1998
Box 17
659.11 Public Relations, 1994-1998
Box OV9
659.1121 Company Reports, 1962-1999
Box 17
659.1121 Company Reports, 1962-1999
Box OV10
659.1122 Financial Services Advertising, 1981-1998
(2 folders)
Box 17
659.1122 Financial Services Advertising, 1981-1998
Box OV10
659.14 Sponsorship, 1988-2000
(4 folders)
Box 17
659.14 Sponsorship, 1988-2000
(2 folders)
Box OV10
659.21 Government Advertising and Public Relations, 1983-1997
Box 17
659.21 Government Advertising and Public Relations, 1983-1997
Box OV10
659.211 Central Office of Information, 1987-197
Box 17
659.211 Central Office of Information, 1987-197
Box OV10
659.22 Corporate Image, 1984-2001
(5 folders)
Box 17
659.22 Corporate Image, 1984-2001
(2 folders)
Box OV10
659.235 Classified Advertising, 1971-1998
(2 folders)
Box 17
659.235 Classified Advertising, 1971-1998
Box OV10
659.24 Co-operative Advertising, 1981-1983
Box 17
659.25 Technical and Industrial Advertising, 1970-2000
(3 folders)
Box 17
659.25 Technical and Industrial Advertising, 1970-2000
Box OV10
659.3 Advertising Agencies--General, 1983-2000
(2 folders)
Box 17
659.3 Advertising Agencies--General, 1983-2000
(2 folders)
Box 18
659.3 Advertising Agencies--General, 1983-2000
(3 folders)
Box OV10
659.305 Abbott Mead Vickers, 1983-1997
Box 18
659.305 Abbott Mead Vickers, 1983-1997
Box OV11
659.305 Backer Spielvogel Bates, 1988
Box 18
659.305 CIA Media, 1997
Box 18
659.305 Grey Advertising, 1966-1998
Box 18
659.305 Grey Advertising, 1966-1998
Box OV11
659.305 Leo Burnett, 1969-1995
(2 folders)
Box 18
659.305 Leo Burnett, 1969-1995
Box OV11
659.305 Lowe Howard Spink, 1981-1993
(2 folders)
Box 18
659.305 Lowe Howard Spink, 1981-1993
Box OV11
659.305 McCann-Erickson, 1981-1996
(2 folders)
Box 18
659.305 McCann-Erickson, 1981-1996
Box OV11
659.305 Olgivy & Mather, 1975-1998
(3 folders)
Box 18
659.305 Olgivy & Mather, 1975-1998
Box OV11
659.305 Publicis, 1966-1997
Box 18
659.305 Publicis, 1966-1997
Box OV11
659.305 Saatchi & Saatchi, 1986-1995
(2 folders)
Box 18
659.305 Saatchi & Saatchi, 1986-1995
(2 folders)
Box OV11
659.305 Ted Bates, 1978-1985
Box 18
659.305 Ted Bates, 1978-1985
Box OV11
659.305 WCRS (Wright Collins Scott Rutherford), 1979-1999
Box 18
659.305 WCRS (Wright Collins Scott Rutherford), 1979-1999
Box OV11
659.305 Young & Rubicam, 1986-1998
Box 18
659.305 Young & Rubicam, 1986-1998
Box OV11
659.3051 D'Arcy Masius Benton & Bowles (DMBB) (also Benton & Bowles; D'Arcy MacManus Masius), 1973-1998
Box 18
659.3051 D'Arcy Masius Benton & Bowles (DMBB) (also Benton & Bowles; D'Arcy MacManus Masius), 1973-1998
Box OV11
659.3051 Saatchi/Cordiant, 1995-1999
(4 folders)
Box 19
659.306 Media Independents, 1981-1997
Box 19
659.306 Media Independents, 1981-1997
Box OV11
659.31 Choosing an Agency, 1965-1996
Box 19
659.31 Choosing an Agency, 1965-1996
Box OV11
659.32 Client-Agency Relations, 1963-1998
(8 folders)
Box 19
659.32 Client-Agency Relations, 1963-1998
