J. Walter Thompson Company. Thurman Pierce papers, 1963-1982

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Thurman Pierce was an executive with JWT who served in a number of positions relating to market research and media.
Extent:
0.4 Linear Feet
Language:
Materials in English
Collection ID:
RL.11138

Background

Scope and content:

Consists of a chronological file that includes clippings, correspondence, memoranda, newsletters and other publications. Topics represented include market and media research, JWT company history and news, and departmental information. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

BBA Northwestern; MBA Harvard; JWT Consumer Paner 1953; Supervisor of Media Research 1955; Media buyer 1957; Manager of Print Media 1963; Vice President JWT 1975.

Acquisition information:
The J. Walter Thompson Company. Thurman Pierce papers were received by the David M. Rubenstein Rare Book Manuscript Library as a [gift/purchase/transfer] in [year].
Processing information:

Processed by Richard Collier, Feb. 2016.

Arrangement:

Arranged chronologically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising executives
Advertising agencies
Advertising agencies -- United States -- Management
Names:
J. Walter Thompson Company

Contents

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Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Thurman Pierce papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.