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Guide to the J. Walter Thompson Company. London Office. Judie Lannon papers, 1946-1993 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London office first opened in 1899. Advertising executive Judie Lannon was a marketing research specialist at JWT London and the first woman named a Director in JWT's European region. Collection includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11442
Title
J. Walter Thompson Company. London Office. Judie Lannon papers
Date
1946-1993 and undated
Extent
3.5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into two series: General Files; Alphabetical Files.

Using These Materials

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How to Cite

[Identification of item], J. Walter Thompson Company. London Office. Judie Lannon papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Craft Skills Seminar, 1993
Box 1
De Beers workshop, 1988
Box 1
ESOMAR (European Society for Opinion and Marketing Research), 1989
(2 folders)
Box 1
European Association of Advertising Agencies (EAAA), 1986
Box 1
European Union--Single market, 1992
Box 1
Facts of Life: The Changing Supermarket Shopper (Rena Bartos), 1985
Box 1
"Fourth Stage Consumer" planning manifesto, 1993
Box 1
Green issues (environment), undated
Box 1
Kellogg Creative Appreciation Seminar, 1987
Box 1
Kellogg Creative Planning Guidelines, 1986
Box 2
Professional Management Development Workshop, 1987
Box 2
Qualitative Research in Advertising Development (Deirdre Cordwell), 1993
Box 2
Television Production Handbook, undated
Box 2
The Thompson Way, circa 1986
Box 2
Training--Board Away Day management simulation (JWT Perth), 1987
Box 2
Training--JWT Perth simulation exercises, circa 1986
Box 2
Women: The Moving Target in the UK, 1986
Box 2

2. Alphabetical Files, 1946-1993 and undated

"Alpha File" maintained by Lannon or her staff. Primarily journal articles, research-related clippings and other printed materials. Arranged alphabetically by author.

