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Guide to the J. Walter Thompson Company. London Office. Media Department records, 1961-1994 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11688
Title
J. Walter Thompson Company. London Office. Media Department records
Date
1961-1994 and undated
Extent
6.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Account Files; Printed Material.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. Media Department records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1979 Television Planning Guide, 1978
Box 1
1989/90 Domestic Energy Advertising, 1990
Box 1
A Glossary of Media Terms, 1986-1993
(3 folders)
Box 1
A Presentation on Cinema Markets and Media Facts in the U.K., France, Germany And Italy for United Artists, undated
Box 1
A Presentation To David Sheilds, National Magazine Company, 1992
Box 1
A Review of U.K. Countline Market, 1990
Box 1
A Study of the Quality of Reading Amongst Women, 1990
Box 1
Advertising and the Funding of the BBC, 1985
Box 1
An Introduction to Media in the U.K., 1985
Box 1
"Best of the Month T.V." and "Best of the Rest Radio", 1990
Box 1
Board meeting agenda and notes, 1989
(3 folders)
Box 1
Brands in Trouble (Julie Llesse), 1992
Box 1
Brian Beamish Music Consultant, undated
Box 1
British Satellite Broadcasting, 1987
Box 1
Capital Advertising Research, 1988
Box 1
Children and Television, 1983
Box 1
Children's Hour, 1983
Box 1
Coexisting And Competing With Retail Brands, undated
Box 1
Consumer Magazines, undated
Box 1
Consumer Magazines Market Structure, undated
Box 1
Cosmopolitan (sample issue and readership profile), 1992
Box 1
Developing And Protecting Core Brands: A Presentation to IPC, 1990
Box 1
Eaglemoss: Improving Media Performance in the 1990's, 1990
Box 1
Efficiency Versus Effectiveness Media Considerations, undated
Box 1
English Markell Pockett, 1990
Box 1
Esquire (sample issue), 1992
Box 1
Fresh Eggs and Flying Lessons (Jeremy Bullmore), 1974
Box 1
Henley Centre reports in food advertising, private/own labels, 1992
Box 1
House Beautiful (sample issue), 1992
Box 1
How To Sell: The Regional Press to Media People (Jeremy Nathan), undated
Box 1
"How Will Advertising Rates Stand Up in 1986?", 1985
Box 1
JWT Board meeting, 1992
Box 1
JWT Europe/International work, 1990
Box 1
Means of data collection, undated
Box 1
MediaTel keys, undated
Box 1
Minutes of the Second J. Walter Thompson Asia Pacific Media Forum, 1986
(2 folders)
Box 1
National Magazine Company Summary of Major Brands, 1992
Box 1
National Magazines Groups One and Two, undated
Box 1
New Media: What to Look for in 1982, 1982
Box 1
Ogilvy and Mather Europe: The Television Guide, 1986
Box 1
OOORinger Advertising Primer, 1992
Box 1
Own-label Branding, 1991
Box 1
Own Label: Sleeping With The Enemy, 1991
Box 1
Pan European Satellite Television Summary of 1988 Plans, 1987
Box 1
Prima: The Dynamics of Communication, 1989
Box 1
Private Label: The Branded Manufacturer Challenge (OC&C Strategy Consultants), 1991
Box 1
Research into Magazine Reading, undated
Box 1
Review of the TABS Technique, undated
Box 1
Sainsbury own-label, 1992
Box 1
Satellite media information, 1988
Box 1
SESAME: What It Is and What It Does, 1985
Box 1
Short Units Risk-Responsibility-Reward, 1985
Box 1
Soundalikes: Nothing Compares to Us, undated
Box 1
Sponsorship: JWT Europe Examples, 1983
Box 1
Television Department, 1987
Box 1
Tesco own-label, 1992
Box 1
The Australian Media Scene, 1982
Box 1
The Business Press in Europe, 1990
Box 1
The Cinema Handbook, 1993
Box 1
The Future for Old and New Television Channels in the U.K., 1989
Box 1
The Future of the Radio Industry: A Supplementary Submission of the IPA, 1986
Box 1
The Launch of Euro-Disney 1992, 1989
Box 1
The Media Landscape Now to 1995, 1987
Box 2
The Regional Investment of Television Budgets, 1978
Box 2
The United Kingdom Media Scene, 1981
Box 2
Tomorrow's Research, 1991
Box 2
U.K. Media Scene, 1987
Box 2
Using Europe's Business Press to reach Europe's decision makers, 1980
Box 2
Weighing the Balance: Advantages of Agency Media Service vs. In-House Media Operation, 1987
Box 2
