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Guide to the J. Walter Thompson Company. Public Relations records, 1934-1999 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11700
Title
J. Walter Thompson Company. Public Relations records
Date
1934-1999 and undated
Creator
J. Walter Thompson Company
Extent
45.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Accounts and New Business; Events and Activities; Organizations, Offices, Subsidiaries; and Staff.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Public Relations records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

:15 Commercials, 1985
Box 1
100 Best TV Commercials, 1976
Box 1
AAAA (American Association of Advertising Agencies)--What Advertising Agencies Are, 1976
Box 1
AAF (American Advertising Federation)--Addy Awards, 1982-1988
(2 folders)
Box 1
AAF (American Advertising Federation)--Hall of Fame, 1976-1979
Box 1
Ad display, 11th floor, 1975
Box 1
Advertiser's Pocket Guide to Cable Communications, 1981-1986
(4 folders)
Box 1
Advertising Age--1990 Billings, 1991
Box 1
Advertising Age--Agency Audit, 1985-1986
Box 1
Advertising Age--Agency Income Reports, 1974-1986
(4 folders)
Box 1
Advertising Age--Agency Report, 1997-1998
Box 1
Advertising Age--International Agency Survey, 1984-1988
Box 1
Advertising Age--Jim O'Gara radio transcripts, 1974
Box 1
Advertising Age--JWT 125th anniversary, 1989
Box 1
Advertising Age--Special Reports, 1984
Box 1
Advertising Age--Summaries, 1974-1979
(2 folders)
Box 1
Advertising Age--U.S. Employment, 1987-1991
Box 1
Advertising Age--Year-End Report, 1988-1991
(2 folders)
Box 1
Advertising Career Opportunity in Media Planning, undated
Box 1
Advertising economics articles, 1967-1985
Box 1
Advertorials and Infomercials, 1987
Box 1
Adweek--Agency Report Card, 1984-1987
(4 folders)
Box 1
Adweek--Databank survey, 1986
Box 1
Adweek--Directory, 1976-1987
(5 folders)
Box 1
American Consumer 1970-1990: Great Expectations, 1978
Box 1
American Consumer Myth and Reality, 1977
Box 1
Amerika TV miniseries, 1987
Box 1
Annual report materials, 1977
Box 1
Awards, 1984-1988
Box 1
Ban the Bullet campaign (handgun control), 1975
Box 1
Black Monday study, 1987
Box 1
Brand loyalty, 1977
Box 1
Caples Award (Direct response), 1987
Box 1
CEBA Awards (Communications Excellence to Black Audiences), 1986
Box 1
Changes in the Marketplace, 1976-1977
Box 1
Cities in School program, 1975-1976
Box 1
Clean air memo, 1977
Box 1
Client confidentiality project, 1984
Box 1
Clilpping book, 1979-1982
(5 folders)
Box 2
Clipping file, 1981-1982
(6 folders)
Box 2
Clipping file--Awards and presentations, 1982
Box 2
Clipping file--Cable, 1982
Box 2
Clipping file--Financial, 1982
Box 2
Clipping file--International, 1982
Box 2
Clipping file--Media, 1979-1982
(2 folders)
Box 2
Clipping file--Research, 1982
Box 2
"Close-Up" meeting, 1975
Box 2
Commercial zapping, 1984-1985
(2 folders)
Box 2
Communications Department budget, 1982-1983
Box 2
Communications plan, 1982-1983
(2 folders)
Box 2
Communications program, 1976-1977
(2 folders)
Box 2
Communications program review, 1975
Box 3
Communications review, 1974-1982
(4 folders)
Box 3
Communications strategy plan, 1981
Box 3
Competitive agency comparisons, 1981
Box 3
Corporate communications, 1978-1979
Box 3
Corporate Communications 1991 Operational Plan, 1990
Box 3
Corporate communications budget, 1995-1997
Box 3
Corporate communications proposal, 1972
Box 3
Corporate communications recommendations, 1974
Box 3
Correspondence, 1976-1994
(3 folders)
Box 3
Creative awards book mailing, 1985
Box 3
Creative awards letters and mailing lists, 1984
Box 3
Developmental Research at JWT, 1978
Box 3
Director's Report on Coverage of Events, 1987
Box 3
Directory information, 1975
Box 3
Electronic Media Hotline, 1984
Box 3
Eyes on Thompson, 1990
Box 3
Eyes on Thompson memos, 1975
Box 3
Film--People Like Charlie, 1976
Box 3
Financial, 1975-1977
Box 3
Flippers: Changes in the Way Americans Watch TV, 1986
Box 3
Flippers/Zappers, 1985-1986
Box 3
Form 10-K (report to SEC), 1974
Box 3
Fortune articles on JWT, 1947-1979
Box 3
Freddie Mac ad mailing (Salute to the Commodore), 1985
Box 3
Gallagher Report, 1984
Box 3
Guidelines for the Use and Selection of Celebrities in Advertising, 1978
Box 3
Harvey Mandlin--The Making of a Television Commercial, 1974-1979
Box 3
History of Public Relations at JWT, undated
Box 3
How Much Do Remote Control Devices Increase Flipping (TV), 1987
Box 3
"I didn't know J. Walter did that" mailing, 1985
Box 3
Impact of Network Revenues on TV Advertising, 1987
Box 3
In the News (Highlights), 1995-1999
(11 folders)
Box 3
Internal and External Communications 1976 Recommended Plan, 1975
Box 3
J. Walter Response campaign, 1983-1984
Box 4
JWT Agency of the Year, 1983
Box 4
JWT Awareness/Flighting model, 1985
Box 4
JWT billings, 1990
Box 4
JWT cable program research, 1982
Box 4
JWT communications program, 1975
Box 4
JWT Company Fund, undated
Box 4
JWT corporate advertising, 1973
Box 4
JWT corporate objectives, 1981
Box 4
JWT Creative Library, 1985
Box 4
JWT financial news releases, 1973
Box 4
JWT formal reporting requirements, 1982
Box 4
JWT history materials, 1934-1987 and undated
(10 folders)
Box 4
JWT history materials, 1958-1977
(2 folders)
Box 35
JWT house campaign, 1991-1992
Box 4
JWT interactive/Internet, 1994-1996
(2 folders)
Box 4
JWT international news releases, 1973-1975
Box 4
JWT management succession, 1986
(3 folders)
Box 4
JWT miscellaneous information, 1987-1988
Box 4
JWT PR video, 1992-1993
Box 4
JWT Target Planning Study, 1981
Box 4
JWT traveling archives, 1993
Box 4
JWT/USA awards information sheet, undated
Box 4
JWT/USA creative awards memos and mailing lists, 1984
Box 4
JWT/USA speaker request form, undated
Box 4
JWT/USA staff questionnaire, undated
Box 4
Leadership at JWT, undated
Box 4
Lists of addresses, undated
Box 4
Madison Avenue Magazine, 1974-1975
Box 4
Managers' Reports, 1987-1988
Box 4
Marketing Information in Transition: Scanner Services and Single Source Systems, 1987
Box 4
Media Department management, 1975
Box 4
Media forecast, 1974
Box 4
Media Interchange Hotline, 1984
Box 4
Media relations program, 1975
Box 4
Media relations radio, 1975
Box 4
Media spending, 1985-1988
Box 4
Memos, 1984
Box 4
Memos--Desk to desk, 1987
Box 4
Memos--Don Johnston, to clients regarding management changes, 1987
(2 folders)
Box 4
Memos--JWT/USA all-staff, 1982-1987
(3 folders)
Box 5
Memos--Linda Tomlinson, 1983-1984
(2 folders)
Box 5
Memos--New York staff, 1974
Box 5
Memos--Reorganization, 1973-1977
Box 5
Memos--Thomas Robbins, 1984-1987
(14 folders)
Box 5
Menscope, 1986
Box 5
Merchandising, 1974-1979
(2 folders)
Box 5
Merchandising scrapbook--Contests, 1947-1949
Box 37
Merchandising scrapbook--Contests, 1950-1952
Box 38
Merchandising scrapbook--Contests, 1953-1954
Box 39
Merchandising scrapbook--Coupons, 1952
Box 40
Merchandising scrapbook--Coupons, 1953-1954
Box 41
Merchandising scrapbook--Premiums--Adults, 1947-1949
Box 42
Merchandising scrapbook--Premiums--Adults, 1950-1951
Box 43
Merchandising scrapbook--Premiums--Adults, 1952
Box 44
Merchandising scrapbook--Premiums--Adults, 1952-1954
Box 45
Merchandising scrapbook--Premiums--Children, 1947-1950
Box 46
Merchandising scrapbook--Premiums--Children, 1951-1954
Box 47
Merchandising scrapbook--Promotional deals, 1947-1950
Box 48
Merchandising scrapbook--Promotional deals, 1950-1951
Box 49
Merchandising scrapbook--Promotional deals, 1952
Box 50
Mergers and conflicts, 1986-1987
Box 5
Metrication, 1975
Box 5
Miscellaneous, 1973-1986
(2 folders)
Box 5
Miscellaneous, 1985-1994
(2 folders)
Box 6
Myth and Reality, 1978
Box 6
Network TV costs, ratings, share trends, 1985
Box 6
New American Consumers, 1985-1986 and undated
(5 folders)
Box 6
New Media Explorers, 1981
(2 folders)
Box 6
New Research Services, 1975
Box 6
New TV Center at JWT, 1975
Box 6
News releases, 1974-1987
(4 folders)
Box 6
NYA Business Development, 1975
Box 6
People Magazine--Experts'Guide to the Baby Boomers, 1985
Box 6
Personality Department scrapbook--Lucille Platt book of sample testimonial ads, 1955-1956