1986 Results/1987 Projections, 1987
Box 2
A.Smith--Women's Reactions to Television and Magazine Advertising for the Same Products, 1986
Box 2
A.M. Hedges--How Advertising Works short and long versions, 1982
Box 3
Addendum for Dominique's AGB speech, undated
Box 3
Advertising effectiveness, 1964-1989
Box 3
Advertising in the 90s, 1991
Box 3
Advertising Research: Is It Time for a Re-Think, 1987
Box 3
Alan Hedges--Advertising: The Invisible Hand, 1985
Box 3
Alan Hedges--Research in Advertising (testing to destruction), 1982-1985
Box 3
Alan Swindells--Trade press presentation, 1983
Box 3
Alan Webb--How to Visualize the Appetite Appeal Benefit, 1988
Box 3
Alec Morrison--Whose Initiative?, 1982
Box 3
Allen Thomas (Chairman JWT London)--Economies of Excellence, 1991
Box 3
Allen Thomas (Chairman JWT London)--IAA speech, undated
Box 3
Allen Thomas (Chairman JWT London)--Presentation to New York Board, 1990
Box 3
Allen Thomas (Chairman JWT London)--Presentation to Unilever, 1990
(2 folders)
Box 3
Andrew Knight (Economist)--Retirement column, 1987
Box 3
Andy Fenning--Media in the Nineties, undated
Box 3
Anne Kelleher--Philosophy and You: The Media, undated
Box 3
Anne Wicks--Changing Consumer, 1983
Box 3
Anthony Praguen--TV in Europe, 1985
Box 3
Anthony Sampson--What Happened to Enterprise?, 1985
Box 3
Arnold Grisman--Image of an Imaging Company (Kodak), undated
Box 3
Arnold Rockman--McCluhanism, 1968
Box 3
Arnold Toynbee excerpt, 1946
Box 3
Art Shulman--On-air recall, 1972
Box 3
Arthur Juchems--Volksbanken Reiffeisenbanken case study, 1990
Box 3
Aune-Gethe Blush--book excerpt "Identifying the Customer", 1991
Box 3
Barry Sayle (Unilever)--Geography and Geology of Consumption, 1990
Box 3
Beth Salmon (McCann-Erickson)--Qualitative research, undated
Box 3
Bill Schackman--Motivations, 1986
Box 3
Bill Schackman's Bottom Lines, 1991
Box 3
Bob Mclaren--Advertising Creativity, 1993
Box 4
Brand Seminar papers (Admap), 1983
Box 4
Brian Johnson--Change and the Chief Executive, 1988
Box 4
Brian Johnson--Food and Drink Industry in Europe, 1989
Box 4
Britain Revisited excerpt, 1961
Box 4
Burt Manning--Big Ideas, 1989
Box 4
Burt Manning--Oscar Mayer Advertising, 1988
Box 4
Burt Manning--Strategy: Semper Fideles, 1982
Box 4
C. Marsh--Informants, Respondents and Citizens, 1981
Box 4
Callaghan Oherlihy--British Rail advertising testing, 1985
Box 4
Callaghan Oherlihy--What Are the Components of Profit from Advertising?, 1984
Box 4
Charles Channon--Advertising Research and Management Decision-Making, 1968
Box 4
Charles Overholser--Quality, Quantity and Thinking Real Hard, 1985
Box 4
Charles Ramond--Advertising Research, 1976
Box 4
China--AOQI anti-wrinkle cream case study, undated
Box 4
Christine Restall (McCann-Erickson)--Leisure Futures, 1987
Box 4
Christine Restall, Ian Croll--The Dream Machine, undated
Box 4
Christine Woesler de Panafieu--Marketing in East Germany, undated
Box 4
Clifford Geertz--Thick Description excerpts, undated
Box 4
Colin McDonald--Advertising research, 1979-1985
Box 4
Colin McDonald--What Have We Learnt from the Past?, undated
Box 4
Colin Pendry (British American Tobacco)--Unusual Research for Unusual Advertising (Benson & Hedges), undated
Box 4
Conrad Jameson--Ernest Dichter, 1982
Box 4
Culture of an Advertising Agency, undated
Box 4
D. Richardson--Measuring the Role of Media in People's Lives, 1971
Box 4
D.S. Leathar--Defense-Inducing Advertising, undated
Box 4
David Berger--Theory into Practice: The FCB Grid (Foote Cone Belding), 1986
Box 4
David Ogilvy--Megalomania and Mergers, 1987
Box 4
David Pring--Review of Third World Marketing Research, 1987
Box 4
David Seaman, Chris Blamires--The Forgotten Tribe: Research and Role of the Unemployed, undated
Box 4
Donald Gilbert--Intra-Agency Relationships, 1985
Box 4
Donald Kanter--Cynical Marketing Executive, 1987
Box 4
Elisabeth Noelle-Neumann--Mass Media and Public Opinion, undated
Box 4
Elizabeth Hirschman--Primitive Aspects of Consumption in Modern American Society, 1985
Box 4
Elizabeth Nelson--Challenge of Change, 1982
Box 4
Elizabeth Nelson--Challenge of the New Young, 1986
Box 4
European Research (ESOMAR), 1987
Box 4
Fair Trade Mark, 1991
Box 4
Francis Fukuyama--End of History excerpt, 1989
Box 4
Gary Hamel, C.K. Prahalad--Strategic Intent, 1989
Box 4
George Garrick--Properly Evaluating the Role of TV Advertising, 1989
Box 4
Ginny Valentine--Semiotic Solutions, 1987
Box 4
Global agencies, 1986
Box 4
Grant McCracken--Celebrity endorsers, 1989
Box 4
Hans Zetterberg--The Communications Society, 1990
Box 4
Harry Phibbs--Youth in the Thatcher Era, undated
Box 4
Herbert Krugman--Brain Function and Recall, 1977
Box 5
Hoover presentation, 1989
Box 5
Hughes de Jouvenel--Western Values, 1986
Box 5
J.D. Wagenaar--Chocolate presentation, 1991
Box 5
James Irvine--Media research, undated
Box 5
James Irvine--Private labels "Own labels", 1979
Box 5
James Knox--The English Gentleman's Job, undated
Box 5
James Ogilvy--This Postmodern Business, 1990
Box 5
Janet Mead--European Dimension, 1990
Box 5
Jay Gershuny--Scenarios, 1973
Box 5
Joe David Bellamy--Tom Wolfe, undated
Box 5
