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Guide to the J. Walter Thompson Company. London Office. Anthony Rau papers, 1946-1986 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT London office first opened in 1899. Anthony Rau was an executive with the London office whose career spanned the 1960s-1980s. Collection includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11460
Title
J. Walter Thompson Company. London Office. Anthony Rau papers
Date
1946-1986 and undated
Extent
8.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into two series: General Files; New Business Account Files.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. London Office. Anthony Rau papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

100 Facts about JWT (Peter Nevile), 1965
Box 1
Charity work--CAM (Communication Advertising and Marketing Education Foundation), 1982
Box 1
Charity work--Charity tie-ins, 1979-1983
(3 folders)
Box 1
Charity work--History of Advertising Trust, 1982
Box 1
Charity work--JWT charitable donations, 1966-1969
(3 folders)
Box 1
Charity work--JWT charitable donations, 1969
(2 folders)
Box 2
Charity work--JWT charities, 1980-1982
(4 folders)
Box 2
Charity work--JWT Charity Committee, 1973-1975
(2 folders)
Box 2
Charity work--JWT Charity Committee, 1970-1979
Box 3
Charity work--JWT/Charities Aid Foundation, 1970-1980
(2 folders)
Box 3
Group new business, 1979-1980
Box 3
Hill & Knowlton, 1980-1982
(2 folders)
Box 3
J. Walter Thompson philosophy, undated
Box 3
Jeremy Bullmore Admap article, 1984
Box 3
JWT: A Compendium of Facts, undated
Box 3
JWT credentials booklet, 1966
Box 3
JWt London advertisement: Have You Got What It Takes to Be a Top Heavyweight, undated
Box 3
JWT London company charts, 1984
Box 3
JWT London credentials, 1962-1965
Box 3
JWT Service and Organisation, 1968
Box 3
Landsdowne Marketing--Business and Communication Plan; New Business Objectives, 1979
Box 4
Landsdowne Marketing--Overview, 1979
Box 4
MARC (Management and Applied Research Consultants), 1984
Box 4
Memos, 1972-1984
Box 4
New Business Committee meeting minutes, 1966-1983
(7 folders)
Box 4
New Business Committee meeting minutes, 1984-1986
(3 folders)
Box 5
New Business Group meeting minutes, 1980
Box 5
New business notes for Board meetings, 1971-1978
Box 5
New business presentation charts, 1966
Box 5
New Business Seminar (training), 1966
(2 folders)
Box 5
Reports--Annual Marketing Reports, 1968-1970
Box 5
Reports--European new business, 1968-1969
Box 5
Reports--Guide to Television, 1984
Box 6
Reports--JWT Market Report: Reinforcing the Sales Force, 1964
Box 6
Reports--Miscellaneous new business reports, 1962-1966
Box 6
Reports--Monthly New Business Report, 1966-1973
(8 folders)
Box 6
Reports--Monthly New Business Report, 1974-1980
(7 folders)
Box 7
Reports--Monthly New Business Report, 1981-1983
(3 folders)
Box 8
Reports--Monthly New Business Report--Memos, 1962-1968
Box 8
Reports--Proposals for a Major Italian Wine Promotion in the United Kingdom, 1976-1977
Box 8
Reports--Recent Developments at J. Walter Thompson Company Ltd., 1966
Box 8
Reports--Some Details About J. Walter Thompson Company Ltd., 1967
Box 8