Box 51
Personality Department scrapbook--Typical proofs samples, 1960
Box 52
Pocket Guide to Media Terms and Media Math, 1984
Box 6
PR Special Projects Activities Reports, 1984-1988
(23 folders)
Box 34
Press and photographs of sponsored television shows (includes Speakeasy with Chip Monck), 1974
Box 6
Press contacts, 1985-1986
Box 6
Press releases, 1973-1981
(7 folders)
Box 6
Primetime Soap Trends 1980-1984, 1985
Box 6
Product Life Cycle, 1976
Box 6
Public Relations Review, 1978
Box 6
Recent Trends in Couponing, 1987
(2 folders)
Box 6
Red Book listings, 1984-1986
Box 6
Reference file, 1983-1985
Box 6
Research--Black consumer market, 1974
(2 folders)
Box 6
Research--Do America's Junior Misses Watch MTV?, 1984
Box 6
Research--JWT Target Study, 1975
Box 6
Research--Magazines, undated
Box 7
Research--Spanish language market, 1974
Box 7
Research--Target Group Index (TGI), 1976
Box 7
Research--Working and non-working women, 1974
Box 7
Retail displays (Gimbel's, FAO Schwarz, B. Altman), 1980
Box 7
Satellite Communications of Spot Media Buying Data (WESTAR), 1975
Box 7
Split :30 commercials, 1984-1985
Box 7
SRI tracking study, 1988-1989
Box 7
Super Bowl XIX and the Million-Dollar Minute, 1985
Box 7
Survey of business/financial editors, 1977
Box 7
Talking to Women, 1991
Box 7
Telecommunications, 1975-1979
(2 folders)
Box 7
Television Season II: 1975-1976, 1975
Box 7
The Ascent of Woman, 1991
Box 7
The Big Idea (DeBeers Japan, Haagen-Dazs), 1995
Box 7
The Big Picture video magazine, 1994
(2 folders)
Box 7
Thompson Achievement Awards program, 1983
Box 7
Top 10 U.S. Agencies, 1975
Box 7
Top Executives' media habits study, 1987
Box 7
TV Viewer Attitudes Toward Commercials, 1981-1985
Box 7
TV Violence: In the Eyes of the Beholders, 1977
Box 7
Video storyboard tests, 1983-1987
Box 7
What JWT Stands For, undated
Box 7
What Women Want, 1995
Box 7
Why JWT Is Bullish on Cable, 1981
Box 7
William Cameron--Statement for Media Professionals, 1975
Box 7
Winter Olympics, 1984
Box 7
Womenscope, 1985-1986
Box 7
Worldwide case study, 1994-1995
Box 7
Worldwide PR Council, 1994-1995
Box 7
Write If You Want Work campaign, 1989-1992
(3 folders)
Box 7
Account gains and losses, 1982-1985
(2 folders)
Box 7
Account management organization, 1985
Box 7
Accounts resigned or lost, 1960-1983
Box 7
Acme Supermarkets, 1987
Box 7
Activision, 1984
Box 7
Advisory Council for Jams, Jellies and Preserves--Recipes and mailings, undated
Box 7
AFSCME (American Federation of State, County and Municipal Employees), 1977
Box 7
Allegheny Airlines, 1976-1977
Box 7
American Cancer Society, 1974
Box 7
American Chicle, 1974
Box 7
American Gas Association, 1973-1976
Box 7
American Gas Association--Alice Through the Looking Glass, 1966
(3 folders)
Box 7
American Gas Association--Androcles and the Lion, 1967
Box 7
American Gas Association--Annie Get Your Gun, 1966-1967
Box 7
American Gas Association--Call reports, 1966
(2 folders)
Box 8
American Gas Association--Christmas with Lorne Greene, 1966-1967
(2 folders)
Box 8
American Gas Association--Commercials, 1966-1967
Box 8
American Gas Association--Executive conference, 1966
Box 8
American Gas Association--Jack and the Beanstalk, 1967
(2 folders)
Box 8
American Gas Association--Julie Andrews Show, 1965-1968
(2 folders)
Box 8
American Gas Association--Legend of Robin Hood, 1967-1968
Box 8
American Gas Association--Mary Martin, 1966
Box 8
American Gas Association--Memos, 1966-1967
Box 8
American Gas Association--Norval Jennings correspondence, 1965-1966
(2 folders)
Box 8
American Gas Association--Samples of promotions, 1967-1968
Box 8
American Gas Association--Specials, 1965-1967
Box 8
American Gas Association--Television budgets, 1964
Box 8
American Gas Association--The American Image, 1966-1967
Box 8
American Gas Association--The Law and the Prophets, 1965-1967
(3 folders)
Box 8
American Gas Association--The Royal Palaces, 1966-1967
Box 8
American Postal Workers Union, 1982
Box 8
American Red Cross, 1975-1988
(4 folders)
Box 8
Anniversary memos, 1915-1977
Box 8
Apple case study, 1984
Box 8
Audio Devices (Capitol Music Tapes), 1974
Box 8
B. Altman, 1979
Box 8
Baby Fresh, 1985-1986
Box 8
Backstage Forum, 1977
Box 8
Bali Blinds, 1984
Box 8
Bausch & Lomb, 1975
Box 8
Beatrice, 1975
Box 8
Bell South, 1988
Box 8
Benetton, 1990-1991
Box 8
Big Apple Circus, 1977
Box 8
Big Key Self Storage, 1994
Box 8
Blue Cross/Blue Shield, 1976
Box 8
Bob Hope Heart Research Institute, 1982
Box 8
Bristol-Myers, 1992-1996
Box 9
Bristol-Myers--Excedrin, 1993
Box 9
Bristol-Myers--Nuprin, 1991-1994
(3 folders)
Box 9
Bristol-Myers--Theragran, 1992-1994
Box 9
Burger King, 1976-1987
(3 folders)
Box 9
Burger King--Original Burger King character, 1977
Box 9
Burger King--Press coverage, 1985
Box 35
Burger King--Press coverage, 1987
Box 36
Burger King--Radio City Music Hall, 1980
Box 9
California Lottery, 1992-1993
Box 9
California Tourism, 1993-1994
Box 9
Calvin Klein--Jeans case study, 1985
Box 9
Calvin Klein--Obsession case study, 1985
Box 9
Chanel--#5 case study, 1985
Box 9
Changes in account status, 1984
Box 9
Chatham Supermarkets, 1974
Box 9
Chemical Manufacturer's Association, 1979
Box 9
Chesebrough-Pond's, 1987
Box 9
Chesebrough-Pond's--Fresh Start, 1964
Box 9
Chesebrough-Pond's--Study of PR Activities, 1960
Box 9
Chevron--"Yes" campaign, 1985
Box 9
Children Now, 1996
Box 9
Chrysler case study, 1984-1985
Box 9
City Harvest, 1986
Box 9
Clairol, 1992-1995
Box 9
Clairol--Linda Evangelista, 1995
Box 9
Clairol--Loving Care, 1992-1993
Box 9
Clairol--Nice 'N Easy, 1993-1995
Box 9
Clairol--Ultimate Blonde, 1991-1992
Box 9
Clairol--Ultress, 1994-1995
Box 9
Client lists, 1985
(3 folders)
Box 9
Clipping file, 1982-1985
(4 folders)
Box 9
Close-Up case study, 1985
Box 9
Committee to Save Grand Central Station, 1977-1978
Box 9
Concord Grape Association--Recipe mailing card, undated
Box 9
Congoleum, 1975-1976
(2 folders)
Box 9
Coors, 1978-1984
(2 folders)
Box 9
Daewoo, 1984-1986
Box 9
DeBeers, 1995-1996
Box 9
DeBeers (in French), 1995
Box 36
Del Taco, 1992
Box 9
DeVilbiss, 1975
Box 9
Dior, 1982
Box 9
Eastman Chemical, 1975
Box 9
Eaton--American Parade, 1974
Box 9
Eckerd Drug, 1985
Box 9
Emery Worldwide, 1984-1986
(2 folders)
Box 10
Emery Worldwide--Case study, 1985
Box 10
Equitable Life Insurance, 1986
Box 10
Esso UK, 1991
Box 10
Federal Express, 1981-1982
Box 10
Florida Citrus Commission, 1974
Box 10
Food and Drug Administration--Nutrition labeling program, 1974
Box 10
Ford, 1974-1997
(5 folders)
Box 10
Ford--Articles, 1993-1995
(2 folders)
Box 10
Ford--Credit card, 1991-1993
Box 10
Ford--Escort, 1981-1986
Box 10
Ford--Escort (Brussels), 1980
Box 10
Ford--Granada, 1977-1985
Box 10
Ford--Japan, 1987
Box 10
Ford--JWT employee rebate, 1975
Box 10
Ford--Lowell Thomas Narrates Ford History, 1976
Box 10
Ford--Reassignment of small cars to JWT, 1975
Box 10
Ford/Jaguar, 1992
Box 10
Freddie Mac, 1992
Box 10
Galaxy Latin America (GLA), 1995
Box 10
Galway Crystal (Wedgwood), 1977
Box 10
General, 1979-1984
Box 10
General Electric--Information Services Business Division, 1973
Box 10
General Electric Credit Corporation (GECC), 1977-1978
Box 10
Georgia Department of Industry, Trade and Tourism, 1992-1993
Box 10
Gerber baby foods, 1992-1994
Box 10
Gift America, 1973-1974
Box 10
Gillette--Alberto Culver litigation, 1979
Box 10
Gillette--Athletes campaign, 1972
Box 10
Goodyear, 1990-1995
Box 10
Gorey Stories, 1978
Box 10
Gotham Bar and Grill, 1996
Box 10
Guerlain, 1985-1986
Box 10
Hewlett-Packard, 1984
Box 10
Holiday Inn, 1974-1975
Box 10
Houston Police, 1982
Box 10
Hyatt, 1985
Box 10
IBM, 1986
Box 10
IBM Canada, 1982
Box 10
International account gains and losses, 1986
Box 10
Irving Trust, 1975
Box 10
Johnston and Murphy shoes, 1982
Box 10
Jovan, undated
Box 10
JWT/USA client contact list, 1984
Box 10
JWT/USA new business, 1984
Box 10
JWT/USA new client questionnaire (form), undated
Box 10
Kellogg, 1992-1996
Box 10
Kellogg--All-Bran case study, 1986
Box 10
Kellogg--Raisin Bran, 1995
Box 10
Ken-L-Ration, 1985
Box 10
Kentucky Fried Chicken, 1988
Box 10
Kodak, 1973-1987
(5 folders)