What Are Children Eating These Days?, 1981
Box 2
"What Happens When I Get There?", 1992
Box 2
What Information Is Needed to Evaluate Flighting Patterns For T.V. Schedules?, 1989
Box 2
What's Happening in Media, 1983
Box 2
Women and Magazines, 1988
Box 2
Zenith Status Report, 1989
Box 2
British Telecom Television Buying Review, 1988
Box 2
Brooke Bond Foods Coolbrew July-October 1989 Summary of Media Schedule, 1989
Box 2
Brooke Bond Foods OXO, 1983, 1990-1991
(2 folders)
Box 2
Brooke Bond OXO artist's contracts, 1983-1988
Box 2
Ford--Evaluation of Ford Ski Report Campaign on Sky Channel, 1987
Box 2
Golden Wonder commercial correspondence, 1989
Box 2
Golden Wonder Crisps commercial information, 1988-1989
Box 2
Golden Wonder Crisps "Moon Landing" correspondence, 1988-1989
Box 2
Golden Wonder Crisps "Moon Landing" music and artistes, 1989
Box 2
Golden Wonder Crisps "Moon Landing" pre-production details, 1989
Box 2
Golden Wonder Crisps "Moon Landing" quotes, 1989
Box 2
Golden Wonder Crisps "Moon Landing" script, 1989
Box 2
Golden Wonder Crisps "Moon Landing" timing plan, 1989
Box 2
Golden Wonder Crisps--Steve Ovett, 1989
Box 2
Kellogg 1987 television negotiation strategy, 1986
Box 2
Kellogg Company of Great Britain Limited, 1988 Television Buying Review, 1989
(2 folders)
Box 2
Kellogg Cost and Communication Efficiency of Variable Commercial Timelengths, 1986
Box 2
Kellogg "Hands Off" script, 1990
Box 2
Kellogg "Holiday" script, 1990
Box 2
Kellogg "Indecision" script, 1990
Box 2
Kellogg presentation to TVS, 1989
Box 2
Kellogg set designs, 1990
Box 2
Kellogg "Time's Up" script, 1990
Box 2
Kellogg's Bran Flakes commercial memos, 1990
Box 2
Kellogg's Bran Flakes "Cupboard", 1990
Box 2
Kellogg's Bran Flakes "Cupboard" casting, 1990
Box 2
Kellogg's Bran Flakes "Cupboard" correspondence, 1990
Box 2
Kellogg's Bran Flakes "Cupboard" music, 1990
Box 2
Kellogg's Bran Flakes "Cupboard" pre-production, 1990
Box 2
Kellogg's Bran Flakes "Cupboard" quotes, 1990
Box 2
Kellogg's Bran Flakes "Cupboard" timing plan, 1990
Box 2
Kellogg's Bran Flakes "Cupboard" wardrobe, 1990
Box 2
Kellogg's Rice Krispies casting, 1990
Box 2
Kellogg's Rice Krispies pre-production meeting "Torpedo", 1990
Box 2
Kellogg's Rice Krispies "Torpedo" :30, 1990
Box 2
Kellogg's Rice Krispies "Torpedo" correspondence, 1990
Box 2
Kellogg's Rice Krispies "Torpedo" pre-production details, 1990
Box 2
Kellogg's Rice Krispies "Torpedo" quotes, 1990
(2 folders)
Box 2
Kellogg's Rice Krispies "Torpedo" timing plan, 1990
Box 2
Kellogg's Rice Krispies "Torpedo" wardrobe and set, 1990
Box 2
Kellogg's Variety adult casting, 1990
Box 2
Kellogg's Variety children casting, 1990
Box 2
Kellogg's Variety correspondence, 1990
Box 2
Kellogg's Variety pre-production notes, 1991
Box 2
Kellogg's Variety quotes, 1990
Box 3
Kellogg's Variety timing plans, 1990
Box 3
Kellogg's various scripts, 1990
Box 3
Kodak initial media proposals, 1993
Box 3
Kodak media material, undated
Box 3
Kodak News, 1992
Box 3
Kodak Office Imaging Copy Products 1992 Press and Public Relations Programme, 1992
Box 3
Kodak Office Imaging Market Communications Brief, 1993
Box 3
Listerine and Clifford: A Breathtaking Success, 1988
Box 3
National Westminster Bank (NatWest) commercial correspondence, 1989-1990
Box 3
National Westminster Bank commercial scripts, 1990
Box 3
National Westminster Bank "Kipper" commercial script, 1990
Box 3
National Westminster Bank pre-production details and creative background, 1990
Box 3
National Westminster Bank quotes, 1989-1990
Box 3
National Westminster Bank timing plan, 1990
Box 3
Pepsi: The Pepsi Challenge, 1986
Box 3
PepsiCo 1983 U.K. Challenge Activity Review, 1983
Box 3
PepsiCo 1986/7 Advertising Development, 1986
Box 3
Pepsi-Cola Carbonated Soft Drink Market Review, 1986
Box 3
Pepsi-Cola Media Proposals for 1987, 1987
Box 3
Pepsi television advertising, 1986
Box 3
Rowntree "Black Magic", 1990
Box 3
Rowntree "Black Magic" music correspondence, 1985-1990
Box 3
Rowntree "Black Magic" scripts, 1987-1990
Box 3
Rowntree "Dairy Box" and "Black Magic" Alan Cluer and Associates correspondence, 1989
Box 3
Rowntree "Dairy Box" and "Black Magic" correspondence, 1989