John Graham, Roy Herberger--Negotiators Abroad: Don't Shoot from the Hip, 1983
Box 5
John Maloney--The First 80 Years of Advertising Research, 1987
Box 5
John Maloney--Persuasion, undated
Box 5
John May--Qualitative Research, undated
Box 5
John Naisbitt--Megatrends excerpt, undated
Box 5
John Ward--Lifestylesss, 1987
Box 5
Judie Lannon--Notes on VALS (Values, Attitudes and Lifestyles), 1986
Box 5
Jules Goddard--Markets in Meanings, 1983
Box 5
Jules Goddard--Research styles, undated
Box 5
JWT--Advertising and the Funding of the BBC, 1985
Box 5
JWT--American Lifestages, undated
Box 5
JWT--List of training talks, 1983
Box 5
Kristian Palds--Hierarchy of Effects, 1966
Box 5
Laura Mazur--Brand Strategy, 1990
Box 5
Laurence Hagen--Global ads, 1986
Box 5
Lawrence Gibson--If the Question Is Copy Testing, the Answer is "No Recall", 1983
Box 5
Linda Fuller--Research panels, 1984
Box 5
Liz Levy--Over-50 Consumers, 1989
Box 5
Lynn White--Technology Assessment from the Stance of a Medieval Historian, 1973
Box 5
Martin Sorrell--Speech to Advertising Association, 1989
Box 5
Marvin Mord--Shorter Units (Television commercials), 1985
Box 5
Mary Goodyear--Five Stages of Advertising Literacy, 1991
Box 5
Mary Goodyear--Understanding Culture in International Marketing, 1987
Box 5
Maureen Pressler--The Hidden Persuaders, undated
Box 5
Michael Rosser (JWT Manchester)--Researching Markets, 1989
Box 5
Neil Postman, 1987
Box 5
Norbert Homma, Jorg Ueltzhoffer--Markets and milieus, 1990
Box 5
Norm MacMaster--So What's the Big Idea?, 1989
Box 5
Norman Macrae--Entrepreneurs, 1976-1982
Box 5
P. Wack--The Future of Jobs, 1978
Box 5
Pascal Fleury--Qualitative studies, undated
Box 5
Paul Atkinson--Symbolic Significance of Health Foods, 1979
Box 5
Paul Feldwick--Paradox of Price in Supermarket Shopping, 1985
Box 5
Perspectives (serial), 1991
Box 5
Peter Sampson--Qualitative Research in Europe, 1985
Box 5
Phil Bernard--Advertising Research, 1991
Box 6
Phil Gullen--The Tao of Media, 1987
Box 6
Pierre Wack (Shell Oil)--Articles on scenario planning, 1985
Box 6
Presentation on brain function, undated
Box 6
Presentation to Exxon, 1991
Box 6
President Reagan's Marketing Plan, 1980
Box 6
Prosper Riley-Smith--Do Shoppers Look at Prices?, 1984
Box 6
Qualitative research, 1983-1985
Box 6
Raimonda Boggia--Marketing Foods in Europe, 1991
Box 6
Richard Hoggart--The Reith Lectures, 1971
Box 7
Richard Vaughn--How Advertising Works, 1986
Box 6
Robert Hayes, William Abernathy--Managing Our Way to Economic Decline, 1980
Box 6
Robert Worcester--Corporate Image, 1986
Box 6
Robert Wuthnow--Moral Crisis in American Capitalism, 1982
Box 6
Roger Williams--The Executive Motivation: The Way Ahead?, 1976
Box 7
Roy Langmaid, Wendy Gordon--Branding in Television Ads, undated
Box 6
SAGACITY and Empty-Nesters, 1986
Box 6
Sattar Khan--Creative Strategies in India, 1990
Box 6
Shield (deodorant soap) presentation, 1985
Box 6
Shirley Young--Copy Testing Without Magic Numbers, 1972
Box 6
Sidney Levy--Consumer Behavior, 1981
Box 6
Sonia Yuspeh--The Medium Versus the Message, 1979
Box 6
Sonia Yuspeh--PACT (Positioning, Advertising, Copy Testing), 1981
Box 6
Stephen Greyser, Eleanor May--From-Home Shopping, 1987
Box 6
Stephen Greyser, Eleanor May--Package Goods Marketing, 1987
Box 6
Stephen King--Applying Research to Decision-Making, undated
Box 6
Stephen King--The Changing Account Planner, undated
Box 6
Stephen King--List of publications, 1985
Box 6
Stephen King--New Brands, 1978
Box 6
Stephen King--Public Versus Private Opinion, 1979-1981
Box 6
Stephen King--Theory of Advertisements, 1975
Box 6
Theodore Levitt--Globalization of Markets, 1983
Box 6
Theodore Levitt--Morality of Advertisements, 1970
Box 6
Timothy Joyce--How Advertising Works, 1967
Box 6
Tom Corlett--Advertising as a career, 1985
Box 6
Tom Rayfield--Why Accountancy Is Not Boring, undated
Box 6
Tony Twyman--St. James and St. Martin (debate about belief and behavior theories), 1972
Box 6
Varda Langholz--Myth of Marketing, 1974
Box 6
W. Kirk MacNulty--UK Social Change, 1985
Box 6
W. Schlackman--Trained respondents, undated
Box 6
Wally Olins--Presentation to The Marketing Group, 1980
Box 6
Wendy Gordon--How Do Consumers Feel Advertising Works, 1983
Box 6
William Swinyard, Charles Patti--Communications Hierarchy Framework, 1979
Box 6
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London office first opened in 1899. Advertising executive Judie Lannon was a marketing research specialist at JWT London and the first woman named a Director in JWT's European region.

Biographical: BA, Psychology, University of Michigan. Joined JWT London, Marketing Department, 1967, became Head of Creative Research. 1989 named Director of Research and Development, JWT Europe. 1991 formed her own consulting firm.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. London Office records; J. Walter Thompson Company. International Offices records


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. Judie Lannon papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Richard Collier, April 2017;

Accessions described in this collection guide: 2008-0270