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Preliminary Guide to the J. Walter Thompson Company. London Office. Records, 1920s-2005 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1926, and was JWT's first international office and the first international office of any American advertising agency. Consists primarily of account files, Knowledge Center subject files, books and publications, general office files, and the papers of some executives. Major clients represented include DeBeers; Elida Gibbs; Gallaher Tobacco; Guinness; Kellogg's; Kodak; Kraft; Nestlé; Rowntree; Scott Paper; SmithKline Beecham; Unilever; and Warner-Lambert. Includes photographs and slides; scrapbooks; videocassettes; scripts to commercials; and proof sheets of printed advertisements. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.00723
Title
J. Walter Thompson Company. London Office. records
Date
1920s-2005 and undated
Creator
J. Walter Thompson Company. London Office
Extent
600 Linear Feet, 450,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is restricted.

Unpublished materials are closed to non-JWT employees for 15 years from the date of creation.

Some materials may require additional processing before they can be made available to researchers.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Contents of the Collection

1. Accession (2008-0270), 1920s-2005 and undated

449 boxes

Consists primarily of account files, Knowledge Center subject files, books and publications, general office files, and the papers of some executives. Major clients represented include DeBeers; Elida Gibbs; Gallaher Tobacco; Guinness; Kellogg's; Kodak; Kraft; Nestlé; Rowntree; Scott Paper; SmithKline Beecham; Unilever; and Warner-Lambert. Includes photographs and slides; scrapbooks; videocassettes; scripts to commercials; and proof sheets of printed advertisements.

Account Files

NOTE: Scott, Bowater Scott, Andrex and Kimberly Clark are related companies. Lever, Unilever and Elida Gibbs are related companies. Rowntree and Nestlé are related companies.