Reports--Summary of New Business Contacts, 1963-1965
Box 8
Reports--Testing to Destruction (Alan Hedges), 1974
Box 8
Reports--Weekly Information Service, 1983-1986
Box 8
Bache, 1973
Box 9
Bacofoil, 1977
Box 9
Balcan Engineering, 1975
Box 9
Batchelor's Foods, 1980
Box 9
Battersea Trading, 1975
Box 9
Baxter's, 1973-1984
Box 9
Bayer, 1974
Box 9
Beecham, 1973-1982
Box 9
Beef Information Council, 1973-1974
Box 9
Beefeater Gin, 1968-1980
Box 9
Bees Limited, 1973-1976
Box 9
Belfast Trust, 1974
Box 9
Benelux Musical Instruments, 1974
Box 9
Bent Cross Shopping Centre, 1973-1978
Box 9
Bentley Organ, 1974
Box 9
Berger, 1973-1980
Box 9
Berlei, 1975-1979
Box 9
Bicycles, 1976-1980
Box 9
Blackpool Illuminations, 1973-1974
Box 9
Blue Circle Group, 1976
Box 9
Bob Martin Export Company, 1980-1983
Box 18
Book Promotion, 1973-1974
Box 9
Booker Belmont Foods, 1976
Box 9
Bovis Homes, 1972-1974
Box 9
Bowater Scott, 1972-1982
Box 9
Braun, 1973-1978
Box 9
Brentford Nylons, 1976
Box 9
British Aircraft, 1973
Box 9
British Airports Authority, 1974-1978
Box 9
British Airways, 1972-1982
Box 9
British American Tobacco, 1972
Box 9
British Electrical and Allied Manufacturers Association; British Electrical Development Association, 1961-1965
Box 9
British Electronics Industry; British Farm Produce Council; British Home Stores; British Nylon Spinners, 1960-1985
Box 10
British Lion Films, 1973-1976
Box 10
British Mail Order Corporation, 1972
Box 10
British Overseas Air Corporation (BOAC), 1973
Box 10
British Petroleum, 1960-1985
(4 folders)
Box 10
British Plastics, 1973
Box 10
British Poultry Association, 1973-1981
Box 10
British Rail, 1975-1983
Box 10
British Rail Shipping Services, 1966-1982
Box 10
British Rail Shipping Services, 1966-1982
Box 11
British Railways, 1960-1962
Box 11
British Railways--Ireland, 1966-1967
Box 11
British Red Cross, 1976
Box 11
British Seagull, 1977
Box 11
British Steel, 1974-1978
Box 11
British Transport Commission, 1955-1962
Box 11
British Veterinary Association, 1977
Box 11
Brooke Bond, 1955-1978
Box 11
Buckell & Ballard, 1975
Box 11
Building Material Producers, 1975
Box 11
Buitoni Foods, 1967
Box 11
BUPA, 1974-1984
Box 11
Burmah Castrol, 1983
Box 11
Burton's, 1962-1972
Box 11
Butlins, 1949-1984
Box 11
Butter Information Council, 1973-1979
Box 11
Canada Office of Tourism, undated
Box 11
Charles Barker, 1974
Box 11
European Button Industries, 1973
Box 11
G.B. Britton, 1962-1968
Box 12
H.P. Bulmers, 1967-1969
Box 12
Henry Boot, 1974-1975
Box 12
Hoechst, 1971-1972
Box 18
International Spike, 1978
Box 18
J--Miscellaneous, 1973-1985
Box 18
J&B Whisky, 1977-1978
Box 18
Jacobs Coffee, 1976-1983
Box 18
Jaguar, 1980
Box 18
James Buchanan (Black & White Whisky), 1976-1977
Box 12
James Robertson and Sons Preserve Manufacturers, 1975
Box 18
Jamieson Mackay & Partners, 1977
Box 18
Jantzen, 1975
Box 18
Japan Airlines, 1982
Box 18
Jeans--Levi Strauss, 1973-1982
(2 folders)
Box 18
Jeans--Lois, Mint, 1975-1976
Box 18
Jeyes Group, 1975
Box 18
Johnson (H&R)/Crystal Ceramic Tiles, 1980
Box 18
Johnson (S.C.) Wax, 1973-1985
(2 folders)
Box 18
Johnson & Johnson, 1983
Box 18
Johnson Matthey, 1974
Box 18
Jovan, 1975-1979
Box 18
Jubilee Sailing Trust, 1981
