Menu

Guide to the J. Walter Thompson Company. Radio and Television Department Records, 1932-1978 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection spans 1932-1978 and includes correspondence, contracts, reports, surveys, radio and television program scripts and other materials that document the operations of the JWT Radio and Television Department. The bulk of the materials pertain to interactions with several labor unions representing the interests of actors, writers and others involved in radio and television broadcast production, including: American Federation of Musicians (AFM), American Federation of Radio Artists (AFRA, later the American Federation of Television and Radio Artists--AFTRA), Producer-Composers and Lyricists Guild of America (P-CLGA), Radio-TV Directors Guild (RTDG), the Screen Actors Guild (SAG, later merged with AFTRA to form SAG-AFTRA), and the Television Authority. Sponsor companies represented include Ballantine, Ford, Kodak, Kraft, Lever (Unilever), Quaker Oats and Schlitz. Acquired as part of the John W. Hartman Center for Sale, Advertising & Marketing History.

Collection Details

Collection Number
RL.11008
Title
J. Walter Thompson Company. Radio/Television Department records
Date
1932-1978 and undated
Extent
15 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection spans 1932-1978 and includes correspondence, contracts, reports, surveys, radio and television program scripts and other materials that document the operations of the JWT Radio and Television Department. The bulk of the materials pertain to interactions with several labor unions representing the interests of actors, writers and others involved in radio and television broadcast production, including: American Federation of Musicians (AFM), American Federation of Radio Artists (AFRA, later the American Federation of Television and Radio Artists--AFTRA), Producer-Composers and Lyricists Guild of America (P-CLGA), Radio-TV Directors Guild (RTDG), the Screen Actors Guild (SAG, later merged with AFTRA to form SAG-AFTRA), and the Television Authority. Sponsor companies represented include Ballantine, Ford, Kodak, Kraft, Lever (Unilever), Quaker Oats and Schlitz. Acquired as part of the John W. Hartman Center for Sale, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: Commercial Talent Contractors, Inc.; General Television; Card Files; Scripts; Television Programs by Sponsor; and Unions.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Radio and Television Department Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Drafts of contracts, 1961-1962, 1967
Box 1
Correspondence--Kraft, 1971-1973
Box 1
Correspondence--Procedure memo, 1962-1964
(2 folders)
Box 1
Finance--Tax withholding material, 1972-1973
Box 1
Ford--Ford Festival (James McHaj), 1951
Box 1
Ford--Ford Star Revue (Jack Haley, Kay Kiser), 1950
Box 1
Ford--Kay Kiser Show, 1949-1950
Box 1
Exporting filmed commercials to Canada, 1958
Box 1
Ford--Milton, Pee Pars, Marshall, Screen Gems, 1952
Box 1
JWT Folio Form Book, 1958
Box 2
JWT/New York Television Production, 1975
Box 2
TV Workshop Demonstration, press conference and luncheon, 1955
Box 2
Index to Lux Radio Theatre Plays A-Z, undated
Box 3
Talent Showcase A-N, 1951-1957
Box 3
Talent Showcase O-Z, 1951-1957
Box 3
Life and Love of Dr. Susan, 1939 Sept.-Oct.
Box 4
Life and Love of Dr. Susan, 1939 Sept.-Dec.
Box 5
Laura Limited--As Broadcast, 1949 Jul. 4-Nov. 30
(6 folders)
Box 6