Box OV11
659.33 Agency Administration, 1962-1995
Box 19
659.33 Agency Administration, 1962-1995
Box OV12
659.332 Agency Staff, 1984-2000
Box 19
659.332 Agency Staff, 1984-2000
Box OV12
659.333 Account Planning, 1980-1998
Box 19
659.333 Account Planning, 1980-1998
Box OV12
659.334 Agency Accounting, 1970-2001
(3 folders)
Box 19
659.334 Agency Accounting, 1970-2001
Box OV12
659.3344 Agency Billings, 1957-1992
(2 folders)
Box 20
659.3344 Agency Billings, 1957-1992
Box OV12
659.41 Agency Solicitation, 1967-1999
Box 20
659.41 Agency Solicitation, 1967-1999
Box OV12
659.43 Ad Appropriation, 1970-1999
(2 folders)
Box 20
659.43 Ad Appropriation, 1970-1999
Box OV12
659.44 Advertising-Sales Ratio, 1979-1998
Box 20
659.5 Advertising--Creative Aspects, 1962-2001
(3 folders)
Box 20
659.5 Advertising--Creative Aspects, 1962-2001
(3 folders)
Box OV12
659.5 Advertising--Creative Aspects--Coca-Cola Case Study, 1991-1993
(2 folders)
Box 20
659.51 Advertising--Music and Jingles, 1976-2001
(2 folders)
Box 20
659.51 Advertising--Music and Jingles, 1976-2001
(2 folders)
Box OV13
659.513 Humor in Advertising, 1971-1999
Box 20
659.513 Humor in Advertising, 1971-1999
Box OV13
659.5135 Advertising Cartoons, 1974-1993
(2 folders)
Box 20
659.5135 Advertising Cartoons, 1974-1993
Box OV13
659.52 Copy Writing and Copywriters, 1965-1998
(3 folders)
Box 20
659.52 Copy Writing and Copywriters, 1965-1998
(2 folders)
Box OV13
659.526 Copy Testing, 1941-1999
Box 20
659.526 Copy Testing, 1941-1999
Box OV13
659.53 Advertising Art, 1980-1998
Box 20
659.53 Advertising Art, 1980-1998
Box OV13
659.6 Media, 1991-2001
(5 folders)
Box 21
659.6 Media, 1991-2001
(3 folders)
Box OV13
659.601 International Media, 1979-1997
Box 21
659.601 International Media, 1979-1997
(2 folders)
Box OV13
659.61 Media Selection, 1963-2001
(5 folders)
Box 21
659.61 Media Selection (includes Interactive), 1963-2001
(3 folders)
Box OV13
659.615 Media Rates, 1976-1997
(2 folders)
Box 21
659.615 Media Rates, 1976-1997
Box OV13
659.617 Media Research, 1969-2000
(5 folders)
Box 21
659.617 Media Research, 1969-2000
Box OV13
659.62 Press, 1990-1998
Box 21
659.62 Press, 1990-1998
Box OV14
659.621 Newspapers and Comics, 1988-2000
(2 folders)
Box 21
659.621 Newspapers and Comics, 1988-2000
(2 folders)
Box OV14
659.6221 Magazines, 1992-2000
(4 folders)
Box 22
659.6221 Magazines, 1992-2000
Box OV14
659.6221 Magazines--Profiles of Cosmopolitan, Good Housekeeping, 1997
Box OV14
659.641 Direct Mail/Direct Response, 1990-2000
(9 folders)
Box 22
659.641 Direct Mail/Direct Response (includes DRTV), 1990-2000
(5 folders)
Box OV14
659.643 Outdoor Advertising, 1967-1999
(4 folders)
Box 22
659.643 Outdoor Advertising, 1967-1999
Box OV15
659.65 Cinema Advertising, 1960-1998
(3 folders)
Box 22
659.65 Cinema Advertising, 1960-1998
Box OV15
659.66 Radio--Audience and Research, 1989-2001
(3 folders)
Box 22
