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Guide to the J. Walter Thompson Company. Derek Norman papers, 1965-1993 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Derek Norman was an advertising executive who worked at the JWT London and Chicago offices and later at Leo Burnett agency in Chicago, Ill. Collection includes print advertisements, advertising designs and layouts, storyboards, audio and video cassettes and films of radio and television commercials and other printed materials. British and American companies represented include Chicago Tribune, Commonwealth Edison, John White Footwear, Kellogg, Kodak, Kraft, Lemco stock tablets, Northern Telecom (Nortel) and Oscar Mayer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11608
Title
J. Walter Thompson Company. Derek Norman papers
Date
1965-1993 and undated
Extent
6.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection includes print advertisements, advertising designs and layouts, storyboards, audio and video cassettes and films of radio and television commercials and other printed materials. British and American companies represented include Chicago Tribune, Commonwealth Edison, John White Footwear, Kellogg, Kodak, Kraft, Lemco stock tablets, Northern Telecom (Nortel) and Oscar Mayer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into two series: Account Files; Audiovisual Materials.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Derek Norman papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Chicago Tribune--Advertising designs, undated
Box 1
Chicago Tribune--Advertising designs, undated
Box 2
Chicago Tribune--Print advertisement, undated
Box 3
Commonwealth Edison--Print advertisements, 1991-1992
Box 3
Commonwealth Edison--Print advertisements, 1991
Box 5
Commonwealth Edison--Storyboards, undated
Box 5
DiGiorno--Print advertisements, 1991 and undated
Box 2
DiGiorno--Print advertisements, 1991 and undated
Box 3
DiGiorno--Storyboards, 1989-1992
(2 folders)
Box 5
John White Footwear (U.K.)--Print advertisements, 1965-1966
(2 folders)
Box 4
John White Footwear (U.K.)--Print advertisements, 1965-1966
(2 folders)
Box 5
Kellogg--Corn Flakes sketches, undated
(2 folders)
Box 1
Kellogg--Corn Flakes storyboards, 1995
Box 1
Kellogg--Corn Flakes storyboards, undated
Box 3
Kellogg--Good Idea storyboards, 1989
(2 folders)
Box 5
Kodak (U.K.)--Print advertisements, 1967 and undated
(2 folders)
Box 3
Kodak (U.K.)--Print advertisements, 1967
Box 4
Kodak (U.K.)--Print advertisements, 1967
(2 folders)
Box 5
Kraft--Cheese print designs, undated
Box 2
Kraft--Cheez Whiz print advertisements, 1983
Box 1
Kraft--Cheez Whiz print advertisements, 1983
Box 3
Kraft--Cracker Barrel print advertisements, 1978
Box 3
Kraft--Cracker Barrel print advertisements, 1978
Box 4
Kraft--Philadelphia Cream Cheese, Cracker Barrel print advertisements, 1978-1979
Box 5
Lemco stock tablets (U.K.)--Print advertisements, circa 1960s
Box 2
Murine--Clear Eyes print advertisement, 1969
Box 5
Northern Telecom--Booklets, 1981-1982
Box 1
Northern Telecom--Newspaper insert, 1985
Box 5
Northern Telecom--Print advertisements, 1986
Box 2
Northern Telecom--Print advertisements, 1986-1987
Box 3
Northern Telecom--Print advertisements, 1987 and undated
Box 4
Northern Telecom--Print advertisements, 1986-1987 and undated
Box 6-8
Northern Telecom--Sketches, undated
Box 1
Northern Telecom--Sketches, undated
Box 4
Northern Telecom--Storyboards, undated
Box 3
Oscar Mayer--Print designs, undated
Box 3
Oscar Mayer--Print designs, 1987
Box 5
Derek Norman demo reel, 1985
Box AV1
Video-cassette RL11608-Umatic-001
Derek Norman television reel, 1989

Includes Kraft, Sears, Beatrice/Aunt Nellie's, Oscar Mayer, Rowntree, Northwest Mutual

Box AV1
Video-cassette RL11608-Umatic-002
JWT--Aunt Nellie's Fancy Vegetables, 1984

Corn; Snap

Box AV1
Video-cassette RL11608-Umatic-003
JWT--Beatrice/Aunt Nellie's, undated

Peas/Snap; Corn

Box AV1
Video-cassette RL11608-Umatic-004
JWT--Kraft/Cableshop, 1982

Seafood; Baking; Desserts

Box AV1
Video-cassette RL11608-Umatic-005
JWT--Kraft/Casino, 1979

Pour Revised; Bucket Revised

Box AV1
Video-cassette RL11608-Umatic-006
JWT--Kraft Philadelphia Cream Cheese, 1980

"The Cream of Cream Cheese"

