Menu

Guide to the J. Walter Thompson Company. World Advertising Forum (EPCOT) records, 1964-1984 and undated

Summary

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The World Advertising Forum was a meeting, held in 1984 at the EPCOT Center in Florida, of representatives from JWT worldwide offices to share creative ideas and solidify a global creative strategy. Collection includes correspondence, speeches, pamphlets and other printed materials, policy manuals and advertising case histories. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11403
Title
J. Walter Thompson Company. World Advertising Forum (EPCOT) records
Date
1964-1984 and undated
Extent
3.5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Includes correspondence, speeches, pamphlets and other printed materials, policy manuals and advertising case histories. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arrangement

Arranged alphabetically.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], J. Walter Thompson Company. World Advertising Forum (EPCOT) records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

15-Second Commercials: How Will the Consumer React?, 1984
Box 1
Brief Review of Expenditures, Dimensions, Trends and Characteristics: JWT Media Department, 1983
Box 1
Cable Shop, 1983
Box 1
Changing Environment for Brand Marketing in the 1980s, 1980
Box 1
Discussion of pretesting for Kodak, 1983
Box 1
Discussion on effective exposure, 1975
Box 1
EPCOT employee training/motivation Board away day, London, 1983
Box 1
EPCOT employee training/motivation, European Coordination, 1983
Box 1
EPCOT employee training/motivation, JWT Tokyo, 1984
Box 1
EPCOT German Swap Shop catalog, 1984
Box 1
EPCOT materials, 1984
Box 1
EPCOT presentation: Where Should We Be?, 1984
Box 1
EPCOT program agenda, 1984
Box 1
EPCOT speech, Don Johnston, 1984
Box 1
EPCOT transcripts from interviews and speeches, 1984
(2 folders)
Box 1
EPCOT transcripts from interviews and speeches, 1984
(2 folders)
Box 2
EPCOT welcoming packets, 1984
Box 2
EPCOT World Advertising Forum speeches, 1984
(6 folders)
Box 2
EPCOT Worldwide Managers Meeting, 1984
Box 2
Expanding Applications of SMRB Database, 1984
Box 2
Frankfurt Office: Deutschen Bank, 1983-1984
Box 2
Frankfurt Office: R.J. Reynolds, 1983
Box 2
Guidelines for the Use and Selection of Celebrities in Advertising, 1978
Box 2
J. Walter Thompson Graduate Recruitment Seminar, 1984
Box 2
J. Walter Thompson USA Media Department, 1983
Box 2
JWT Media, 1984
Box 3
JWT Secretarial Handbook, undated
Box 3
JWT Toronto brochure, 1984
Box 3
Media contact procedures, 1984
Box 3
Media evaluation systems available to JWT, 1984
Box 3
Media report--ACTV or what's behind the smart black box, 1984
Box 3
Media report--Family Weekly/Parade Blockbuster coupon, 1984
Box 3
Media report--February Network Sweeps, 1984
Box 3
Media report--Maxa Media Clock Media Analysis, 1984
Box 3
Media report--Network television sports report, 1984
Box 3
Media report--Prime Time Network Television, 1984
Box 3
Media reports--Cable and Advertising in the Eighties (London), 1983
Box 3
Media reports--Consumer Interest in Cable Television (London), 1983
Box 3
Media reports--General interest media projects, 1984
Box 3
Network television program schedule, 1983
Box 3
New business brochures--Australia Creative Annual, 1983
Box 3
New business brochures--Frankfurt: Dr. Koch's Trink, 1983
Box 3
New business brochures--Frankfurt: JWT Ein Portrait, 1980
Box 3
New business brochures--Frankfurt: JWT Plus, 1981
Box 3
New business brochures--Frankfurt: JWT Portrait 2, undated
Box 3
New business brochures--JWT USA, 1983
Box 4
New business brochures--Manchester: JWT Manchester, 1984
Box 4
New business brochures--Manchester: The People of JWT Manchester, 1984
Box 4
New business brochures--Montreal: Day in the Life of a Creative Director, 1983
Box 4
New business brochures--New York: J. Walter Thompson New York, 1984
Box 4
New Ways of Seeing, 1984
Box 4
New York Office: Cartier "Signs of the Times". Undated
Box 4
Plan for an Integrated Programme for Professional Development, European Region, undated
Box 4
Product Naming Process, 1978
Box 4
Review of Advertising Copy Testing Techniques, 1983
Box 4
Review of cable television for Nestle, 1983
Box 4
Reports--Changing Role of the Consumer in the 1980s, 1983
Box 4
Reports--European sponsorship, 1983
Box 4
Reports--JWT USA Searching for Answers, Digital Solutions, 1984
Box 4
Reports--London sponsorhip, 1983
Box 5
Reports--New York Television Report, 1983-1984
Box 5
Research, Reason and Risk, 1984
Box 5
San Francisco: Chevron "Creativity the Human Resource Project", 1983
Box 5
Scott Paper Company media review, 1984
Box 5
Secretarial training, 1980-1983
(2 folders)
Box 5
Seminar--Key Trends and Needs in Network Television Planning, 1983
Box 5
Seminar--Market Research Techniques, 1983
Box 5
Seminar--Proceedings from European Media Directors' Conference, 1984
Box 5
Some Things We Believe About JWT People, 1984
Box 5
Swap Shop order books, 1984
(4 folders)
Box 6
T-Plan, JWT London, 1964-1974
(2 folders)
Box 6
Technical report on brand identity, 1984
Box 6
Valedictum: A Final Shot, 1984
Box 6
Very Personal View, 1984
Box 6
Zen and the Value of an Idling Engine; How Do We Get There? Don Johnston EPCOT summation, 1984
Box 6
JWT song, lyric sheet and cassette, undated
Box 7
JWT Paris presentation, undated
Box 7
New Business brochures--Hong Kong/IBM, 1984
Box 7
New Business brochures--Melbourne, 1984
Box 7
 

Related Material

Related materials may be found in the following Hartman Center collections:

J. Walter Thompson Company Artifacts and Memorabilia; J. Walter Thompson Company Corporate Documentation; J. Walter Thompson Company Iconographic Collection


Click to find related materials at Duke University Libraries.

Provenance

The J. Walter Thompson Company. World Advertising Forum (EPCOT) records were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Carmen Pharr, Richard Collier, March 2017