659.66 Radio--Audience and Research, 1989-2001
Box OV15
659.67 Commercial Television and TV Companies, 1995-2000
Box 23
659.67 Commercial Television and TV Companies, 1995-2000
Box OV15
659.67003 Television Advertising Expenditure and Revenue, 1969-1999
(2 folders)
Box 23
659.67003 Television Advertising Expenditure and Revenue, 1969-1999
Box OV15
659.6706 Independent Broadcasting Authority, 1979-1998
(2 folders)
Box 23
659.6706 Independent Broadcasting Authority, 1979-1998
(2 folders)
Box OV15
659.67063 Breakfast Television, 1979-1993
(3 folders)
Box 23
659.67063 Breakfast Television, 1979-1993
(2 folders)
Box OV15
659.67065 ITV (Independent Television) Companies, 1953-1995
(2 folders)
Box 23
659.67065 ITV (Independent Television) Companies, 1953-1995
(2 folders)
Box OV15
659.67072 Television Audience Research, 1984-2000
(4 folders)
Box 23
659.67072 Television Audience Research, 1984-2000
Box OV15
659.672 Television Programmes, 1986-2000
(2 folders)
Box 23
659.672 Television Programmes, 1986-2000
(2 folders)
Box OV15
659.6721 Television Commercials, 1985-2001
(2 folders)
Box 23
659.6721 Television Commercials, 1985-2001
(2 folders)
Box OV15
659.6722 Animals in Advertising, 1985-1994
Box 23
659.6722 Animals in Advertising, 1985-1994
Box OV15
659.7 Merchandising General, 1971-1999
Box 23
659.7 Merchandising General, 1971-1999
Box OV15
659.701 Character Merchandising, 1984-1999
(2 folders)
Box 23
659.701 Character Merchandising, 1984-1999
Box OV15
659.702 Brand Diversification, 1983-2001
(2 folders)
Box 24
659.702 Brand Diversification, 1983-2001
Box OV15
659.715 Competitions, 1971-1987
Box 24
659.715 Competitions, 1971-1987
Box OV15
659.72 Sales Promotion, 1986-2001
(4 folders)
Box 24
659.72 Sales Promotion, 1986-2001
(3 folders)
Box OV16
659.72 Sales Promotion--Carlsburg World Cup case study, 1990
Box 24
659.726 Coupon Offers, 1984-1998
Box 24
659.726 Coupon Offers, 1984-1998
Box OV16
659.727 Gift Buying, 1967-1999
(2 folders)
Box 24
659.734 Pricing, 1973-1998
(3 folders)
Box 24
659.734 Pricing, 1973-1998
Box OV16
659.76 Point of Sale, 1974-2001
Box 24
659.76 Point of Sale, 1974-2001
Box OV16
659.78 Packaging, 1991-1999
(2 folders)
Box 24
659.78 Packaging, 1991-1999
(2 folders)
Box OV16
659.78 Packaging--Green/Eco-labeling, 1991-1992
Box 24
659.780037 Packaging Regulations, 1977-1992
Box 24
659.780037 Packaging Regulations, 1977-1992
Box OV16
659.781 Packaging--Drinks, 1980-1998
(2 folders)
Box 24
659.781 Packaging--Drinks, 1980-1998
(3 folders)
Box 25
659.781 Packaging--Drinks, 1980-1998
Box OV16
659.7815 Packaging--Aerosols, 1975-1997
Box 25
659.7815 Packaging--Aerosols, 1975-1997
Box OV16
663.1 Non-Alcoholic Drinks--General, 1989-1999
(5 folders)
Box 25
663.1 Non-Alcoholic Drinks--General, 1989-1999
(2 folders)
Box OV16
663.14 Tea, 1951-1993
(3 folders)
Box 25
663.16 Fruit Juices, 1986-1999
Box 25
663.16 Fruit Juices, 1986-1999
Box OV16
663.17 Soft Drinks, 1986-2000
