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Guide to the J. Walter Thompson Company. London Office. Newsletters and publications, 1947-2001 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11681
Title
J. Walter Thompson Company. London Office. Newsletters and publications
Date
1947-2001 and undated
Extent
10.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. Newsletters and publications, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1982-3 Reports, 1982-1983
Box 1
40 Berkeley Square, 1967
Box 12
A Decade of Change, 1964
Box 1
A Glossary of Media Terms, 1993
Box 1
A History of Berkeley Square, 1977
Box 1
A Short Biography of Martin St. John O'Grady, 1991
Box 1
Account Plan, 1989
Box 1
Acorn: Direct Marketing, 1980/1983
Box 1
Advertising: Is this the sort of work that an honest man can take pride in?, 1967
Box 1
Advertising and sales promotion expenditure, 1965
Box 1
Advertising Expenditures in Western Europe 1960-1970, 1972
Box 1
Advertising Planning Methods, 1987
(2 folders)
Box 1
Advertising Reports, 1964
Box 1
Advertising: An Annotated Bibliography, 1972
Box 1
Around the Piazza, 1986
Box 1
At the Receiving End, 1967
Box 1
Booklet No. 133, 1985-1988
Box 1
Bush House, Berlin, and Berkeley Square (George Butler), 1985
Box 1
Cable and Advertising in the Eighties, 1983
Box 1
Campaign Agency of the Year, 1991
Box 1
Challenges + Problems for International Advertising, 1963
Box 1
Children's Hour, 1983
Box 1
Colour Television--A Report, 1966
Box 1
Consumer Change in the Mid 70's, 1976
Box 1
Consumer Constraints, 1975
Box 1
Cooking and Recipe Usage in the 1970s (2 volumes), 1978
(2 folders)
Box 1
Copying and Printing Services Kodak, 1990
Box 1
Crisis in Branding, 1978
Box 1
Daily Express parody Kinnett Hinks tribute, 1967
Box 12
Decimal Currency Board--Public Information Campaign, 1971
Box 1
Do you know your way around Europe?, 1973
Box 1
Drink News 1998 (1/2), 1998
(2 folders)
Box 1
Eating Behaviour + Attitudes to Food, Nutrition, and Health, 1981
Box 1
EMU News + Reports, 1997-1998
Box 1
Ethiopian Endeavour, 1972
Box 1
Euro News, 1997-1998
(2 folders)
Box 1
Euro News 1998, 1998
(2 folders)
Box 1
Ferry News, 1998
Box 1
Financial Services Act 1986, 1988
Box 1
Focus On: Boots, 2001
Box 1
Focus On: Cars, 2000-2001
(4 folders)
Box 1
Focus On: Cars, 2001
(2 folders)
Box 2
Focus On: Charities, 1997-2001
(7 folders)
Box 2
Focus On: De Beers, 1998-2000
(6 folders)
Box 2
Focus On: Drinks, 2000-2001
(6 folders)
Box 2
Focus On: Ferries, 1998-2000
(2 folders)
Box 3
Focus On: Financial Services, 2001
Box 3
Focus On: Gambling, 2000-2001
(2 folders)
Box 3
Focus On: Healthcare, 2000-2001
(5 folders)
Box 3
Focus On: Household Products, 2000-2001
(4 folders)
Box 3
Focus On: Humour, 1999-2001
(6 folders)
Box 3
Focus On: Kids, 1999-2000
(7 folders)
Box 4
Focus On: Lifestyles, 2000-2001
(7 folders)
Box 4
Focus On: Luxury Goods, 2000-2001
(5 folders)
Box 4
Focus On: Media, 2000-2001
(3 folders)
Box 4
Focus On: Media, 2001
(7 folders)
Box 5
Focus On: Nestle Rowntree, 1998-2001
(7 folders)
Box 5
Focus On: Retail, 2000
(2 folders)
Box 5
Focus On: Retail, 2001
(4 folders)
Box 6
Focus On: Rolex, 1998-2000
(7 folders)
Box 6
Focus On: Telecommunications, 1999
Box 6
Focus On: The RAF (Royal Air Force), 1997-2001
(8 folders)
Box 5
Focus On: Tobacco, 1998-2001
(8 folders)
Box 6
Focus On: Toiletries + Cosmetics, 2001
(5 folders)
Box 6
Focus On: Toiletries + Cosmetics, 2001
Box 7
Focus On: Toy News, 1998
Box 7
Focus On: Toys, 2001
Box 7
Focus On: Travel, 2000-2001
(4 folders)
Box 7
Food + Cooking in England, 1964
Box 7
Forecasting the Demand for Consumer Durables, 1964
Box 7
From Advertising to Sales, 1985
Box 7
Gallup Organization Poll, 1995
Box 7
Going Out, 1982
Box 7
Grocery Marketing: The Next Five Years, 1968
Box 7
Handbook of Early Advertising Art (Clarence Hornung), 1956
Box 11
Hanson Trust vs Imperial Group, 1985-1986
Box 7
Having People In, 1981
Box 7
Hindustan Thompson: Media Overview, 1992
Box 7
HOME VIDEO, 1981
Box 7
How Advertising Works, 1974
Box 7
How Many Nations?, 1964
Box 7
How Much Do Television Commercials Cost To Make?, 1973
Box 7
How The Public Sees Banks, 1983
Box 7
How Useful is Proposition Testing?, undated
Box 7
ICC International Code of Advertising Practice, 1987
Box 7
International Advertising: The Wheel Is Turning Full Circle, 1968
Box 7
Interpreting Public Attitudes--A Report by Mollie Tarrant, 1978
Box 7
Introduction to Impart, 1982
Box 7
Introduction to Media in the U.K., 1985
Box 7
Introduction to Media Research--U.K., 1985
Box 7
J. Walter Thompson Company Limited, 1984-1985
Box 7
J. Walter Thompson Identity Guidelines, undated
Box 7
J. Walter Thompson News, 1967, 1985
(2 folders)
Box 7
J. Walter Thompson The Handbook, undated
Box 11
J. Walter Thompson Year in View, 1998, 2000
(2 folders)
Box 7
J. Walter World, 1992
Box 7
John's Article in Guinness Time, undated
Box 7
JWT, 1984
Box 7
JWT "T Square", undated
Box 8
JWT Advertising, 1979
Box 7
JWT Advertising Agent, 1978
Box 7
JWT Brand Consultancy, 1994
Box 7
JWT Decimal Money Experiment, 1967
Box 7
JWT in Britain, 1970-1976
(7 folders)
Box 7
JWT in Britain in 1976: A Review of the Year's Advertising, 1977
Box 7
JWT in Britain in 1977: A Review of the Year's Advertising, 1978
Box 7
JWT in Close-Up, 1978, 1980
(2 folders)
Box 7
JWT in Europe, 1988
Box 7
JWT in Press and Posters, 1999-2000
Box 7
JWT in Print, undated

