J. Walter Thompson Company. London Office. Newsletters and publications, 1947-2001 and undated

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Summary

Creator:
J. Walter Thompson Company. London Office and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
10.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11681

Background

Scope and content:

Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899, and permanently in 1926.

Acquisition information:
The J. Walter Thompson Company. London Office. Newsletters and publications were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Alyssa Perez, Oct. 2018;

Accessions described in this collection guide: 2008-0270

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising
Advertising -- Great Britain
Advertising -- Great Britain -- History
Advertising agencies
Advertising agencies -- Great Britain
Advertising agencies -- Great Britain -- History
Advertising -- Research
Market research
Advertising agencies -- Management

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Newsletters and publications, David M. Rubenstein Rare Book & Manuscript Library, Duke University.