J. Walter Thompson Company. Burt Manning papers, 1930-1999

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998). Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
80 Linear Feet
0.04 Gigabytes (31 computer disks)
Language:
Material in English, Spanish
Collection ID:
RL.00726

Background

Scope and content:

Collection includes correspondence, reports, policy manuals, presentations, speeches, videotapes and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps.

Biographical / historical:
Chronology List
Date Event
1931 May 31
Burton Manning born
1949-1950
Attended the University of Illinois
1955
Copy writer, Wieboldt Department Store
1956
Brook Smith French & Dorrance (Detroit)
1958
Leo Burnett
1966
Associate Creative Director, Leo Burnett; Later in year hired as Copy Supervisor, JWT Chicago. Credited with slogan for Schlitz: When You're Out of Schlitz, You're Out of Beer
1970
Senior Vice President, Co-Creative Director, JWT Chicago
1972
Transferred to JWT New York
1974
Creative Director, JWT New York; elected to Management Committee
1977
Executive Vice President, Executive Creative Director, JWT New York; named Vice Chairman of JWT
1980
Chairman and Chief Executive Officer, JWT USA
1986
Resigned from JWT USA to become Partner and Chairman of the Executive Committee, Jordan Case Taylor & McGrath (renamed Jordan Manning Case Taylor & McGrath
1987
Returned to JWT as Chairman and Chief Executive Officer
1989
Named AdWeek Executive of the Year
1995
Chairman, American Association of Advertising Agencies; and Director of the Advertising Council
1995
Elected to National Sales and Marketing Hall of Fame
1998
Retired from JWT; named Chairman Emeritus; elected to Advertising Hall of Fame

In addition, Burt Manning has served as a trustee for the New School for Social Research; Neuroscience Research Foundation; and the Museum of Television and Radio. He is past Director of the Advertising Education Foundation; the National Actors Theatre; Bob Hope Institute for Heart Research; the National Council for Depressive Illness; and the American Shakespeare Theater. He was a member of the Madison Council Chamber of Commerce. Manning holds an Honorary Doctorate in Fine Arts from the Pratt Institute.

Acquisition information:
The J. Walter Thompson Company. Burt Manning Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993.
Processing information:

Processed by Richard Collier, March 2014; additions processed by Blake Beaver and Richard Collier, June 2023

Accessions 1993-0013, 2019-0147, 2019-0013 described in this collection guide.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Access restricted. Collection contains electronic records that may need to be reformatted. Access copies of electronic records require special equipment. Contact Research Services for access.

Access note. Collection contains electronic records that require special equipment. Contact Research Services with questions.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Burt Manning Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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https://idn.duke.edu/ark:/87924/m13p84