General
Box 6
General
Box 99
General
Box 249
General (older stuff)
Box 5A
General (older stuff)
Box 6A
General--Andrew Brown
Box 73
General--Derrick Cawston
Box 155
General--Blaise Douglas
Box 231
General--Peter Huber
Box 41
General--Amanda Jardella (scripts and call sheets)
Box 63
General (commercials, television scripts) 1987
Box 236
General (including Kellogg's, Warner-Lambert, SmithKlineBeecham)
Box 62
General miscellaneous A/V--mostly commercials
Box 240A
General, mainly medical products (JWT Deltacos)
Box 127
General, mainly medical products (JWT Deltacos)
Box 127A
General, mostly old, including Brown & Polson data books
Box 249
General--Scripts
Box 186
Action Bank, Bacardi, Cook Electric, Electricity Council, Kodak, National Westminster, Oxford MOMA (Japan Festival), Pepsi, Warner-Lambert, General account files
Box 137
Addis
Box 1
Addis
Box 168
Andrex
Box 43
Andrex, Nestlé
Box 118
Andrex/Kimberly Clark, Kraft
Box 30
Barclay's Bank, Elida Gibbs, Esso, Jaguar, Kellogg's, Kraft, Northwest Airlines, Rowntree/Nestle, Scott account files
Box 285
Batchelor's, Elida Gibbs, ITV Association, Kellogg's, Kodak, Kraft, Unilever, Yomo
Box 183A
Bowater Scott
Box 140
British Rail, Philips, Rowntree/Nestle, The Observer
Box 128
British Red Cross Gulf Appeal, National Westminster Bank, Pizza Hut, Royal Hospital, Scott account files (videos)
Box 43
British Red Cross, Aquascutum, DeBeers
Box 349
Brooke Bond Foods, Rowntree/Nestlé account files,
Box 288
Budweiser, Unilever
Box 3
Campaign for Electoral Reform,
Box 249
Canary Wharf
Box 179
Chesebrough-Pond's
Box 86
Chesebrough-Pond's
Box 86A
DeBeers
Box 42
DeBeers
Box 64
DeBeers
Box 75
DeBeers
Box 349
De Beers, Elida Gibbs, Eurotunnel (JWT France), Findus, H.P. Bulmer (Strongbow), Lever, Rowenta
Box 76
DeBeers--Jonathan Manson
Box 64
De Beers, Kellogg's
Box 92
De Beers, Rowntree/Nestlé market research on beverages (bottled water, soft drinks); consumers in the 1990s
Box 278
Dunhill
Box 54
Electricity Council
Box 14
Electricity Council
Box 16
Electricity Council, Kodak
Box 45
Elida Gibbs
Box 41
Elida Gibbs
Box 92A
Elida Gibbs
Box 181A
Elida Gibbs
Box 158
Elida Gibbs
Box 230
Elida Gibbs
Box 281
Elida Gibbs, Scott
Box 281A
Elida Gibbs
Box 290
Elida Gibbs
Box 337
Elida Gibbs
Box 337A
Elida Gibbs
Box 344
Elida Gibbs, Kodak, Lever (Unilever), Nestlé, Sharp, Royal Mail, Rise & Shine
Box 206
Elida Gibbs
Box 206A
Elida Gibbs, Lloyd's Bank, National Westminster Bank, Unilever
Box 193
Elida Gibbs, Milton Bradley, Nicholas Laboratories (Aspro Clear), Thorn EMI, Unilever account files,
Box 41
Elida Gibbs, Unilever
Box 85
Elida Gibbs, Unilever
Box 342
Elida Gibbs, Unilever
Box 342A
Esso account files, 1980s-1990s
Box 109
Esso
Box 164
Esso
Box 237
Findus, Royal Air Force
Box 190
Florsheim Europe account files,
Box 36
Florsheim Shoes, Lloyd's Insurance account management 1995
Box 160
Ford, Jaguar
Box 245
Fuji (Kodak?), Harvey's, Rowntree, Scott (Andrex), Wales Tourist Board, Wispa
Box 99
FX Madd (Diamond), Wilkinson Sword
Box 311
Gallaher
Box 146
Gallaher
Box 350
Gallaher (Old Holborn)
Box 231
Gallaher (Old Holborn)
Box 231A
Gallaher, Rowntree
Box 73
Gallaher, Rowntree
Box 73A
Gallaher (mostly personnel files)
Box 69
Gallaher, NatWest
Box 84
Guinness (artwork)
Box 396
Guinness (artwork)
Box 397
Guinness (artwork)
Box 397A
H.P. Bulmer (Strongbow cider)
Box 62A
H.P. Bulmer (Strongbow cider)
Box 96
H.P. Bulmer (Strongbow cider)
Box 341
H.P. Bulmer (Strongbow)
Box 341A
H.P. Bulmer (Strongbow)
Box 349A
Hunt Wesson
Box 193
ITV Association
Box 16
ITV Association
Box 29
ITV Association
Box 46A
ITV Association
Box 62B
ITV Association
Box 110
ITV Association
Box 149
ITV Association
Box 149A
ITV Association, Kellogg's, Kraft
Box 183
ITV Association, Sky Channel, English Premier League account files
Box 29
ITV Association, Jaguar, Rowntree/Nestle, The Observer, Ranks Hovis McDougal, St. Ivel
Box 46
J&B (See also David Baker Papers), Kraft
Box 287
Johnny Walker, Kellogg's, Kraft