Box 10
Kodak, 1984-1997
(4 folders)
Box 11
Kodak--Advantix (with Dennis Rodman), 1995-1996
Box 11
Kodak--Articles, 1990-1994
Box 11
Kodak--Daddy's Little Girl, 1990
Box 11
Kodak--For the Time of Your Life, 1973
Box 11
Kodak--Funsaver, 1994-1996
Box 11
Kodak--Gift promotion, 1959
(3 folders)
Box 11
Kodak--How-to articles, 1962
Box 11
Kodak--Korea, 1996
Box 11
Kodak--News from Kodak, 1978
Box 11
Kodak--News releases, 1977-1978
(2 folders)
Box 11
Kodak--Olympics, 1992-1996
Box 11
Kodak--Photo CD system, 1992
Box 11
Kodak--Royal Gold, 1994
Box 11
Kodak--Spinners, 1975
Box 11
Kodak--Tie-in promotions (Kodak content in advertisements for other products), 1957-1961
(8 folders)
Box 11
Kodak--Tie-in promotions (Kodak content in advertisements for other products), 1961-1963
(3 folders)
Box 12
Kodak--"Time of Your Life" song, 1975
Box 35
Kodak--United Kingdom, 1994
Box 12
Kraft, 1992-1995
Box 12
Kraft--Chronicles of Narnia, 1977
Box 12
Kraft--Kraft Television Specials, 1981
Box 12
Kraft--Lender's Bagels, 1993-1996
Box 12
Kraft--Miracle Whip, undated
Box 12
Kraft--Singles, 1985
Box 12
Kraft--The Play of St. Nicholas (with Douglas Fairbanks), 1982
Box 12
Kraft--Velveeta, 1984
Box 12
Kuppenheimer, 1984
Box 12
Labatt's, 1977
Box 12
Les Halles, 1991
Box 12
Lone Star Industries, 1975
Box 12
Lykes-Youngstown, 1975
Box 12
Lyon's Restaurants, 1994
Box 12
Magazine Publishers Association--Freedom of Choice campaign, 1976
Box 12
Marine Corps, 1982-1996 and undated
(3 folders)
Box 12
Marine Corps--Sword campaign, 1984
Box 12
Maui County Visitors Association, 1974
Box 12
Miles Laboratories, 1975-1976
Box 12
Miller Brewing, 1984-1985
(4 folders)
Box 12
Miller Brewing, 1985
Oversize-folder 1
Mink International, 1975-1987
(2 folders)
Box 12
Motorola, 1992-1994
Box 12
Mott's, 1992-1995
Box 12
National Shoe Institute--Campus promotion, 1949
(2 folders)
Box 12
National Shoe Institute--Fact sheets (Strictly for the Girls, Lines for Listeners), 1949-1950
Box 12
National Shoe Institute--Holiday promotion, 1949
(2 folders)
Box 12
National Shoe Institute--National shoe fairs, 1949
(3 folders)
Box 12
National Shoe Institute--Spring campaign, 1949
Box 12
National Shoe Institute--Spring promotion, 1950
(11 folders)
Box 12
National Shoe Institute--Spring promotion (includes "Beams" newsletter), 1950
Box 35
National Shoe Institute--Spring promotion, 1950
Oversize-folder 1
Nestle, 1984-1995
(2 folders)
Box 13
Nestle--Nestea, 1982
Box 13
New business prime target list, 1983
Box 13
New York Arrows (sports team), 1981
Box 13
New York Cares coat drive, 1991-1994
Box 13
New York City Opera, 1982
Box 13
New York Jazz Museum, 1975
Box 13
New York Port Authority--Staggered Work Hours Plan, 1974
Box 13
NordicTrack, 1995
Box 13
Norfolk Southern, 1991-1993
Box 13
Northern Telecom, 1992
Box 13
Northwest Airlines, 1991-1992
(2 folders)
Box 13
Northwestern Mutual Life Insurance, 1990-1994
Box 13
Nutritional Research Foundation, 1977
Box 13
On the Twentieth Century, 1978
Box 13
Orion Pictures--RoboCop 3, 1993
Box 13
Orkin, 1976
Box 13
Orkin--Press kit, 1977
Box 13
Oscar Mayer, 1977-1978
Box 13
Pan Am--Press kit, 1977
Box 13
Paramount, 1991
Box 13
Payless Drug Stores, 1991
Box 13
Pepsi, 1981-1987
(2 folders)
Box 13
Perdue, 1974-1984
Box 13
Phillips Petroleum (with Tom Seaver), 1972
Box 13
Presto Foods, 1986
Box 13
Prodigy, 1992-1995
(2 folders)
Box 13
Publicker (Inver House), 1974
Box 13
Puppy Kibbles 'n Bits, 1985
Box 13
Radio City Music Hall, 1979-1980
(3 folders)
Box 13
Radio City Music Hall--Clippings, 1979-1980
Box 13
Radio City Music Hall--Clippings, 1979
Box 36
Radio City Music Hall--Clippings, 1979-1980
Oversize-folder 1
Radio City Music Hall--Kids Club/Burger King, 1979
Box 13
Radio City Music Hall--Manhattan Showboat, 1980
Box 13
Radio City Music Hall--New York Summer, 1979
Box 13
Radio City Music Hall--Snow White, 1979-1980
(6 folders)
Box 13
Radio City Music Hall--The 1940s Radio Hour, 1979
Box 13
Radio City Music Hall--The Great American Children's Hour, 1979
Box 13
Radio City Music Hall--Various (includes Snow White, New York Summer), 1979
Box 35
RCA, 1974-1975
Box 13
Readers Digest--Advertising Department, 1964
Box 14
Readers Digest--Common Market, 1963-1964
(2 folders)
Box 14
Readers Digest--Danny Thomas, 1977
Box 14
Readers Digest--Earn-Learn Tour, 1964
Box 14
Readers Digest--Faculty Viewpoint, 1963
Box 14
Readers Digest--Faculty Viewpoint: Is the Monroe Doctrine Dead?, 1962
Box 14
Readers Digest--Faculty Viewpoint: Japan's Economy Goes Boom, 1962
Box 14
Readers Digest--Faculty Viewpoint: Let's Look Again at Those IQ Tests, 1961
Box 14
Readers Digest--Faculty Viewpoint: Our Foreign Service, 1962
Box 14
Readers Digest--Faculty Viewpoint: Our Population Crisis Is Here and Now, 1962
Box 14
Readers Digest--Faculty Viewpoint: Peace Corps, 1962
Box 14
Readers Digest--Faculty Viewpoint: Plot to Abolish Childhood, 1962
Box 14
Readers Digest--Faculty Viewpoint: The Case for Chastity, 1962
Box 14
Readers Digest--Faculty Viewpoint: The Five-Hour Day, 1962
Box 14
Readers Digest--Faculty Viewpoint: The Hidden Danger in Subsidized Marriage, 1962
Box 14
Readers Digest--Forum on Transportation, 1962
Box 14
Readers Digest--Guns by Mail, 1965
(2 folders)
Box 14
Readers Digest--Guns by Mail--Clippings, 1965
Box 14
Readers Digest--Guns by Mail--Dan Seymour correspondence, 1965
Box 14
Readers Digest--Guns by Mail--Kiwanis Club, 1965
Box 14
Readers Digest--Guns by Mail--Police Chief survey, 1965
Box 14
Readers Digest--Guns by Mail--Senator Thomas Dodd, 1965
(2 folders)
Box 14
Readers Digest--"Have you ever been convicted of a felony?" forum, 1965
Box 14
Readers Digest--Hidden Threat to Children's Eyes, 1965
Box 14
Readers Digest--Hidden Threat to Children's Eyes--Amblyopia, 1965
Box 14
Readers Digest--Hidden Threat to Children's Eyes--Delta Gamma, 1965
Box 14
Readers Digest--Hidden Threat to Children's Eyes--Preschool vision screening, 1965
Box 14
Readers Digest--Let's Beautify America, 1965
Box 14
Readers Digest--Let's Beautify America--Awards, 1965
Box 14
Readers Digest--Let's Beautify America--Biographies, 1965
Box 14
Readers Digest--Let's Beautify America--Clippings, 1965
Box 14
Readers Digest--Let's Beautify America--Follow-up correspondence, 1965-1966
Box 14
Readers Digest--Let's Beautify America--General correspondence, 1965
Box 14
Readers Digest--Let's Beautify America--Historic Chart of Alexandria, Virginia, 1963
Box 36
Readers Digest--Let's Beautify America--Letters from Mayors, 1965
(2 folders)
Box 14
Readers Digest--Let's Beautify America--National Clean Up-Paint Up-Fix Up Bureau pamphlets, 1965
Box 14
Readers Digest--Let's Beautify America--Photographs, 1965
(2 folders)
Box 14
Readers Digest--Let's Beautify America--Proclamations, 1965
Box 14
Readers Digest--Let's Beautify America--Thank you letters, 1965
Box 14
Readers Digest--Let's Beautify America--Tour material, 1965
Box 14
Readers Digest--Look at the New Flying Machines, 1964
Box 14
Readers Digest--Macalester College, 1964
Box 14
Readers Digest--Macalester College--Program for international journalists, 1961
Box 14
Readers Digest--Physical Fitness, 1964
Box 14
Readers Digest--Protest against Storm King Mountain Dam (New York), 1964
Box 14
Readers Digest--Public relations plan, 1963
Box 14
Readers Digest--Readers Digest Foundation, 1963-1964
Box 14
Readers Digest--RCA Victor Record Club, 1961-1964
Box 14
Readers Digest--Teens and Alcohol, 1964
Box 14
Readers Digest--This Nation Under God, 1964
Box 14
Readers Digest--Yogi Berra, 1964
Box 14
Readers Digest--Young Lives, Brave Actions (Young Americans Medal for Bravery), 1965
(2 folders)
Box 15
Readers Digest--Young Lives, Brave Actions (Young Americans Medal for Bravery)--Wisconsin, 1965
Box 15
Readers Digest--Your Eyes, Your Auto and Your Life, 1965
(2 folders)
Box 15
Reynolds Aluminum, 1986-1987
Box 15
Reynolds Metals, 1991-1996
Box 15
Rheingold, 1974
Box 15
R.J. Reynolds (Winston)--France, 1987
Box 15
Rolex, 1975-1976
Box 15
Rowntree Mackintosh, 1982
Box 15
Royal Canadian Mint, 1985
Box 15
R.T. French, 1982
Box 15
R.T. French--Recipe hunt, 1974
Box 15
