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Guide to the Jim Kobs papers, 1954-2015 and undated

Summary

Direct marketing and advertising executive based primarily in Chicago, Ill. Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.11721
Title
Jim Kobs papers
Date
1954-2015 and undated
Creator
Kobs, Jim
Extent
40.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into the following series: General Files; Early Career; Stone & Adler; Kobs & Brady; Kobs Gregory Passavant; Writings and Speeches; Audiovisual Materials

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Jim Kobs papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Beyond the Basics seminar slides, undated
(2 folders)
Box 1
CADM (Chicago Association of Direct Marketing)--A Response Orientation, 1980
Box 1
CADM--Beyond the Basics, 1988
Box 1
Direct Marketing Magazine--Echo Awards issues, 1966-1997
Box 36
DMA (Direct Marketing Association)--Conference Committee, 1984-1985
Box 1
DMA--Consumer Acceptance Task Force, 1987
Box 1
DMAA (Direct Mail Advertising Association)--Councils, 1973-1975
Box 1
DMAA--New York Times, 1968-1973
Box 1
DMAA--Publicity, advertising, 1971-1972

Includes issues of PR Hotline newsletter

Box 1
DMMA (Direct Mail/Marketing Association)--Awards, 1974

Includes award materials for Hewlett-Packard mailing

Box 1
DMMA--Education Foundation curricula, 1977-1978
Box 1
DMMA--Marketing Council, 1975-1978
Box 1
DMMA--TRAC Day, 1977
Box 1
Jim Kobs Hall of Fame outline, undated
Box 1
Hoke Communications/DMA, 1986

Issues involving Hoke management of Direct Marketing Magazine subscriptions and distribution

Box 1
Northwestern University, 1998
Box 1
Northwestern University--Graduate course, 1998
(4 folders)
Box 1
Northwestern University--Undergraduate course, 1987
Box 1
Publicity --Personal, 1979-1996
Box 1
Teaching aids with Bonnie DeLay (DMA), 1985
Box 1
University of Chicago--Strategic Direct Marketing course--Binder 1, 2003
Box 1
University of Chicago--Strategic Direct Marketing course--Binder 2, 2003
(5 folders)
Box 1
Acknowledgement letters, undated
Box 2
Advertising reports, 1966-1967
Box 2
Allenite Home Workshop, 1966-1967
Box 2
Armac pool table, 1966
Box 2
Bell & Howell Home Movie Outfit, 1967
Box 2
Columbia Lively Years, 1967
Box 2
Companion Library test mailing, 1967
Box 2
Free rides, 1966
Box 2
Fulls mailed, 1966
Box 2
Gardening Encylopedia, 1967
Box 2
International Silver tableware test mailing, 1966
Box 2
Lennox dinnerware, 1966
Box 2
Load-up letters, undated
Box 2
Magnus Chord Organ, 1966
Box 2
Mailing checklist, 1966
Box 2
Modern Home Sewing Machine, 1967
Box 2
Multi-mailer, 1965-1967
Box 2
Neevel luggage set, 1968
Box 2
Recliner chair, 1967
Box 2
Results, 1966-1967
Box 2
Royal typewriter, 1966-1967
Box 2
Saunda facial sauna, 1967-1968
Box 2
Science Encyclopedia supplement, 1966
Box 2
Shetland Versa-Mixer, 1966
Box 2
Test mailings, 1966
Box 2
Tufram Teflon cookware, 1966
Box 2
USA Lands and Its People, 1966-1967
Box 2
Webster XL-500 typewriter, 1967
Box 2
Yearbook, 1967
Box 2
Young People's Book Club, 1966-1967
(2 folders)
Box 2
Young People's Story of Our Heritage, 1966-1967
Box 2
Book and record mailings, approximately 1963-1965
Box 2
Progress, 1963-1966
Box 2
Science of Success course, undated
Box 2
Space (print) ads, 1963-1965
Box 2
Success Unlimited, 1962-1965
Box 2
Advertising samples, 1958
(2 folders)
Box OV1
Combined Insurance Company of America, 1965-1971

Dividend policy program recommendations and mailings

Box 2
Advertising samples, 1954-1958
Box 2
Advertising samples, 1954-1958
Box OV1
National Advertising Company--Mailer announcing Heath Ice Cream Bars, approximately 1960
Box 26
Samples, 1960-1962
Box 2
Samples--Binder 1, A-L, 1960-1961

Includes: Airguide Instrument; American Dental Association; Robert Bartlett Realty; Down Beat; Harris Trust and Savings Bank

Box 2
Samples--Binder 2, M-Z, 1960-1961

Includes: Motorola; 3M; Mountain Valley Mineral Water; National Association of Furniture Manufacturers; Old Ben Coal; Pure Oil; Seagrams

Box 3
10 Steps to That Golden Idea, 1977
Box 4
99 Proven Direct Response Offers (Jim Kobs), 1975
Box 4
Advertising Age Direct Mail/Mail Order Clip File, 1967

File of Bob Stone articles

Box 4
Agreements and contracts, 1975-1977

Contracts with Hallmark, Illinois Bell, Old American Insurance, Olen, Six Flags, Statistical Tabulating, U.S. News & World Report

Box 4
Book chapter, 1961-1973

Correspondence, drafts, related material for "Creating Direct Mail" project; includes copy of Robert Stone, "How to Write Direct Mail Copy that Sells"

Box 4
Dartnell booklet, 1974

"24 Ways to Improve Your Direct Mail Results" written by Jim Kobs; includes booklet, manuscripts, related materials

Box 4
Direct Marketing Report (newsletter)--Binder 1, 1967-1971
(3 folders)
Box 4
Direct Marketing Report (newsletter)--Binder 2, 1971-1977
(3 folders)
Box 4
Employee handbook, 1978
Box 4
Forms, undated
Box 4
House ads, 1967-1977
Box 4
How An All-American Boy Sold VIP's on the College Market (Jim Kobs), 1970
Box 4
In Pursuit of Excellence (Bob Stone), 1978
Box 4
Insider News (S&A newsletter), 1977-1978
Box 4
Inter-Office Seminar, 1973
Box 4
Memos and miscellaneous, 1977
Box 4
Postal and legal issues, 1967-1978
(2 folders)
Box 4
Promotion and publicity, 1971-1978
(2 folders)
Box 4
You Learn the Most Amazing Things by Testing (Jim Kobs), undated
Box 4
A.B. Dick, 1974-1975
(2 folders)
Box 4
Airline Passengers Association (APA), 1968-1971
(2 folders)
Box 4
Alan Drey Company, 1967-1970
Box 4
Ambassador Leather Goods, 1972-1975
(2 folders)
Box 4
Amsterdam Printing, 1967-1970
(2 folders)
Box 4
Career Academy--Marketing Program (binder), 1970
Box 5
Career Academy--Marketing Program (binder), 1970
Box OV1
Crain Books, 1975-1976
Box 5
Dartnell Subscription Services, 1969-1974
Box 5
Dartnell Subscription Services--Marketing Program (binder), 1971
Box 5
Dartnell Subscription Services, 1969-1974

Includes promotion with Arnold Palmer

Box OV1
Direct Mail Advertising Association, 1978

Includes promotion with Arnold Palmer

Box OV1
Direct Mail/Marketing Association, 1973

Includes promotion with Arnold Palmer

Box OV1
Dow Theory Forecasts, 1977-1978
Box 5
Encyclopedia Britannica, 1977-1978
Box 5
Encyclopedia Britannica--New Business Presentation, 1975

Cases and examples of other S&A work

Box 5
Encyclopedia Britannica--New Business Presentation, 1977

Cases and examples of other S&A work

Box OV1
Fidelity File Box--Marketing Program (binder), 1971
Box 5
Fidelity Products, 1970-1971
Box 5
Haband, 1970
Box OV1
Hallmark, 1977-1978
Box 5
Hallmark, 1977-1978
Box OV1
Hallmark--Grandparents Club, 1976
Box 5
Hallmark--Hallmark Collection, 1978
Box 5
Hallmark--Little Gallery, 1976
Box 5
Heath Schlumberger (Heath Kits), 1973-1975
(2 folders)
Box 5
Heath Schlumberger (Heath Kits), 1973-1975
Box OV1
Hewlett-Packard, Advanced Products Division, 1974-1979
(2 folders)
Box 5
Hewlett-Packard, Advanced Products Division, 1974-1979
Box OV1
Illinois Bell, 1977-1978
(3 folders)
Box 5
Lanier Business Products, 1974-1978
Box 5
Lanier Business Products, 1974
Box OV1
LaSalle Extension University, 1970-1972
(3 folders)
Box 5
Lehigh Acres--Marketing Plan (binder), 1977
Box 6
MDC (Market Development Corporation), 1967-1969
Box 6
MDC (Market Development Corporation), 1968
Box OV1
Miscellaneous, 1968-1974