Box 111
Kellogg's
Box 18
Kellogg's
Box 24
Kellogg's
Box 25
Kellogg's
Box 26
Kellogg's
Box 32
Kellogg's
Box 38
Kellogg's
Box 60
Kellogg's
Box 70
Kellogg's
Box 81
Kellogg's
Box 87
Kellogg's
Box 92
Kellogg's
Box 94
Kellogg's
Box 95
Kellogg's
Box 101
Kellogg's
Box 107
Kellogg's
Box 139
Kellogg's
Box 143
Kellogg's
Box 147
Kellogg's
Box 166
Kellogg's
Box 172
Kellogg's
Box 193
Kellogg's
Box 210
Kellogg's
Box 212
Kellogg's
Box 216
Kellogg's
Box 218
Kellogg's
Box 219
Kellogg's
Box 222
Kellogg's
Box 227
Kellogg's
Box 228
Kellogg's
Box 235
Kellogg's
Box 240
Kellogg's
Box 247
Kellogg's
Box 247A
Kellogg's
Box 336
Kellogg's
Box 343
Kellogg's, Andrex, Alton Towers
Box 63
Kellogg's commercials
Box 382A
Kellogg's tapes, various masters, Scott
Box 154
Kellogg's, St. Ives
Box 135
Kellogg's Tony Tiger cels
Box 54
Kellogg's, Mattel, R.J. Reynolds (Winston), Unilever
Box 26
Kellogg's, Kraft, Nestle
Box 98
Kellogg's, miscellaneous account files, new business
Box 49
Kellogg's, Red Cross, Scott (Andrex)
Box 124
Kellogg's, Unilever; publications on research
Box 65
Kellogg's, Unilever; publications on research
Box 65A
Kellogg's, RAF account files
Box 282
Kodak, Benetton
Box 17
Kodak
Box 18
Kodak
Box 28
Kodak
Box 97
Kodak
Box 112
Kodak
Box 112A
Kodak
Box 293
Kodak, Kraft, Jaguar
Box 293A
Kodak
Box 335
Kodak
Box 348
Kodak, 1994-96, includes Olympics & photo CD
Box 322
KPMG, Warner-Lambert (Warner-Wellcome) (Listerine and Zantac)
Box 275A
Kraft
Box 22
Kraft
Box 30
Kraft
Box 31
Kraft
Box 67
Kraft
Box 67A
Kraft
Box 74
Kraft
Box 78
Kraft
Box 91
Kraft
Box 116
Kraft
Box 123
Kraft
Box 123A
Kraft
Box 132
Kraft
Box 187
Kraft, Royal Air Force
Box 188
Kraft
Box 201
Kraft
Box 213
Kraft
Box 222
Kraft
Box 286
Kraft
Box 291
Kraft, Andrex, Esso
Box 145
Kraft, J&B, Wilkinson
Box 287
Kraft Philly cheese artwork
Box 55
Lever
Box 121
Lever
Box 122
Lever, H.P. Bulmer (Strongbow)
Box 33A
Lever, SSAFA
Box 119
Lever, SSAFA
Box 119A
Milton Bradley
Box 41
National Lottery
Box 350A
National Westminster Bank (NatWest)
Box 16
National Westminster Bank (NatWest)
Box 19A
Nuclear Electric, Nestle, Kellogg's, Kraft
Box 285
Omega Watch, Kellogg's; StatPak (computer paper); research on eating habits
Box 101
Perspex
Box 37
Perspex
Box 44
Philip cake bread account files; toys, travel
Box 103
Pizza Hut
Box 33
Poly Travel
Box 103
Pond's (Timotei)
Box 86
Pond's (Timotei)
Box 86A
Ponds, Vaseline 1920s/30s, and Campari & Mackesons 1960s-70s
Box 10
Ponds, Vaseline 1920s/30s, and Campari & Mackesons 1960s-70s
Box 10A
R.J. Reynolds (Winston)
Box 26
Rowntree/Nestlé
Box 27
Rowntree/Nestlé
Box 37
Rowntree/Nestlé
Box 43
Rowntree/Nestlé
Box 44
Rowntree/Nestlé
Box 66
Rowntree/Nestlé
Box 68
Rowntree/Nestlé
Box 77
Rowntree/Nestlé
Box 80
Rowntree/Nestlé
Box 89
Rowntree/Nestlé
Box 93
Rowntree/Nestlé
Box 98
Rowntree/Nestlé
Box 100
Rowntree/Nestlé
Box 102
Rowntree/Nestlé
Box 117
Rowntree/Nestlé
Box 121
Rowntree/Nestlé
Box 141
Rowntree/Nestlé
Box 145
Rowntree/Nestlé, Esso
Box 164
Rowntree/Nestlé
Box 182
Rowntree/Nestlé
Box 185
Rowntree/Nestlé
Box 194
Rowntree/Nestlé
Box 195
Rowntree/Nestlé
Box 217
Rowntree/Nestlé
Box 217A
Rowntree/Nestlé
Box 237
Rowntree/Nestlé
Box 278
Rowntree/Nestlé
Box 284
Rowntree/Nestlé
Box 284A
Rowntree/Nestlé
Box 339
Rowntree/Nestlé
Box 339A
Rowntree/Nestlé--Andrew Brown?
Box 93
Rowntree/Nestle, BMRB report on mint purchasing patterns
Box 48
Rowntree, Hovis, Jaguar
Box 46
Rowntree, Kellogg's
Box 48
Rowntree, Kellogg's, Kraft
Box 285
Rowntree/Nestlé (Kit Kat)
Box 117
Rowntree/Nestlé; Thompson Way, Scott (Moist TP information)
Box 118
Rowntree/Nestlé (Nestlé, Polo)
Box 102
Rowntree/Nestlé, and General
Box 175
Rowntree/Nestlé, Superchannel
Box 128A
Rowntree, Kellogg's
Box 108
Rowntree/Nestlé, Unilever, Kellogg's, Dalgetty M. Cavendish
Box 167
Royal Air Force
Box 40
Royal Air Force
Box 82
Royal Air Force
Box 130A
Royal Air Force
Box 171
Royal Air Force
Box 199
Royal Air Force
Box 202
Royal Air Force
Box 215
Royal Air Force
Box 224
Royal Air Force
Box 282