Rustenburg Platinum Mines, 1976-1977
Box 15
Ryder Truck, 1984
Box 15
Salada, 1977
Box 15
Salvation Army, 1964-1977
(3 folders)
Box 15
Samsonite, 1982
Box 15
Samsonite--Goolagong, Palmer, 1976
Box 15
Samsonite--Pittsburgh Steelers, 1977
Box 15
Saratoga Water, 1981
Box 15
Save Grand Central Station, 1977
Box 15
S.C. Johnson, 1979
Box 15
Schick, 1985-1987
Box 15
Schlitz, 1981-1982
(2 folders)
Box 15
Scientific American, 1975
Box 15
Scott Paper, 1988
Box 15
Scott Paper--Booklets, 1960-1966
Box 15
Scott Paper--Correspondence, 1968-1969
Box 15
Scott Paper--Junior Miss, 1965-1966
Box 15
Scott Paper--Junior Miss interview suggestions, 1965
Box 15
Scott Paper--Junior Miss--Off to a Beautiful Start, 1964
Box 15
Scott Paper--Junior Miss--Party Planning, 1965
(3 folders)
Box 15
Scott Paper--Lady Scott, 1967
Box 15
Scott Paper--Lady Scott personality campaign, 1968
Box 15
Scott Paper--Publicity-Education program, 1969
Box 15
Scott Paper--Scotties, 1986
Box 15
Scott Paper--Ultra, 1969
Box 15
Scott Paper--Viva, 1967-1969
Box 15
Scott Paper--Viva--Anti-Bounty, 1969
Box 15
Scott Paper--Viva--Cartier, 1969
Box 15
Scott Paper--Viva--From Rags to Riches, 1968
Box 15
Scott Paper--Viva photographs, 1967-1968
(2 folders)
Box 15
Screenvision, 1978
Box 15
Seven-Up, 1975
Box 15
Seven-Up Uncola, 1985
Box 15
Showtime/The Movie Channel, 1984-1986
Box 15
Signal, 1977
Box 15
Simmons Mattress, 1974
Box 15
Singer Sewing Machine, 1963-1972
(3 folders)
Box 15
Sinutab, 1984
Box 15
Six Flags, 1977-1987
Box 15
Sperry New Holland, 1973-1976
Box 15
Spiegel, 1974
Box 15
Spy Magazine, 1992
Box 15
St. Lucia Tourist Board, 1980
Box 15
Standard Brands, 1960-1969
(2 folders)
Box 16
Standard Brands, 1966
Box 36
Standard Brands--4-H awards program, 1969
Box 16
Standard Brands--4-H Bread Awards, 1964-1969
(4 folders)
Box 16
Standard Brands--4-H Club Congress, 1965-1969
(12 folders)
Box 16
Standard Brands--4-H Club Congress/County Agents dinner, 1965
Box 16
Standard Brands--4-H Club Madison Wisconsin, 1964
Box 16
Standard Brands--4-H Clubs, 1965-1966
Box 16
Standard Brands--4-H Clubs--Inner city outreach, 1965
Box 16
Standard Brands--4-H County Extension Agents Meeting, 1967
Box 16
Standard Brands--4-H Donors Conference, 1969
Box 16
Standard Brands--4-H Negro Bread Winners, 1964
Box 16
Standard Brands--4-H State Winners favorite recipes, 1969
Box 16
Standard Brands--Activities, 1960-1964
Box 16
Standard Brands--Alicia and Amparo (bilingual Spanish/English columns: Alicia Escribe, Consejos caseros por amparo), 1967-1968
(3 folders)
Box 16
Standard Brands--American Gas Association workshop, 1965-1966
(2 folders)
Box 17
Standard Brands--American Home Economics Association (AHEA), 1965-1967
(4 folders)
Box 17
Standard Brands--American School Food Service Association, 1961-1966
Box 17
Standard Brands--Best of All Days cooking school report, 1965
Box 17
Standard Brands--Booklets and offers, 1965-1972
(2 folders)
Box 17
Standard Brands--Brazil, 1967
Box 35
Standard Brands--California Raisin Advisory Board, 1965-1966
Box 17
Standard Brands--Catering to a Crowd, undated
Box 17
Standard Brands--Chase and Sanborn history, 1964
Box 17
Standard Brands--Coma Mas Pan (Spanish recipes), 1957
Box 17
Standard Brands--Cool Rise method, 1966
Box 17
Standard Brands--County Extension Agents, 1969
Box 17
Standard Brands--Depressed area mailing, 1961
Box 17
Standard Brands--Dietary Fat Guide and Recipe Book, 1965-1966
Box 17
Standard Brands--Elizabeth Scott "Letters from Elizabeth", 1968-1969
Box 35
Standard Brands--Extension home economics meeting, 1966
Box 17
Standard Brands--Extension Homemaker promotion kit, 1965
Box 17
Standard Brands--Fair program, 1959
(4 folders)
Box 17
Standard Brands--Farm Editors Conference, 1963-1965
Box 17
Standard Brands--Favorite Bread Recipes from National 4-H Winners, 1967
Box 17
Standard Brands--Favorite Canadian Recipes, 1963
Box 17
Standard Brands--Fleischmann--Binder, 1959-1963
(3 folders)
Box 17
Standard Brands--Fleischmann--Margarine Calorie Subtractor, 1968
Box 17
Standard Brands--Fleischmann--Meal planning contest, 1967
Box 17
Standard Brands--Fleischmann--Meal planning contest winners' European trip, 1967
Box 17
Standard Brands--Fleischmann--Menu planning contest, 1965-1967
(5 folders)
Box 17
Standard Brands--Fleischmann--Treasury of Yeast Baking, 1962-1966
(2 folders)
Box 17
Standard Brands--Formulas Fleischmann (Spanish recipes), undated
Box 18
Standard Brands--Foundation for Business Education, 1959-1960
Box 18
Standard Brands--Good letters, 1968-1969
Box 18
Standard Brands--Have Fun Make Rolls, 1962-1965
Box 18
Standard Brands--Inside Information (home demonstration newsletter), 1963-1965
Box 18
Standard Brands--Inter-American Rural Youth Leaders' conference, 1964
Box 18
Standard Brands--International, 1965-1969
(2 folders)
Box 18
Standard Brands--International (includes "Letters from Elizabeth"), 1967-1968
Box 35
Standard Brands--International correspondence, 1967-1969
(3 folders)
Box 18
Standard Brands--International Food Fair, 1963
(2 folders)
Box 18
Standard Brands--International photographs, 1968-1970
Box 18
Standard Brands--International recipes, 1968
Box 18
Standard Brands--International reports, 1966-1968
(2 folders)
Box 18
Standard Brands--International--Yeast for Health, 1968
Box 18
Standard Brands--JWT Produces Award-Winning Food Booklets, 1975
Box 18
Standard Brands--Live Better Electrically, 1965
Box 18
Standard Brands--Low Sodium Diets Can Be Delicious
Box 18
Standard Brands--Menu planning contest, 1964-1966
(3 folders)
Box 18
Standard Brands--Menu planning contest--Atlantic City, 1965
(3 folders)
Box 18
Standard Brands--Menu planning contest--Lists of winners, 1965
Box 18
Standard Brands--Menu planning contest--Sister M. Dorothea, 1965
Box 18
Standard Brands--Menu planning contest--Sisters photographs, 1965
Box 18
Standard Brands--Mexico, 1969
Box 18
Standard Brands--National Association of Extension 4-H Agents, 1969
(3 folders)
Box 18
Standard Brands--National Association of Extension Home Economists, 1965
(2 folders)
Box 18
Standard Brands--Nutrition education (U.S. and South Africa), 1958-1960
Box 18
Standard Brands--Our Daily Bread, undated
Box 18
Standard Brands--Parties in Motion (getting men involved in party planning), 1966
Box 18
Standard Brands--Peanut oil information, 1963-1964
Box 18
Standard Brands--Philippines, 1967-1968
(2 folders)
Box 19
Standard Brands--Photograph binders, 1971-1976
(6 folders)
Box 19
Standard Brands--Planters, 1962
Box 19
Standard Brands--Planters--Home Service Director mailings, 1964
Box 19
Standard Brands--Planters--Marketing to Kosher/Passover, 1965-1966
Box 19
Standard Brands--Planters--Materials on nutrition and fitness aimed at children, 1967-1970
Box 19
Standard Brands--Planters--Mr. Peanut booklets, 1962-1967 and undated
(2 folders)
Box 19
Standard Brands--Planters--Mr. Peanut School Champ, 1966
Box 19
Standard Brands--Planters--Potato chips, 1975
Box 19
Standard Brands--Posters, undated
Oversize-folder 1
Standard Brands--Puerto Rico, 1966-1968
(4 folders)
Box 19
Standard Brands--Pyrofax baking contest, 1962-1964
Box 19
Standard Brands--Recipes, 1965-1966
(2 folders)
Box 19
Standard Brands--Royal, 1964-1967
(4 folders)
Box 19
Standard Brands--Royal--Cakes, 1957
Box 19
Standard Brands--Royal--Recipe booklets, 1966 and undated
Box 19
Standard Brands--Royal--Recipe searc h, 1965
Box 19
Standard Brands--Royal--Royal products binders, 1968-1969
(2 folders)
Box 19
Standard Brands--Royal--Royal products binders, 1965-1970
(5 folders)
Box 20
Standard Brands--Royal--South Africa, 1968
Box 35
Standard Brands--South Africa, 1967
Box 35
Standard Brands--South Africa, 1968-1969
Box 20
Standard Brands--South Africa--Nutrition posters, 1968
Oversize-folder 1
Standard Brands--South Africa--Party Time in Royal Rhyme, undated
Box 20
Standard Brands--Surplus foods welfare questionnaire (with responses), 1965
Box 20
Standard Brands--U.S. government food stamp program, 1960-1962
Box 20
Standard Brands--Welfare mailing (New York), 1961
Box 20
Standard Brands--When You Bake With Yeast, 1961 and undated
(2 folders)