Part of a boxed series commemorating the 50th anniversary of JWT London at 40 Berkeley Square

Box 11
JWT Knowledge, undated
Box 7
JWT Lexicon + Wisdoms, 1987
Box 7
JWT London 1926-1966, 1967
Box 7
JWT London--Dates + Data, 1989
Box 7
JWT London Company Charts, 1977-1984
(6 folders)
Box 7
JWT Manchester: A Review of the Year's Advertising, 1980-1981
(2 folders)
Box 7
JWT Media Person's Handbook, undated
Box 7
JWT Performance Report, 1984
Box 8
JWT Red Book, 1899
Box 8
JWT Summary of services offered, 1947
Box 11
JWT World Identity Program, 1990
Box 8
Leveller, 1988
Box 8
Leveller, 1988
(2 folders)
Box 12
Leveller articles, 1988
(2 folders)
Box 8
Leveller comics, 1988
Box 8
Leveller drafts, 1988
Box 8
Leveller newspaper cuttings, 1988
Box 8
Leveller photos, 1988
Box 8
Leveller production cost, 1988
Box 8
Life Style Trends + Projections, 1987
Box 8
Lifestyle News, 1998
Box 8
Looking Forward to the Next 10 Years, 1990
Box 8
Market Modeling in Action, 1980-1986
Box 8
Market Research and the Retailer, undated
Box 8
Market Research on a European Basis, 1971
Box 8
Marketing as a Career, undated
Box 8
Media, T.V., + Repeat Fees, 1990-1991
Box 8
Mirror for a Lady, 1954
Box 8
Nottingham University--Decimalisation Study, 1972
Box 8
NUTS: U.K. Launch, 1982
Box 8
Old Men in Advertising, 1975
Box 8
Operational research + marketing, undated
Box 8
Planning Guide, 1974
Box 8
Print Production Costs, 1991
Box 8
Private Label Received, 1970
Box 8
Procedures for Quality--Section 13: JWT Training Policy, 1992
Box 8
Procedures for Quality--Section 3: Account Management, 1992
Box 8
Professional Development Programme, 1998-1999
Box 8
Rascal Radio Planning Guide, 1981
Box 8
Read all about it!, 1974
Box 8
Regional Factors in T.V. Advertising, 1984
Box 8
Representatives' Basic Reading List, 1979
Box 8
Responses, Not Messages., 1995

