Guide to the J. Walter Thompson Company. Don Robertson Papers, 1978-1985


Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Don Robertson was an executive who served with JWT's Canadian and Australian offices as well as Thompson Recruitment.

Collection Details

Collection Number
J. Walter Thompson Company. Don Robertson papers, 1978-1985
J. Walter Thompson Company
1.5 Linear Feet
David M. Rubenstein Rare Book & Manuscript Library
Materials in English

Collection Overview

Collection spans 1978-1985 and includes administrative, financial and research reports, publications, conference notes, policy manuals and other printed materials. Materials chiefly concern JWT operations in Canada and the United States. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info


Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. Don Robertson papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Acquisitions file, 1980-1982
(2 folders)
Box 1
Advertising ban for alcohol, 1978-1985
Box 1
Agency performance evaluation, 1981
Box 1
Cable Capsules, 1982
Box 1
Enterprise Advertising Associates (Canada), 1980-1984
(3 folders)
Box 1
European Managers Meeting, 1981
(2 folders)
Box 2
General Manager development, 1983
Box 2
JWT Group Communication Services: A Case for a New Growth Perspective (Don Johnston, Herbert Eames), 1981
Box 2
JWT Group growth statement, 1982
Box 2
JWT Group objectives, 1981
Box 2
JWT Group succession, 1981-1983
Box 2
JWT Group Troutbeck conference, 1981
Box 2
Growth for New Business (Jack Cronin), 1980
Box 2
Human Resources meeting, 1979
Box 2
JWT brand names, 1980-1984
Box 2
JWT Group acquisition statement, 1982
Box 2
JWT Group Troutbeck conference, 1981-1983
Box 3
JWT growth statement, 1982
Box 3
JWT West overview, 1982
Box 3
Management incentive plans, 1980-1982
Box 3
Management succession, 1984
Box 3
Nationalism, 1984-1985
Box 3
New Business Manual, 1985
Box 3
Regional Managers study, 1984
Box 3
Research, 1980-1982
Box 3
Research as a Profit Center, 1981
Box 3
Things We Have Learned About Employee Attitude Surveys, 1981
Box 3
Thompson Partners (Bill Sharfman), 1983-1984
Box 3

Historical Note

Don Robertson served as Account Supervisor, JWT Montreal (1965); Vice President, Account Services, JWT Montreal (1967); President and CEO, JWT Canada, Toronto (1971); Chairman, JWT Australia (1977); Executive Vice President, JWT Corporate Development (1980); Chief Planning Officer, JWT NY (1980-1985); President and CEO, Thompson Recruitment (1985-circa 1987); retired 1989.

Related Material

Related materials may be found in the following J. Walter Thompson Company Collections: Don Johnston Papers; Herbert Eames Papers.

Click to find related materials at Duke University Libraries.


The J. Walter Thompson Company. Don Robertson papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Richard Collier, February 2016