Includes: Have Fun Make Rolls; Breads of Many Lands; Holiday Breads

Box 20
Standard Brands--Why Do Women Bake with Yeast?, 1964
Box 20
Standard Brands--Yeast Breads Plain and Fancy, 1961
Box 20
Standard Brands--Yeast-Riz, 1965
Box 20
Standard Brands--Young Cook's Bake a Bread Book, 1965
Box 20
Standard Brands/Scott Paper--You're Entertaining (Junior Miss hostess guides), 1963-1965
Box 20
Standard Brands/Seven-Up--World's Fair, 1963-1964
Box 20
Standard Federal Savings, 1986
Box 20
Standard Milling Company recipe cards, undated
Box 20
Statue of Liberty, 1985-1986
Box 20
Stick To Your Ribs restaurant, 1992
Box 20
STP (Drackett), 1976-1978
(2 folders)
Box 20
STP (Drackett)--Pro bowling sponsorship, 1975-1976
Box 20
STP (Drackett)--Robert Blake, 1976
Box 20
Sun Banks of Florida, 1979
Box 20
Survival Anglia, 1976-1978
Box 20
Taft Broadcasting, 1975
Box 20
Tassaway, 1972-1973
Box 20
Teledyne legal, 1979
Box 20
Tenneco, 1987
Box 20
Textron, 1974-1977
Box 20
The Crucifer of Blood, 1978
Box 20
Timex, 1982
Box 20
Toys R Us, 1982-1995
(2 folders)
Box 20
Uncle Ben's, 1975
Box 20
Uncle Ben's (Australia)--J.S. Ibbotson, "As Others See Us", 1975
Box 35
Unilever, 1977-1994
(2 folders)
Box 20
Unilever--Shield, 1981
Box 20
University of Medicine and Dentistry of New Jersey--Copsa Institute for Alzheimer's Disease, 1995
Box 20
US Air, 1979-1986
Box 20
U.S. Brewers Association, 1964-1965
Box 20
U.S. Brewers Association--Parties in Motion, 1960s
Box 20
U.S. Brewers Association--Shrimp and Beer Party mailing, 1965
Box 20
U.S. Department of Housing and Urban Development (HUD), 1991
Box 20
Vanderbilt Medical Center, 1986
Box 20
Vanderbilt YMCA, 1977
Box 36
Volkswagen, 1963-1985
Box 20
Vons Grocery, 1987
Box 20
W.A. Taylor, 1976
Box 20
W.A. Taylor--Courvoisier, 1986
Box 20
W.A. Taylor--VSOP (with Herbie Hancock's VSOP band), 1977
Box 20
Walker Manufacturing, 1980
Box 20
Wall Street Journal, 1992-1996
Box 20
Warner Bros., 1975
Box 20
Warner-Lambert, 1991-1994
Box 20
Warner-Lambert--Chiclets, 1993-1996
Box 20
Warner-Lambert--Clorets, 1993-1994
Box 21
Warner-Lambert--EPT (pregnancy test kit), 1992-1995
(2 folders)
Box 21
Warner-Lambert--Hall's, 1994-1996
Box 21
Warner-Lambert--Listerine, 1974, 1992-1994
(2 folders)
Box 21
Warner-Lambert--Rolaids, 1996
Box 21
Warner-Lambert--Schick, 1987-1996
(2 folders)
Box 21
Warner-Lambert--Schick Silk Effects (with Angie Everhart), 1996
Box 21
Warner-Lambert--Trident, 1992
Box 21
Warner-Lambert--Zantac, 1996-1997
Box 21
Weather Channel, 1984
Box 21
Wedgwood, 1973-1986
Box 21
Weight Watchers, 1995-1996
Box 21
Western Center on Law and Poverty, 1979
Box 21
White Castle, 1993
Box 21
Wm. Underwood, 1975
Box 21
Women's Tennis Association (WTA), 1993
Box 21
WXIA-TV, 1975
Box 21
A Gorey Halloween, 1978
Box 21
AAF Hall of Fame luncheon, 1979
Box 21
Advertising Age--International Creative Seminar, 1975-1976
Box 21
American Jewish Committee Awards, 1974
Box 21
Andy Awards, 1985
Box 21
Art Directors Party (Caroline Diehl), 1979
Box 21
Automotive Aftermarket Seminar, 1975
(2 folders)
Box 21
Awards programs, 1977
Box 21
Belmont outing, 1984-1985
(2 folders)
Box 21
Black Achievers Awards, 1977
Box 21
Blood Bank drive, 1974
Box 21
Blood drive, 1977
Box 21
Business-Professional Advertising Association--Mary Wells Lawrence speech, 1977
Box 21
Caples Awards, 1987
Box 21
CEBA Black Network Awards, 1978
Box 21
Cerebral Palsy Bike-a-thon, 1977-1979
Box 21
Channel 13 auction, 1975
Box 21
Chinese delegation visit, 1982
Box 21
Clio Awards, 1975-1976
(2 folders)
Box 21
Commercial Zapping Symposium, 1984
Box 21
Consumer in Crisis Seminar, 1975
Box 21
Cresmer Woodward O'Mara and Ormsbee Sales Seminar, 1975
Box 21
Effie Awards, 1976
Box 21
Ethics in Advertising, 1973
Box 21
Food Marketing Symposium (with Secretary of Agriculture John Block), 1985
Box 21
Fortune Corporate Communications Seminar, 1975
Box 21
Fragasso Awards, 1977-1978
(2 folders)
Box 21
Glamour (magazine) Seminar, 1977
Box 21
Globo TV Seminar, 1995
Box 21
Harlem Youth Speaks, 1975
Box 21
Helen Federico art exhibit at JWT New York, 1976
Box 21
Imperial Defense College (UK) meeting, 1973
Box 21
International Advertising Seminar, 1974
Box 21
IRTF intern visit, 1975
Box 21
J. Walter People program, 1985
Box 21
J. Walter Wardrobe, undated
Box 21
Joe O'Donnell subway party, 1986
Box 21
JWT 130th anniversary, 1994
Box 21
JWT 130th anniversary, 1994
Box 22
JWT 130th anniversary--Ecuador, 1994
Box 22
JWT 130th anniversary--Expenses, 1994
Box 22
JWT 130th anniversary--Invitation lists, 1994
Box 22
JWT 130th anniversary--J. Walter Gene, 1994
Box 22
JWT 130th anniversary--Lima, Peru, 1994
Box 22
JWT 130th anniversary--Photographs, 1994
Box 22
JWT 130th anniversary--Review, 1994
Box 22
JWT Annual Meeting, 1973-1982
(4 folders)
Box 22
JWT Annual Stockholder Meeting materials, 1976
Box 22
JWT Board dinner, 1986
Box 22
JWT Board of Directors Meeting, 1974-1976
(2 folders)
Box 22
JWT Communications Committee meeting, 1972-1977
Box 22
JWT Craft Show, 1974-1975
Box 22
JWT Day at the Races, 1984
Box 22
JWT European Managers Meeting, 1995
Box 22
JWT European PR Council Meeting, 1995
Box 22
JWT European PR Directors Meeting, 1993
Box 22
JWT Family Hoedown (Phililppines), 1975
Box 22
JWT Lake Lawn Seminar, 1975
Box 22
JWT Latin American Managers Meeting, undated
Box 22
JWT New York Office Sail-a-thon, 1976
Box 22
JWT North American Managers Meeting, 1995
Box 22
JWT office openings, 1972-1975
Box 22
JWT Operations Committee Meeting, 1982
Box 22
JWT PR Directors Meeting, 1992-1994
(3 folders)
Box 22
JWT Research Conference, 1977
Box 22
JWT Stockholders Meeting, 1974-1975
(2 folders)
Box 22
JWT Talent Show, 1992-1994
Box 22
JWT training programs, 1988-1989
Box 22
JWT Worldwide PR Council Meeting, 1995
(2 folders)
Box 22
JWT/Client Research Conference, 1975
Box 22
Key events schedule, 1987
Box 22
Lease/Move to 466 Lexington, 1979-1982
(2 folders)
Box 22
Lease/Move to 466 Lexington, undated
(2 folders)
Box 23
Lease/Move to 466 Lexington--Press coverage, 1979
Box 23
Lease/Move to 466 Lexington--Press kits, 1979
Box 23
Mayor's Volunteer Service Awards, 1992
Box 23
Media Managers Meeting, 1975