Part of a boxed series commemorating the 50th anniversary of JWT London at 40 Berkeley Square

Box 11
Retail Price Index, 1973
Box 8
Retailing in the Seventies, 1970
Box 8
Rise of T.V. Audiences, 1985
Box 8
Round the Square, 1952-1987
(15 folders)
Box 8
Round the Square, 1978-1985
(3 folders)
Box 12
Round the Square--Relaunch, 1987-1988
Box 8
Social Change in Britain by 1984, 1964
Box 8
Statistics Explained: A Series of Essays, 1980
Box 8
Stena (ferry line) News, 1998
Box 8
Techniques in Market Forecasting, 1969
Box 8
Television Today and Television Tomorrow, 1983
Box 8
The ABC of JWT, 1995

Part of a boxed series commemorating the 50th anniversary of JWT London at 40 Berkeley Square

Box 11
The Advertiser's Recipe Book, 1980
Box 8
The Andrex Story, undated
Box 8
The British Codes of Advertising + Sales Promotion, 1995
Box 8
The Campaign with the Hole (Polo), undated

Part of a boxed series commemorating the 50th anniversary of JWT London at 40 Berkeley Square

Box 11
The Case for Advertising, 1976
Box 8
The Changing Face of Supermarket Shopping, 1964
Box 9
The Client/Agency Relationship, 1964
Box 9
The Consumer Has a Mind as Well as a Stomach, 1972
Box 9
The Fourth Stage Consumer: Planning Manifesto, 1993
Box 9
The Freeze-Drying Process, 1966
Box 9
The GEC bid for AEI (General Electric Company plc, Associated Electrical Industries), 1968
Box 9
The Gravity of Marketing, 1970
Box 9
The Great Outdoors, 1973
Box 9
The JWT Book of Surprises, 1995

Part of a boxed series commemorating the 50th anniversary of JWT London at 40 Berkeley Square

Box 11
The JWT Decimal Money Experiment, 1967
Box 9
The JWT London Reading List, 1997
Box 9
The King Papers, 1988
Box 9
The Longer Lasting Agency, 1995

Part of a boxed series commemorating the 50th anniversary of JWT London at 40 Berkeley Square

Box 11
The New Housewife (Tables and text), 1967
(4 folders)
Box 9
The New Housewife, 1973 v. 1965, 1975
Box 9
The New Wavelength, 1973
Box 10
"The presentation didn't go quite as we expected", 1972
Box 10
The Recession: Prospects for Consumer Goods, 1980
Box 10
The Regional City of Solent, 1965
Box 10
The Relationship between Purchasing Patterns and Advertising Exposure, 1971
Box 10
The Sales Curves of New Products, 1964
Box 10
The Thompson Way, 1989
Box 10
The T-Plan, 1964
Box 10
The Validity of Test Marketing, 1965
Box 10
The Visitors Book, 1982
Box 10
The Winner's Manual, 1981
Box 10
Three Myths about Our Export Trade, 1966
Box 10
Tomorrow's Food + Tomorrow's Consumer, 1971
Box 10
VIEWDATA, 1982
Box 10
West-Germany: A Lost Opportunity?, 1966
Box 10
What Do We Know About How Advertising Works?, 1967
Box 10
What is a Brand?, 1970
Box 10
What Puts the Prices Up?, 1965
Box 10
What Say the Augurers?, 1969
Box 10
What's Coming on Telly?, 1981
Box 10
Who Influences Whom?, 1968
Box 10
Will the Early Eighties be a Repeat of the Mid-Seventies?, 1980
Box 10
Women: The Moving Target in the U.K., 1986
Box 10
Women's Use of Media, 1975
Box 10
World-wide Opportunities for Better Living Standards, 1963
Box 10
WPP Group plc, 1987-1988
Box 10
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899, and permanently in 1926.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Corporate documentation;

J. Walter Thompson Company. Newsletters collection;

J. Walter Thompson Company. Publications


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. Newsletters and publications were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Alyssa Perez, Oct. 2018;

Accessions described in this collection guide: 2008-0270