Royal Air Force, Cancer
Box 283
Royal Air Force, Cancer
Box 283A
Royal Air Force, Rowntree, Brooke Bond
Box 288
Scott
Box 12
Scott
Box 118
Scott, Kellogg's
Box 148
Scott
Box 156
Scott
Box 196
Scott
Box 200
Scott
Box 212
Scott
Box 225
Scott
Box 296
Scott--David Faulkner, Kraft
Box 184
Scott, Barclays, Elida Gibb, Jaguar, Esso, Northwest Airline
Box 285A
Scott, Andrex
Box 352
Scott/Kimberley Clark (Andrex) account files,
Box 30
Steel Co. of Wales, Taylor Woodrow
Box 243
Stena Sealink, Warner-Lambert (Warner Wellcome, Glaxo Wellcome)
Box 11
Taylor Woodrow Construction
Box 243
Unilever
Box 3
Unilever
Box 7
Unilever
Box 8
Unilever
Box 8A
Unilever
Box 20
Unilever
Box 23
Unilever
Box 61
Unilever
Box 61A
Unilever (Persil)
Box 72
Unilever
Box 86
Unilever
Box 92A
Unilever
Box 95
Unilever, Atwood research on soap powder in Ireland
Box 107A
Unilever, Rowntree
Box 108
Unilever
Box 113
Unilever
Box 150
Unilever
Box 153
Unilever
Box 176A
Unilever
Box 203
Unilever--Julie Harvey-Samuel
Box 209
Unilever
Box 220
Unilever
Box 226
Unilever
Box 232
Unilever
Box 237
Unilever
Box 289
Unilever
Box 338
Unilever
Box 338A
Unilever
Box 351
Unilever
Box 351A
Unilever (including video)
Box 214
Unilever worldwide--Lux & Timotei 1987-88
Box 160
Unilever, Lux and Timotei
Box 161
Unilever (Persil), Crown Paint
Box 163
Unilever (Persil)
Box 130
Unilever (Persil)
Box 130A
Unilever, E. Griffith Hughes, Goodyear, Hudson Knight
Box 279A
Unilever
Box 41
Unilever, Rowntree/Nestlé
Box 170
Warner-Lambert, Unilever/Elida Gibbs
Box 178
Warner-Lambert
Box 53
Warner-Lambert
Box 62
Warner-Lambert
Box 225
Warner-Lambert
Box 275A
Warner-Lambert
Box 345A
Warner-Lambert (Benylin, Actifed, Listerine), BMRB mouthwash study
Box 27
Wilkinson
Box 311
Electricity Council
Box 192
Kodak, Pepsi, Warner-Lambert
Box 192
Guiness (slides)
Box 294
Guiness, NatWest (slides)
Box 294A
Books
Box 159
Books
Box 214A
Books
Box 248
Books
Box 259
Books
Box 260
Books
Box 264
Books
Box 265
Books
Box 268
Books
Box 272
Books
Box 275
Books
Box 276
Books
Box 297
Books
Box 297A
Books
Box 316
Books
Box 316A
Books
Box 323
Books
Box 357
Books
Box 357A
Books
Box 364
Books
Box 364A
Books
Box 367
Books
Box 367A
Books
Box 372
Books
Box 372A
Books
Box 377
Books
Box 377A
Books
Box 389
Books
Box 389A
Books, bound reports
Box 221
Publications
Admap
Box 382
Admap
Box 387
Admap; Mintel New Product Development News
Box 177
Advertising Age
Box 126
Advertising Age
Box 126A
Advertising industry publications, 1980s-90s; Ad Age 1980s
Box 21
British Design; Art Directors Annuals; miscellaneous books
Box 362
British Design; Art Directors Annuals; miscellaneous books
Box 362A
Broadcast media reports
Box 156A
Broadcast media reports (BBC handbooks)
Box 162
Campaign Magazine
Box 5
Campaign magazine
Box 88
Campaign magazine
Box 88A
Campaign magazine
Box 90
Campaign magazine
Box 90A
Campaign magazine
Box 133
Campaign magazine
Box 157
Campaign magazine
Box 166A
Campaign magazine
Box 270
Campaign magazine
Box 270A
Campaign magazine
Box 312
Campaign magazine
Box 315
Campaign magazine
Box 325
Campaign magazine
Box 325A
Campaign magazine
Box 353
Campaign magazine
Box 353A
Campaign magazine
Box 355
Campaign magazine
Box 356
Campaign magazine
Box 360
Campaign magazine
Box 381
Campaign magazine
Box 383
Campaign magazine
Box 383A
Campaign magazine
Box 386
Campaign magazine
Box 391
Campaign magazine
Box 391A
Campaign magazine; Graphis Poster Annual
Box 368
Consumer Affairs
Box 280
Euro Barometer (public opinion journal)
Box 275
International Marketing Data & Statistics; Consumer Europe; miscellaneous marketing reports
Box 365
International Marketing Data & Statistics; Consumer Europe; miscellaneous marketing reports
Box 365A
Journal of Marketing; Journal of Marketing Research; Journal of Consumer Research
Box 57
Journal of Marketing Research Society
Box 134
Journal of Marketing Research Society; International Journal of Advertising
Box 134A
JWT Focus On: Charities, Kids
Conditions Governing Access note