Includes: Hal Leonard, Diners Club

Box 6
NBL (National Business Lists), 1971
Box 6
Old American Insurance, 1972-1976
Box 6
Old American Insurance--Marketing Program (binder), 1974
Box 6
Old American Insurance--Marketing Program (binder), 1973-1975
Box OV1
Packard (J. Packard Custom Shirtmakers), 1970-1971
Box 6
Six Flags, 1977-1978
(3 folders)
Box 6
Skeptic Magazine, 1975-1976
Box 6
Sunset House, 1971-1973
(2 folders)
Box 6
Sunset House, 1971-1973
Box OV1
Tru-Photo (Rapid Photo), 1967
Box 6
U.S. News & World Report, 1977-1978
(2 folders)
Box 6
United Republican Fund of Illinois, 1970-1971
Box 6
Wayside Gardens, 1968-1971
Box 6
Wayside Gardens--Sales Analysis and Planning Program (binder), 1969
Box 6
Wayside Gardens--Sales Analysis and Planning Program (binder), 1969-1970
Box OV1
Airline Passengers Association (APA), 1969-1970
Box 6
Alan Drey Company, 1968-1969
(3 folders)
Box 6
Ambassador Leather Goods, 1972-1974
Box 6
Amsterdam Printing, 1967-1970
(4 folders)
Box 7
Career Academy, 1970
(2 folders)
Box 7
Dartnell, 1970-1971
(4 folders)
Box 7
Direct Mail/Marketing Association, 1971-1973
Box 7
Encyclopedia Britannica, 1977-1978
Box 7
Fidelity Products/Fidelity File Box, 1970-1971
(2 folders)
Box 7
Hallmark, 1976-1978
Box 7
Heath Schlumberger (Heath Kits), 1974
Box 7
Hewlett-Packard, binder 1, 1972-1973
(3 folders)
Box 7
Hewlett-Packard, binder 2, 1974-1975
(3 folders)
Box 7
Illinois Bell, 1977-1978
Box 7
Lanier Business Products, 1974-1978
Box 7
LaSalle Extension University, 1974
Box 8
MDC (Market Development Corporation), 1967-1969
Box 8
Miscellaneous, 1968-1971
(3 folders)

Includes: J. Packard, AB Dick, National Deer Hunters Association, United Republican Fund of Illinois

Box 8
NBL (National Business Lists), 1971
Box 8
Old American Insurance--Mailings, 1975-1978
(3 folders)
Box 8
Old American Insurance--Space ads and television, 1974-1978
Box 8
Six Flags, 1977-1978
Box 8
Stat:Tab (Statistical Tabulating Corporation), 1975-1977
(2 folders)
Box 8
Sunset House, 1971-1973
Box 8
Sunset House--Catalogs, 1971-1973
(4 folders)
Box 8
Truman Library, 1974-1976
(2 folders)
Box 8
Wayside Gardens, 1969-1970
Box 8
Account management reports, 1981-1988
(4 folders)
Box 9
Annual billings, 1979-1988
Box 9
Awards, 1979-1986
Box 9
Client evaluations, 1982-1987
Box 9
Downs Award, 1985
Box 9
Fee increases, 1980-1987
Box 9
Forms, 1983-1987
Box 9
House ads, 1980-1987
Box 9
International, 1981-1988
(2 folders)
Box 9
Job descriptions, 1984
Box 9
Minneapolis Office, 1984-1985

K&B acquired Campbell-Mithun's direct marketing operations in Minneapolis

Box 9
New business credentials script, 1984-1987
Box 9
New business strategy, 1986-1988
Box 9
New York Office, 1982-1987
Box 9
Planning, 1979-1987
(4 folders)
Box 9
Promotion and publicity, 1978-1987
(3 folders)
Box 9
ROP (Review of Performance) System, 1977-1987
Box 9
Saatchi takeover, 1986
Box 9
Strategic planning, 1984-1987
Box 9
Supervisor seminar, 1984
Box 9
Systems and Procedures Manual, 1983
(2 folders)
Box 9
Ted Bates acquisition, 1986
Box 9
Television reel script, 1985-1987
Box 9
Training programs, 1986-1988
Box 9
West coast office (San Francisco), 1986-1988
Box 9
3M, 1984-1985
Box 9
800 Spirits, 1984
Box 9
Ace Pecan, 1984-1986
Box 9
Advertising Age, 1983-1984
Box 9
Allstate, 1985-1987
(4 folders)
Box 9
Allstate--Universal Life Marketing Plan, 1985
Box 10
American Bar Association, 1984
Box 10
American Express Life Insurance, 1986-1987
Box 10
American Home Shield, 1985-1986
Box 10
Ameritech, 1984-1987
Box 10
Amoco, 1983-1988
(2 folders)
Box 10
Anheuser-Busch, 1986-1988
Box 10
AT&T, 1981-1984
Box 10
Avis, 1985-1987
Box 10
Bank of America, 1980
Box 10
Bankers Life & Casualty, 1979-1988
(3 folders)
Box 10
Bankers Life & Casualty--Direct Marketing Organization and Operation (binder), 1981
Box 10
Bankers Life & Casualty--Media Recommendation (binder), 1978
Box 10
Bell South, 1984-1986
Box 10
Bell System, 1978-1982
(2 folders)
Box 10
Bell System--Test Summaries (binder), 1979-1980
Box 10
Beltone, 1984-1986
Box 10
Brown & Williamson, 1984-1985
Box 10
Brown & Williamson--Direct Marketing: The Alternative `Tool (binder), 1983
Box 10
CBS Video, 1987
Box 10
Cincinnati Bell, 1984
Box 10
Cincinnati Microwave, 1984-1985
Box 10
Colgate-Palmolive, 1985-1986
Box 10
Commodore, 1985
Box 10
Continental Cablevision/Cellular One, 1985-1987
Box 10
Crain Books, 1984-1988
Box 10
Dartnell, 1977-1980
Box 10
Deluxe Computer Forms, 1984-1988
Box 10
DHL, 1983-1988
(3 folders)
Box 11
Diners Club, 1986
Box 11
Direct Marketing Association--Shopping at Home booklet, 1988
Box 11
Eddie Bauer, 1984-1985
Box 11
Electrolux, 1986
Box 11
Encyclopedia Britannica, 1978-1980
Box 11
Fidelity Investments, 1986-1987
Box 11
First Chicago/Visa, 1987
Box 11
Foster Parents Plan, 1983-1987
(2 folders)
Box 11
Frederick's of Hollywood, 1985-1989
Box 11
Fujitsu Systems, 1984
Box 11
Garon Products, 1988
Box 11
General Electric, 1979-1987
(2 folders)
Box 11
General Electric--Business Plan (binder), approximately 1982
Box 11
General Mills/Betty Crocker, 1984-1986
(2 folders)
Box 11
Genesco, 1984-1985
Box 11
Gillette, 1984
Box 11
Grolier Book Club, 1988
Box 11
Group W Cable of Chicago, 1985-1986
Box 11
Happy Trails Resorts, 1984-1985
Box 11
Harrah's Marina Hotel Casino, 1987
Box 11
Hartmarx, 1986
Box 11
HBO, 1984-1988
Box 11
Helene Curtis, 1984
Box 11
Highland Fraser Firs, 1984
Box 11
Honeywell Protection Services, 1981-1984
(2 folders)
Box 11
Honeywell Protection Services--Marketing Plan (binder), 1981
Box 11
Hyatt, 1986
Box 11
Informatics General, 1984-1985
Box 11
Kal Kan, 1986-1987
Box 11
Keron Products, 1984-1985
Box 11
Kroger, 1985-1986
Box 11
Life Fitness, 1987-1988
Box 11
Littleton Stamp & Coin, 1984
Box 11
Mayo Clinic, 1984-1985
Box 11
Mayo Clinic--Presentation (binder), 1982
Box 12
Medialink, 1987
Box 12
Merabank, 1986-1988
Box 12
Meridan, 1984
Box 12
Metromail, 1987
Box 12
Miles Homes, 1984
Box 12
Montgomery Wards, 1984-1985
Box 12
Myron Manufacturing, 1984
Box 12
National Cable Month (Richebourg Marketing), 1987
Box 12
NBC Enterprises, 1985
Box 12
Nestle, 1983-1984
Box 12
New England Business Service (NEBS), 1981-1982
Box 12
New England Business Service (NEBS)--Marketing Plan (binder), 1981
Box 12
Nissan, 1984-1986
Box 12
No Nonsense Fashions, 1982
Box 12
No Nonsense Fashions--Direct Marketing Business Plan (binder), 1982
Box 12
North American Philips, 1986-1987
Box 12
Noxell, 1984
Box 12
Pacific Northwest Bell, 1981-1988
Box 12
Paramount Pictures, 1987-1988
Box 12
Paramount Pictures--Merchandising Program Revised Strategic Overview (binder), 1987
Box 12
Peace Corps/Ad Council, 1987
Box 12
Pepsi-Cola Company, 1985-1986
Box 12
Pizza Hut (home delivery), 1985-1986
Box 12
Pizza Hut Delivery (binder), 1985
Box 12
Playboy, 1984-1987
(2 folders)
Box 12
Playboy--Best of the Playboy Channel Test Plan (binder), 1987
Box 12
Playboy--Playboy Home Videos Business Plan (binder), 1987
(2 folders)
Box 12
Polaroid, 1987-1988
Box 12
Prentice-Hall, 1987
Box 12
Prince Matchabelli, 1984-1985
Box 12
Procter & Gamble, 1986-1987
Box 12
Prudential, 1984-1986
(2 folders)
Box 12
Quill, 1986-1988
(2 folders)
Box 12
Quill--Customer Acquisition Recommendation (binder), 1986
Box 12
Randy Hundley Baseball Camps, 1984-1987
Box 13
Rusty Jones, 1984-1987
Box 13
Scientific Computers, 1985
Box 13
Scott Paper, 1982
Box 13
Scott Paper--Business Plans (binder), 1982
(2 folders)
Box 13
Seagrams, 1984-1985
Box 13
Shaklee, 1987-1988
Box 13
Share Development, 1984-1985
Box 13
Shopsmith, 1979-1985
Box 13
Signature Group, 1986-1988