Box 18
K--Miscellaneous, 1974-1978
Box 18
K Shoes, 1974-1982
Box 18
Kawasaki, 1976-1979
Box 18
KCA Minerals, 1983
Box 18
Kellogg, 1973-1979
Box 18
Kentucky Fried Chicken, 1974-1982
Box 18
King Edward VII Hospital, 1978
Box 18
Kintracers Limited, 1978
Box 18
Kitty Litter, 1983-1985
Box 18
Knight Frank & Rutley, 1975
Box 18
Knirps Umbrellas, 1981
Box 18
Knorr (Italian, Spanish, Dutch), 1974-1977
Box 19
Kodak/Kalle Infotec, 1971-1985
Box 19
Kores Nordic, 1984
Box 12
Kraft, 1972-1980
Box 19
Krug, 1974-1977
Box 19
L--Miscellaneous, 1973-1985
Box 19
Ladbrokes Co. Limited, 1973-1974
Box 19
Laindon Holdings, 1974-1975
Box 19
Lanier Business Products, 1976
Box 19
Laserium, 1977
Box 19
Law Society, 1976-1983
Box 19
Lawsons of Dyce, 1974-1976
Box 19
Leeds Permanent Building Society, 1976-1977
Box 19
Legal & General Group plc, 1974-1984
Box 19
Lego, 1973
Box 19
Levers New Zealand, 1976-1978
Box 19
Lion International/Ransom (film), 1973-1974
Box 19
Loctite, 1977-1982
Box 19
London Clearing Bankers, 1976
Box 19
London Transport, 1976
Box 19
Lotus Development Corporation, 1984
Box 19
Lucas, 1977-1979
Box 19
Lufthansa, 1984-1985
Box 19
Lufthansa, 1980-1984
Box 12
Lustraphone, 1973
Box 19
Lux, 1974
Box 19
Lyons Maid, 1976-1977
Box 19
M--Miscellaneous, 1973-1985
Box 19
Makro International, 1974-1978
Box 19
Manchester Tobacco, 1983
Box 19
Manpower Services Commission, 1985
Box 19
Marfleet Refining, 1983
Box 19
Mark Allan Travel, 1979-1980
Box 19
Mark Eden (bust developer), 1973
Box 19
Marks and Spencer, 1974-1982
Box 20
Mars/Uncle Ben's (Belgium), 1977
Box 20
Marsh & McLennan, 1973-1982
Box 20
Martini & Rossi, 1975-1983
Box 20
Maruman Sports, 1978
Box 20
MAS (Malaysian Airlines System), 1975-1979
Box 20
Mass Marketing (Mass Consultants), 1975-1977
Box 20
Mattel UK, 1985
Box 20
Max Factor, 1980
Box 20
Mayborn, 1984
Box 20
McDonald's, 1974-1978
Box 20
Measurement Aids Ltd., 1971-1974
Box 20
Meat & Livestock Commission, 1974-1984
Box 20
Meat Marketing Board, 1962-1963
Box 20
Medical Research Council, 1979
Box 20
Mellon Bank, 1981
Box 20
Metaxa, 1980-1984
Box 20
Michelin, 1976-1979
Box 20
Midas Muffler, 1978-1984
Box 20
Midland Bank, 1975
Box 20
Milk Marketing Board, 1973-1984
Box 20
Millioniser 2000 (music synthesizer), 1983
Box 20
Milton Bradley, 1977-1984
Box 20
Milton Keynes, 1980-1983
Box 20
Minnesota Mining & Manufacturing (3M), 1978
Box 20
Mint market (Tic Tac, Dynamint), 1975-1976
Box 20
Mitsubishi, 1974-1975
Box 20
Mitsui Petrochemical Industries, 1979-1980
Box 20
Monaco Real Estate, 1975
Box 20
Monsanto, 1973-1978
Box 20
Morocco, 1983
Box 20
Mullard, 1975
Box 20
Mysore Sales (India), 1974
Box 20
N-Miscellaneous, 1973-1983
Box 20
National Airlines, 1978-1979
Box 20
National Bus/National Travel, 1972-1981
Box 20
National Computing Centre, 1978-1979
Box 20
National Dairy Council, 1974
Box 20
National Farmers Union, 1974-1984
Box 21
National Panasonic, 1976
Box 21
Nationalised Industries Chairmen's Group, 1976
Box 21
Nationwide Building Society, 1974-1976
Box 21
NatWest (National Westminster Bank), 1973-1985
Box 21
Neckermann Travel/Touristic Union International (Germany), 1977-1978
(2 folders)
Box 21
Nestle, 1974-1985