[Restrictions on Access: JWT Focus On is closed to non-JWT researchers until 2016.]

Box 298
JWT Focus On: Household, Case Studies
Box 298A
JWT Focus On: Cars, Humor, Lifestyles, Luxury Goods
Box 304
JWT Focus On: Cars, Humor, Lifestyles, Luxury Goods
Box 304A
JWT Focus On: Media, Nestle
Box 307
JWT Focus On: Royal Air Force
Box 307A
JWT Focus On: Healthcare, Gambling/Lottery, Drinks
Box 327
JWT Focus On: DeBeers
Box 327A
JWT Focus On
Box 374
JWT Focus On
Box 374A
JWT Focus On, miscellaneous publications
Box 305
JWT Information Centre newsletter
Box 275
JWT publication, New Housewife
Box 392
JWT Publications
Box 48
JWT publications
Box 137
JWT publications
Box 198
JWT publications
Box 264
JWT publications
Box 376
JWT publications and newsletters
Box 390
Knowledge Centre publications
Box 131
Leisure Futures
Box 211
Media International; Media & Marketing Europe; Media (Asia's Media & Marketing Weekly); miscellaneous single issues and publications
Box 233
Mintel Market Intelligence
Box 275
Mintel Market Intelligence
Box 276
Mintel Market Intelligence
Box 292
Mintel Reports
Box 35
Mintel Reports
Box 35A
Mintel Reports
Box 46
Mintel Reports, Campaign, JWT Nuts
Box 138
Mintel Reports, Food & Drink 1998
Box 13
Miscellaneous publications
Box 166
Miscellaneous publications
Box 264
Round the Square
Box 15
Social Trends (newsletter)
Box 292
Brad Advertiser and agency list; Henley Centre currency profiles; Media and marketing Europe; RSA cinema handbook; zenith market and media fact
Box 192
The Leveller (JWT Newsletter)
Box 394