Box AV1
Video-cassette RL11608-Umatic-007
JWT--Oscar Mayer/Lean Meats, 1987

Where; Computer Buff

Box AV1
Video-cassette RL11608-Umatic-008
JWT--Oscar Mayer/Bologna, 1987

Accountant; Poolside; Piano; Draftsman; Where; Computer Buff

Box AV1
Video-cassette RL11608-Umatic-009
JWT--Oscar Mayer/Bologna, 1987

Poolside; Piano; Accountant; Draftsman

Box AV1
Video-cassette RL11608-Umatic-010
JWT--Oscar Mayer Trademark, undated

"Little Monsters"

Box AV1
Video-cassette RL11608-Umatic-011
JWT--Oscar Mayer, 1987

"Up a Tree/Michael"

Box AV1
Video-cassette RL11608-Umatic-012
JWT--Sears paint, undated

"Coveralls" with prices

Box AV1
Video-cassette RL11608-Umatic-013
JWT--Sears paint, 1981

"Newsreel 1/2 Price" with Ron McAdam voiceover

Box AV1
Video-cassette RL11608-Umatic-014
JWT--Sears Better Paint, 1981

"Newsreel March Sale"

Box AV1
Video-cassette RL11608-Umatic-015
Leo Burnett--Commonwealth Edison, 1993

Sorting Clothes; Light Bulb; Oven Peeping; Ice Cream Test; Dollar Bill Test

Box AV1
Video-cassette RL11608-Umatic-016
Leo Burnett--Kellogg Corn Flakes, 1993

Baseball Poster Promo; Team Helmet Promo

Box AV2
Video-cassette RL11608-Umatic-017
Leo Burnett--Kraft/DiGiorno, 1992

"Awning Animatic"

Box AV2
Video-cassette RL11608-Umatic-018
Handgun control PSA radio, undated
Box AV2
Audio-cassette RL11608-CS-001
Mark Russell "Exports", undated
Box AV2
Audio-cassette RL11608-CS-002
Northern Telecom IOS radio, undated

Tuesday; Closet

Box AV2
Audio-cassette RL11608-CS-003
Northern Telecom DSS radio Mark Russell spots, 1988
Box AV2
Audio-cassette RL11608-CS-004
Northern Telecom, undated

"Railroads"

Box AV2
Audio-cassette RL11608-CS-005
Handgun control PSA radio, undated

Preacher; Rage to Live; Say No to Handguns; Don't Hand Me; Bleeding Hearts; Every Hour; Russian Roulette; Contributions; Nothing Is Done

Box AV2
Audio-reel RL11608-RR-001
Northern Telecom radio with Mark Russell, undated
Box AV2
Audio-reel RL11608-RR-002
Northern Telecom, 1983

Rivers; Railroads demo composites

Box AV2
Audio-reel RL11608-RR-003
Northern Telecom, 1983

Rivers; Railroads alternate music mixes

Box AV2
Audio-reel RL11608-RR-004
Orchestrated Office, undated
Box AV2
Audio-reel RL11608-RR-005
JWT--Seven-Up radio, 1969

Cola Hearted Woman; Underground; Corey

Box AV2
Audio-reel RL11608-RR-006
Experimental TV: Seven-Up and RCA, 1970
Box AV2
Film-reel RL11608-F16-001
JWT London--John White Cosmetics, 1967
Box AV2
Film-reel RL11608-F16-002
Jovan, undated
Box AV2
Film-reel RL11608-F16-003
JWT office tour at John Hancock Center 5:08 transfer from film, undated
Box AV2
Film-reel RL11608-F16-004
JWT--Kraft/Casino, undated

"Buckets"

Box AV2
Film-reel RL11608-F16-005
JWT--Kraft, undated

"Ready When You Are New"

Box AV2
Film-reel RL11608-F16-006
JWT--Sears paint, undated

"Coveralls June"

Box AV2
Film-reel RL11608-F16-007
JWT--Sedelmeier, undated
Box AV2
Film-reel RL11608-F16-008
JWT--Seven-Up radio, undated
Box AV2
Film-reel RL11608-F16-009
JWT--Seven-Up radio, 1969-1970

Radio; Turn On, Turn Un; Uncola Float; Get Un With It; Half An Un

Box AV2
Film-reel RL11608-F16-010
Untitled, undated
Box AV2
Film-reel RL11608-F16-011
Untitled, undated
Box AV2
Film-reel RL11608-F16-012
Miscellaneous elements from JWT London, undated

Includes Persil (Tony Scott spot), Coleman Mustard

Box AV2
Film-reel RL11608-F35-001
JWT office tour at John Hancock Center 5:08 transfer from film, undated
Box AV2
Video-disc RL11608-OP-001
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Derek Norman was an advertising executive who worked at the JWT London and Chicago offices and later at Leo Burnett agency in Chicago, Ill.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Account files;

J. Walter Thompson Company. Competitive Advertisements;

J. Walter Thompson Company. Domestic Advertisements;

J. Walter Thompson Company. International Advertisements;


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Derek Norman papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2014.

Processing Information

Processed by Richard Collier, March 2018;

Accessions described in this collection guide: 2014-0127