(6 folders)
Box 25
663.17 Soft Drinks, 1986-2000
(2 folders)
Box OV16
663.18 Carbonated Soft Drinks, 1986-1999
(4 folders)
Box 26
663.18 Carbonated Soft Drinks, 1986-1999
(2 folders)
Box OV16
663.22 Drinks--Low Alcohol, 1987-1996
Box 26
663.22 Drinks--Low Alcohol, 1987-1996
(2 folders)
Box OV17
663.3 Beer and Breweries, 1960-1998
(7 folders)
Box 26
663.3 Beer and Breweries, 1960-1998
(3 folders)
Box OV17
663.3 Beer and Breweries--Greene King's Bitters case study, 1988
Box 26
663.31 Take-Home Beer (Cans, Bottles), 1987-1999
(2 folders)
Box 26
663.31 Take-Home Beer (Cans, Bottles), 1987-1999
Box OV17
663.32 Lager, 1989-2000
(3 folders)
Box 26
663.32 Lager, 1989-2000
(2 folders)
Box OV17
663.33 Real Ale (Cask Ale), 1975-1998
(2 folders)
Box 26
663.33 Real Ale (Cask Ale), 1975-1998
(2 folders)
Box OV17
663.35 Home Brewing, 1986-1991
Box 26
663.35 Home Brewing, 1986-1991
Box OV17
663.4 Cider, Perry, Alcopop, 1986-2000
(4 folders)
Box 27
663.4 Cider, Perry, Alcopop, 1986-2000
(2 folders)
Box OV17
663.5 Wine, 1993-2000
(4 folders)
Box 27
663.5 Wine, 1993-2000
(2 folders)
Box OV17
663.51 Cooler Drinks, 1986-1988
Box 27
663.51 Cooler Drinks, 1986-1988
Box OV18
663.6 Fortified Wines (Includes Port, Sherry), 1985-1998
(4 folders)
Box 27
663.6 Fortified Wines (Includes Port, Sherry), 1985-1998
(2 folders)
Box OV18
663.6 Fortified Wines (Includes Port, Sherry)--Coburn's Port Survey, 1989-1995
Box 27
663.6 Fortified Wines (Includes Port, Sherry)--Harvey's Port and Sherry Surveys, 1992-1996
Box 27
663.6 Fortified Wines (Includes Port, Sherry)--Sherry Institute of Spain, 1990-1995
Box 27
663.7 Champagne, 1986-1998
(4 folders)
Box 27
663.7 Champagne, 1986-1998
Box OV18
663.8 Spirits, 1987-1999
(3 folders)
Box 27
663.8 Spirits, 1987-1999
(2 folders)
Box OV18
663.81 Whiskey, 1979-2000
(6 folders)
Box 28
663.81 Whiskey, 1979-2000
(3 folders)
Box OV18
663.82 Gin, 1978-2000
(3 folders)
Box 28
663.82 Gin, 1978-2000
Box OV18
663.83 Rum, 1970-1997
(3 folders)
Box 28
663.83 Rum, 1970-1997
(2 folders)
Box OV18
663.84 Brandy and Cognac, 1985-1998
(3 folders)
Box 28
663.84 Brandy and Cognac, 1985-1998
(2 folders)
Box OV18
663.84 Brandy and Cognac--Brandy de Jerez, 1993-1995
Box 28
663.84 Brandy and Cognac--Le Cognac, 1985-1996
Box 28
663.85 Vodka, 1984-1998
Box 28
663.85 Vodka, 1984-1998
Box OV18
663.86 Liqueurs, 1986-1998
(2 folders)
Box 28
663.86 Liqueurs, 1986-1998
Box OV19
663.9 Aperatifs and Vermouth, 1986-1997
Box 28
663.9 Aperatifs and Vermouth, 1986-1997
Box OV19
664 Delicatessen, 1983-1995
Box 29
664 Delicatessen, 1983-1995
Box OV19
664 Food and Food Industry, 1964-2001
(6 folders)
Box 29
664 Food and Food Industry, 1964-2001
(2 folders)
Box OV19
664.00037 Food Laws, 1981-1998
(10 folders)
Box 29
664.00037 Food Laws, 1981-1998
(2 folders)
Box OV19
664.00037 Food Laws--Booklets on food labeling, additives, misleading advertising claims, 1970-1992
(4 folders)
Box 30