Box 21
New Perspectives Publishing, 1974
Box 21
New Zealand (Meat, Lamb, Dairy, Apple & Pear marketing associations), 1972-1985
Box 21
Nigeria (A. Shobanjo, Insight Communications), 1982
Box 21
Nigerian Airways, 1975
Box 21
Nikon, 1981
Box 21
Norman Frizzell Motor and General, 1976-1977
Box 21
North Thames Gas Board, 1974
Box 21
North-Western Gas, 1981
Box 21
Northern Telecom, 1976
Box 21
Norwegian Aluminium (A/S Nordisk Aluminiumindustri, 1975
Box 21
Norwich Union Insurance, 1977-1981
Box 21
Radio Corporation of America (RCA), 1960-1974
(2 folders)
Box 12
Radio Rentals, 1952-1967
Box 12
Rael Brook, 1958-1963
Box 12
Raleigh Industries, 1965-1975
Box 12
Rank Hovis McDougall, 1971-1973
Box 12
Rank Organisation, 1961-1968
Box 12
Safeway, 1961-1974
Box 13
Sainsbury, 1976-1977
Box 13
Scottish Gas, 1963
Box 13
Seven Up, 1952-1962
Box 13
Showerings, 1961-1966
Box 13
Singer, 1954-1978
(3 folders)
Box 13
Smith & Nephew, 1961-1976
Box 13
Solavent, 1983
Box 13
Sotheby, 1959-1971
Box 13
South African Citrus, 1959-1962
Box 13
Spillers, 1958-1969
Box 13
Taylor Woodrow, 1962-1978
Box 13
Taylor Woods, 1962
Box 13
Tea cooperative campaign, 1963-1973
Box 14
Tesco, 1962-1974
(2 folders)
Box 14
The Times, 1946-1964
Box 14
Times Furnishing, 1963
Box 14
Tobias Braude (Thomas Braude), 1975-1977
Box 14
Tootals, 1965-1967
Box 14
Trafford Warehouse, 1963
Box 14
Triplex, 1964
Box 14
Tube Investments, 1964-1965
Box 14
Typhoo Tea, 1961-1967
Box 14
Unigate (United Dairies), 1965-1979
Box 14
Union Carbide, 1963-1974
Box 14
United Biscuits, 1961-1978
(2 folders)
Box 14
United Drapery Stores, 1961-1963
Box 14
United Fruit, 1959
Box 14
Van Melle/Fruitella, 1983
Box 21
Vick, 1964-1971
Box 14
Vickers Armstrong, 1961-1967
Box 14
Viyella, 1963-1968
Box 14
Wall's Meat, 1961-1981
Box 14
Wilkinson Sword, 1961-1979
Box 14
Wrigley, 1966-1971
Box 14
Yardley, 1969-1972
Box 15
A-N, 1966-1968
Box 15
Gardisett: Net Curtains, 1966-1968
Box 15
Gramco, 1968-1969
Box 15
Harris Lebus, 1963-1966
Box 15
House of Seagram: 100 Pipers, 1967-1969
Box 15
M-Z, 1964-1970
Box 15
Union Castle/Canaries Hotels, 1960-1966
Box 15
Warner-Lambert, 1967-1970
Box 15
Blankets and duvets, undated
Box 15
Building societies, 1967-1978
Box 15
Sewing machines, 1956-1961
Box 16
Shoes, 1951-1972
(2 folders)
Box 16
Stationery, magazines, 1956-1969
Box 16
Stock exchange, 1953-1971
Box 16
Telephone advertising, 1966
Box 16
Tobacco, 1953-1969
Box 16
Tyres, 1952-1974
(2 folders)
Box 16
Tyres, 1952-1974
Box 17
Travel, 1963-1972
Box 17
Wallpaper manufacturers, 1963-1970
Box 17
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT London office first opened in 1899. Anthony Rau was an executive with the London office whose career spanned the 1960s-1980s.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. New Business records; J. Walter Thompson Company. Account Files; J. Walter Thompson Company. London Office records; J. Walter Thompson Company. London Office advertisements.


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. London Office. Anthony Rau papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by Richard Collier, May 2017

Accessions described in this collection guide: 2008-0270