Box 23
Media Relations Month, 1975
Box 23
Mr. T party, 1985
Box 23
National creative awards competition, 1987
Box 23
National Merit Scholarships (JWT participation/sponsorship), 1976-1982
Box 23
NATPE (National Association of Television Program Executives) Conference, 1977-1979
(3 folders)
Box 23
NOW (National Organization for Women) "badvertising" seminar, 1974
Box 23
Photographs, 1987
Box 23
Publicity meetings, presentations, 1975
Box 23
RSVP Tribute to Corporate Volunteers, 1995
Box 23
Security Analysts Meeting, 1975-1978
Box 23
Social events, 1985 and undated
(2 folders)
Box 23
Society of Illustrators exhibit, 1988
Box 23
Student fellowship summer intern program, 1975
Box 23
Summer party, Club Getaway, 1986
Box 23
Super Bowl study mailing, 1986
Box 23
Super Bowl XIX, 1985
Box 23
Survival Anglia meeting, 1987
Box 23
Thompson Night--Caspar Weinberger, 1990
Box 23
Thompson Night--Daniel Patrick Moynihan, 1990
Box 23
Thompson Night--Henry Kissinger, 1992
Box 23
Thompson Night--Jack Kemp, 1994
Box 23
Thompson Night--James Carville/Mary Matalin, 1993
Box 23
Thompson Night--Jeanne Kirkpatrick, 1991
Box 23
Thompson Night--John Kenneth Galbraith, 1991
Box 23
Thompson Night--Tom Kean, 1989
Box 23
Thompson Night--Tom Wolfe, 1989
Box 23
Thompson Night--William Simon, 1990
Box 23
UNICEF telethon, 1975
Box 23
United Fund drive, 1973-1974
Box 23
U.S. Bicentennial, 1973
Box 23
Winter Olympics, 1988
Box 23
With All Deliberate Speed (American Parade television program starring Paul Winfield), 1976
Box 23
WPP takeover, 1987
(2 folders)
Box 23
WPP takeover, 1987
Box 24
Wrestling--J. Walter Mania, 1985
(2 folders)
Box 24
YWCA Leadership Awards, 1980
Box 24
Ambassador International Cultural Foundation, 1975
Box 24
American Advertising Federation (AAF), 1975-1976
Box 24
AMI (Advertising and Marketing Intelligence), 1980
Box 24
AMRB (Axiom Marketing Research Bureau), 1973-1974
(3 folders)
Box 24
APCU-Thompson (Guatemala), 1975
Box 24
Association of National Advertisers (ANA), 1976-1978
Box 24
Brouillard Communications, 1980-1982
(2 folders)
Box 24
Cable Shop, 1982-1983
(3 folders)
Box 24
Cable Shop pilot test review, 1982
Box 24
Citizens Caucus for Mass Transit, 1974
Box 24
Coalition on Organ Donations, 1992
Box 24
Communispond, 1976
Box 24
Correspondence from JWT offices, 1973-1974
Box 24
Deltakos (see also JWT Healthcare), 1972-1974
(3 folders)
Box 24
Dentsu, 1973-1974
(2 folders)
Box 24
Dialog, 1973-1975
(5 folders)
Box 24
Eastern Airlines--Personalized vacation plans, 1974
Box 24
ED-95 agency (Netherlands), 1979
Box 24
Ferguson Communications, 1993
Box 24
Find/SVP, 1985-1986
Box 24
Foote, Cone, Belding, 1986
Box 24
Groupaction, 1996
Box 24
Hill and Knowlton, 1980-1986
(11 folders)
Box 25
Hill and Knowlton--History, 1986
Box 25
Hindustan Thompson, 1981, 1994-1995
(2 folders)
Box 25
Hispania, 1980-1986
(2 folders)
Box 25
Institutional Development Corporation--Project Propinquity, 1975-1977
Box 25
Interlease, 1979
Box 25
Interpublic, 1985
Box 25
J. Walter Boutique (Linda Kaplan), 1987
Box 25
Jack Anderson (columnist), 1972-1973
Box 25
JWT Affiliated Companies, 1974-1975
Box 25
JWT Argentina, 1979-1980
Box 25
JWT Asia-Pacific, 1994
Box 25
JWT Atlanta/Washington, 1986
Box 25
JWT Barcelona, 1994
Box 25
JWT Board of Directors, 1985-1987, 1995
(2 folders)
Box 25
JWT Brazil, 1982
Box 25
JWT Chicago, 1974-1995
(7 folders)
Box 25
JWT Chicago--Clippings, 1972-1979
(3 folders)
Box 25
JWT Chicago--Clippings, 1978
Oversize-folder 1
JWT Chicago--Communications plan, 1992
Box 26
JWT Chicago--Media publicity, 1989
Box 26
JWT Denver, 1992-1993
Box 26
JWT Detroit, 1974-1994
(5 folders)
Box 26
JWT Detroit--Frequently asked questions, 1992
Box 26
JWT Detroit--Press kit, 1992
Box 26
JWT Direct (see also Soskin/Thompson), 1986-1993
Box 26
JWT Educational Service--Skilled Techniques in Guiding Group Action newsletter, 1955-1960
Box 26
JWT Entertainment Group, 1978
Box 26
JWT Entertainment Group, 1978
Box 36
JWT Europe, 1991-1995
(2 folders)
Box 26
JWT Financial Data Center, 1979
Box 26
JWT France, 1995
Box 26
JWT France--Poster, 1995
Oversize-folder 1
JWT Frankfurt, 1977, 1990-1994
(2 folders)
Box 26
JWT Global Media Research Group, 1995
Box 26
JWT Greece, 1993
Box 26
JWT Group, 1979-1986
(5 folders)
Box 26
JWT Group--Facts and organization, 1986
Box 26
JWT Group--Financial, 1983
(3 folders)
Box 26
JWT Group--Management succession, 1986
(2 folders)
Box 26
JWT Group--Mergers and acquisitions, 1986
Box 26
JWT Group--Organization chart, 1986
Box 26
JWT Group--Recent Events, 1982
(5 folders)
Box 26
JWT Group--WPP merger, 1987
Box 26
JWT Group (UK), 1975-1983
(2 folders)
Box 26
JWT Healthcare (see also Deltakos), 1986-1994
(2 folders)
Box 26
JWT/i.e. (interactive enterprise), 1995
Box 26
JWT Indianapolis, 1974-1977
Box 26
JWT Information Technology Group, 1996
Box 26
JWT Latin America, 1993
Box 27
JWT legal clippings, 1979
Box 27
JWT London, 1980
Box 27
JWT London--History, 1984
Box 27
JWT London Marketing Group, 1995-1996
Box 27
JWT Los Angeles, 1973-1993
(3 folders)
Box 27
JWT Mexico, 1977
Box 27
JWT Miami, 1980
Box 27
JWT Milan, 1986
Box 27
JWT Montreal, 1992
Box 27
JWT Moscow, 1994-1995
Box 27
JWT New York, 1974-1991
(4 folders)
Box 27
JWT New York--New telephone number, 1976
Box 27
JWT New York--PR plan, 1992
Box 27
JWT Omaha, 1980
Box 27
JWT OnLine, 1992
Box 27
JWT Phoenix, 1972-1973
Box 27
JWT Public Relations, 1977
Box 27
JWT Research and Planning, 1977
Box 27
JWT Rome/Milan, 1993-1994
Box 27
JWT San Francisco, 1974-1994
(3 folders)
Box 27
JWT/Shanghai Advertising (China), 1979-1980
Box 27
JWT South Africa, 1986-1987
Box 27
JWT Syndication, 1982
(3 folders)
Box 27
JWT Syndication--Captain Kangaroo (Slim Goodbody health segment), 1978-1979
(2 folders)
Box 27
JWT Syndication--Clippings, 1978
Box 27
JWT Syndication--J. Walter Thompson's Toughest Campaign (Sherry Siegel), 1982
Box 27
JWT Syndication--Kenneth and Company (women's beauty and lifestyle program), 1979
Box 27
JWT Syndication--Light from Blackness, 1975
Box 27
JWT Syndication--Materials for NATPE Conference, 1980
Box 27
JWT Syndication--Miss Peach (children's program), 1979
Box 27