Laura Limited--As Broadcast, 1949 Dec. 1-1950 Apr. 28
(6 folders)
Box 7
Laura Limited--As Broadcast, 1950 May 1-Sept. 1
(6 folders)
Box 8
Laura Limited--As Broadcast, 1950 Sept. 4-1951 Feb. 28
(6 folders)
Box 9
Laura Limited--As Broadcast, 1951 Mar. 1-Aug. 31
(7 folders)
Box 10
Laura Limited--As Broadcast, 1951 Sept. 3-1952 Feb. 28
(8 folders)
Box 11
Vallee Hour Drama (bound scripts), 1932 Nov.-1933 Dec.
Box 12
Vallee Hour Drama (bound scripts), 1933 Dec.-1935 Oct. and undated
Box 13
Vallee Hour Drama (bound scripts), 1936 July 2-1937 Sept. 23
Box 14
Eastman Kodak--Annual Report, 1958
Box 15
Eastman Kodak--Call reports, 1959
Box 15
Eastman Kodak--Disneyland special, 1959
Box 15
Eastman Kodak--Ed Sullivan Show, 1959
Box 15
Eastman Kodak--General, 1959
Box 15
Eastman Kodak--Nielsen ratings, 1959
Box 15
Eastman Kodak--Ozzie & Harriet, 1959
Box 15
Eastman Kodak--Talent Associates Limited, undated
Box 15
Eastman Kodak--Television advertising budget, 1959
Box 15
Ford--1960 Ford television presentation, 1959
Box 15
Ford--General, 1959
Box 15
Ford--Radio, 1959
Box 16
Ford--Wagon Train, 1959
Box 16
Ford "Startime"--Canada, 1959-1960
Box 16
Ford "Startime"--Color, 1959-1960
Box 16
Ford "Startime"--Commercial elements, 1959-1960
Box 16
Ford "Startime"--Contract, 1959-1960
Box 16
Ford "Startime"--Correspondence (Hubbell Robinson), 1959-1960
Box 16
Ford "Startime"--Format, 1959-1960
Box 16
Ford "Startime"--General, 1959-1960
(3 folders)
Box 16
Ford "Startime"--Markets, 1959-1960
Box 16
Ford "Startime"--MCA personalities proposal, 1959-1960
Box 16
Ford "Startime"--MCA presentation, 1959-1960
Box 16
Ford "Startime"--Music, 1959-1960
Box 16
Ford "Startime"--Production personnel biographies, 1959-1960
Box 17
Ford "Startime"--Program costs, 1959-1960
Box 17
Ford "Startime"--Program reports, 1959-1960
Box 17
Ford "Startime"--Program schedules, 1959-1960
Box 17
Ford "Startime"--Proposals, 1959-1960
Box 17
Ford "Startime"--Publicity and promotion, 1959-1960
Box 17
Ford "Startime"--Research, 1959-1960
Box 17
Ford "Startime"--Story outlines, 1959-1960
Box 17
Ford "Startime"--Title, 1959-1960
Box 17
Kraft--Bat Masterson, 1959
Box 17
Kraft--[Perry] Como Show, 1959
Box 17
Kraft--Dave King Show, 1959
Box 17
Kraft--General, 1959
Box 17
Kraft--Milton Berle/Kraft Music Hall, 1959
Box 17
Kraft--Nielsen data, 1959
Box 17
Kraft--Roncom, 1959
Box 17
Lever Brothers Co, 1959
(11 folders)
Box 18
Lever Brothers--Benny Gobel, 1959
Box 17
Lever Brothers--Call reports, 1959
Box 17
Lever Brothers--General, 1959
Box 18
Lever Brothers--Haggis Baggis, 1959
Box 18
Lever Brothers--Have Gun Will Travel, 1959
Box 18
Lever Brothers--Hennessey, 1959
Box 18
Lever Brothers--Keep Talking, 1959
Box 18
Lever Brothers--Radio, 1959
Box 18
Lever Brothers--Rawhide, 1959
Box 18
Lever Brothers--Sports, 1959
Box 18
Lever Brothers--Stripe, 1959
Box 18
Quaker Oats--General, 1959
Box 18
Quaker Oats--Naked City shooting reports, 1959
Box 18
Quaker Oats--Ozzie & Harriet, 1959
Box 18
Quaker Oats--Product allocation schedules, 1959
Box 18
Quaker Oats--Recommendations for nighttime television, 1959
Box 18
Quaker Oats--Walt Disney Presents, 1959
Box 18
Schlitz--Call reports, 1959
(2 folders)
Box 18
Schlitz--General, 1959
Box 19
Schlitz--Markham, 1958-1959
Box 19
Schlitz--Schlitz Playhouse, 1959
Box 19
AFM--Codes, 1954-1969
(3 folders)
Box 19
AFM--Codes, 1969-1975
Box 20
AFM--Film labor agreement, 1959-1964
Box 20
AFM--Codes, 1969-1975
Box 20
AFM--Health and welfare, 1973
