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Guide to the J. Walter Thompson Company. Thurman Pierce Papers, 1963-1982

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Thurman Pierce was an executive with JWT who served in a number of positions relating to market research and media.

Collection Details

Collection Number
RL.11138
Title
J. Walter Thompson Company. Thurman Pierce papers
Date
1963-1982
Creator
J. Walter Thompson Company
Extent
0.4 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Consists of a chronological file that includes clippings, correspondence, memoranda, newsletters and other publications. Topics represented include market and media research, JWT company history and news, and departmental information. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Arranged chronologically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Thurman Pierce papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Chronological files, 1963-1982
(6 folders)
Box 1
 

Historical Note

BBA Northwestern; MBA Harvard; JWT Consumer Paner 1953; Supervisor of Media Research 1955; Media buyer 1957; Manager of Print Media 1963; Vice President JWT 1975.


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Provenance

The J. Walter Thompson Company. Thurman Pierce papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a [gift/purchase/transfer] in [year].

Processing Information

Processed by Richard Collier, Feb. 2016.