Guide to the Reva Korda Papers, 1952-1991 and undated
Copywriter and advertising executive with Gimbels and Macy's department stores and the Ogilvy & Mather agency.
- Collection Number
- Reva Korda Papers
- 1952-1991 and undated
- Korda, Reva, 1927-2008
- 4.0 Linear Feet
- David M. Rubenstein Rare Book & Manuscript Library
- Materials in English.
Collection spans 1952-1991 and includes correspondence, storyboards and commercial scripts, reports, print advertisements and drafts of Korda's writings including her novel Having It All and television pilot proposal scripts. Companies represented include Gillette Gimbel's and Macy's department stores, Ogilvy & Mather, Hathaway shirts, Pepperidge Farm and Schweppes. Cosmetics advertising includes Gillette (Eve of Roma), Helena Rubenstein and Unilever (Dove soap). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Organized into three series: Chronological Files; General Files; and Writings. Original order and folder titles were retained where feasible.
Access to the Collection
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], Reva Korda Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Correspondence, commercial scripts and other printed materials
Includes correspondence, commercial scripts and other advertising copy, print advertisements, and reports.
Includes short stories, proposals for television pilots and sample scripts, and drafts and published versions of Korda's novel Having it all, along with an unpublished book-length manuscript.
Born Reva Fine, in New York, N.Y. 1927. AB English and Philosophy, Hunter College. Copywriter at Gimbels department store 1949-1951; Macy's 1951-1953. Junior copywriter at Ogilvy & Mather 1953. Career at Ogilvy & Mather: Senior Vice President 1962; Associate Copy Chief 1963; first female elected to Board of Directors 1975; U.S. Creative Head 1980; retired 1983. Published novel "Having It All" in 1991. Died 2008.
Related materials may be found in the following Hartman Center collections:
Anthony Weir Papers; David B. McCall Papers; J. Walter Thompson Company. Nan Findlow Papers; Jock Elliott Papers; Joel Raphaelson Papers; Kenneth Roman Papers; Margaret Fishback Papers; Robert S. Smith Papers; William E. Phillips Papers
Click to find related materials at Duke University Libraries.
Processed by Richard Collier, September 2015; Accessions processed, 2014-0117.