664.003 Food Prices, 1978-1996
(2 folders)
Box 30
664.003 Food Prices, 1978-1996
Box OV19
664.03 Organic Foods, 1990-2001
Box 30
664.03 Organic Foods, 1990-2001
Box OV19
664.0382 Food Production, 1968-2001
(2 folders)
Box 30
664.0382 Food Production, 1968-2001
(2 folders)
Box OV19
664.04 Synthetic Foods (Includes Genetically Modified Food, GMO, Quorn), 1980-1999
(3 folders)
Box 30
664.04 Synthetic Foods (Includes Genetically Modified Food, GMO, Quorn), 1980-1999
Box OV19
664.09 Food Franchising/Fast Food, 1985-2001
(4 folders)
Box 30
664.09 Food Franchising/Fast Food, 1985-2001
Box OV19
664.091 Ethnic Food, 1983-2001
(3 folders)
Box 30
664.091 Ethnic Food, 1983-2001
(2 folders)
Box OV19
664.095 Take-Away, 1977-1999
(2 folders)
Box 30
664.095 Take-Away, 1977-1999
(2 folders)
Box OV19
664.1 Confectionery, 1968-2000
(5 folders)
Box 31
664.1 Confectionery, 1968-2000
Box OV19
664.1 Confectionery--Booklets (Includes Cadbury; Cocoa, Chocolate and Confectionery Alliance; Nestle/Rowtree Mackintosh; Trebor Bassett), 1970-1998
(8 folders)
Box 31
664.14 Chocolate Confectionery, 1984-1985
(2 folders)
Box 31
664.14 Chocolate Confectionery, 1986-1997
(5 folders)
Box 32
664.14 Chocolate Confectionery, 1986-1997
(2 folders)
Box OV19
664.14 Chocolate Confectionery--Cadbury, 1991-1996
(2 folders)
Box 32
664.15 Chewing Gum, 1980-2000
Box 32
664.15 Chewing Gum, 1980-2000
Box OV19
664.2 Flour and Flour Mills, 1960-1997
(3 folders)
Box 32
664.2 Flour and Flour Mills, 1960-1997
Box OV20
664.22 Baking Industry and Bakers, 1965-1996
(2 folders)
Box 32
664.22 Baking Industry and Bakers, 1965-1996
Box OV20
664.23 Bread, 1987-2000
(3 folders)
Box 32
664.23 Bread, 1987-2000
(2 folders)
Box OV20
664.24 Pasta and Rice, 1971-2000
(5 folders)
Box 32
664.24 Pasta and Rice, 1971-2000
(2 folders)
Box OV20
664.25 Food--Biscuits, 1975-1999
(5 folders)
Box 32
664.25 Food--Biscuits, 1975-1999
Box OV20
664.262 Food--Cakes, 1977-1999
(3 folders)
Box 33
664.262 Food--Cakes, 1977-1999
Box OV20
664.27 Food--Puddings and Desserts, 1976-1998
(2 folders)
Box 33
664.27 Food--Puddings and Desserts, 1976-1998
Box OV20
664.28 Food--Breakfast Cereals, 1970-1999
(4 folders)
Box 33
664.28 Food--Breakfast Cereals, 1970-1999
(2 folders)
Box OV20
664.29 Food--Ready Mixes, 1968-1997
Box 33
664.29 Food--Ready Mixes, 1968-1997
Box OV20
664.3 Food--Preservatives (Includes Irradiation), 1989-2001
(3 folders)
Box 33
664.3 Food--Preservatives (Includes Irradiation), 1989-2001
Box OV20
664.35 Food--Canned, 1987-1998
Box 33
664.35 Food--Canned, 1987-1998
Box OV20
664.35.634 Canned Fruit, 1967-1995
(2 folders)
Box 33
664.35.641 Canned Meat, 1962-1994
Box 33
664.35.641 Canned Meat, 1962-1994
Box OV20
664.36 Pre-Packaged Foods, 1986-2001
(3 folders)
Box 33
664.36 Pre-Packaged Foods, 1986-2001
(2 folders)
Box OV20
664.5 Frozen Food, 1974-2001
(4 folders)
Box 34
664.5 Frozen Food, 1974-2001
Box OV20
664.5 Frozen Food--Birdseye Reports, 1964-1997