Tie-in with Montgomery Ward, Montgomery Ward Auto Club

Box 13
Sotheby's, 1987
Box 13
Southern Bell, 1984-1985
Box 13
Sperry, 1985-1986
Box 13
Sports Network, 1984
Box 13
Stouffer Foods--Business Plan (binder), 1978
Box 13
Times Mirror--Books, 1985-1987
Box 13
Times Mirror--Cable, 1986-1987
Box 13
Tupperware, 1986-1988
(2 folders)
Box 13
U.S. Mint, 1987-1988
Box 13
U.S. Navy Recruiting Command, 1984-1987
Box 13
Vermont American (Tools, Etc.), 1984-1985
Box 13
Viacom, 1987
Box 13
Viewtron/Viewdata, 1985-1986
Box 13
Western Electric--Results Analysis Com Key 416 System (binder), 1980
Box 13
Western Publishing, 1981-1988
Box 13
Wilton Enterprises, 1981-1984
Box 13
Xerox, 1981-1984
Box 13
Xerox--Catalog, 1979
Box 13
Xerox--Copier sales, 1979-1980
Box 13
Xerox--Diener, 1981-1982
Box 13
Xerox--Xerox 500 Business Plan (binder), 1979
Box 13
Binder 1, 1978

Includes: Bankers Life and Casualty

Box 13
Binder 2, 1979
(2 folders)

Includes: American Medical Association, Bankers Life and Casualty, Demco, LaSalle Extension University, Source EDP

Box 13
Binder 3, 1980

Includes: Bankers Life and Casualty, Demco, LaSalle Extension University

Box 13
Binder 4, 1981
(5 folders)

Includes: Bankers Life and Casualty, Computer Sciences, Crain Books, Demco, Emerald Tree, General Electric, Littleton Coin and Stamp, Montgomery Ward, 3M, TRW-Fujitsu, Shopsmith, Wilton, New England Business Service (NEBS)

Box 14
Binder 5, 1982-1983

Includes: Deluxe Computer Forms, Demco, Encyclopedia Britannica, Helene Curtis, Nestle, Newsweek, Premex

Box 14
Binder 6, 1984
(6 folders)

Includes: Ace Pecan, Amoco, Bankers Life and Casualty, Deluxe, DHL, Foster Parents, General Mills, Gillette, Helene Curtis, Informatics, Mayo Clinic, Miles Homes, Myron, Nestle, Providence St. Mel, Share Senior Care, Wards

Box 14
Binder 7, 1985
(4 folders)

Includes: Ace Pecan, Allstate, Avis, Beltone, Control Data, Deluxe, DHL, Foster Parents, General Electric, General Mills, Group W Cable, Happy Trails, Honeywell, Prince Matchabelli, Randy Hundley Baseball, Prudential, Quill, Viewtron, Sperry

Box 14
Binder 8, 1986
(4 folders)

Includes: Allstate, Ameritech Mobile, Anheuser-Busch, Avis, Bally Fitness, Bankers Life and Casualty, Deluxe, Diners Club, Foster Parents, Group W Cable, HBO, Pizza Hut, Randy Hundley Baseball, Kroger, Viewtron, Sperry

Box 14
Binder 9, 1987
(5 folders)

Includes: Allstate, American Express Life, Avis, CBS Video, DHL, Direct Marketing Association, Fidelity Investments, Foster Parents, HBO, Kal Kan, Merabank, Metromail, Quill, Sotheby's, Sports Network, U.S. Mint, Nissan, Newsweek, North American Philips, Peace Corps, Popular Science, Prudential

Box 15
Bell Systems 1 (binder), 1981-1986
(4 folders)

Includes: Card decks, automatic telephone, Bellboy, Biz Pro Multi, call waiting, catalogs, cell phones, Centraflex System, Common Biz Problems, construction, Convenience Calling (16/48 System), credit card, Custom Calling, Dialog intercom, extra phone line

Box 15
Bell Systems 2 (binder), 1979-1986
(4 folders)

Includes: Foofram, Financial Services Multi, gift certificate, In-WATS, Medical Assistant, Motel Dial-Pak, pay phone, Picture Phone, PNB Quarterly, PNB Telescope Series, pushbuttons, RCF Phone Power, residential usage, calendar, speaker phone, survey mailings, Touch-a-matic, Transaction Phone, Yellow Pages

Box 15
Bell Systems 3 (binder), 1979-1981
(3 folders)

Includes: Data Series, Com Key, Horizon

Box 15
Sperry (binder), 1985
Box 15
U.S. Navy Recruiting Command (binder), 1984-1988
(5 folders)
Box 16
Western Publishing (binder), 1981-1987
(4 folders)

Includes: Sesame St. Book Club, Betty Crocker Recipes, The Scribbler, Sesame St. Look Listen & Learn, James Budd Mysteries, Learn About Living, McDonald's & Me Club, Knitting Collection, Simply Beautiful Knitting, Quick and Easy Crocheting, Children's Bible Discovery, Golden Book Video Club, Golden Book Encyclopedia, Green Thumb Plant Cards

Box 16
Xerox 1 (binder), 1980-1981
Box 16
Xerox 2 (binder), 1980-1982
(4 folders)

Includes: Copiers (550, 2600, 3100, 1020 Marathon), 590 typewriter, catalogs, copiers, Xerox Store

Box 16
Xerox Store (binder), 1980
Box 16
Allstate case study materials, 1994-1996
Box 17
Award entries (mostly DMA/Echo), 1990-1999
Box 17
Award results, 1992-1997
Box 17
Bayer Bess Vanderwarker, 1989-1994
Box 17
Billings, 1990-1998
Box 17
Book promotion, 2nd edition, 1984-1999