New Business Files

[See also Anthony Rau Papers]

New Business 1960s--Rau, Anthony
Box 346
New business files
Box 59
New business files
Box 71
New business files
Box 239
New business files
Box 239A
New business files
Box 249
New business files
Box 295
New Business files
Box 332
New Business files
Box 363
New Business files
Box 384
New Business: BACS
Box 390
New Business files; Anthony Rau Papers
Box 59
New Business files; Anthony Rau Papers
Box 120
New Business, other presentations 1980s various; also JWT Quality Manuals early 1990s
Box 16
New Business, presentations, reports (printed materials)
Box 62A
New Business: BAA Gatwick presentation
Box 52A
New Business: BT share offer 1991
Box 232
New Business: Brewers' Society, Cheese Bureau, London Brewers' Council
Box 249
New Business: Frito-Lay presentation, JWT European credentials booklet
Box 46
New Business: Goldsmith presentation (JWT Direct)
Box 52
New Business--Software and video games
Box 128
New Business--Thomson Holidays
Box 192
Audiovisual
Box 81
Audiovisual
Box 111A
Audiovisual
Box 154
Audiovisual
Box 278A
General
Box 106
General
Box 274A
General, mainly training seminars
Box 92
Craft Skills Seminar
Box 92A
General London Office files, Conference, Marketing to Pregnant Women, Value Engineers study of alcoholic beverage drinkers
Box 46
General London Office files, JWT Perth training simulation, Rena Bartos Moving Target talk
Box 92
1984 European Management Assessment
Box 176
1984 European Management Assessment
Box 176A
1990s Pan Europe Markets
Box 373
Adshel brochure (specialist in bus shelter advertising)
Box 284
Advertising awards, JWT exchange program, Quality manual
Box 345
Annual management plans, I-Group, etc.
Box 173
Annual management plans
Box 173A
BMRB menu survey, Monitor Card, Memorabilia--JWT playing cards
Box 392
British Household in the Seventies (IPC marketing report)
Box 292
Chairman's Strategy Group
Box 246
Clippings scrapbooks
Box 34
Clippings scrapbooks
Box 34A
Corporate
Box 390
Cow & Gate baby food report
Box 46
De Gaulle, The Man Who Was France (television script),
Box 26
E. Griffith Hughes advertising summary,
Box 279
European operations 1980s
Box 105
European research
Box 134B
Finance, economic research
Box 211
Government documents and reports
Box 174
Handbook of Effective Advertising
Box 43
Information Centre newsletters,
Box 43
Jeremy Bullmore poster and clippings
Box 250
JWT charities
Box 120
JWT London reading list
Box 275
JWT Mediterranean/Middle East
Box 197
JWT Mediterranean/Middle East
Box 197A
JWT Perth
Box 92
JWT Procedures for Quality, JWT Quality Assurance Manual, McCrae Consultants, Lead Assessor Course
Box 36
Management simulation seminar
Box 129
Media: Asia-Pacific Media Forum; various media reports; children and television reports; IPA (International Practitioners of Advertising) radio study
Box 274
Media Department
Box 256
Media Department
Box 256A
Media Department
Box 274
Miscellaneous corporate correspondence
Box 47
Miscellaneous office files (mostly policy & procedure)
Box 36
Miscellaneous office files
Box 300
Mostly photos from office party
Box 333
Mostly photos from office party
Box 390A
Old photographs
Box 169
Personnel records
Conditions Governing Access note

[Restrictions on Access: All personnel files are closed for 40 years.]

Box 46
Personnel records
Box 69
Personnel records
Box 156
Personnel records
Box 156A
Personnel records
Box 254
Report on retail technology
Box 41
Reports: RBL Consumption Study, Representatives' Basic Reading List, Television consumer audit
Box 32
Reports
Box 46
Research--Brands
Box 390
Research--Children, direct marketing, market research
Box 128A
Research--Cooking, going out, entertaining in, recipes
Box 392
Research--Flymo wet/dry vacuum cleaner; children and media
Box 128
Research--Food, magazines, own label
Box 198
Research--Private labels
Box 206
Research--Sponsorship
Box 99
Staff photographs and biographies, 1980s
Box 251
Television sponsorship report,
Box 26
Thompson Way
Box 118
Thompson Way
Box 232
Training; Broadcast media; ITV
Box 189
Training manuals
Box 215
Videos: Brand is the Business, Dark Star, JWT showreel, Migrant Worker, Mike Leigh extracts, Miracle of Life (BBC)
Box 43
Women, the Quiet Revolution (report)
Box 274
WPP Group annual report
Box 43
Photographs--Jeremy Bullmore
Box 394
Photograph--Creative Department 1975
Box 394
General--Training, etc.
Box 294
Card index, IPA papers, miscellaneous publications
Box 369
Microfiche index
Box 380A
Microfiche index
Box 380
Microfiche index
Box 324
Microfiche index
Box 317
Knowledge Centre miscellaneous (Currency Profile, Le Torri Lombard VHS)
Box 138
Knowledge Centre tapes (presentations, speeches, etc. 1970s-early 1990s)
Box 152
Knowledge Centre: Institute of Practitioners in Advertising (IPA), IPA Prudential case study,
Box 46
Knowledge Centre: IPA (International Practitioners of Advertising), misc. files,
Box 26
Knowledge Centre: IPA (International Practitioners of Advertising), misc. files,
Box 263
Knowledge Centre: IPA Advertising Effectiveness entries
Box 354A
Knowledge Centre: IPA Advertising Effectiveness entries
Box 354

2. Accession (2009-0112), 1978-2000 and undated

2 boxes

Contains materials from the Knowledge Centre: Kellogg's commercials on 11 Umatic tapes; Lipton, Unilever, Rowntree/Nestlé, Rolex and Manfield & Sons account files; financial records; TTB, WPP Atticus and Year in Review publications; Unilever/Knorr “Chicken Tonight” radio spots on CD; Umatic Jim Foster on Brouillard; VHS tape of DeBeers 1992 and “Women's Attitude toward Cooking in Europe” 2000.