(5 folders)
Box 34
664.55 Ice Cream, 1986-2000
(4 folders)
Box 34
664.55 Ice Cream, 1986-2000
(2 folders)
Box OV20
664.55 Ice Cream--Birdseye Wall's Reports, 1974-1992
(2 folders)
Box 34
664.55 Ice Cream--Lyons Maid, 1980-1991
(2 folders)
Box 34
664.6 Preserves, 1976-1999
Box 34
664.6 Preserves, 1976-1999
Box OV20
664.62 Jam, 1970-1998
(2 folders)
Box 35
664.62 Jam, 1970-1998
Box OV20
664.63 Marmelade, 1963-1997
(2 folders)
664.63 Marmelade, 1963-1997
Box OV20
664.65 Table Jellies, 1962-1993
(2 folders)
664.658 Food Marketing/Packaging, 1962-1998
(4 folders)
664.658 Food Marketing/Packaging, 1962-1998
Box OV20
664.7 Condiments, 1958-1997
(2 folders)
664.7 Condiments, 1958-1997
Box OV20
664.71 Herbs, 1970-1998
(2 folders)
664.71 Herbs, 1970-1998
Box OV20
664.72 Spices, 1970-1998
(2 folders)
664.72 Spices, 1970-1998
Box OV20
664.74 Salt, 1974-1998
(3 folders)
664.74 Salt, 1974-1998
Box OV20
664.76 Pickles and Sauces, 1984-1999
(2 folders)
664.76 Pickles and Sauces, 1984-1999
(2 folders)
Box OV20
664.79 Salad Cream (Salad Dressing), 1964-1995
(2 folders)
664.79 Salad Cream (Salad Dressing), 1964-1995
Box OV20
664.8 Soups, 1968-1998
(2 folders)
664.8 Soups, 1968-1998
Box OV20
664.84 Meat and Fish Paste, 1980-1995
664.87 Baby Goods (Including Food and Care), 1980-2000
(3 folders)
664.87 Baby Goods (Including Food and Care), 1980-2000
Box OV20
664.87 Baby Goods (Including Food and Care)--Baby Care Booklets, 1988-1995
(2 folders)
Box 36
664.87 Baby Goods (Including Food and Care)--Baby Food/Nutrition Booklets, 1981-1993
(2 folders)
Box 36
664.87 Baby Goods (Including Food and Care)--Baby Products Market, 1990-1996
Box 36
664.87 Baby Goods (Including Food and Care)--Baby Wipes and Nappies (Diapers), 1988-1993
Box 36
664.8851 Cereal Bars, 1981-1992
(2 folders)
Box 36
664.9 Crisps and Snacks, 1989-1999
(4 folders)
Box 36
664.9 Crisps and Snacks, 1989-1999
(2 folders)
Box OV20
664.9 Crisps and Snacks--KP Foods Publications, 1979-1993
(3 folders)
Box 36
665.2 Animal Oils and Fats, 1969-1993
Box 36
665.2 Animal Oils and Fats, 1969-1993
Box OV21
665.3 Vegetable Oils and Fats, 1973-1997
(3 folders)
Box 36
665.3 Vegetable Oils and Fats, 1973-1997
Box OV21
665.5 Oil Industry, 1977-2001
(2 folders)
Box 37
665.5 Oil Industry, 1977-2001
Box OV21
665.51 Oil Industry Statistics, 1977-1996
(3 folders)
Box 37
665.51 Oil Industry Statistics, 1977-1996
Box OV21
665.561 Oil Industry--Motor Oil, 1974-1979
Box 37
668.1 Detergents and Washing Powders, 1958-2000
(8 folders)
Box 37
668.1 Detergents and Washing Powders, 1958-2000
(2 folders)
Box OV21
668.2 Dishwashing Liquids, 1972-1995
(2 folders)
Box 37
668.3 Toiletries and Cosmetics, 1980-2000
(6 folders)
Box 37
668.3 Toiletries and Cosmetics, 1980-2000
Box OV21
668.4 Soap, 1963-2000
(5 folders)
Box 38
668.4 Soap, 1963-2000
Box OV21
668.5 Facial Cosmetics, 1967-2000
(5 folders)
Box 38
668.5 Facial Cosmetics, 1967-2000
