Guide to the J. Walter Thompson Company. Thurman Pierce Papers, 1963-1982
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Thurman Pierce was an executive with JWT who served in a number of positions relating to market research and media.
- Collection Number
- J. Walter Thompson Company. Thurman Pierce papers
- J. Walter Thompson Company
- 0.4 Linear Feet
- David M. Rubenstein Rare Book & Manuscript Library
- Materials in English
Consists of a chronological file that includes clippings, correspondence, memoranda, newsletters and other publications. Topics represented include market and media research, JWT company history and news, and departmental information. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Access to the Collection
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], J. Walter Thompson Company. Thurman Pierce papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
BBA Northwestern; MBA Harvard; JWT Consumer Paner 1953; Supervisor of Media Research 1955; Media buyer 1957; Manager of Print Media 1963; Vice President JWT 1975.
Click to find related materials at Duke University Libraries.
The J. Walter Thompson Company. Thurman Pierce papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a [gift/purchase/transfer] in [year].
Processed by Richard Collier, Feb. 2016.