Kobs, Profitable Direct Marketing

Box 17
Calendars, 1985-2007
(2 folders)
Box 17
Caples Award, 2001
Box 17
Case study samples (binder), undated
Box 17
Catalog business model, 1993
Box 17
Catalog Decision Maker program, 1994-1997
Box 17
Client letters, 1991-1992
Box 17
Contacts, 1994-2000
Box 17
Corporate philosophy, 1993-1994
Box 17
Credentials, 1989-1992
Box 17
DMEF (Direct Marketing Educational Foundation) Award, 1988-1990
Box 17
Employees, 1991-1995
Box 17
Fee increases, 1989-2000
Box 17
Forms, 1996-2000
Box 17
Hall of Fame, 1999
Box 17
House ads, 1989-2004
Box 17
IBJ Consulting Group, 1988
Box 17
IDMN (International Direct Marketing Network), 1995-1996
Box 17
Internet, 2001-2005
Box 17
Kestnbaum & Company, 1993-1997
Box 17
KGP announcement, 1989
Box 17
KGP products, 1994-1996
Box 17
KGP startup, 1989
Box 17
Kobs Strategic Consulting announcements, 2000
Box 17
Lifetime Value (CADM course), 1998
Box 17
Loyalty program ideas, undated
Box 17
Mailing list policies, 1996-1999
Box 17
Miscellaneous, 1988-1999
Box 17
Modeling (statistical analysis), 1996
Box 17
New business planning, 1997
Box 17
New York Office, 1991-1997
Box 17
Office space (225 and 205 N. Michigan), 1996
Box 17
Postal and legal issues, 1990-2006
Box 17
Promotion plans, 1992-1999
Box 17
Proposal letters, 1988-2001
Box 17
Publicity and public relations (news releases), 1989-2001
Box 17
Sample response report, 1993
Box 17
Some things we've learned, 1997
Box 17
AAM (Asset Allocation & Management), 1990
Box 18
AARP (American Association of Retired People), 1989-1990
Box 18
AARP (American Association of Retired People) member file database study, 1991
Box 18
Ameritech, 1993-1997
Box 18
Ameritech Cellular, 1997
Box 18
Ameritech television, 1994
Box 18
AMRE, 1989-1998
Box 18
AMRE television, 1990
Box 18
Archdiocese of Chicago, 2000
Box 18
AT&T, 1989-1990
(2 folders)
Box 18
AT&T database search, 1994
Box 18
AT&T Ideabook, 1989-1990
Box 18
AT&T mailing schedules, results, 1991-1994
Box 18
AT&T postcards, 1990-1993
Box 18
AT&T Soho catalog, 1994
Box 18
AT&T Sourcebook, 1989
Box 18
Beer Across America, 1997
Box 18
Bell Atlantic, 1995-1997
Box 18
Bennett Lane Winery, 2003-2004
Box 18
Biltmore Estate, 1992-1994
Box 18
Blue Cross & Blue Shield, 1990
Box 18
Blue Cross & Blue Shield direct marketing roundtable, 1990
Box 18
Bombay, 1999
Box 18
Bombay--Christmas mail order, 1999
Box 18
Bombay--Mail order test, 1999
Box 18
Bombay--Results anaylsis, 2000
Box 18
Bose, 1991-2001
Box 18
Bose--Creative, 1993
Box 18
Bose--Europe, 1993-1994
Box 18
Bose--Mailings, 1991-1997
Box 18
Bose--Notes, 1992
Box 18
Bose--Report evaluations, 1993
Box 18
Bose--Space ads, 1991-1997
Box 18
Bose--Television, 1992
Box 18
Bose--Wave Radio, 1992-1994
Box 18
Boy Scouts of America, 1997
Box 18
Boys and Girls Clubs of Chicago--Board and development, 1995-2004
Box 18
Boys and Girls Clubs of Chicago--Mailings, 1994-1996
Box 18
Boys and Girls Clubs of Chicago--Youth violence report, 1995
Box 18
Bruml Capital, 1993
Box 18
CDW (Computer Discount Warehouse), 1997
Box 18
Coach Leatherware, 1992-1993
Box 18
Colorful Images, 1991-2005
(2 folders)
Box 18
Columbia House, 1993-1996
Box 18
Concepts Direct, 2001
Box 18
Conney Safety Products, 1989
Box 18
Continental Flowers, 1992-1993
Box 18
CPK (California Pizza Kitchen), 1995-1996
Box 18
DDI (Development Dimensions International), 1995
Box 18
Dictaphone, 1990-1993
Box 18
Direct Satellite, 1999
Box 19
Disney, 1997-1998
Box 19
DMA (Direct Marketing Association), 1989
Box 19
DMA (Direct Marketing Association) Retention Services, 1989
Box 19
Domino's Pizza, 1989-1991
Box 19
Dow Theory Forecasts, 1987-1993
(2 folders)
Box 19
Dreyfus, 1998-1999
Box 19
Encyclopedia Britannica, 1999
Box 19
Encyclopedia Britannica--Mail order, 1994-1995
Box 19
Encyclopedia Britannica--Print, 1998
Box 19
Encyclopedia Britannica--Retail, 1998
Box 19
Executive Greetings, 1998-1999
Box 19
Field Museum of Chicago, 2000-2011
(2 folders)
Box 19
Forbes, 1997
Box 19
G.L. Tech, 1997
Box 19
g.Neil Companies, 2000
Box 19
Gallant Greetings, 2002-2004
Box 19
Gander Mountain--Christmas, 1991
Box 19
Gander Mountain--Retail, 1991
Box 19
Gander Mountain--Spring, 1992
Box 19
General Electric Consumer Services, 1993-1994
Box 19
Gevalia--Feasability study, 1997-1998
Box 19
Guarantee Reserve, 1997
Box 19
Harlan Checks, 1993-1994
Box 19
Harris Seeds, 1993-1994
Box 19
Hewlett-Packard--Loyalty program (Australia), 1995-1996
(3 folders)
Box 19
Highlights for Children, 1998-2000
Box 19
Hooked on Phonics, 1996-1997
Box 19
HRdirect, 1996-1998
Box 19
iMaven, 2001
Box 19
iPilot, 2000-2001
Box 19
International College of Surgeons, 1998-1999
Box 19
J.J. Keller, 1997
Box 19
Jackson-Hirsh, 2000-2001
Box 19
Juno, 1997-1998
Box 19
Kraft, 1998
Box 19
Krames Communications, 1992
Box 19
Lowenstein Sandler, 1994-2000

Expert witnesses in Lucent litigation; includes expert testimony in AT&T antitrust suit 1994

Box 20
MAN Roland, 1996
Box 20
May Department Stores, 1993
Box 20
Mayo Clinic--Family health book, 1990-1995
Box 20
Mayo Clinic--Health letter, 1987-2001
Box 20
Mayo Clinic--Nutrition letter, 1989-1990
Box 20
Mayo Clinic--Proceedings, 1991-1993
Box 20
Mayo Clinic--Scottsdale Clinic, 1991-1992
Box 20
Mayo Clinic--Television, 1992-2002
Box 20
MCI, 1990-1996
Box 20
MCI/American Airlines, 1990-1998
(2 folders)
Box 20
MDRT (Million Dollar Roundtable), 1997
Box 20
Merlite, 1994

Expert witness services in Merlite v. Valassis Inserts litigation

Box 20
Microsoft, 1993-1995
Box 20
Miscellaneous, 1989-2003
Box 20
Monogram/Montgomery Ward, 1993-1995
Box 20
Mrs. Field's Cookies, 1994
Box 20
National Geographic Society, 1990-1992
Box 20
Nightingale-Conant, 1990-1996
Box 20
NordicTrack, 1991-1994
Box 20
NordicTrack--NordicLife, 1993
Box 20
NordicTrack--NordicSport, 1993
Box 20
Omaha Steaks, 1984-1992
Box 20
Panache, 1997-1999
Box 20
Paragon Direct, 1999
Box 20
Parlan Video, 1992
Box 20
Peggy Notebaert Nature Museum, 2001
Box 20
Pitney Bowes, 1991-2000
(2 folders)
Box 20
Polk, 1999-2000
Box 20
Premier Golf Resorts, 1990-1991
Box 20
Procyon Pharmaceuticals, 1997