Box OV21
668.64 Oral Hygiene, 1985-2000
(3 folders)
Box 38
668.64 Oral Hygiene, 1985-2000
Box OV21
668.7 Hair Preparations, 1984-2000
(6 folders)
Box 38
668.7 Hair Preparations, 1984-2000
(2 folders)
Box OV21
668.71 Shampoos, 1984-1999
(3 folders)
Box 38
668.71 Shampoos, 1984-1999
Box OV21
668.8 Shaving Products, 1986-2000
Box 38
668.8 Shaving Products, 1986-2000
Box OV21
668.81 Men's Toiletries, 1986-2000
(2 folders)
Box 39
668.81 Men's Toiletries, 1986-2000
Box OV21
668.85 Depilatories, 1988-2000
Box 39
668.9 Skin Care Products, 1984-2000
(4 folders)
Box 39
668.9 Skin Care Products, 1984-2000
(2 folders)
Box OV21
668.92 Suntan Lotions, 1984-2000
(3 folders)
Box 39
668.92 Suntan Lotions, 1984-2000
Box OV21
668.93 Deodorants, 1980-2000
(2 folders)
Box 39
668.93 Deodorants, 1980-2000
Box OV21
668.95 Perfumes, 1979-1998
(2 folders)
Box 39
668.95 Perfumes, 1979-1998
Box OV21
673.41 Diamonds, 1964-2000
(3 folders)
Box 39
673.41 Diamonds, 1964-2000
Box OV21
679.6 Tobacco, 1958-1999
(4 folders)
Box 39
679.6 Tobacco, 1958-1999
(2 folders)
Box OV22
679.62 Cigarettes, 1978-1998
(2 folders)
Box 39
679.62 Cigarettes, 1978-1998
Box OV22
679.63 Cigars, 1969-1992
(2 folders)
Box 40
679.63 Cigars, 1969-1992
Box OV22
679.64 Snuff/Smokeless Tobacco, 1964-1989
Box 40
679.64 Snuff/Smokeless Tobacco, 1964-1989
Box OV22
679.65 Smoker Requisites, 1971-1993
Box 40
679.65 Smoker Requisites, 1971-1993
Box OV22
679.651 Pipes, 1965-1990
Box 40
679.651 Pipes, 1965-1990
Box OV22
679.652 Matches, 1953-1994
(2 folders)
Box 40
679.652 Matches, 1953-1994
Box OV22
679.653 Lighters, 1962-1996
(2 folders)
Box 40
679.653 Lighters, 1962-1996
Box OV22
679.66 Smoking and Health, 1983-1999
(3 folders)
Box 40
679.66 Smoking and Health, 1983-1999
Box OV22
681.151 Electronics Industry, 1993-1998
(2 folders)
Box 40
681.151 Electronics Industry, 1993-1998
Box OV22
681.1512 Information Technology, 1984-1995
Box 40
681.1512 Information Technology, 1984-1995
Box OV22
681.1514 Semiconductors and Microchips, 1980-1996
(2 folders)
Box 40
681.1514 Semiconductors and Microchips, 1980-1996
Box OV22
681.1515 Computers, 1986-1999
(4 folders)
Box 40
681.1515 Computers, 1986-1999
(3 folders)
Box OV22
681.1515 Computers/Computer Industry, 1984-1999
(3 folders)
Box OV23
681.1515A Computer Companies, 1984-1999
(3 folders)
Box 40
681.1515A Computer Companies, 1984-1999
Box OV23
681.1515B Computer Peripherals, 1985-1997
Box 40
681.1515B Computer Peripherals, 1985-1997
Box OV23
681.1516 Personal Computers, 1984-2000
(4 folders)
Box 40
681.1516 Personal Computers, 1984-2000
(2 folders)
Box OV23
681.1517 Computer Retailing, 1980-1996
(3 folders)
Box 41
681.1518 Computer Software, 1985-1997
(2 folders)
Box 41
681.1518 Computer Software, 1985-1997
(3 folders)
Box OV23
681.1519 Computer Services, 1982-1997
Box 41
681.1519 Computer Services, 1982-1997
Box OV24
684.1141 Watches, 1979-2000
Box 41
684.1141 Watches, 1979-2000