Tapes and Miscellaneous from Room Behind Cleaners and Elsewhere
Box 1
Account Files--Lipton
Box 1
Account Files--Manfield & Sons (shoe company)
Box 1
Account Files--Rolex
Box 1
Account Files--Rowntree/Nestlé (Kit Kat)
Box 1
Account Files--TSB
Box 1
Account Files--Unilever
Box 1
Audiovisual--DeBeers, 1992
Box 1
Audiovisual--Jim Foster/Brouillard, 1986
Box 1
Audiovisual--Knorr (Unilever) “Chicken Tonight” radio spots
Box 1
Audiovisual-- “Women's Attitude to Cooking in Europe,” 2000
Box 1
Guard Book records
Box 1
London Office financial records
Box 1
Publication--JWT Year in Review, 1998, 2000
Box 1
Publication--WPP Atticus
Box 1
Stationery
Box 1
Thompson Total Branding binder, 1999
Box 1
Audiovisual--Kellogg's commercials, 1978-1994 (11 tapes, Umatic)
Box 2
“A New Map for Europe,” 1990
Box 1
CDs and a document relating to Thompson Total Branding Awards, 1998-2001

[Technical Services needs to reformat for use copies of CD-Rs before use.]

Box 1
Staff pictures for biographies, 1990s

[Attention: Contains pictorial materials.]

Box 1
Surveys for Kellogg, 1959-1960
Box 1
“Agency in Action,” undated

[Illustrated publication which gives background on the JWT London Office then located at Bush House, Aldwych.]

Box 1
Scrapbook by the Ministry of Food, “Home and women's magazine advertising,” 1945 Aug.-1948 May

[Assisted the public in coping with continued food rationing after World War II.]

Box 2
Kellogg, “Advertising and Promotion Recommendations,” 1971-1973
Box 2
Rinso detergent scrapbook, 1931-1937
Box 3
Vaseline Soapless Shampoo scrapbook, 1936-1937
Box 3
Photographs of Jeremy Bullmore, 1975

[Part of the London Creative (?) Department. Attention: Contains pictorial materials.]

Box 3
Oxo “souvenir edition” mock issue of the Daily Mirror tabloid, 1960

Original sketches and animation cells for commercials featuring Kellogg's Tony the Tiger

Box 3
Proof books from JWT's Berlin, Germany Office1928-1938

[Includes Kraft, 1928; Horlick's, 1929 (2 books); Ponds, 1936-1938; Only known original proof books from this office; most print ads from that era outside the U.S. have survived only on microfilm that is in the JWT archives.]

Box 3

4. Accession (1998-0519), 1994-1995

5 boxes

Primarily tapes and transcripts of interviews done by Tom Rayfield with various JWT staff for Rayfield's book Fifty in 40: The Unofficial History of JWT London, 1945-1995. Also includes notes and a draft timeline. Tapes and master transcripts are closed to non-JWT researchers; see Use Copies of transcripts in boxes 1-2.

Interview transcripts (Use Copies); Luncheon, Individuals A-J
Box 1
Interview transcripts (Use Copies); Luncheon, Individuals L-Y
Box 2
Timeline and notes
Box 2
Interview tapes and transcripts (Archival Masters); Luncheon, Individuals A-G
Conditions Governing Access note

RESTRICTED

Box 3
Interview tapes and transcripts (Archival Masters); Individuals H-M
Conditions Governing Access note

RESTRICTED

Box 4
Interview tapes and transcripts (Archival Masters); Individuals P-Y
Conditions Governing Access note

RESTRICTED

Box 5

5. Accession (1993-090), 1955-1986

2 boxes

Includes 1955 business reports relating to JWT London Office; 1985-1986 reports by David Campbell-Harris (JWT Area Director for Eastern Mediterranean and the Middle East] on trips to the Middle East.