Expert witness solicitation, Procyon v. Alexis Corporation

Box 20
Quaker Oats, 1989-1993
Box 20
Quill, 1989-1995
(2 folders)
Box 20
Reiman Publications, 1992
Box 20
Rich Products, 1996
Box 20
Rodale Nature Book Society, 1989-1991
Box 20
RPS (Retired Persons Services: administrator for AARP Pharmacy Service), 1990-2001
(2 folders)
Box 20
Sara Lee (Dim brands, France), 1991-1992
Box 21
Scholastic Publishing, 1996
Box 21
Scott-Foresman, 1990
Box 21
Select Comfort, 1993-1995
Box 21
SelfCare, 1993
Box 21
Shaklee, 2001
Box 21
Shop at Home, 1995-1997
Box 21
SIE (Select Information Exchange), 2001-2005
Box 21
Siemens, 1995-1996
Box 21
Signature Group, 1993-1999
Box 21
Smithy, 1994
Box 21
Southwestern Bell, 1991
Box 21
Specialty Store Services, 2001
Box 21
St. Paul Federal Bank, 1988-1990
Box 21
Suave (hair care), 1991-1994
Box 21
Successories, 1994-1995
Box 21
Swiss Colony, 1989
Box 21
Taste of California, 2004-2006
Box 21
Teaching Company, 1992-1997
Box 21
Telecordia, 2000
Box 21
Tinnitus (American Tinnitus Association), 2001-2002
Box 21
Trump Casino, 1989
Box 21
TuTTi USA, 1995
Box 21
Uline, 1990-2006
(2 folders)
Box 21
Ultimo, 1998
Box 21
Unimed, 1994
Box 21
Warner Brothers, 1995-1996
Box 21
Warshawsky/J.C. Whitney, 1989
Box 21
Wells Fargo, 1996-1998
Box 21
Wine Insiders, 2006-2008
(2 folders)
Box 21
Wordsquare Publishing, 1999-2000
Box 21
WTTW, 1995
Box 21
Sample binder 1, 1990-1999
(6 folders)

Folder 1: AAM (Asset Allocation and Management), AARP (American Association of Retired People), Amerin Guaranty, Ameritech; folder 2: American Express, Amre Sears, Archdiocese of Chicago, AT&T; folder 3: AT&T; folder 4: AT&T, Baldwin Cooke; folder 5: Better Homes & Gardens, Biltmore Estate, Blue Cross, Bose; folder 6: Boys and Girls Clubs, CADM (Chicago Association of Direct Marketing, Cardinal Colorprint, CareerTrack, CDW (Computer Discount Warehouse)

Box 22
Sample binder 2, 1991-2003
(5 folders)

Folder 1: Colorful Images, Dartnell, Dependicare, Dictaphone, Direct TV, Disney, DMA (Direct Marketing Association); folder 2: DMEF (Direct Marketing Educational Foundation), Dow Theory Forecasts, Dreyfus; folder 3-5: Encyclopedia Britannica

Box 22
Sample binder 3: The Field Museum (Chicago), 1997-2002
(3 folders)
Box 22
Sample binder 4, 1989-2000
(4 folders)

Folder 1: Executive Greetings, Forbes, Fort Dearborn/Blue Cross Blue Shield, Foster Gallagher, Gander Mountain, Gatorade, GL Technology; folder 2: G. Neil, Guarantee Reserve, Harris Bank, HR Direct; folder 3: HR Direct, Illinois Bell, ICS (International College of Surgeons, Jackson-Hirsh, J.J. Keller; folder 4: Man Roland

Box 22
Sample binder 5, 1990-1999
(6 folders)

Folder 1: Mayo Clinic, MBW Marketing Group, MCI/Sears, MDRT Center for Productivity; folder 2: Misco, Monogram/Montgomery Wards, Nightingale-Conant; folder 3: Nightingale-Conant; folder 4: Nightingale-Conant, NordicTrack, Omaha Steaks; folder 5-6: Pitney Bowes

Box 23
Sample binder 6, 1990-2000
(5 folders)

Folder 1: Premier Golf Resorts, Quaker Oats (Cycle dog food); folder 2: Quaker (AARP/Kretschmer, Cap'n Crunch), Quill, Reiman Publications; folder 3: Reiman Publications, Scholastic; folder 4: Scott Foresman, Sculpture Group, Select Comfort; folder 5: Siemans, Shop At Home

Box 23
Sample binder 7, 1990-2000
(5 folders)

Folder 1: AARP Member Choice; folder 2: AARP Member Choice, RPS Prescription Savings Program, AARP Pharmacy Service, AARP Health Care Options; folder 3-5: AARP Pharmacy Service/United Healthcare, RPS Prescription Savings Program

Box 23
Sample binder 8, 1989-2000
(3 folders)

Folder 1: Signature Group, Society of the Divine Word; folder 2: Southwestern Bell, St. Paul Federal Bank; folder 3: St. Paul Federal Bank, Stephen Fossler, Suave (shampoo), Systems Compatibility. Teaching Company

Box 23
Sample binder 8, 1989-2000
(3 folders)

Folder 4: Teaching Company, Ultimo, Video Arts; folder 5: Wells Fargo; folder 6: Wells Fargo, World Book, Zethcon, Zurich fund/Kemper

Box 24
Sample binder materials, 1990-2000

Includes materials removed from binders 1-8: DMA, Encylopedia Britannica, Executive Greetings, International College of Surgeons, Mayo Clinic, National Exercise for Life Institute, NordicTrack, Parlan Video, Pitney Bowes, AARP Member Choice, Signature Group, Southwestern Bell, Wells Fargo

Box 25
Sample dimensional mailings, 1990-1994

Includes: AT&T, CDW (Computer discount Warehouse), Encyclopedia Brittanica, Harris Bank, Kobs Gregory Passavant, Quaker Oats (Cycle dog food),

Box 26
Sample dimensional mailings (Wells Fargo), 1998
Box 25
5th anniversary of Kobs & Brady, 1983
Box 27
99 Proven Direct Response Offers, 1979
Box 27
AAP (Association of American Publishers) Seminar, 1983
Box 27
Adman's Baseball Diary, 1985
Box 27
Admarks articles, 2011
Box 27
Advertising Age--A frog becomes a prince, 1984
Box 27
Advertising Age--The Power of Direct Marketing, 1988
Box 27
Advertising Age--What do you mean, they took my name off the door?, 1995
Box 27
Advertising Age--Wish I'd done that, 1983
Box 27
Agency President's speech, 1988
Box 27
Allstate article, 1990
Box 27
Allstate case history, 1986
Box 27
AMA (American Marketing Association) copy workshop, 1978
Box 27
AMA (American Marketing Association)--Direct Marketing Update, 1985
Box 27
Asian Direct Marketing Symposium keynote, 1998
Box 27
AT&T lunch, 1984

Direct Marketing: Yesterday, Today and Tomorrow; AT&T Consumer Products Marketing Roundtable

Box 27
AT&T speech, 1978
Box 27
Atlanta Direct Marketing Day, 1983
Box 27
Australia speech 1: Marketing strategies, 1988
Box 27
Australia speech 2: Creative strategies, 1988
Box 27
Australia speech 3: Double duty, 1988
Box 27
Australia talks, 1988

For Australian Direct Marketing Association "Mastering Maximarketing" convention

Box 27
Author speech, DMA Conference, 1989
Box 27
B2B Seminar, 1996-1997
Box 27
Bankers Life and Casualty--Legal services case study, 1981
Box 27
Bates international meeting, 1984
Box 27
Bates Worldwide meeting, 1987
Box 27
BBV (Bayer Bess Vanderwarker) account staff talk, 1989
Box 27
Bell System BOC DM/DR Conference, 1980

What We've Learned about Effective Bell System DM/DR

Box 27
Billock Panel, 1985
Box 27
Blue Cross, 1989-1990
(2 folders)

1989: The Power of Direct Marketing; 1990: Beyond the Basics

Box 27
Bond International (Australia), 1988
Box 27
Book speech, 1984
Box 27
Boston--Deat Writers Society, 1993
Box 27
Boston Direct Marketing Club
Box 27
BPAA (Business/Professional Advertising Association), 1976