Box 20
AFM--Independent theatricals and television films, 1974-1976
Box 20
AFM--Letter of adherence, television and radio jingles, spot announcements, 1959
Box 20
AFM--Live radio and television agreement, 1968-1970
Box 20
AFM--Memos distributed re AFM
Box 20
AFM--National and local radio and television agreements, 1971
Box 20
AFM--National radio and television agreements, 1968-1974
(2 folders)
Box 20
AFM--Radio, television and film agreements, 1951-1954
Box 20
AFM--Radio, television and film agreements, 1954-1962
(2 folders)
Box 21
AFM--Summary of AFM agreement covering staff and casual musicians in New York and Los Angeles, 1972-1974
Box 21
AFM--Summary of phonograph agreement, 1973-1975
Box 21
AFM--Summary of phonograph record label agreement, 1972-1973
Box 21
AFM--Summary of theatrical and motion picture film agreement, 1972-1974
Box 21
AFM--Television film labor agreement, 1951-1954
Box 21
AFM--Videotape agreement, 1972-1974
Box 21
P-CLGA--Agreement, 1967-1969
Box 21
RTDG--Agreements, 1954-1956
Box 21
RTDG--Agreements, 1956-1958
Box 22
RTDG--Correspondence, 1953-1962
Box 22
RTDG--Negotiations re code, 1959-1960
Box 22
RTDG--Network non-custom VT commercial code, 1959-1960
Box 22
SAG/AFTRA--Codes--Local, 1973
Box 23
SAG/AFTRA--Codes--Local--Atlanta, 1967-1974
(2 folders)
Box 23
SAG/AFTRA--Codes--Local--Boston, 1965-1966
Box 23
SAG/AFTRA--Codes--Local--Chicago, 1967-1976
(2 folders)
Box 23
SAG/AFTRA--Codes--Local--Chicago--Ford radio testimonial problem, 1964
Box 23
SAG/AFTRA--Codes--Local--Cleveland, 1961-1969
(2 folders)
Box 23
SAG/AFTRA--Codes--Local--Dallas, 1968-1972
(2 folders)
Box 23
SAG/AFTRA--Codes--Local--Dallas, 1969-1973(4 folders)
Box 24
SAG/AFTRA--Codes--Local--Detroit, 1954-1966
(2 folders)
Box 24
SAG/AFTRA--Codes--Local--Hawaii, 1971
(2 folders)
Box 25
SAG/AFTRA--Codes--Local--Los Angeles, 1967
Box 25
SAG/AFTRA--Codes--Local--Miami, 1966
Box 25
SAG/AFTRA--Codes--Local--New Orleans, 1966-1973
Box 25
SAG/AFTRA--Codes--Local--New York, 1958-1960
Box 25
SAG/AFTRA--Codes--Local--Northwest Council of Advertising Agencies, 1966-1972
(2 folders)
Box 25
SAG/AFTRA--Codes--Local--Northwest region, 1974
Box 25
SAG/AFTRA--Codes--Local--Philadelphia, 1969-1972
Box 25
SAG/AFTRA--Codes--Local--Pittsburgh, 1958-1963
(3 folders)
Box 25
SAG/AFTRA--Codes--Local--Pittsburgh, 1964-1975
(5 folders)
Box 26
SAG/AFTRA--Codes--Local--San Francisco, 1968-1971
Box 26
SAG/AFTRA--Codes--Local--Seattle, 1966
Box 26
SAG/AFTRA--Codes--Local--St. Louis, 1966-1968
Box 26
SAG/AFTRA--Codes--Local--Twin Cities, 1964-1965
Box 26
SAG/AFTRA--Codes--Local--Washington/Baltimore, 1972-1975
Box 26
SAG/AFTRA--Codes--National, 1941-1954
(2 folders)
Box 26
SAG/AFTRA--Codes--National, 1954-1969
(6 folders)
Box 27
SAG/AFTRA--Codes--National, 1966-1972
(2 folders)
Box 28
SAG/AFTRA--Codes--National--Comparision of differences in 1958-1960 AFTRA tape, AFTRA transcription and SAG film commercial codes, undated
Box 28
SAG/AFTRA--Codes--Non-broadcast, 1977-1978
Box 28
SAG/AFTRA--Companies--Ballantine beer, Use of transcriptions on Yankees broadcasts, 1954
Box 28
SAG/AFTRA--Companies--Continental Airlines, AFTRA claim regarding Shields family, 1963
Box 28
SAG/AFTRA--Companies--DuPont, WQXR investment program, 1958-1959
Box 28
SAG/AFTRA--Companies--Ford, Settlement for use of Ford spots on Monitor, 1956
Box 28
SAG/AFTRA--Companies--Ford Dealer Association, Pre-season and season sponsorship of Boston Red Sox games,, 1958