Box 3
Rowntree "Dairy Box" and "Black Magic" pre-production meeting, 1989
Box 3
Rowntree "Dairy Box" and "Black Magic" quotes, 1988-1990
Box 3
Rowntree "Dairy Box" and "Black Magic" timing plan, 1989
Box 3
Rowntree "Too Busy Thinking about My Baby" correspondence, 1989-1990
Box 7
Scott Andrex casting, 1990
Box 3
Scott Andrex commercial material, 1990
Box 3
Scott Andrex detailed timing plan, 1990
Box 3
Scott Andrex "Forest", 1989-1990
(2 folders)
Box 3
Scott Andrex "Forest" pre-production details, 1990
Box 7
Scott Andrex location details, 1990
Box 3
Scott Andrex "Market Garden" quotes, 1990
(2 folders)
Box 3
Scott Andrex pre-production and correspondence, 1990
(2 folders)
Box 3
Scott Andrex pre-production meeting, 1990
Box 3
Scott Andrex pre-production meeting "Forrest", 1990
Box 3
Scott Andrex television commercial cost estimates, 1990
Box 3
Scott Andrex television commercials, 1990
Box 3
Scott Andrex timing plan and shoot information, 1990
Box 3
Scott Andrex VW and Land Rover, 1990
Box 3
Scott commercial details, 1990
Box 3
St. Ivel "Balloon" The Mill quotation/estimate, 1990
Box 3
St. Ivel Gold "Balloon" advertising, 1990
Box 3
St. Ivel Gold "Balloon" call sheet, 1990
Box 7
St. Ivel Gold "Balloon" pre-production meeting, 1990
Box 3
St. Ivel Gold "Balloon" television, cinema production estimate, 1989-1990
Box 3
St. Ivel Gold "Balloon" timing plan, 1990
Box 3
St. Ivel Gold "Balloon" various, 1989-1990
Box 3
St. Ivel Gold casting/music, 1989-1990
Box 3
St. Ivel Gold correspondence, 1989-1990
Box 3
St. Ivel Gold pre-production notes, 1990
Box 3
St. Ivel Gold scripts/storyboards, 1989-1990
Box 3
St. Ivel Gold "The Beach", 1989
Box 3
St. Ivel Gold "The Beach" television, cinema production estimate, 1989
Box 3
St. Ivel Gold various, 1989-1990
Box 3
St. Ivel "The Mill" quotation/estimate, 1990
Box 3
St. Ivel's Butter, 1989
Box 3
Superchannel--Gaining Distribution and Viewership for Superchannel, 1985
Box 4
Superchannel--Generating Advertising Revenue for Superchannel, 1985
Box 4
Swadders Ltd.: JWT U.K. media presentation, 1987
Box 4
Thames Television Summary of Recommendations, undated
Box 4
TSB Loans "Theatre" pre-production details, 1989
Box 4
Wall's Sausages Light and Lean Range 1986 Media Launch Recommendations, 1986
Box 4
Australia's Media Scene (Hansen-Rubensohn/McCann-Erickson), 1970
Box 4
BBC Annual Report and Handbook, 1961-1985
Box 5
BBC Annual Report and Handbook, 1986-1992
Box 4
Brad Advertising and Agency List, 1991
Box 4
Eating in the Early 1980s (MRB International), 1984
Box 4
European Market and Media Fact (Zenith Media), 1991
Box 4
Focus Media and Marketing Guide (prepared by DMBB), 1985
Box 4
Focus Media and Marketing Guide (prepared by Saatchi & Saatchi), 1987
Box 4
Henley Centre--Currency Profiles Global Economic Forecasts, 1993-1994
(2 folders)
Box 4
The IBA's Reference Book for Independent Broadcasting, 1988-1990
(2 folders)
Box 4
ITV: Guide to Independent Television, 1963-1974
Box 5
Market Reports Service: Children and the Media, 1984
Box 4
Media and Marketing Europe, 1989-1990
(4 folders)
Box 7
Media International, 1989-1990
Box 8
MediaFact U.K. Consumer Media Yearbook, 1988
Box 4
National Readership Survey Volume I, 1991
Box 4
Ogilvy--Developing the Media Strategy (W. Patterson), 1984
Box 4
Ogilvy--New Media in Europe Newsletter number 31, 1986
Box 4
Ogilvy--New Media in Europe Newsletter number 52, 1987
Box 4
Ogilvy--The Media Function in Advertising Planning, 1981
Box 4
Television and Radio, 1976-1977
Box 5
Television and Radio, 1978-1988
Box 6
Time & Space (Y&R Media), 1986
Box 4
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Account files;

J. Walter Thompson Company. International advertisements;

J. Walter Thompson Company. London Office. Miles Colebrook papers;

J. Walter Thompson Company. London Office. New Business records;

J. Walter Thompson Company. London Office. Print advertisements


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. Media Department records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Alyssa Perez, November 2018;

Accessions described in this collection guide: 2008-0270