Two Ways Direct Marketing Pays Off on Bottom Line

Box 27
British Direct Marketing Fair, 1981
Box 27
Burnett talk--The Power of Direct Marketing, 1989
Box 27
CADM (Chicago Association of Direct Marketing)--35th anniversary, 1989
Box 27
CADM--60th anniversary, 2015
Box 27
CADM--Basic course: The Offer, 1981
Box 27
CADM--Basic Seminar (binder), 1982
(2 folders)
Box 27
CADM--Chief Executives talk, 1981
Box 27
CADM--Copy workshop, 1973
Box 27
CADM--Dead Writers Society, 1991
Box 27
CADM--Direct Marketing Days, 1988

Advanced Marketing and Database Concepts

Box 27
CADM--Marketing talk, 1981

Intermediate seminar on marketing strategy

Box 27
CADM--Offer speech, 1979

Importance of the Offer

Box 27
CADM--Offers, 1980

Kobs' 99 Proven Direct Response Offers

Box 27
CADM--Panel, 1989

Best Creative Ideas of the 80s (and creative trends for the 90s)

Box 27
CADM--Roosevelt speech, 1974-1976

Guest lecture, Roosevelt University, course on direct marketing

Box 27
CADM--Speech, 1986
Box 27
CADM--Start a Business, 1998

The Easy Way to Start a Business, and Some Things I've Learned the Hard Way

Box 27
CADM--Strategies talk, Education Day, 2001

Marketing Strategies to Maximize Growth for Your Online or Offline Business

Box 27
Canada speech--Database conference, 1995
Box 27
Carolinas Direct Marketing Association, 1998
Box 27
Catalog Age--Idea Exchange, 1983
Box 27
Catalog Age--Test lab, 1983

Testing: The Key to Better Response

Box 27
Catalog speech, 1973
Box 27
Chicago Direct Marketing Day--Consensual Databases, 1999
Box 27
Chicago Direct Marketing Day--Electronic Media, 1984
Box 27
Chicago Direct Marketing Day--Marketing Strategies, 1995, 2004
(2 folders)
Box 27
Chicago Direct Marketing Day--Mini-institute, 1981
Box 27
Chicago Direct Marketing Day--Panel, 1978
Box 27
Chicago Direct Marketing Day--Seminar, 1980, 1982
(2 folders)
Box 28
Chicago Direct Marketing Day--Speech, 1977, 1987
(2 folders)

1987: Marketing Strategies for Maximum Growth

Box 28
Cincinnati speech--Ohio Valley Direct Marketing Day, 1979
Box 28
Cincinnati speech--Professional Direct Marketing Seminar, 1978
Box 28
Cleveland Advertising Club, 1979
Box 28
Cleveland--Northeast Ohio Direct Mail and Marketing Association (NODMMA), 1986
Box 28
Collegiate Institute, 1973-1985
(4 folders)

1973: Direct Mail Today; 1983: How to Reduce Selling Costs and Increase Profits with Industrial Direct Marketing

Box 28
CORD (Council of Retired Directors) induction, 2012
Box 28
Crain seminars, 1976-1978
(3 folders)
Box 28
Crain seminars--Ad Age High Intensity (binder), 1977-1978
(2 folders)
Box 28
Creative seminar (binder), 1983
Box 28
Creativity Then and Now, 1973-1974, 1984
(2 folders)
Box 28
Dayton Ad Club, 1982
Box 28
DC Talk--Dead Writers Society, 1995
Box 28
DeLay article--Integrated Marketing Communications, 1992
Box 28
DePaul guest lecture, 1996
Box 28
Detroit Direct Marketing Day--Agency Executive Speech, 1988
Box 28
Detroit Direct Marketing Day--The Future Begins Yesterday, 1981
Box 28
DHL sales meeting, 1983
Box 28
Direct marketing book chapter, 1984
Box 28
Direct Marketing Careers (Anne Bayse)--Preface, 1992
Box 28
Direct Marketing Day--Copy speech, 1973
Box 28
Direct Marketing Magazine--Marketing Strategies article, 1987
Box 28
Direct Response Marketing to Schools Newsletter--Interview on catalog promotions, 1982
Box 28
DM in AM (Direct Marketing Club of New York, Sunrise Seminars), 1983
Box 28
DMA (Direct Marketing Association)--Basics 1: Creative, 1989
Box 28
DMA--Basics 2: Media, 1989
Box 28
DMA--Basics 3: Offers and testing, 1989
Box 28
DMA--Book (slides, video), 1991
Box 28
DMA--Catalog/space talk, 1990
(2 folders)
Box 28
DMA--Consumerism, 1986

Ten Trends in Direct Response Advertising

Box 28
DMA--Fall book talk, 1991
Box 28
DMA--Fall marketing strategies talk, 1988
Box 28
DMA--French Forum, 1986, 1988
(2 folders)

DMA International Strategic Forum on Direct Marketing

Box 28
DMA--Industrial Managers Institute, 1978-1979
Box 28
DMA--Marketing Roundtable, 1991
Box 28
DMA--Professors Institute, 1984
Box 28
DMA--Spring conference panel, 1983-1989
(3 folders)

1983: Advertising in a recession; 1986: 25 Mistakes You Don't Have to Make and 25 Winners You Might Want to Copy; 1989: Creative Revitalization

Box 28
DMA--Spring direct marketing update, 1984
Box 28
DMA--Spring offer/basics, 1989
Box 28
DMAA (Direct Mail Advertising Association)--Panel, 1972
Box 28
DMEF--Educators' Conference, 1991
Box 28
DMEF--Graduate seminar, 1995
Box 28
DMEF--Graduate seminar, 1996
Box 29
DMEF--Journal article, 1990

Advertising Edcuation: Then and Now

Box 29
DMEF--Journal article, 1996

Consensual Databases

Box 29
DMEF--Professors' Institute, 1994, 2001
(2 folders)

1994: What Your Students Need to Know About Direct Marketing Creative; 2001: The Internet--Method, Market or Medium?

Box 29
DMIC (Direct Marketing Insurance Council)--Seminar, 1992
Box 29
DMIX (Direct Marketing Idea Exchange), 1987

Marketing Strategies for Maximum Growth

Box 29
DMMA--10 Basics, 1980
Box 29
DMMA/AT&T speech, 1979

10 Steps to Long-Range Success in Direct Marketing

Box 29
DMMA--Atlanta panel, 1976
Box 29
DMMA--Business/Industrial Council, 1982
Box 29
DMMA--New technology, 1982
Box 29
DMMA--Washington panel, 1978
Box 29
Fall talk, educators conference, 1989

Dichotomy of Direct Marketing

Box 29
Fidelity Investments seminar, 1987
Box 29
Field Museum of Chicago/CADM talk, 2000

Direct from the Heart program; The Field Museum Virtually Doubles Membership

Box 29
Florida speech, 1981

The Future Begins Yesterday, client case studies

Box 29
Focus interview (New Zealand), 1997
Box 29
Folio catalog seminars, 1983

Moderator, The Great Catalog Idea Exchange panel

Box 29
French forum, 1987

DMA Strategic Forum; Case Study of P&K Electronics

Box 29
General Electric private seminar, 1979
Box 29
HBO case for Stone book, 1987

Bob Stone's Successful Direct Marketing Methods, 4th edition

Box 29
Helene Curtis sales meeting, 1982
Box 29
Helene Curtis seminar, 1981
Box 29
Honeywell speech, 1983
Box 29
Houston Direct Marketing Day, 1978, 1985
(2 folders)

1978: first book speech; 1985: keynote, Agency President speech

Box 29
Houston speech, 1975

DMMA spring conference;

Box 29
Hudson Valley Direct Marketing Association, 2004

Meet the Masters interview session

Box 29
IBM private seminar, 1981
Box 29
IBM seminar, 1982

How to Reduce Selling Costs and Increase Profits with Direct Marketing

Box 29
Idea Factory, 1987

50 Nifty Ideas for Direct Marketers

Box 29
Indiana seminar, 1979

Profitable Direct Marketing

Box 29
Industrial mail, 1969

The One/Two Punch for Improving Direct Mail Results

Box 29
Informatics talk, 1984
Box 29
Inside Direct Mail interview, 2000
Box 29
Insurance and Financial Services talk, 1996
Box 29
International Direct Marketing Symposium, 1981-1984
(2 folders)

1981: How to Reduce Selling Costs and Increase Profits with Direct Marketing; 1984: Business Direct Marketing in 1990 and How to Get Ready For It

Box 29
International Game Show, 1973
Box 29
Japanese study group, 1983-1984

Ajinomoto MMS Marketing Study Team

Box 29
Jay Lipe (The Strategist) interview, 2000
Box 29
Jim Kobs speech handouts, undated

Advertising examples, sample forms, etc.