London business reports, 1955
Box 1
David Campbell-Harris, 1985-1986
Box 1
David Campbell-Harris, 1985-1986 (continued)
Box 2
Letters of terms, circa 1928-1932
Box 1
Budget and billing, 1935-1937
(2 folders)
Box 1
Memos on the role of Account Representatives, 1960s
(2 folders)
Box 1
Management training and development program, 1965
Box 1
Representative Survival Kit, 1969
Box 1
Advertising Planning Methods, 1987
Box 2
Procedures 3: Account Management, 1993
Box 2
Procedures 13: JWT Training Policy, 1993
Box 2
JWT New Business Handbook, 1980s
Box 2
JWT Identity Guidelines, 1990s
Box 2
50 in 40 manuscript draft copy, circa 1985

[An unofficial history of JWT London, by Tom Rayfield]

Box 3

7. Accession (801209B), 1968-1981

1 box

Various reports and publications.

Exercise T-Plan Europe, 1968
Box 1
Decimalization of the Currency in Great Britain, circa 1971
Box 1
JWT marketing Strategy, 1974
Box 1
Group K presentations, JWT International Seminar, 1970
Box 1
Ford ESO Account Work Summary, 1972
Box 1
Ford of Europe, 1972
Box 1
Managers Meeting minutes, 1973
Box 1
control Department Systems and Procedure, 1974
Box 1
Annual Management Assessment/Objectives, 1975
Box 1
A Tender for EURONET--An Initial Promotional Programme, 1977
Box 1
Middle East Report, 1981
Box 1
The Practice of Media, 1972
Box 1
Advertising and JWT in 1976, 1971
Box 1
Some Observations on Forecasting and Planning, 1973
Box 1
831103
Box 1
Photocopies of newspaper clippings relating to the listing of JWT Group stock on the London Stock Exchange, 1980s
Box 1
850205A
Materials relating to London Board Awayday/New Technology Bazaar, 1982-1985 and undated
Box 1
850315B
Group 8 (precursor of Contact Advertising, Ltd.) reports, 1968-1970
Box 1
860611A
London stock plan, 1966, 1973
Box 1
93-210
JWT and British Market Research Bureau (BRMB)--Factual Description in Outline, 1960
Box 1
Executive Summary of Continental European Annual Market Reports, 1970
Box 1
Advertising Industry and JWT Forecasts for 1970-1975, 1970
Box 1
Miscellaneous Additions
Box 2
Public Attitudes to Advertising, report by Advertising Association,1996
Box 2
New Business, Tender for United States Travel Service Account, 1976
Box 2
Executive Briefs on key issues in advertising, reports by Advertising Federation, circa 1996
Box 2
Craft Skills, 2003
Box 2
Project Fossil briefing (Nuclear Electric), circa 1990
Box 2
Nuclear Electric: Harnessing the Power of Communications, circa 1990
Box 2
JWT Organisation and Resource for British Airways, 1995
Box 2
JWT A Global Agency, presentation to British Airways, 1995
Box 2
British Airways Worldwide Media Planning Guidelines, circa 1995
Box 2
J. Walter Thompson Financial Sector Conference, 1993 July
Box 2
The Case for Advertising, presentation to Nuclear Electric, 1993
Box 2
Presentation on PPGH/JWT (JWT's Amsterdam office), 1994
Box 2
Agency People Development, Thoughts and Suggestions for Commercial,1993
Box 2
European and Asian Managers Meeting, 1995 Sept.
Box 2
JWT Worldwide presentation, 1994
Box 2
WPP Group plc presentation, 1994 Jan. 12
Box 2
Inside Advertising presentation, Institute of Practitioners of Advertising (IPA), undated
Box 2
Nuclear Electric presentation, 1992 June 7
Box 2
New Business pitch, Nuclear Electric, circa 1990
Box 2
Memoranda, Nuclear Electric new business pitch, 1990
Box 2
JWT Resources, prepared for British Airways, circa 1990
Box 2
 

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Provenance

The J. Walter Thompson Company. London Office. Records were received by the David M. Rubenstein Rare Book & Manuscript Library as gifts in 1987-2009.

Processing Information

Processed by Richard Collier, January 2009

Encoded by Richard Collier, August 2009

Materials may not have been ordered and described beyond their original condition.

Accessions 801209B, 831103, 850205A, 850315B, 860611A, 1993-090, 1993-210, 1998-0509, 1998-0519, 2002-0269, 2008-0270, and 2009-0112 are described in this finding aid.