JWT Syndication--NATPE press coverage, 1979-1980
Box 27
JWT Syndication--News releases and press, 1977-1982
(5 folders)
Box 27
JWT Syndication--News releases and press, 1975-1982
(3 folders)
Box 28
JWT Syndication--Program promotion, 1976
Box 28
JWT Syndication--Sports Special of the Month, 1974
Box 36
JWT Taiwan, 1992
Box 35
JWT Taiwan/Hong Kong, 1988
Box 28
JWT Tokyo, 1980
Box 28
JWT Toronto, 1980, 1991-1994
(2 folders)
Box 28
JWT Toronto, 1980
Box 36
JWT Toronto--Cassie (Canadian Advertising Success Stories) Awards, 1993
Box 35
JWT Toronto--Readers Digest Pegasus Awards, 1994
Oversize-folder 1
JWT UK clippings, 1982
Box 28
JWT USA, 1980-1981
Box 28
JWT USA--J. Walter Proud house ad, 1984
Box 36
JWT Washington, 1973-1987
(2 folders)
Box 28
JWT/West, 1981
Box 28
JWT World Gallery (Michael Lawrence), 1979
Box 28
JWT worldwide office addresses, 1992
Box 28
Lansdowne Advertising, 1978-1982
(2 folders)
Box 28
League of Public Agencies, 1975-1978
Box 28
Live Picture Network, 1996
Box 28
Lord Geller Federico and Partners, undated
Box 28
Lord Geller Federico Einstein, 1980-1983
Box 28
Lord Geller Federico Peterson, 1971-1973
Box 28
Magnet Interactive Studios, 1995
(2 folders)
Box 28
Malcolm Green Advertising (Hong Kong), 1977
Box 28
Manajans Reklam Isleri (Turkey), 1985
Box 28
Marti Flores Prieto (Puerto Rico), 1978
Box 28
MRB International, 1979
Box 28
N.W. Ayer, 1980
Box 28
Needham, Harper and Steers, 1980
Box 28
Needham, Harper and Steers--"Fresh Stuff" portfolio, 1980-1981
Box 35
Ogilvy and Mather, 1968-1987
(3 folders)
Box 28
PPGH Amsterdam, 1994-1995
Box 28
Regional Advertising Group, 1993
Box 28
Simmons Research Bureau (SMRB), 1978-1982
Box 28
Soskin/Thompson (see also JWT Direct), 1979-1985
(2 folders)
Box 28
Speakers Bureau, 1977
Box 28
Special Correspondents (high school, student newspaper, youth market services), 1965
Box 28
Spot Advertising (Greece), 1975
Box 28
Stein Schjaevern (Sweden), 1980
Box 28
Television/Radio Age, 1984
Box 28
Thomas Cook, 1976
Box 28
Thompson Recruitment (World Wide Agency), 1979-1982
(3 folders)
Box 28
Tracy Locke, 1976
Box 28
WPP, 1988-1990
Box 28
WPP Group, 1988-1989
Box 28
Yeoward Taylor and Bonner (UK), 1979
Box 28
Young and Rubicam, undated
Box 28
4-H interns, 1977
Box 29
Alan Anderson, 1977
Box 29
Alan Torreano, 1976
Box 29
Alfred Jarrin, 1981
Box 29
Alun Jones--Interview with Frank Mainero, 1978
Box 29
Alvin Achenbaum--Interview, 1972
Box 29
Arnold Grisman, 1980-1985
Box 29
Arnold Grisman--Desensitization of America, 1975
Box 29
Arnold Grisman--Interview with Frank Mainero, 1978
Box 29
Arnold Grisman--Letter to a Small Country, undated
Box 29
Arnold Grisman--The 1980s: An Advertising Perspective, undated
Box 29
Arnold Grisman--Trouble at Credibility Gap, 1974
Box 29
Arnold Grisman, Gene Secunda--Interview, 1972
Box 29
Barbara Hauptfuhrer, 1977
Box 29
Barbara Najarian--Sex discrimination suit, 1983
Box 29
Bernard Owett, 1975
Box 29
Bernie Dowling, 1982
Box 29
Bert Metter, 1982-1987
Box 29
Bert Metter--Congratulations letter on Video Storyboard Test, 1987
Box 29
Bert Metter--Interview, 1975
Box 29
Bill Petty, Michael Tremper, 1977
Box 29
Bill Ross, 1980-1981
Box 29
Bill Ross--Interview with Frank Mainero, 1978
Box 29
Bill Ross, Denis Lanigan, 1980
Box 29
Bob Irvine, 1976
Box 29
Bob Wright, 1976
Box 29
Burt Manning, 1975-1987
(2 folders)
Box 29
Burt Manning--Board of Directors presentation, 1984
Box 29
Burt Manning--CAB conference, 1984
Box 29
Burt Manning--Interview, 1972
Box 29
Burt Manning--Interview with Frank Mainero, 1978
Box 29
Burt Manning--Note on Miller beer, 1984
Box 29
Burt Manning--Press coverage, 1983-1986
Box 29
Burt Manning--Speeches, 1994
Box 29
Burt Manning--What Advertising Must Do in an Age of Suspicion, undated
Box 29
Burt Peterson, 1981-1986
Box 29
Byron Hackett, 1975-1979
Box 29
Caroline Diehl, William Hennessy, 1977
Box 29
Charles Martell, 1982
Box 29
Charles Raymond--Recollections of early JWT, 1943
Box 29
Charles Rheinstrom obituary, 1980
Box 29
Charlotte Beers, 1973
Box 29
Charlotte Strouse obituary, 1982
Box 29
Clipping file, 1982
(2 folders)
Box 29
Colin Dawkins obituary, 1986
Box 29
Cynthia Krimezis, 1988
Box 29
Dan Seymour, 1963-1982
Box 29
Dan Seymour--Interview, 1972
Box 29
David Murphy, 1975
Box 29
David Murphy--Difficulties in Media Planning, 1977
Box 29
Dean Thie, 1977
Box 29
Denis Lanigan, 1982 and undated
(2 folders)
Box 29
Denis Lanigan--Interview, 1972
Box 29
Denis Lanigan--Interview with Frank Mainero, 1978
Box 29
Dennis Altman, Ed Hiestand, 1977
Box 29
Dennis McCart, 1982
Box 29
Denton Cruse, 1982
Box 29
Derry Daly obituary, 1979
Box 29
Dione Guffey, 1976
Box 29
Don Brown, 1984
Box 29
Don Deaton, 1980
Box 29
Don Johnston, 1974-1982
(3 folders)
Box 29
Don Johnston--Clippings, 1979-1981
Box 29
Don Johnston--Interview, 1972
Box 29
Don Johnston--Interview in India, 1980-1981
Box 29
Don Johnston--Interview with Frank Mainero, 1978
Box 29
Don Johnston--Interview with William Whytte, 1978
(2 folders)
Box 29
Don Johnston--Speeches, 1979-1981
Box 29
Don Robertson (JWT Canada), 1980
Box 29
Don Robertson (JWT Canada)--Interview, 1992
Box 29
Don Sullivan, 1988
Box 29
Don Thompson, 1981
Box 29
Donald Ayers, 1986
Box 29
Donald Washburn--Design for Action, Decisions under Uncertainty, 1965
Box 29
Donald Washburn--Women in a Changing American Food Market, 1966
Box 29
Dorothy Marcus, 1991-1996
Box 29
Dorothy Philips, Wesley Hostetler, 1977
Box 29
E. Wyatte Hicks, 1973-1974
Box 30
E. Wyatte Hicks, Gene Secunda--Interview, 1972
Box 30
Ed Hiestand, Ludwig Dochtermann, 1986
Box 30
Edith Gilson, 1984-1987
Box 30
Edward (Ed) Haymes, 1988
Box 30
Edward B. (Ted) Wilson, 1974-1976
Box 30
Edward B. (Ted) Wilson--Interview, 1972
Box 30
Edward Lambek, 1975
Box 30
Elizabeth (Betty) Harrigan (includes lawsuit), 1972-1979
Box 30
Ernest Emerling, Tom Yamada, 1977
Box 30
Executive biographies, 1986
Box 30
Executive changes, 1977
Box 30
Executive profiles, 1987
Box 30
Farlan Myers, 1975
Box 30
Frank Mainero, 1977
Box 30
Frank Nicolo, 1977
Box 30
Frank Stanton, 1987
Box 30
Gabriel Samuels, 1976-1982
Box 30
Gene Secunda, 1977-1980
Box 30
Gene Secunda, 1977
Box 35