Box 29
Kansas City Direct Marketing Association, 1990

Advanced session #5: Creative

Box 29
Kansas City Direct Marketing Day, 1984

Keynote, Direct Marketing Yesterday Today and Tomorrow

Box 29
L.A. Direct, 1991
Box 29
Los Angeles talk, 1984

Direct Marketing Club of Southern California dinner meeting

Box 29
Los Angeles talk, 1976

DMMA spring conference: How to Launch a Multi-Media Program

Box 29
Lehigh Press (James Lentz), 1988

Agency Executive speech

Box 29
London speech, 1984

British Direct Marketing Association; Direct Marketing Update '84

Box 29
MAC (Mail Advertising Club of Chicago) copy workshop, 1973

Renamed Chicago Association of Direct Marketing (CADM)

Box 29
Mailorder Association of Nurserymen, 1984, 1993
(2 folders)

1984: Book talk, client case studies; includes text of earlier article: Direct Marketing in the Seventies; 1993: Marketing Strategies for Maximum Growth

Box 29
Marketing Council, 1978

Making Offers Work Better for You

Box 29
Marketing workshop, 1975

Sponsored by CADM; talk on offers

Box 29
Maximarketing book review, 1994

Review of Beyond Maximarketing, third book by Stan Rapp and Tom Collins; review appeared in DM News

Box 29
MEA workshop, 2003

Marketing Educators Association; presentation of Interactive, Direct, Multi Channel Marketing and All That Jazz

Box 29
Midwest Direct Marketing Association, 1984
Box 29
Minnesota, Business/Professional Advertising Association, 1984
Box 29
Montreux, Marketing Strategies, 1988

Marketing Strategies for Maximum Growth

Box 29
Motorola talks, 1993

The Power of Direct Marketing; The Future Is Now; interview

Box 30
Multi-Media Marriage, 1974-1976
Box 30
NCDM (National Center for Database Marketing), 1997

Talk with Dick Shaver, CNBC

Box 30
New England Direct Marketing Association, 1988

Agency Executive speech

Box 30
New England Direct Marketing Day, 1983
Box 30
New York Direct Marketing Day, 1977-2000
(9 folders)

1977: Consumer panel; 1980: 50 Ideas; 1987: Elements of Executing a Plan (panel); 1989-1998: Marketing strategies; 2000: Marketing and Internet Strategies

Box 30
New York forum, 1989
Box 30
New York University, 1976-1985
(4 folders)

1976: Offers; 1979: A New Marketing Discipline; 1983: New Electronic Media, Advanced Seminar; 1985: Creative

Box 30
Northwestern University, 1985-1989
(4 folders)

1985: Business Direct Marketing; 1987: Direct marketing course; 1988-1989: Graduate student talk

Box 30
Norway seminars, 1984
Box 30
Offers--New York training, 1985
Box 30
Offers--Target Marketing, 1994

The Last Word on Offers

Box 30
Ohio Direct Marketing Day, 1977

Creativity and Testing

Box 30
Ohio Valley Direct Marketing Club, 1982
Box 30
Orlando Direct Marketing Day, 1987

Agency President speech

Box 30
Pacific Northwest Bell, 1981
Box 30
Philadelphia Direct Marketing Association, 1986

Yesterday Today and Tomorrow

Box 30
Philadelphia Direct Marketing Club, 1979

Profitable Direct Marketing, book case histories

Box 30
Philadelphia Direct Marketing Day, 1980-1994
(3 folders)

1980: Basic direct marketing seminar; 1985: Beyond the Basics; 1994: Marketing Strategies

Box 30
Phoenix Direct Marketing Club seminar, 1982

Direct Mail and Mail Order Marketing

Box 30
PMAA (Promotion Marketing Association of America), 1982

Direct Marketing: Be on the Leading Edge of a Sales Medium That Could Dramatically Change the Way You Do Business

Box 30
Power Forum, 1990
Box 30
President Speech additions, 1987-1988
Box 30
Prevention Magazine, 1975

Speech on offers

Box 30
Professors and Instructors Institute, 1981
Box 30
Professors Institute, 1982, 1987
(2 folders)
Box 30
Promotion Update, 1982

PMAA; Direct Marketing Can Drastically Change Your Business

Box 30
Quill talk, 1994
Box 30
Roosevelt University, 1978, 1982

1978: The Direct Marketing Proposition; 1982: Graduate student talk on direct marketing trends

Box 30
SAM Magazine, 2000

Kobs' Story: A veteran direct marketer tells us what works online

Box 30
San Diego Direct Marketing Day, 1982

Interactive Telephone Marketing

Box 30
San Francisco, 1989
Box 30
Schaeffer/DeLay profiles, 1986-1989

James Schaeffer, Marcoa DR Group; DM News article on Kobs exit from Kobs & Brady

Box 30
Seattle Direct Marketing Day, 1987

Agency President speech

Box 30
Seattle seminar, 2001
Box 30
Shopsmith seminar, 1982
Box 30
Signature Group talk, 1989

Marketing Strategies for Maximum Growth

Box 30
South Africa teleconference, 1987

Interview with Penny Smith on direct marketing trends in America

Box 30
Speech card files, undated
Box 35
Speech case studies, undated
Box 30
Speech slides (binder), undated
Box 30
Spring Conference speech, 1978
Box 31
St. Louis Direct Marketing Day, 1979-1987
(3 folders)

1979: Book case histories; 1985: Direct Marketing Yesterday Today and Tomorrow; 1987: Direct Marketing Strategies--It's Your Move

Box 31
Stop the plane, I want to get off!, 1972
Box 31
Target Marketing--Offers article, 1995

99 Proven Offers, Plus 3

Box 31
Target Marketing--Picking the Right Agency, 1996
Box 31
Testing Lab, 1974
Box 31
Testing panel, 1972
Box 31
Then and Now book speech, 1991
Box 31
Tupperware, 1988

Using MIS Programs for Competitive Advantage (The Power of Database Information)

Box 31
U.K. article, 2000

Global direct marketing--What is happening in the United States; in Direct Marketing Strategies, v.2. no.2

Box 31
U.K. exchange talk, 1989
Box 31
U.K. seminar, 1989

Direct Marketing Centre; Beyond Basics presentation

Box 31
University of Illinois seminar, 1980
Box 31
Vegas speech, 1979

DMMA spring conference; Bankers Life case history

Box 31
Venture Magazine article, 1983

Kobs featured in DM Agency Buyouts: Who's Next? By Donn Selhorn

Box 31
Washington Club, 1989

The Dichotomy of Direct Marketing: Where Is Direct Marketing at Today? Where Is It Headed Tomorrow?

