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Guide to the Reva Korda Papers, 1952-1991 and undated

Summary

Copywriter and advertising executive with Gimbels and Macy's department stores and the Ogilvy & Mather agency.

Collection Details

Collection Number
RL.11051
Title
Reva Korda Papers
Date
1952-1991 and undated
Creator
Korda, Reva, 1927-2008
Extent
4.0 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English.

Collection Overview

Collection spans 1952-1991 and includes correspondence, storyboards and commercial scripts, reports, print advertisements and drafts of Korda's writings including her novel Having It All and television pilot proposal scripts. Companies represented include Gillette Gimbel's and Macy's department stores, Ogilvy & Mather, Hathaway shirts, Pepperidge Farm and Schweppes. Cosmetics advertising includes Gillette (Eve of Roma), Helena Rubenstein and Unilever (Dove soap). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

Arrangement

Organized into three series: Chronological Files; General Files; and Writings. Original order and folder titles were retained where feasible.

Using These Materials

A majority of collections are stored off site and must be requested at least 2 full business days in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access to the Collection

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use & Permissions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

More copyright and citation information

How to Cite

[Identification of item], Reva Korda Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

1. Chronological Files, 1954-1980s and undated

Correspondence, commercial scripts and other printed materials

1954-1977
(11 folders)
Box 1
1977-1979
(6 folders)
Box 2
1980-1988 and undated
(5 folders)
Box 3
1978 binder 1
Box 3
1978 binder 1
(2 folders)
Box 4
1978 binder 2
(2 folders)
Box 4
1978 binder 3
(2 folders)
Box 4
1978 binder 3
Box 5
1979 binder 1
(3 folders)
Box 5
1979 binder 3
(2 folders)
Box 5
1979 binder 3
Box 6

2. General Files, 1952-1978 and undated

Includes correspondence, commercial scripts and other advertising copy, print advertisements, and reports.

Clippings, undated
Box 6
Correspondence, 1955-1956
Box 6
Photographs, 1978 and undated
(2 folders)
Box 6
Photographs, undated
Box 9
Portfolio book, 1952-1955 and undated
Box 8
Print advertisements--Conmar zippers, Dove, Helene Rubenstein, Korda Syndicate, Pepperidge Farm. Ron Carioca rum, Viyella flannel, 1953-1961 and undated
Box 9
Print advertisements--Eve of Roma, undated
Box 9
Print advertisements--Hathaway, 1958 and undated
Box 9
Print advertisements--Schweppes, 1954 and undated
Box 9
Print advertisements--Newsprint [Very Fragile]--Dove, Macy's, 1952-1956 and undated
Box 9
Rolodex and contact file tray, undated
Box 10

3. Writings, 1953-1991 and undated

Includes short stories, proposals for television pilots and sample scripts, and drafts and published versions of Korda's novel Having it all, along with an unpublished book-length manuscript.

Articles, 1967-1982
Box 6
Creative writing miscellaneous, 1953-1960s and undated
(2 folders)
Box 6
Do You Really Like the People You're Selling to? undated
Box 6
Having It All, 1991
Box 6
Having It All press package, 1991
Box 6
Having It All uncorrected proof, 1991
Box 6
How the Ritual Ends; The Color of Catherine's Hair, 1955-1977`
Box 7
Television pilot, miscellaneous ideas, undated
Box 7
Television pilot, Noah's Ark, 1975-1979
Box 7
Television pilot, Who's Minding the Store?, 1975-1976
Box 7
The Almost Perfect Neighbors, undated
(4 folders)
Box 7
 

Historical Note

Born Reva Fine, in New York, N.Y. 1927. AB English and Philosophy, Hunter College. Copywriter at Gimbels department store 1949-1951; Macy's 1951-1953. Junior copywriter at Ogilvy & Mather 1953. Career at Ogilvy & Mather: Senior Vice President 1962; Associate Copy Chief 1963; first female elected to Board of Directors 1975; U.S. Creative Head 1980; retired 1983. Published novel "Having It All" in 1991. Died 2008.

Related Material

Related materials may be found in the following Hartman Center collections:

Anthony Weir Papers; David B. McCall Papers; J. Walter Thompson Company. Nan Findlow Papers; Jock Elliott Papers; Joel Raphaelson Papers; Kenneth Roman Papers; Margaret Fishback Papers; Robert S. Smith Papers; William E. Phillips Papers


Click to find related materials at Duke University Libraries.

Processing Information

Processed by Richard Collier, September 2015; Accessions processed, 2014-0117.