Gene Secunda--Government advertising expenditures, undated
Box 30
George Black, 1981
Box 30
George Black, Burkhard Schwarz, 1977
Box 30
George Clements, 1993
Box 30
George Eversman, 1974-1977
Box 30
Gerald Broderick, 1977
Box 30
Glen Dell, 1986
Box 30
Glen Fortinberry, 1976-1980
Box 30
Glen Fortinberry--Interview with Frank Mainero, 1978
Box 30
Greg Bathon, 1982
Box 30
Greg Bathon--Interview with Frank Mainero, 1977
Box 30
H.J. Barnum (includes lawsuit), 1975
Box 30
Harry Clark, 1974-1984
Box 30
Harvard Business School alumni, 1973
Box 30
Henry Curtis obituary, 1986
Box 30
Henry Davis, 1976
Box 30
Henry Flower obituary, 1984
Box 30
Henry Schachte, 1972-1974
Box 30
Henry Schachte--Interview, 1972
Box 30
Henry Simmons, 1975
Box 30
Herbert Eames, 1980
Box 30
Herman Coenan (JWT Amsterdam), 1975
Box 30
Howard Brundage--Interview, 1972
Box 30
Hugh Connell, 1977-1982
Box 30
Hugh Connell--Interview with Frank Mainero, 1978
Box 30
Hugh Connell, Gene Secunda--Interview, 1972
Box 30
Jack Cronin, 1977-1987
Box 30
Jack Stevens, 1977
Box 30
James (Jim) Agnew, 1982
Box 30
James (Jim) Heekin, 1987
Box 30
James Kennedy, 1982
Box 30
James Patterson, 1977-1988
Box 30
James Patterson, Andrew Romano, 1977
Box 30
Jean Miller, 1975-1977
Box 30
Jean Pool, 1987
Box 30
Jeanne Maraz, 1976
Box 30
Jeremy Bullmore (JWT London), 1975-1977
Box 30
Jeremy Bullmore (JWT London)--Interview, 1972
Box 30
Jim Willette, 1981
Box 30
Joel Baumwoll, 1975-1976
Box 30
John Barnhill, 1977
Box 30
John Becker, 1982
Box 30
John Cox, 1979
Box 30
John (Jack) Devine, Gene Secunda--Interview, 1972
Box 30
John Gray, 1984
Box 30
John McQuigg obituary, 1982
Box 30
John Nason, 1977
Box 30
John Sharman (JWT Australia)--Interview, 1972
Box 30
John Sharman (JWT Australia)--Interview with Frank Mainero, 1978
Box 30
John Spillner, 1977
Box 30
John Treasure (JWT London), 1973-1975
Box 30
John Treasure (JWT London)--Interview, 1972
Box 30
Jon Tracosas, 1982
Box 30
Joseph Boyle obituary, 1976
Box 30
Joseph Brouillard (English and French), 1975-1978
Box 30
Joseph (Joe) O'Donnell, 1984-1986
Box 30
Joseph (Joe) O'Donnell, Merrill Snyder, 1977
Box 30
JWT Board of Directors biographies, 1981
Box 30
JWT USA Board of Directors, undated
Box 30
Karen Maher, Robert Losi, 1987
Box 30
Ken Fairchild, 1977
Box 30
Kennett Webb Hinks obituary, 1982
Box 30
Kyo Takahashi, 1973
Box 30
Larry Olshan, 1976-1982
Box 30
Lee Pavao, 1977
Box 30
Lee Pratt, 1977
Box 30
Lee Preschel, 1987
Box 30
Lee Preschel, Lee Pavao, 1987
Box 30
Linda Loose, 1987
Box 30
Lois Papale, 1982
Box 30
Loy Baxter, with son Jeff "Skunk" Baxter, 1975
Box 30
Marie Luisi, 1977-1984
Box 30
Marie Luisi--New Media speech, 1981
Box 30
Mark Hallen--Book announcement, 1987
Box 30
Michael Cooper-Evans, Miles Colebrook, 1984
Box 30
Miscellaneous photographs of staff, 1986-1987 and undated
(2 folders)
Box 30
Miscellaneous speeches, 1963-1977
Box 30
Nariman Dhalla, 1975-1977
Box 31
Pat McMillan, undated
Box 31
Pat Moran, 1977-1980
Box 31
Peggy Yervanian, 1982
Box 31
Peter Gilow (JWT Germany), Rene Muller (JWT Switerland)--Interview, 1972
Box 31
Peter Gridley, 1981
Box 31
Peter Mills, Wally O'Brien, 1979-1982
Box 31
Peter Schweitzer, 1976-1981
Box 31
Peter Schweitzer, Joe Schulte, 1986
Box 31
Professional Development Program, 1986-1987
Box 31
Promotions news releases, 1975-1987
(4 folders)
Box 31
R.E. (Buck) Buchanan, 1975-1982
Box 31
R.E. (Buck) Buchanan--Retirement, 1985
Box 31
R.E. (Buck) Buchanan--Television Program Content: Violence, 1977
Box 31
Ram Ray, 1982
Box 31
Raymond Fragrasso, 1976
Box 31
Rena Bartos, 1975-1982
Box 31
Rena Bartos--Over 40: The Invisible Consumer Market, 1980
Box 31
Richard (Dick) Jones, 1964-1976
Box 31
Richard Kostyra, 1986
Box 31
Richard Rasor, 1975
Box 31
Robert Gray, 1983-1984
Box 31
Robert King, 1976
Box 31
Robert Roche obituary, 1977
Box 31
Robert Selby, 1987
Box 31
Robert Zimmern, 1977
Box 31
Robin Restall, 1977
Box 32
Rolf Meise, 1984
Box 32
Ron Burns, 1977-1991
Box 32
Ron Burns--130th anniversary speech, 1994
Box 32
Ron Kaatz, 1975-1981
Box 32
Ron Kaatz--In Search of What the Ratings Hide, 1985
Box 32
Ron Kovas, 1983
Box 32
Ron Sherman, 1980
Box 32
Ron Sherman--Interview with Frank Mainero, 1978
Box 32
Roy Glah, 1977-1987
Box 32
Sam Meek, 1964-1967
Box 32
Sam Meek obituary, 1981
Box 32
Sonia Yuspeh, 1982
Box 32
Stephen Salorio, 1980-1984
Box 32
Stephen Vengrove, Alan Webb, 1977
Box 32
Steve Bowen, 1984-1988
Box 32
Summaries of interviews with JWT executives, 1972
Box 32
Susan Mirsky, 1986
Box 32
Terry Valeski, 1977
Box 32
Thurman Pierce, 1976-1986
Box 32
Tom Greer, 1982
Box 32
Tom Hall, 1977
Box 32
Tom Robbins, 1984
Box 32
Tom Sutton--Interview, 1972
Box 32
Tom Veres, 1980-1981
Box 32
Walter (Wally) O'Brien, 1982-1986
Box 32
Wayne Fickinger, 1978-1980
Box 32
Wayne Fickinger--Interview with Frank Mainero, 1978
Box 33
Wayne Fickinger, Denis Lanigan, 1981-1982
Box 33
Wayne Fickinger, Gene Secunda--Interview, 1972
Box 33
Wendell Pope, 1977
Box 33
William (Bill) Cameron, 1974
Box 33
William (Bill) Lane, 1977
Box 33
William Nye, 1974
Box 33
William Peniche, 1976
Box 33
William Sharfman, 1982
Box 33
William Thompson, 1979-1987
Box 33
William (Bill) Williams, 1987
Box 33
Wilson Seibert--3 Great Periods of Creative Advertising, 1978
Box 33
Wilson Seibert--Interview, 1972
Box 33
Wolfgang Lieschke, 1977
Box 33
Worldwide officers addresses, 1991
Box 33
 

Historical Note

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York.

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company. Account Files;

J. Walter Thompson Company. Bill Lane papers;

J. Walter Thompson Company. Brouillard Communications records;

J. Walter Thompson Company. Lucile Turnbach Platt papers;

J. Walter Thompson Company. Review Board records;

J. Walter Thompson Company. Shirley F. Woodell papers;

Nicole Di Bona Peterson collection of advertising cookbooks


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Public Relations records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987-2000.

Processing Information

Processed by Richard Collier, Mar. 2019;

Accessions described in this collection guide: 90/016, 93/061, 93/077, 93/082, 93/092, 93/093, 00/245