Box 31
Washington Creative Seminar, 1981
Box 31
Washington speech--Offers, 1977
Box 31
Why They Like Shopping By Mail, 1983

Appeared in DMA Fact Book

Box 31
Wisconsin Direct Marketing Day, 1989
Box 31
Wisconsin Gift Cheese Association, 1981

7 1/2 Steps to a Successful Catalog

Box 31
Wisconsin Seminar, 1980

University of Wisconsin-Extension course, Direct Marketing/Mail Advertising Techniques

Box 31
Wisconsin talks, 1975-1976
(2 folders)

1975: University of Wisconsin-Extension course, Advanced Direct Mail Techniques; 1976: Wisconsin Center in Madison, Direct Marketing Techniques

Box 31
Women in Cable, 1984

Driving Your Message Home

Box 31
Women's Direct Response Group of Chicago, 1985

A View from the Top: Direct Marketing Yesterday, Today and Tomorrow

Box 31
ZIP/Target Marketing, 1983

Guest editorial: It's the 3R's (reputation, results, respect)

Box 31
Profitable Direct Marketing--1st edition--Preface, ch. 1-8, 1963-1978 and undated
(15 folders)
Box 31
Profitable Direct Marketing--1st edition--Ch. 9-21, Appendix, 1963-1978 and undated
(22 folders)
Box 32
Profitable Direct Marketing--2nd edition--Ch. 1-21, Appendix, 1978-1992 and undated
(27 folders)
Box 33
24 Ways to Improve Your Direct Mail Results, 1974
Box 34
Marketing Strategies for Maximum Growth, 1987
Box 34
Profitable Direct Marketing, 1st edition, 1979
Box 34
25 Mistakes You Don't Have to Make and 25 Winners to Copy, 1986
Box AV1
Audio-cassette RL11721-CS-001
A View from the Top, undated
Box AV1
Audio-cassette RL11721-CS-002
Basic Course part 1: Planning a Direct Marketing Program, undated
Box AV1
Audio-cassette RL11721-CS-003
Basic Course part 2: Objectives and Offers, undated
Box AV1
Audio-cassette RL11721-CS-004
Basic Course part 3: Copy and Creative, undated
Box AV1
Audio-cassette RL11721-CS-005
Basic Course part 4: Testing and Multi-Media, undated
Box AV1
Audio-cassette RL11721-CS-006
Boston Keynote Address, 1983
Box AV1
Audio-cassette RL11721-CS-007
Bringing Together the Best in Strategy and Execution, 1985
Box AV1
Audio-cassette RL11721-CS-008
Business Direct Marketing in 1990, 1984
Box AV1
Audio-cassette RL11721-CS-009
Consumer Acceptance Task Force, 1986
Box AV1
Audio-cassette RL11721-CS-010
Creativity: From the Basics to Beating Your Control, Part 1, 1983
Box AV1
Audio-cassette RL11721-CS-011
Creativity: From the Basics to Beating Your Control, Part 2, 1983
Box AV1
Audio-cassette RL11721-CS-012
Creativity Applied in Direct Marketing, Part 1, 1985
Box AV1
Audio-cassette RL11721-CS-013
Creativity Applied in Direct Marketing, Part 2, 1985
Box AV1
Audio-cassette RL11721-CS-014
Direct Marketing: A New Marketing Discipline, undated
Box AV1
Audio-cassette RL11721-CS-015
Direct Marketing: Yesterday, Today and Tomorrow, 1988
Box AV1
Audio-cassette RL11721-CS-016
Fifty Nifty Ideas in Direct Marketing, Jim Kobs and Bernard Goldberg, 1987
Box AV1
Audio-cassette RL11721-CS-017
Fulfilling Future Promise: New Electronic Video Technology, 1983
Box AV1
Audio-cassette RL11721-CS-018
Fulfilling Future Promise: New Electronic Technology, 1984
Box AV1
Audio-cassette RL11721-CS-019
How Direct Marketing Is Being Shaped by Sophisticated Direct Marketers, 1984
Box AV1
Audio-cassette RL11721-CS-020
Jim Kobs Catalog Conference, 1990
Box AV1
Audio-cassette RL11721-CS-021
Jim Kobs Direct Marketing Day in New York, 1989
Box AV1
Audio-cassette RL11721-CS-022
Jim Kobs DMA Spring Conference: Offers and Testing, 1989
Box AV1
Audio-cassette RL11721-CS-023
Jim Kobs, Alan Fondrow: DMA Spring Management Conference, undated
Box AV1
Audio-cassette RL11721-CS-024
Jim Kobs, Jack McNichols: DMA Spring Conference, 1989
Box AV1
Audio-cassette RL11721-CS-025
Jim Kobs, Sol Blumenfeld: DMA Spring Conference, 1989
Box AV1
Audio-cassette RL11721-CS-026
Making TV Pay Off, 1985
Box AV1
Audio-cassette RL11721-CS-027
Managing the Creative Process, 1985
Box AV1
Audio-cassette RL11721-CS-028
Marketing Strategies for Maximum Growth, 1987
Box AV1
Audio-cassette RL11721-CS-029
Offers and Incentives to Improve Results, 1976
Box AV1
Audio-cassette RL11721-CS-030
Small Computer at $7.95 Gets Gold Mailbox for RCS&S--Jim Kobs, T. Cooper, undated
Box AV1
Audio-cassette RL11721-CS-031
Telephone Marketing--Roman and Kobs, undated
Box AV1
Audio-cassette RL11721-CS-032
Timetable for the Electronic Revolution, 1982
Box AV1
Audio-cassette RL11721-CS-033
Trends and Opportunities in Direct Marketing, 1984
Box AV1
Audio-cassette RL11721-CS-034
Trends in Direct Marketing, 1984
Box AV1
Audio-cassette RL11721-CS-035
What Happened and What's Ahead--Jeffrey Hallet, Robert Kaden, 1984
Box AV1
Audio-cassette RL11721-CS-036
Old American Insurance--Social Security Kit comics support :30 commercial with Tucson tag, undated
Box AV2
Film-reel RL11721-F16-001
Rapp Collins & Adler--Old American Insurance; Wards New Store Opening; answer print, 1975
Box AV2
Film-reel RL11721-F16-002
Stone & Adler television spots, undated
Box AV2
Film-reel RL11721-F16-003
Marketing Strategies, Jim Kobs speech at DMIX Forum; Media to DVD transfer, 1987
Box AV2
Video-disc RL11721-OP-001
Kobs & Brady--Australia speech reel; 11:00, undated
Box AV2
Video-cassette RL11721-Umatic-001
Kobs & Brady--K&B Reel; 2:00 for Montreux marketing strategies talk, 1988
Box AV2
Video-cassette RL11721-Umatic-002
Kobs & Brady Master Tape--First K&B Reel;, undated
Box AV2
Video-cassette RL11721-Umatic-003
Kobs & Brady--Montgomery Ward Legal Services Plan spots, 1987
Box AV2
Video-cassette RL11721-Umatic-004
Kobs & Brady--Presentation reel, 1987
Box AV2
Video-cassette RL11721-Umatic-005
Kobs & Brady--Spring Conference Panel TV reel, 1985
Box AV2
Video-cassette RL11721-Umatic-006
Kobs & Brady--Television reel, 1985
Box AV2
Video-cassette RL11721-Umatic-007
AT&T On the Move with MERLIN Cordless Set: How 3 busy business owners have "cut the cord" that tied them to their desks, undated
Box AV2
Video-cassette RL11721-VHS-001
Britannica: Meeting the Challenges of Tomorrow; Macropedia Knowledge in Depth 27, San Francisco Southern, undated
Box AV2
Video-cassette RL11721-VHS-002
Kobs Gregory Passavant--Beyond the Basics Compilation, 1998
Box AV2
Video-cassette RL11721-VHS-003
Kobs Gregory Passavant--Spots, 1995
Box AV2
Video-cassette RL11721-VHS-004
Marketing Strategies, Jim Kobs speech at DMIX Forum, 1987
Box AV2
Video-cassette RL11721-VHS-005
 

Historical Note

Direct marketing and advertising executive based primarily in Chicago, Ill. Born Chicago, 1938; BA Journalism, University of Illinois, Champaign-Urbana, 1960; Polk Brothers/Jack Petterson and Associates, 1957-1958; Rylander Company, 1960-1962; Combined Registry Company, 1961-1965; American Peoples Press, 1965-1967; James F. Kobs/Advertising, 1966-on; Stone & Adler, 1967-1977; Bankers Life and Casualty, 1977; Kobs & Brady, 1978-1988; Kobs Gregory Passavant, 1989-2002; Kobs Strategic Consulting, 1989-on

Related Material

Related materials may be found in the following Hartman Center collections:

Archie R. Slabaugh collection of direct mail literature;

Bates Worldwide records;

Henry W. Jones papers;

John Stevenson papers;

J. Walter Thompson Company. Account files;

J. Walter Thompson Company. Burt Manning papers;

J. Walter Thompson Company. Domestic advertisements;

J. Walter Thompson Company. John R. Mayer papers;

Lester Wunderman papers;

Wunderman archives


Click to find related materials at Duke University Libraries.

Provenance

The Jim Kobs papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2014 and 2018.

Processing Information

Processed by Richard Collier, May 2019;

Accessions described in this collection guide: 2018-0104; 2014-0034