Box 28
SAG/AFTRA--Companies--Kraft, AFTRA letter of Adherence, 1973
Box 28
SAG/AFTRA--Companies--Libby Macneil Libby, AFTRA claim regarding four commercials taped in Tijuana, Mexico, 1965
Box 28
SAG/AFTRA--Companies--Liebmann/Rheingold, AFTRA settlement, 1963
Box 28
SAG/AFTRA--Companies--Monroe, Transcribed radio over-payments, 1975
Box 29
SAG/AFTRA--Companies--Multiple (Ford Pinto, Blue Cross, Seven Up), Transcribed radio SFO claims, 1971
Box 29
SAG/AFTRA--Companies--Shell, Correspondence with AFTRA regarding locals, 1954-1956
Box 29
SAG/AFTRA--Companies--Standard Brands, Mystery Voices (Hank Selverstone), 1961
Box 29
SAG/AFTRA--Contracts--Industry summaries, 1966-1969
(2 folders)
Box 29
SAG/AFTRA--Contracts--Negotiations file, 1966-1969
(3 folders)
Box 29
SAG/AFTRA--Contracts--Negotiations file, 1966-1969
Box 30
SAG/AFTRA--Contracts--Sample scripts, radio and television, 1966-1969
Box 30
SAG/AFTRA--Contracts--Television commercial contracts, 1969-1972
(3 folders)
Box 30
SAG/AFTRA--Contracts--Transcriptions ET code negotiations, 1966-1969
(3 folders)
Box 31
SAG/AFTRA--Contracts--Videotape production contract, 1960-1962
(2 folders)
Box 31
SAG/AFTRA--Contracts--Waiver for Campbell-Taggart, 1972
Box 31
SAG/AFTRA--Contracts--Waivers and interpretations, 1955-1968
(4 folders)
Box 32
SAG/AFTRA--Correspondence, 1943-1964
(8 folders)
Box 34
SAG/AFTRA--Correspondence--General, 1943-1952
Box 32
SAG/AFTRA--Correspondence--General, 1943-1952
(3 folders)
Box 33
SAG/AFTRA--Correspondence--Legal Department memos and procedures, 1953-1954
(2 folders)
Box 33
SAG/AFTRA--Correspondence--Sub-committee file, 1961-1964
Box 33
SAG/AFTRA--Correspondence--U.S. Committee for Refugees, 1960
Box 33
SAG/AFTRA--Material concerning tape television commercials, 1958
Box 33
SAG/AFTRA--Miscellaneous, 1952-1965
(3 folders)
Box 34
SAG/AFTRA--Miscellaneous--Television, 1952-1957
(2 folders)
Box 34
SAG/AFTRA--Survey by 4-A's (American Association of Advertising Agencies), 1965
Box 34
SAG/AFTRA--Survey by 4-A's (American Association of Advertising Agencies), 1965-1968
(5 folders)
Box 35
TvA--Codes, 1950-1952
Box 35
TvA--Correspondence, 1948-1952
Box 35
 

Historical Note

Organizational timeline

Date Event(s)
1933 Screen Actors Guild (SAG) founded
1937 American Federation of Radio Artists (AFRA) founded
1948 Radio Directors Guild (RDG) changes name to Radio and Television Directors Guild (RTDG)
1949 The Television Authority (TvA) is formed
1952 The AFRA and TvA merge to form the American Federation of Television and Radio Artists (AFTRA)
1960 The RTDG merges with the Screen Directors Guild (SDG) to form the Directors Guild of America (DGA)
1962 JWT establishes the Radio and Television Department
1974 SAG and AFTRA conduct the first joint negotiation for prime time network contracts
1981 SAG and AFTRA enter into merger "Phase I" talks, but action is halted by an anti-trust suit
2012 SAG and AFTRA finally merge to form SAG-AFTRA

Related Material

Related materials may be found in the following collections of the J. Walter Thompson Company Archives held in the Hartman Center:

16mm Microfilm As-Broadcast

Carroll Carroll Papers

John F. Devine Papers

Maury Holland Papers

Dan Seymour Papers

Edward G. Wilson Papers


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. Radio and Television Department Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987

Processing Information

Processed by: Michelle Roell, Mar. 2015