(2 folders)
Box OV24
711 Town Planning, 1963-1997
(2 folders)
Box 41
711 Town Planning, 1963-1997
Box OV24
711 Town Planning--Milton Keynes, 1985-1988
Box 41
711 Town Planning--Milton Keynes, 1985-1988
Box OV24
721 Building Industry, 1986-1987
Box OV24
741.68 Christmas and Greetings Cards, 1983-1997
Box 41
741.68 Christmas and Greetings Cards, 1983-1997
Box OV24
745 Industrial Design, 1988-1999
(2 folders)
Box 41
745 Industrial Design, 1988-1999
(2 folders)
Box OV24
778.5343 Industrial and Educational Films, 1970-1989
(3 folders)
Box 41
778.5343 Industrial and Educational Films, 1970-1989
Box OV24
796.063 Olympics, 1986-1998
(3 folders)
Box 41
796.063 Olympics, 1986-1998
(2 folders)
Box OV24
910 Travel and Tourism General, 1989-2000
(5 folders)
Box 41
910 Travel and Tourism General, 1989-2000
(2 folders)
Box OV25
910.1 Domestic Travel and Leisure, 1989-1999
(2 folders)
Box 41
910.1 Domestic Travel and Leisure, 1989-1999
Box OV25
910.2 Package Holidays and Tour Operators, 1986-1998
(2 folders)
Box 42
910.2 Package Holidays and Tour Operators, 1986-1998
Box OV25
910.3 Travel Agents, 1989-1995
Box 42
910.3 Travel Agents, 1989-1995
Box OV25
910.4 Tourism and Travel Advertising, 1970-1995
(2 folders)
Box 42
910.4 Tourism and Travel Advertising, 1970-1995
(2 folders)
Box OV25
910.5 Cruises, 1984-1999
(2 folders)
Box 42
910.5 Cruises, 1984-1999
(2 folders)
Box OV25
910.6 Business Travel, 1990-1999
(3 folders)
Box 42
910.6 Business Travel, 1990-1999
(2 folders)
Box OV25
929.74 Awards--General, 1986-1997
(2 folders)
Box 42
929.74 Awards--General, 1986-1997
(2 folders)
Box OV25
929.742 Supermarketing Awards, 1975-1995
(3 folders)
Box 42
929.742 Supermarketing Awards, 1975-1995
(2 folders)
Box OV25
940.06(E) Europe Advertising/Marketing/Media, 1994-2001
Box 42
940.06(E) Europe Advertising/Marketing/Media, 1994-2001
Box OV25
940.06(H) Europe/EEC Consumer Products, 1994-1999
Box 42
940.06(H) Europe/EEC Consumer Products, 1994-1999
Box OV25
973(E) U.S. Advertising/Marketing/Media, 1994-2000
Box 42
973(E) U.S. Advertising/Marketing/Media, 1994-2000
Box OV25
973(H) U.S. Consumer Products, 1993-1999
Box 42
973(H) U.S. Consumer Products, 1993-1999
Box OV25
Subject Index, 1994
Box 42
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. The Knowledge Centre was a reference library for staff use.

Related Material

Related materials may be found in the following Hartman Center collections: J. Walter Thompson Company Marketing vertical files; J. Walter Thompson Company Advertising vertical files; J. Walter Thompson Company Information Center vertical files; McCann-Erickson vertical files; McGraw-Hill Marketing Information Center vertical files.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. Knowledge Centre subject files were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Richard Collier, June 2017.

Accessions described in this collection guide: 2008-0270